Better Earth
Better Earth is a vertically integrated residential solar installer serving individual homeowners across California, Arizona, Florida, and Texas, offering rooftop solar systems with battery storage, zero-down financing, and a 25-year production guarantee.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Better Earth does
Better Earth, Inc. is a privately held, vertically integrated residential solar installation company founded in 2019 and headquartered in Cerritos, California. The company designs, sells, and installs grid-tied residential solar panel systems for individual homeowners, with an in-house installation workforce and no use of subcontractors. It serves customers across four U.S. states (California, Arizona, Florida, and Texas), supported by a network of eight warehouse and regional facilities, and describes itself as a Top 10 residential solar installer in the United States. The company is founder-led by CEO Zain Jan alongside co-founders Patrick Butler (COO) and Shaun Sharabi (CSO), and is incorporated as Better Earth, Inc. in California with state-specific licensed operating entities (Better Earth Electric Inc. and three LLCs).
The core product is a residential rooftop solar panel system built on SolarEdge inverter and power-optimizer architecture, paired with premium Tier-1 black-on-black modules, multi-vendor battery storage options (SolarEdge, Tesla Powerwall, Franklin), and lifetime 24/7 monitoring via the SolarEdge web application. Differentiated service layers include a 25-year production guarantee (with cash reimbursement for underperformance), Pearl certification for appraisal-ready home value verification, optional bundled reroofing, and zero-money-down financing structured so monthly payments are below the homeowner's average electric bill. Lead generation runs through a multi-modal funnel of door-to-door field sales, inside sales, an online solar savings calculator, a customer portal, and a referral program; brand awareness is amplified through high-profile philanthropic partnerships, notably with MrBeast/Beast Philanthropy and the GivePower Foundation.
The revenue model is one-time system sale plus installation, supplemented by battery and reroofing add-ons and a long-tail of post-installation service and warranty income spanning up to 25 years. The company has raised approximately $577,000 across two disclosed exempt offerings ($214,196 in 2019 and $363,158 in September 2024) and in October 2024 made its first acquisition, Betterbin, a SaaS platform for recycling and composting education, signaling an early diversification into adjacent sustainability software.
Better Earth firmographics
Firmographics- Name
- Better Earth
- Legal name
- Better Earth, Inc.
- Website
- https://betterearth.solar
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Better Earth is a vertically integrated residential solar installer serving individual homeowners across California, Arizona, Florida, and Texas, offering rooftop solar systems with battery storage, zero-down financing, and a 25-year production guarantee.
- Ownership category
- akta.pro rank
Better Earth industry classification
Industry- Product category
- Residential Solar Installation
- NAICS
- Roofing Contractors (23816), Solar Electric Power Generation (221114)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Better Earth is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Better Earth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Panel System Sales and Installation: Better Earth designs, sells, and installs solar panel systems for residential homeowners. Revenue is generated through the sale and installation of solar energy systems, with options for zero-out-of-pocket financing where monthly payments are less than the customer's average electric bill.
- Battery Storage Add-on: Additional revenue stream from installing battery storage solutions (SolarEdge, Tesla, Franklin) as add-on components to solar systems, providing energy storage capabilities for homeowners.
- Reroofing Services Bundled with Solar: Better Earth offers to bundle reroofing with solar installation projects, generating additional revenue by serving as a one-stop shop for roof replacement and solar panel installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Zero-money-down financing for qualifying homeowners |
| Hybrid | Monthly | Reroofing bundled with solar (optional) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Better Earth product offering
Product offeringCore offering
Better Earth designs, sells, and installs residential rooftop solar panel systems for homeowners, with optional battery storage add-ons (SolarEdge, Tesla, Franklin) and 24/7 monitoring. The company operates a vertically integrated model with in-house installation crews, offers zero-out-of-pocket financing structured so monthly payments are less than the customer's average electric bill, and provides a 25-year production guarantee. Operations span California, Arizona, Florida, and Texas.
Product overview
Better Earth is a vertically integrated residential solar installation company offering solar panel systems with multiple add-on modules and services. The core product is residential solar panel installation, complemented by battery storage solutions (SolarEdge, Tesla, Franklin), 24/7 monitoring via SolarEdge, and a 25-Year Production Guarantee. Additional offerings include Pearl Certified Installation for home appraisals, a Solar Calculator tool for savings estimates, and the Solar Education Series for customer education. In October 2024, the company expanded its portfolio by acquiring Betterbin, a SaaS recycling and composting education platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Installation Full-service residential solar panel system design, sale, and installation for single-family homeowners. Covers site survey, permitting, professional installation by in-house career installers, and zero-out-of-pocket financing with monthly payments less than the customer's average electric bill. Available across California, Arizona, Florida, and Texas.
- Battery Storage Solutions Premium battery storage add-on offerings including SolarEdge, Tesla Powerwall, and Franklin battery options that enable whole-home or partial backup power, energy storage from solar panels for use at night or during peak hours, and grid stability.
- Reroofing Services Reroofing service that can be bundled with a solar installation project. Better Earth serves as a one-stop shop for roof replacement combined with solar panel installation, with reroofing cost potentially added into solar financing.
- Betterbin (SaaS Recycling & Composting Platform) SaaS platform acquired by Better Earth that improves recycling and composting education, providing real-time waste management insights to help businesses comply with regulations and reduce landfill waste.
Quantifiable outcome
- Electric bill savings of $150-200/month for customers in California running A/C, pool pump, and hot tub
- +1 more outcomes
Companies that use Better Earth
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Better Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Better Earth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Beast Philanthropy / MrBeast (Jimmy Donaldson)coreBetter Earth partnered with Beast Philanthropy (MrBeast's philanthropic organization) and GivePower for an expedition to Bucaramanga, Colombia, where they built a solar grid, provided internet access, and established a sustainable food source for a village of 250+ residents. The collaboration generates significant media coverage and brand awareness for Better Earth.
- GivePower FoundationcoreGivePower Foundation is a philanthropic partner dedicated to generating access to clean, drinkable water via clean energy in parched global areas. Better Earth donates to GivePower with every solar installation, funding solar-powered water filtration devices in developing countries. The companies have conducted joint expeditions including trips to Nepal and Colombia to install solar systems in remote communities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Better Earth competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar installer offering solar leases, PPAs, and system sales with battery storage. Directly comparable as a multi-state residential solar provider targeting homeowners with financing-driven offerings.
- Tesla Energy: Residential solar and Powerwall battery installer operating across multiple US states. Comparable as a premium-brand rooftop solar and storage provider with strong consumer recognition.
- SunPower (now Complete Solar / SunPower-brand operations): Long-standing US residential solar installer and panel manufacturer offering rooftop PV systems with battery options. Comparable multi-state residential solar EPC and storage provider.
- Sunnova Energy: Residential and small-commercial solar and battery service provider operating across multiple US states with a focus on loan and lease structures. Comparable as a capital-light residential solar servicer.
- Freedom Forever: Vertically integrated residential solar installer operating in dozens of US states with in-house sales and installation teams. Closely comparable to Better Earth's vertically integrated, multi-state rooftop solar model.
- ADT Solar: National residential solar installer leveraging ADT's household brand recognition across multiple US states. Comparable multi-state residential solar EPC with door-to-door and direct sales channels.
- Momentum Solar: Residential solar installer operating across the Northeast, Southeast, and Southwest US with a vertically integrated model. Comparable in product offering (rooftop solar + storage) and target customer (homeowners).
- Trinity Solar: One of the largest privately held US residential solar installers, operating primarily in the Northeast and Mid-Atlantic with a direct-sales model. Comparable as a multi-state residential solar EPC.
- Palmetto Solar: Residential solar and battery installer with a tech-forward, vertically integrated platform and Clean Energy Council-style offerings. Comparable in residential rooftop solar with software-driven sales tooling.
- Blue Raven Solar: Residential solar installer operating across multiple Western and Midwestern US states with a focus on in-house sales and financing. Comparable multi-state residential solar EPC serving homeowners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Better Earth social profiles
Digital presenceBetter Earth compliance and trust
Trust signalCompliance2 records
Better Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Earth leadership team
Management profileNumber of profiles
Profiles3 records
Better Earth funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Earth
What does Better Earth do?
Better Earth designs, sells, and installs residential rooftop solar panel systems for homeowners, with optional battery storage add-ons (SolarEdge, Tesla, Franklin) and 24/7 monitoring. The company operates a vertically integrated model with in-house installation crews, offers zero-out-of-pocket financing structured so monthly payments are less than the customer's average electric bill, and provides a 25-year production guarantee. Operations span California, Arizona, Florida, and Texas.
Is Better Earth a public or private company?
Better Earth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Earth founded?
Better Earth was founded in 2019. It employs 251 to 500 people.
Where is Better Earth based?
Better Earth is headquartered in Los Angeles, United States, in the North America region.
How does Better Earth make money?
Three revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are battery Storage Add-on and reroofing Services Bundled with Solar.
Who are Better Earth's main competitors?
Direct peers on record are Sunrun, Tesla Energy, SunPower (now Complete Solar / SunPower-brand operations), Sunnova Energy, Freedom Forever, ADT Solar, Momentum Solar, Trinity Solar, Palmetto Solar and Blue Raven Solar.
Does Better Earth have an API?
No public API is recorded for Better Earth.
What industry is Better Earth in?
Better Earth's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816 and its SIC code is 1731.