Beast Philanthropy
Beast Philanthropy (MrCharity, Inc.) is a 501(c)(3) nonprofit founded by Jimmy Donaldson that converts MrBeast's 400M+ social-media audience and YouTube ad revenue into hunger relief, disability aid, and clean-water programs, anchored by an Eastern NC food pantry delivering 100,000+ meals per month.
- Company typePrivate
- Founded2020
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beast Philanthropy does
Beast Philanthropy, operating legally as MrCharity, Inc., is a 501(c)(3) nonprofit foundation founded and funded by YouTube creator Jimmy Donaldson (MrBeast), headquartered in Greenville, North Carolina. The foundation converts the MrBeast media brand — which reaches more than 400 million social-media followers — into philanthropic capital by directing 100% of advertising revenue from its dedicated YouTube channel, plus merchandise proceeds, individual donations, and corporate sponsorships, into hunger relief, disability assistance, blindness/vision care, and clean-water programs. Its anchor operational program is a Food Pantry in Eastern North Carolina that distributes over 100,000 meals per month; cumulative reported impact stands at 55.8M+ pounds of food distributed, 46.5M+ meals delivered, and 8.1M+ individuals fed.
The organization runs a relatively standard nonprofit technology stack — Stripe, PayPal, DonorBox, and Plaid for payment processing; Google Analytics and HotJar for web analytics; and Action Network for advocacy — with no proprietary technical differentiation. Competitive advantage is structural rather than technological: the brand's distribution economics allow donor and sponsor acquisition at a cost basis unavailable to peer food-relief charities, and a tiered corporate sponsorship program (Ultra Beast, Beast, Diamond, Platinum, Gold) has attracted anchor partners including Sharing Excess (food sourcing), United Talent Agency, Smith Brothers Family Foundation, and OxBlue.
The revenue model is multi-stream: (i) founder-pledged YouTube advertising revenue from the dedicated Beast Philanthropy channel, (ii) merchandise sales through the MrBeast commerce platform, (iii) individual donations processed via the web stack, and (iv) tiered corporate sponsorships. Governance is consolidated through a single founder-controlled nonprofit entity that has achieved Charity Navigator Four-Star and Candid Platinum Transparency 2024 status, and has disclosed intent to expand physical infrastructure through additional food pantries and homeless shelters.
Beast Philanthropy firmographics
Firmographics- Name
- Beast Philanthropy
- Legal name
- MrCharity, Inc.
- Website
- https://beastphilanthropy.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beast Philanthropy (MrCharity, Inc.) is a 501(c)(3) nonprofit founded by Jimmy Donaldson that converts MrBeast's 400M+ social-media audience and YouTube ad revenue into hunger relief, disability aid, and clean-water programs, anchored by an Eastern NC food pantry delivering 100,000+ meals per month.
- Ownership category
- akta.pro rank
Beast Philanthropy industry classification
Industry- Product category
- Nonprofit Philanthropy and Humanitarian Aid
- NAICS
- Community Food Services (624210), Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
Keywords
Where Beast Philanthropy is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Beast Philanthropy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Programmatic charitable distributions (food, supplies, project funding), Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- YouTube Channel Revenue: MrBeast donates 100% of revenue from the Beast Philanthropy YouTube channel to fund the charity's operations, including content production costs covered by the main MrBeast channel.
- Merchandise Sales: Merch sales through mrbeast.store/pages/philanthropy, with 100% of sales going back into funding projects. Sustainable tees and sweatshirts help raise funds and awareness for campaigns.
- Direct Donations: Tax-deductible donations from individuals supporting Beast Philanthropy's mission to fight food insecurity and provide assistance to people in need. Registered as 501(c)(3) in all 50 states.
- Corporate Sponsorships: Partnerships with brands that sponsor videos and outreach programs, including tiered supporter programs (Ultra Beast, Beast, Diamond, Platinum, Gold tiers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Variable donation amounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Beast Philanthropy product offering
Product offeringCore offering
Beast Philanthropy is a 501(c)(3) nonprofit that uses MrBeast's 400M+ social media audience to raise funds and deliver charitable programs, including a food pantry distributing over 100,000 meals per month, merchandise sold with 100% of proceeds funding operations, and active campaigns addressing hunger, clean water, disaster relief, medical aid, education, and animal welfare worldwide.
Product overview
Beast Philanthropy is a 501(c)(3) nonprofit organization that leverages MrBeast's massive social media platform (400 million+ combined followers) to raise funds and support charitable causes globally. The organization operates as a content-driven philanthropy model where 100% of YouTube channel revenue and merchandise sales are donated to charitable causes. Its core offerings include the Beast Philanthropy Food Pantry (distributing 100,000+ meals monthly), merchandise sales supporting campaigns, and various active charitable campaigns addressing food insecurity, medical aid, disaster relief, animal welfare, clean water access, and education initiatives worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Beast Philanthropy Food Pantry A physical food pantry facility in Eastern North Carolina that combats hunger by distributing over 100,000 meals every month to families in need.
- Sustainable Philanthropy Merchandise (Tees and Sweatshirts) Sustainable t-shirts and sweatshirts sold through the MrBeast Store, with 100% of sales proceeds funding Beast Philanthropy's charitable campaigns and operations.
- Active Charitable Campaigns Active charitable initiatives and programs addressing food insecurity, hunger, homelessness, medical aid, disaster relief, animal welfare, clean water access, and education support worldwide, funded by donations and merchandise proceeds.
Quantifiable outcome
- 55.8M+ pounds of food distributed
- +3 more outcomes
Companies that use Beast Philanthropy
Customer profileSegments3 records
Ideal customer profiles2 records
Beast Philanthropy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Beast Philanthropy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Sharing ExcessflagshipSharing Excess is an Ultra Beast tier supporter that partners with businesses such as restaurants and grocery stores to limit food waste and provide food to those in need. They enable Beast Philanthropy to efficiently source surplus food for distribution.
- United Talent Agency (UTA)coreUnited Talent Agency represents artists, athletes, storytellers, and brands. As a Beast tier supporter, UTA connects Beast Philanthropy with opportunities across entertainment, media, and business to amplify charitable reach.
- OxBlueminorGold tier supporter that uses visual construction data to enhance the lives of clients, employees, and society. Provides support for Beast Philanthropy's operational infrastructure.
- Amazon SmileminorCharitable giving program allowing Amazon customers to designate Beast Philanthropy (EIN: 85-2067214) as their beneficiary when shopping on smile.amazon.com.
- Food Pantries, Homeless Shelters, and Other 501(c)(3) NonprofitscoreBeast Philanthropy partners with and provides resources to food pantries, homeless shelters, and other nonprofit organizations with similar charitable purposes to extend reach and impact.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Beast Philanthropy competitors and assessment
Company assessmentDirect peers
- No Kid Hungry: Public charity focused on ending childhood hunger in the U.S. through grants, programs, and awareness campaigns. Comparable cause focus and donor-driven fundraising model.
- Feeding America: Largest U.S. hunger-relief nonprofit operating a nationwide network of food banks. Highly comparable to Beast Philanthropy's core food-distribution mission and pantry model, though at far greater geographic scale.
- WaterAid America: International nonprofit focused on clean water, sanitation, and hygiene in underserved communities. Directly comparable to Beast Philanthropy's clean water program (e.g., wells in Africa).
- World Central Kitchen: Chef-driven nonprofit that provides meals in disaster and crisis settings globally. Comparable to Beast Philanthropy's combined food distribution, disaster relief, and rapid-response humanitarian model.
- Direct Relief: Humanitarian aid organization focused on medical assistance and disaster relief. Comparable to Beast Philanthropy's disaster relief, medical aid, and global program portfolio.
- Food Bank for New York City: Major metropolitan food bank distributing millions of meals annually through a partner pantry network. Comparable operational model of food sourcing, warehousing, and distribution to communities in need.
- charity: water: Digital-first nonprofit that funds clean water access worldwide with strong emphasis on donor transparency (similar to Beast Philanthropy's Charity Navigator / Candid ratings) and viral storytelling.
Emerging players
- Mark Rober / CrunchLabs: Creator-led venture (former NASA engineer and top YouTuber) that combines viral STEM content with a subscription product. Comparable creator-led model blending content, commerce, and social impact, though operating as a for-profit.
Broad incumbents
- TOMS: For-profit cause-marketing brand built around a 'one-for-one' donation model with apparel/merch revenue funding charitable programs. Comparable merchandise-as-fundraising mechanism, though operating as a private company rather than a 501(c)(3).
- American Red Cross: Large incumbent humanitarian charity operating across disaster relief, emergency assistance, and community support. Comparable broad humanitarian portfolio, though structurally very different in scale and funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beast Philanthropy social profiles
Digital presenceBeast Philanthropy compliance and trust
Trust signalCompliance4 records
Beast Philanthropy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beast Philanthropy leadership team
Management profileNumber of profiles
Profiles2 records
Beast Philanthropy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beast Philanthropy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beast Philanthropy
What does Beast Philanthropy do?
Beast Philanthropy is a 501(c)(3) nonprofit that uses MrBeast's 400M+ social media audience to raise funds and deliver charitable programs, including a food pantry distributing over 100,000 meals per month, merchandise sold with 100% of proceeds funding operations, and active campaigns addressing hunger, clean water, disaster relief, medical aid, education, and animal welfare worldwide.
Is Beast Philanthropy a public or private company?
Beast Philanthropy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beast Philanthropy founded?
Beast Philanthropy was founded in 2020. It employs 11 to 50 people.
Where is Beast Philanthropy based?
Beast Philanthropy is headquartered in Greenville, United States, in the North America region.
How does Beast Philanthropy make money?
Four revenue lines are on record. YouTube Channel Revenue is the primary driver. The others are merchandise Sales, direct Donations and corporate Sponsorships.
Who are Beast Philanthropy's main competitors?
Direct peers on record are No Kid Hungry, Feeding America, WaterAid America, World Central Kitchen, Direct Relief, Food Bank for New York City and charity: water. Mark Rober / CrunchLabs is listed as an emerging player. Broad incumbents are TOMS and American Red Cross.
Does Beast Philanthropy have an API?
No public API is recorded for Beast Philanthropy.
What industry is Beast Philanthropy in?
Beast Philanthropy's product category is Nonprofit Philanthropy and Humanitarian Aid. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare). Its NAICS code is 624210 and its SIC code is 8300.