La Bouche Rouge Paris

Name

La Bouche Rouge Paris

Legal name

La Bouche Rouge Paris

Website

https://laboucherougeparis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Eco-Friendly Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Natural & Clean Fragrance (CRABADAG), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Eye & Lip Skincare (CRABAAAC)

Keywords

• Clean beauty products
• Refillable lipstick cases
• Natural fragrance extracts
• Vegan makeup brand
• Luxury cosmetics manufacturing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Beauty Product Sales: One-time product sales of lipsticks, lip care, eye makeup, face makeup, and perfumes with a refill model. Products sold at premium price points ($45-$260), with leather cases ($80-$205) and personalization services ($12) as add-ons. Refills provide recurring revenue from existing customer base.
2. Refill System Revenue: Proprietary refill system generates repeat purchases for lipstick refills, balm refills, powder refills, and perfume refills. Each case purchase creates an ongoing revenue stream through future refills.
3. Personalization Services: Custom lipstick shade creation service and initial engraving on leather cases generate additional revenue per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

La Bouche Rouge Paris manufactures and sells a handcrafted, eco-luxury beauty portfolio that includes refillable lipsticks (84–97% natural), lip balms, lip pencils, eye products (mascara, kohl, eyeshadow, eyebrow), face products (highlighter, blush, bronzer), and a signature line of five perfume extracts composed of over 90% natural ingredients and 30% upcycled raw materials. All products are housed in proprietary refillable upcycled-leather cases or aluminum refills, designed to eliminate single-use packaging waste. The full range is sold directly to consumers via laboucherougeparis.com, with global shipping and a recurring-refill model that drives repeat purchases.

Product overview

La Bouche Rouge Paris is a French eco-luxury beauty house offering clean, plastic-free makeup and fragrances. The product portfolio centers on refillable lipstick and lip care products (lipsticks in various shades, lip balms, lip pencils, lip brushes), eye makeup (mascaras, eyeliners, eyeshadow palettes, eyebrow products), face products (highlighter sticks/powders, blush sticks, bronzers), and a signature perfume collection (five perfume extracts: Rouge, Nude, Rose, Bleu, Ambre, plus seasonal fragrances like Capri). All products come with refillable leather cases and accessories including The 21 Bag and premium brushes. Products are handmade in France (brushes made in Osaka, Japan). The brand emphasizes sustainability through plastic-free formulations, upcycled materials, and ocean health commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Refillable Lipsticks Highly pigmented refillable lipsticks in multiple shades (Rosewood, Nude Pink, Cherry Pink, Le Rouge Elsa, Brompton Road and others) with satin or matte finishes, 84–97% natural ingredients, designed to slot into the brand's refillable leather cases. Targeted at luxury beauty consumers seeking clean, high-performance lip color.
• Lip Balms Tinted and clear lip balms (White, Pink, Peach, Red, Koto, Kelly, Limoncello, Tangerino, Blu Cielo) with 94–96.5% natural ingredients for lip care and nourishment, refillable in the brand's cases.
• Le Sérum Noir Mascara Clean, vegan mascara serum designed for sensitive eyes, refillable using a dedicated leather sheath. Targeted at consumers seeking a non-irritating, refillable mascara option.
• Black Kohl Eyeliner Black kohl eyeliner for eye definition, part of the eye makeup collection with refillable, clean formulation.
• Eyeshadow Palette Five essential eyeshadow palettes inspired by five great rivers, with ultra-concentrated pigments enriched with hyaluronic acid. Refillable in the brand's compact case.
• Highlighter Sticks Four refillable highlighter sticks designed to capture light, sculpt features, and adapt to all skin tones.
• Refillable Compact Case Refillable compact case designed to hold all powder refills (bronzer, highlighter, eyeshadow), protected by a leather sleeve.
• Signature Perfume Extracts (Rouge, Nude, Rose, Bleu, Ambre) Five signature perfume extracts composed of over 90% natural ingredients and 30% upcycled raw materials: Rouge (Chypre & Floral), Nude (Powdery & Fruity), Rose (Floral & Green), Bleu (Aromatic & Woody), and Ambre (Amber & Floral). 100ml priced at $260.
• Capri Lumière Jaune Eau de Parfum Limited edition citrus and woody eau de parfum as part of the Capri summer collection, priced at $145.
• Perfume Refills (Upcycled Aluminum Cartridges) 100% upcycled aluminum perfume refill cartridges that are fully recyclable, designed to refill the brand's perfume bottles and eliminate single-use glass bottle waste.
• Refillable Leather Cases Upcycled leather cases designed to hold lipstick, balm, blush, and highlighter refills. Available in Blue, Beige, Camel, White, Pink, Navy Blue, Red, Chocolate, Black, Vegan leather, and Antique gold finishes; standard case priced at $80 with personalized engraving available for $12.
• The 21 Bag Refillable leather bag designed to hold the refillable case, phone, and cards; combines fashion and beauty functionality in an eco-responsible design ($205, or $280 with refillable case).
• Premium Brush Collection Vegan makeup brushes (lip and eye line) manufactured in Osaka, Japan, in the Kaizen calligraphy tradition of continuous improvement. Lip brush priced at $37.
• Lip Pencils Lip pencils (Nude Brown, Orangey Red, Red, Bordeaux Red) with 98% natural ingredients for precise lip contouring; priced at $34.
• The Rose Palais Royal Set (Lip Gift Set) Lip gift set featuring Le Rose Palais Royal lipstick (bold matte fuchsia) with Parisian-themed packaging.
• The Rouge Collection (Lipstick and Perfume Gift Set) Gift set combining lipstick and Rouge perfume extract in red-themed packaging.
• The Nude Collection (Lipstick and Perfume Gift Set) Gift set featuring nude-toned lipsticks and Nude perfume extract for a natural look.
• The Lip Care Set Complete lip care set including lip scrub, night serum, and refillable lip balm.
• Celestial Duo (Limited Edition Holiday Gift Set) Limited edition holiday gift set with Duo Choc refillable case in black leather with metallic closure and compartments for makeup.
• Dolce Vita Set (Limited Edition Summer Gift Set) Summer limited edition set featuring lipsticks in Limoncello, Tangerino, and Blu Cielo shades.

Quantifiable outcome

• Completely plastic-free across all products and packaging
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tanneries du PuycoreStrategic or Co-development PartnerFrench tannery producing upcycled leather for brand's signature refillable cases. Leather cases crafted using vegetable tanning methods, creating timeless objects designed to last generations.
• Stella McCartneyminorStrategic or Co-development PartnerCollaboration on vegan leather alternative for lipstick and powder compact boxes, using recycled fibers invented by Stella McCartney for sustainable packaging solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RMS Beauty: Clean, refillable color cosmetics brand built around natural and organic ingredients, with cult lip and skin tints. Directly comparable positioning to La Bouche Rouge's plastic-free, refillable luxury makeup model.
• Kosas: Direct-to-consumer clean beauty brand offering lipsticks, complexion, and eye products formulated with skincare-grade actives. Comparable in clean-formulation premium positioning and DTC-led GTM.
• ILIA Beauty: Clean, skin-focused makeup brand known for refillable packaging and high-performance natural formulations. Closely parallels La Bouche Rouge's refill + clean actives narrative.
• Westman Atelier: Luxury clean makeup brand founded by a celebrity makeup artist, sold primarily DTC and through select luxury retailers. Comparable premium price points, clean formulations, and curated product portfolio.
• Pat McGrath Labs: Luxury color cosmetics brand with bold pigments and high-fashion positioning. Comparable as a prestige makeup house competing for the same luxury lipstick and face consumer.
• Tata Harper: Luxury natural skincare and beauty brand built on high-concentration botanical formulations and clean ingredients. Comparable positioning in high-percentage natural actives and premium pricing.
• Hourglass Cosmetics: Luxury beauty brand known for high-pigment lipsticks, complexion products, and cruelty-free formulations. Comparable premium positioning in color cosmetics with a clean-leaning stance.

Broad incumbents

• Charlotte Tilbury: Established global luxury beauty brand with strong lipstick, eye, and fragrance franchises. Comparable as a broad incumbent in the luxury color cosmetics and fragrance category, though not clean-only.
• Hermès Beauty: Luxury house with a growing beauty and fragrance line anchored in craftsmanship and premium pricing. Comparable as an incumbent luxury house that competes for the same affluent, craftsmanship-driven consumer.
• CHANEL: Iconic luxury house with one of the world's leading lipstick and fragrance businesses. Relevant as a benchmark for luxury beauty pricing power and global distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laboucherougeparis
• Instagraminstagram.com/laboucherougeparis
• LinkedInlinkedin.com/company/la-bouche-rouge-paris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bouche Rouge Paris