What Havelock Wool does

Havelock Wool is a Reno, Nevada-based manufacturer of natural sheep wool insulation and air filtration products, serving residential homeowners, commercial builders, contractors, van life converters, and acoustic-treatment buyers across North America. Its core technology is built around premium New Zealand wool processed into a 3D crimped-fiber matrix; this matrix underpins the entire product line, including PRO batt insulation (R14 and R22 ratings for 2x4 and 2x6 framing), blown-in loose-fill insulation (R15–R60), acoustic panels (NRC 0.70–0.90), van insulation (R8), and the EcoStatic®-powered wool furnace air filters (MERV 11 at MERV 8 resistance). The wool's natural composition delivers Class A fire performance under ASTM E84 without chemical additives, regulates moisture without vapor barriers, and provides thermal and acoustic performance that competes with synthetic fiberglass and spray foam while avoiding off-gassing. EcoStatic® filtration, validated for NASA Artemis life support applications, is a proprietary platform extension of the wool supply chain that creates a defensible technical moat beyond commodity insulation.

Havelock Wool sells through a multi-channel go-to-market: direct e-commerce on its Shopify storefront, nationwide availability through Home Depot and Lowe's, and a B2B distribution partnership with RIS Insulation (a Foundation Building Materials division) that covers 370+ U.S. locations. The company also operates the Wool PRO program, which provides volume pricing, training, and co-marketing to contractors, installers, dealers, and architects. Pricing is unit-based and premium-tiered, with single bags starting around $20 (sample kits) up to $2,760 per pallet of PRO batts, and ancillary products such as acoustic panels, window/door kits, and loose-fill netting layered onto the core insulation SKUs. As of 2026, Havelock Wool has cumulatively completed 40,000+ projects with zero reported insect infestations, supporting a brand reputation in the sustainable building category.

The company is privately held, appears to be founder-led by Andrew Legge, and discloses no venture capital or private equity investment; it is organized around a small executive team covering production engineering, logistics, marketing, and customer experience, with advisory support from experienced consumer-brand operators. Revenue is not disclosed, and the company's current scale is best inferred from its 11–50 employee headcount, recent nationwide retail expansion, and active product launches across insulation, acoustics, and filtration categories.

Name

Havelock Wool

Legal name

Havelock Wool Insulation

Website

https://havelockwool.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Havelock Wool is a Reno, Nevada-based manufacturer of natural New Zealand wool insulation, acoustic panels, and EcoStatic-powered air filtration products sold direct-to-consumer, through Home Depot and Lowe's, and via a 370+ location RIS Insulation distribution network serving North American residential, commercial, and van conversion markets.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Nonwoven Fabric Mills (31323), Textile and Fabric Finishing and Fabric Coating Mills (3133), Textile Mills (313)

SIC

Knitting Mills (2250)

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)

Keywords

• Natural wool insulation
• Sheep wool building materials
• Wool air filters
• Acoustic insulation panels
• Non-toxic insulation products

Headquarters

HQ city

Sparks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C): Direct-to-consumer sales through company e-commerce website, offering batt insulation, loose-fill insulation, acoustic panels, air filters, and van insulation products at various price points. One-time purchase model with repeat customers.
2. Retail Distribution: Sales through major retail partners including Home Depot (nationwide online) and Lowe's, with products also available through RIS Insulation distribution network of 370+ locations.
3. Wool PRO Program: B2B program connecting contractors, installers, and dealers with homeowners seeking sustainable insulation. Partners receive volume pricing, marketing support, and co-marketing opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Havelock Wool manufactures and sells natural sheep wool insulation and air filtration products made from premium New Zealand wool and manufactured in the USA. The product portfolio includes batt insulation (R14 and R22), loose-fill blown-in insulation (R15–R60+), acoustic panels, van insulation, wool air filters powered by EcoStatic® technology, and accessory items such as window/door insulation kits and netting.

Product overview

Havelock Wool is a manufacturer of natural sheep wool insulation and air filtration products. The company offers a diversified product portfolio centered around New Zealand wool: batt insulation (R14 and R22 PRO Batt products for residential/commercial walls, floors, and ceilings), loose-fill/blown-in insulation (R15-R60), acoustic panels (1" and 2" Air + Sound Panels), van insulation (R8), air filters (EcoStatic® technology), and accessories (window/door insulation, netting, sample kits). Products are designed for residential, commercial, and van applications, emphasizing non-toxic, sustainable, and high-performance insulation with air quality benefits.

Differentiator

Problem solved

Functional benefit

Brands

• EcoStatic: Proprietary technology incorporated in Havelock Wool air filters, utilizing New Zealand wool's electrostatic properties for capturing microscopic particulates and neutralizing harmful chemicals. Validated for use in NASA applications.

Products and services

• Havelock Wool PRO Batt Insulation Pre-cut flexible wool insulation batts designed to fit between wall studs, floor joists, or ceiling rafters. Available in R14 (for 2x4 framing) and R22 (for 2x6 framing) thermal ratings, in 16" and 24" on-center spacing options. Friction-fit batts require no adhesive or protective gear. Sold as a standalone product for residential and commercial insulation projects.
• Loose Fill Insulation (Blown-In) Flexible loose-fill wool insulation designed to be blown into attics, walls, or ceilings. Provides R15–R60 thermal resistance depending on wall depth (2x4=R15, 2x6=R24, attics up to R60+). Fills cavities and irregular spaces for complete coverage.
• Havelock Wool Acoustics Air + Sound Panel Acoustic panels made from natural sheep wool that absorb sound, filter VOCs like formaldehyde, and regulate moisture. Available in 1" (NRC: 0.70) and 2" (NRC: 0.90) thicknesses in 2' x 4' dimensions.
• Havelock Wool Van Insulation - R8 | 24" OC Insulation batts sized for van walls, floors, and ceilings. R8 thermal resistance at 24" on-center spacing. Batts measure 23" x 46.5" x 2" with R-Value of 3.9 per inch. One box covers 100 square feet.
• Havelock Wool Air Filter Wool furnace air filters powered by EcoStatic® technology. Delivers MERV 11 at MERV 8 resistance and MERV 13 at MERV 11 resistance. Captures dust, pollen, allergens, removes toxins like formaldehyde and VOCs, manages moisture, and uses zero carbon components.
• Havelock Wool Window and Door Insulation Window and door insulation kit with R-Value of 4.3 per inch. Designed to block cold air and prevent heat loss around windows and doors using airtight adhesive tape. Covers approximately 21 standard windows per box.
• Netting for Loose Fill Insulation 100% polypropylene non-woven fabric netting (8' x 150' rolls, 1200 sq ft) used to contain loose-fill insulation in walls, ceilings, and attic spaces during blown-in installation.
• Havelock Wool Insulation Sample Kit Sample kit containing small pieces of batt and loose-fill insulation products, allowing customers to see, touch, and feel the natural wool insulation before purchasing.

Quantifiable outcome

• 40,000+ completed projects with zero reported insect infestations
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RIS Insulation (Division of Foundation Building Materials)coreChannel Partner/ Reseller/ Distributor · 6 April 2026Strategic distribution partnership to expand national availability of Havelock Wool's natural sheep's wool insulation products across the United States. Leverages RIS and FBM's distribution network of over 370 locations to provide builders, architects, and homeowners with streamlined access to R-14 and R-22 batts and loose-fill insulation products. Positions Havelock Wool to solidify its position as the leading wool insulation provider in North America.
• Home DepotcoreChannel Partner/ Reseller/ Distributor · 3 December 2025Products now available nationwide through Home Depot online stores, making sustainable insulation products more accessible to consumers across North America. Partnership addresses logistics costs and supports shift towards healthier, sustainable building materials.
• Lowe'scoreChannel Partner/ Reseller/ DistributorProducts available through Lowe's retail locations and online platform, expanding consumer access alongside Home Depot partnership.
• Small Planet SupplyminorChannel Partner/ Reseller/ DistributorRegional distributor mentioned in customer reviews as carrying Havelock Wool products in the Tumwater/Olympia/Lacey area of Washington state.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Johns Manville (Berkshire Hathaway): Johns Manville is one of the largest North American manufacturers of fiberglass insulation, spray foam, and commercial insulation systems. It serves the same residential and commercial builder customer base as Havelock Wool but with synthetic materials and at industrial scale; Havelock competes as the natural/sustainable alternative.
• ROCKWOOL: ROCKWOOL is the global leader in stone wool (mineral wool) insulation, with strong North American presence and focus on fire resistance and acoustic performance. It directly competes with Havelock on thermal and acoustic performance claims and on the green-building / sustainable materials positioning, though its material is mineral-based rather than natural wool.
• Knauf Insulation: Knauf Insulation is one of the largest global insulation manufacturers, producing fiberglass, mineral wool, and other insulation products for residential and commercial markets. It competes with Havelock in the broader thermal insulation category across the same North American distribution channels (including RIS and other building material distributors).
• Owens Corning: Owens Corning is a Fortune 500 building materials leader with a major fiberglass and mineral wool insulation business (including the Thermafiber brand). Directly competes in thermal insulation but at massive scale and far lower price points; Havelock Wool is positioned as the natural-fiber premium alternative in the same spec-driven category.
• Thermafiber (Owens Corning): Thermafiber, an Owens Corning brand, is a leading mineral wool insulation and acoustic product line for commercial, architectural, and industrial applications. It competes directly with Havelock's acoustic panels on noise reduction coefficient (NRC) performance and with batt insulation on fire resistance, primarily in commercial specification projects.
• 3M Filtrete: 3M Filtrete is the dominant consumer HVAC air filter brand in North America, distributed through Home Depot, Lowe's, and other major retail. It competes directly with Havelock's EcoStatic wool air filters (launched March 2026) in the same retail channels and end-use application, though at much lower price points and broader MERV coverage.

Direct peers

• Greenfiber: Greenfiber is a leading manufacturer of cellulose (recycled paper) blown-in insulation and acoustical products, serving residential and commercial markets through retail and contractor channels. It competes most directly with Havelock Wool's loose-fill blown-in product line on application method and target customer, and similarly targets eco-conscious consumers.
• Bonded Logic: Bonded Logic manufactures cotton-based (recycled denim) insulation batts and acoustic products, positioning itself in the same natural, non-toxic insulation niche as Havelock Wool. It is the closest direct material-substitute competitor, targeting health-conscious homeowners and green-building projects with comparable value proposition (sustainable, chemical-free, sound-absorbing).

Emerging players

• Acoustimac: Acoustimac is a smaller manufacturer and online retailer of decorative acoustic panels for studios, offices, and home theaters. It overlaps with Havelock Wool's acoustic panel product line on end-use applications (recording studios, classrooms, offices) and on direct-to-consumer e-commerce go-to-market, competing on aesthetic and acoustic performance.
• Armacell (Energain / Tubolit): Armacell is a global manufacturer of flexible elastomeric foam and PET-based insulation products for HVAC, industrial, and acoustic applications. While primarily synthetic, its acoustic and thermal insulation products partially overlap with Havelock Wool's acoustic panel and van insulation product lines in commercial and specialty applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/havelock-wool
• Instagraminstagram.com/havelockwool

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havelock Wool