Emissive

What Emissive does

Emissive is a Paris-based VR production company, founded in 2005 by Emmanuel Guerriero and Fabien Barati, that designs and operates multi-user free-roaming virtual reality experiences primarily for cultural institutions, museums, and heritage sites. The company's core technology is a proprietary platform that supports 10 to 20 simultaneous users wearing VR headsets and backpacks, wandering freely inside physical spaces of 300m² or more (over 2,000 square feet) while their avatars interact in a corresponding virtual world at 1:1 scale. The platform incorporates a real-time user behavior analysis layer (co-developed with MIT) for personalized visitor experiences, and a flow management system for group timing. A distinctive content asset base was built through Emissive's 2015 membership in the ScanPyramids scientific mission alongside HIP Institute, Dassault Systèmes, and Cairo University, which produced authoritative 3D reconstructions of the Khufu Pyramid.

The company's product line centers on three flagship immersive experiences — The Enemy (Rose d'Or 2017 winner for Best VR Experience), ScanPyramids VR (installed at Paris's Cité de l'Architecture since 2019), and Khufu VR – A Journey in Ancient Egypt (launched 2020) — distributed through a consumer-facing sub-brand called Excurio. The business operates a B2B, project-based revenue model with three streams: custom on-demand immersive expeditions for institutional clients (quote-based, multi-year contracts), standard catalog expeditions licensed to venues, and co-production partnerships with media and production houses (Camera Lucida, France Télévisions, ONF, Dpt). Headcount is reported at 25 (per one source) or 50+ (per a second French source), all based in Paris, and the company has raised approximately $9.76M in two funding rounds from Teampact Ventures (2020 and 2023).

Name

Emissive

Legal name

EMISSIVE

Website

https://emissive.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Emissive is a Paris-based VR production company that designs and operates multi-user free-roaming virtual reality experiences for cultural institutions, museums, and heritage sites, distributed through its Excurio sub-brand and on-demand custom builds.

Ownership category

akta.pro rank

Product category

Immersive VR Production and Cultural Experiences

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Immersive VR experiences
• Multi-user free-roaming VR
• Cultural VR installations
• Virtual reality production
• 3D cultural reconstruction

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-demand Immersive Expeditions: Custom tailor-made immersive VR experiences created for specific clients. Historical sites, fine arts, science topics brought to public in entirely new ways. Project-based revenue from creating custom expeditions for cultural venues and institutions.
2. Standard Immersive Expeditions: Pre-built VR experiences available in catalog such as Khufu VR. Group VR experiences in unique format offered to cultural institutions and venues.
3. Co-production Partnerships: Revenue from co-producing VR experiences with partners like Camera Lucida, France Télévisions, ONF, and Dpt. Shared investment and revenue from exhibition installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Emissive designs, develops, and operates multi-user free-roaming virtual reality experiences for cultural venues, museums, and heritage organizations. Its core offering is the Immersive Expeditions platform (Excurio sub-brand) and a portfolio of custom VR productions — including Khufu VR, Scan Pyramids VR, and The Enemy — that enable groups of 10–20 visitors to physically walk through large spaces while exploring reconstructed historical and cultural environments at 1:1 scale. Emissive also produces on-demand, tailor-made immersive expeditions covering historical sites, fine arts, and science topics.

Product overview

Emissive is a VR production company offering Immersive Expeditions, a platform for multi-user free-roaming VR experiences at cultural venues. The core offering includes flagship products like Khufu VR (a journey through the Great Pyramid of Khufu), Scan Pyramids VR (developed with the ScanPyramids scientific mission), and The Enemy (a Rose d'Or-winning multi-user experience). Clients can also commission custom On-demand Immersive Expeditions for specific cultural, historical, or educational topics. The company provides supporting white papers on VR in Art & Culture and VR in Retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Excurio: Immersive Expeditions platform for cultural entertainment experiences in virtual reality
• Immersive Expeditions

Products and services

• Immersive Expeditions (Excurio platform) Multi-user free-roaming VR group experience platform operated under the Excurio sub-brand, designed for cultural venues, museums, and heritage sites. Supports up to 10–20 simultaneous visitors walking through large physical spaces while exploring 1:1-scale virtual reconstructions of historical and cultural sites.
• Khufu VR – A journey in ancient Egypt Free-roaming VR expedition enabling visitors to explore the Khufu Pyramid at real scale, access forbidden rooms and corridors, and travel back 4,500 years to experience Ancient Egyptian civilization. Targets cultural venue operators and museum audiences.
• Scan Pyramids VR Collaborative VR platform allowing up to 10 users to visit the Khufu Pyramid freely at 1:1 scale, showcasing scientific discoveries from the ScanPyramids mission including muon radiography findings. Permanently installed at the Cité de l'Architecture in Paris.
• The Enemy Multi-user VR experience designed for 20 simultaneous users featuring personalized scenarios based on visitor surveys and real-time behavior analysis. Visitors meet and hear stories from fighters in three global conflicts. Exhibited at Institut du Monde Arabe in Paris and MIT Museum in Boston.
• On-demand Immersive Expedition (custom service) Bespoke VR expedition creation service covering historical sites, fine arts, science, and cultural heritage topics, delivered as collaborative group experiences with free-roaming capabilities. Targets cultural institutions, heritage organizations, and enterprise clients seeking custom immersive content.

Quantifiable outcome

• After 2 weeks of exhibition at IMA in Paris, more than 2,000 visitors experienced The Enemy VR experience.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cité de l'ArchitecturecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Prestigious cultural venue in Paris hosting ScanPyramids VR installation since 2019. Provides distribution channel for Emissive's VR experiences and serves as showcase for the technology.
• Camera LucidacoreStrategic or Co-development Partner · 1 January 2017Co-production partner for The Enemy VR experience with Camera Lucida. Also developed The Enemy installation benefiting from similar technology. Camera Lucida is a production company specializing in immersive experiences.
• France TélévisionsminorStrategic or Co-development Partner · 1 January 2017Co-production partner for The Enemy VR experience.
• ONF (Office National du Film Canada)minorStrategic or Co-development Partner · 1 January 2017Co-production partner for The Enemy VR experience.
• DptminorStrategic or Co-development Partner · 1 January 2017Co-production partner for The Enemy VR experience.
• MIT (Massachusetts Institute of Technology)coreStrategic or Co-development Partner · 1 January 2017MIT collaborated with Emissive on user behavior analysis integration within The Enemy. The Enemy is exhibited at MIT Museum. Partnership on research for real-time user behavior analysis in VR experiences.
• Institut du Monde Arabe (IMA)coreChannel Partner/ Reseller/ Distributor · 1 January 2017First exhibition venue for The Enemy VR experience in Paris. Hosted 2-week exhibition with over 2,000 visitors.
• HIP Institute (HIP)coreStrategic or Co-development Partner · 1 January 2015Emissive is an official member of the ScanPyramids mission, providing VR and 3D expertise since 2015. The mission analyzes Egyptian pyramids using non-invasive technologies like muon radiography and thermography. This partnership led to discoveries including the 'Big Void' in the Khufu pyramid in 2017.
• Dassault SystèmescoreStrategic or Co-development Partner · 1 January 2015Emissive worked with Dassault Systèmes and HIP Institute on the Great Pyramid for several years. Participated in Khufu Reborn and Giza 3D projects. The Dassault Systèmes Foundation supported the ScanPyramids VR prototype development. Deep collaboration on 3D reconstruction of cultural heritage sites.
• Cairo UniversitycoreStrategic or Co-development Partner · 1 January 2015Emissive provides VR and 3D support to Cairo University as part of the ScanPyramids mission, working on laser scan data for pyramid reconstruction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sandbox VR: Hong Kong-headquartered location-based VR company offering multi-user free-roaming group experiences. Comparable group VR model but positioned for entertainment/gaming rather than cultural education.
• Dreamscape Immersive: US-based location-based VR company offering multi-user shared experiences in venues such as malls and museums. Directly comparable multi-user free-roaming model; serves similar institutional/venue customers.
• Zero Latency: Global free-roaming multi-user VR entertainment operator with warehouse-scale installations. Comparable to Emissive on the free-roaming technology side, though Zero Latency focuses on gaming/entertainment rather than cultural heritage.

Direct peers

• Atlas V: Atlas V is a French immersive content studio producing VR/AR narrative experiences across art, science, and culture. It is the most direct European peer to Emissive in both production style (high-end VR storytelling) and target market (cultural institutions, broadcasters).
• Lucid Realities: Paris-based VR production studio creating immersive documentaries and cultural experiences. Comparable to Emissive in target customers (museums, festivals) and content approach (location-based VR).
• Camera Lucida: French production company specializing in immersive experiences; co-produced The Enemy with Emissive. Strong overlap in production capabilities, target market, and creative direction in cultural VR.
• Innerspace VR: French VR studio focused on location-based and educational immersive experiences. Direct European peer operating in the same cultural-education venue segment as Emissive.

Emerging players

• Excurio: Excurio is Emissive's own sub-brand for Immersive Expeditions; listed for completeness but is not an independent peer.
• National Film Board of Canada (ONF) - VR Studio: Canada's NFB operates a pioneering VR/AR creation lab and is a co-production partner of Emissive on The Enemy. Comparable as a public-sector cultural VR content producer with similar narrative-driven immersive approach.

Others

• Dassault Systèmes (3DEXCITE / 3DVIA): 3D/VR technology partner on Khufu Reborn and Giza 3D projects; also produces its own cultural-heritage VR experiences through the 3DEXCITE division. As both collaborator and adjacent producer, Dassault Systèmes is the most relevant large-platform peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/emissiveVR
• Facebookfacebook.com/EmissiveVR
• LinkedInlinkedin.com/company/emissive
• Instagraminstagram.com/emissive_vr_ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emissive