What PremiumData360 does

PremiumData360 is a Las Vegas-based B2B software company that provides data automation software for the media and advertising industry. Founded in 2016, the company targets media publishers, television networks, and advertising agencies, helping them automate operational workflows around ad orders, campaign instructions, financial reconciliation, and reporting across both digital and linear media. Its named customers span enterprise broadcasters (NBCUniversal, Hearst Television, ABC/Disney TV Group, Telemundo, NBC Owned Television Stations, CBS Television Stations, TEGNA, Gray Television, MLB Network), large agency holding companies and independents (Publicis, Dentsu, Horizon Media, Havas Edge), ad tech (Tatari), and adjacent technology platforms (Microsoft, Oracle NetSuite).

The company's core product is GIA™ (Guided Intelligence Agents), a cloud-based managed-service platform that automates how operational advertising data moves between systems. The platform is organized around four solution pillars — Trust Your Data (validation/standardization), Operational Efficiency (workflow automation), Operational Analytics (real-time visibility), and Unify Systems (ERP/CRM/analytics integration) — and is marketed as AI-powered, with the company stating "AI is in our DNA." Documented customer outcomes include 99% efficiency gains at NBCUniversal (order processing time cut from 50 minutes to 20 seconds), 87.5% reduction in invoice handling time at the Florida Association of Broadcasters (saving $250,000 annually), and 93% reduction in copy instruction processing at Hearst Television.

PremiumData360 operates a SaaS subscription revenue model with non-public, quote-based pricing aligned to enterprise deal sizes. Its go-to-market is enterprise field sales driven by case-study-led demand generation and prominent "Book a Demo" CTAs; there is no evidence of channel, reseller, or marketplace distribution. The company is privately held with 11–50 employees and is bootstrapped (no disclosed institutional investors or parent company). It raised approximately $1,200,000 in funding on 2025-08-19 with investors undisclosed, and has built out verticalized sales coverage with dedicated VPs of Sales for Sell-Side Solutions and Agency Solutions.

Name

PremiumData360

Legal name

PremiumData360

Website

https://premiummedia360.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PremiumData360 is a Las Vegas-based B2B SaaS company providing AI-branded data automation for media publishers and advertising agencies. Its GIA™ platform standardizes ad operations across digital and linear channels for enterprises such as NBCUniversal, Hearst, ABC/Disney, Publicis, and Dentsu.

Ownership category

akta.pro rank

Product category

Media Advertising Operations Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Advertising data automation
• Media operations platform
• Order processing automation
• Data standardization software
• Broadcast ad operations

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the GIA™ platform providing data automation, workflow management, and analytics capabilities for advertising operations. Delivered as a cloud-based managed service with continuous updates and support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PremiumData360 sells the GIA™ (Guided Intelligence Agents) SaaS platform, which automates the movement of operational advertising data across publishers' and ad agencies' digital and linear media systems. The platform standardizes and synchronizes orders, campaign instructions, financial reconciliation, and reporting between ERP, CRM, and analytics tools. It is offered as a cloud-based managed service to media companies, broadcasters, advertising agencies, and ad tech firms.

Product overview

PremiumData360 offers a unified platform approach centered on GIA™ (Guided Intelligence Agents), providing frictionless data automation for media and enterprise environments. The platform addresses four key use cases: Trust Your Data (data validation, standardization, synchronization across systems), Operational Efficiency (workflow automation eliminating manual processes), Operational Analytics (real-time visibility into business performance), and Unify Systems (connecting platforms, tools, and teams). Publishers and Ad Agencies use the platform to manage orders, campaign instructions, financial reconciliation, and reporting across digital and linear advertising operations.

Differentiator

Problem solved

Functional benefit

Brands

• GIA™: Guided Intelligence Agents platform - AI-powered automation platform for media and advertising operations that transforms fragmented data into structured intelligence.

Products and services

• GIA™ (Guided Intelligence Agents) Platform AI-powered SaaS platform that automates the flow of operational advertising data across digital and linear media systems for publishers, broadcasters, advertising agencies, and ad tech firms. It standardizes and synchronizes orders, campaign instructions, financial reconciliation, and reporting across ERP, CRM, and analytics tools, delivering capabilities such as Intelligent Order Optimization, Data Standardization Automation, Invoice Processing Automation, and Copy Instruction Processing Automation.

Quantifiable outcome

• NBCU achieved 99% efficiency boost, reducing order processing time from 50 minutes to 20 seconds, saving millions annually
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Databricks: Databricks provides a data and AI platform increasingly used by media companies for data standardization and analytics workflows. It is an enabling infrastructure peer rather than a direct competitor, but media customers could in theory build GIA™-style automations on top of it.
• Celonis: Celonis provides process mining and execution management software that helps enterprises analyze, automate, and optimize back-office processes including financial reconciliation. It is thematically adjacent to PremiumData360's workflow automation and data synchronization value proposition.

Direct peers

• MediaOcean: MediaOcean provides an ad operations and media buying platform used by agencies, publishers, and broadcasters. It directly competes with PremiumData360 in automating order management, financial reconciliation, and campaign workflows across linear and digital media.
• Operative: Operative is a media management platform purpose-built for media companies and agencies to handle ad sales operations, linear TV order processing, and reporting. It overlaps directly with PremiumData360's GIA™ value proposition for TV broadcasters and agencies.
• FreeWheel: FreeWheel, a Comcast company, provides ad management, monetization, and workflow tools for TV publishers and the broader media ecosystem. It competes with PremiumData360 in automating linear and digital ad operations for major US broadcasters.

Broad incumbents

• Salesforce: Salesforce offers CRM and workflow automation at enterprise scale, including media-industry solutions for ad sales, campaign management, and financial reconciliation. It is a broader incumbent whose platforms (Sales Cloud, Marketing Cloud, Media Cloud) overlap with parts of PremiumData360's GIA™ scope.
• Oracle Advertising and CX: Oracle (which is also integrated with PremiumData360 via NetSuite) provides enterprise advertising, marketing, and CX platforms that span campaign management, data, and ERP workflows. It represents the broader incumbent overlap with GIA™'s data automation positioning.
• Adobe Workfront: Adobe Workfront is an enterprise work management and workflow automation platform used by large media and marketing organizations. It competes for the workflow orchestration layer where PremiumData360 positions GIA™.

Emerging players

• Innovid: Innovid provides ad delivery, measurement, and creative personalization for CTV and digital video, increasingly overlapping with TV broadcast ad operations workflows. It is comparable to PremiumData360 in serving the TV publisher and agency customer base with operational tooling.
• Beeswax: Beeswax is a bidstream-focused ad tech platform providing custom programmatic buying infrastructure. It is an adjacent emerging player that intersects with PremiumData360's ad operations automation niche on the ad-tech side of the ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremiumData360