Boris & Horton

What Boris & Horton does

Boris & Horton, Inc. operates a single-location dog-friendly café and community space at 195 Avenue A in Manhattan's East Village, recognized as NYC's first Department of Health approved café allowing customers to bring their dogs inside the establishment. The business was founded around 2015 by a father-daughter duo, Coppy and Logan, named after their two dogs, and transitioned to new ownership under Carol in 2023 when the original founders sought to exit. The core offering combines a curated food and beverage menu — coffee, pastries, food, beer & wine, and dog treats — with a separate, off-leash Dog Dining Room that carries a $5 daily visit fee plus a $5 service charge on all checks in that space.

The company operates a multi-stream revenue model spanning transactional in-café sales, a $5 Dog Dining Room entry fee, a $25/month Pack Membership subscription that waives entry and unlocks event and swag benefits, ticketed events (comedy, pet portraits, dog training, yoga, themed dinners, adoption events), and an online merchandise store selling branded items such as mugs and caps. Customer acquisition is overwhelmingly direct-to-consumer through the East Village storefront, supported by an event-driven community programming calendar, an email newsletter via ToastTab, social channels, and partnerships with more than ten local animal rescue organizations including Waggytail, Bideawee, Waldo's, Pupstarz, NY Second Chance Rescue, See Spot Rescued, Social Tees, Muddy Paws, Every Last One, Hearts & Bones, and Best Friends Animal Society.

The technology footprint is minimal: the business runs on commodity SaaS — Squarespace for the website, ToastTab for marketing and loyalty, and Eventbrite, Partiful, and Posh VIP for ticketing — with no proprietary platform, no AI/ML capabilities, no patents or trademarks on file, and no mobile app. Operations are supported by 1–10 employees. Capital structure includes a 2019 round that brought in $1,000,000 (including from 32 Ventures) and an open 2023 SEC Rule 506(b) exempt offering targeting $1,250,000 with $100,000 already sold. The business is privately held, woman-owned, and operates only in New York City, with no current second-location or geographic expansion announced.

Name

Boris & Horton

Legal name

Boris & Horton, Inc.

Website

https://borisandhorton.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Boris & Horton operates NYC's first Department of Health approved dog-friendly café at 195 Avenue A in Manhattan's East Village, serving individual dog owners and pet enthusiasts with food and beverages, an off-leash Dog Dining Room, events, a $25/month membership, and branded merchandise.

Ownership category

akta.pro rank

Product category

Pet-friendly café and community space

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

Keywords

• Dog-friendly cafe
• Pet hospitality services
• Community cafe events
• Cafe membership program
• Pet-friendly dining

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SEC Funding Round: Boris & Horton, Inc. filed a Notice of Exempt Offering of Securities with the SEC under Rule 506(b), intending to raise $1,250,000 USD, with $100,000 already sold. This indicates an equity financing round.
2. Food and Beverage Sales: In-cafe sales of coffee, pastries, food, beer & wine, and dog treats. Core revenue stream from the dog-friendly cafe operations.
3. Pack Membership Subscription: $25/month membership program offering waived Dog Dining Room entrance fees, exclusive swag, bonus loyalty points, early event access, and special promotions. Recurring revenue from regular visitors.
4. Dog Dining Room Entry Fee: $5 daily visit fee for access to the Dog Dining Room (waived for members). Additional service charge applied to all checks in the Dog Dining space.
5. Event Ticketing: Revenue from ticketed events including comedy shows, pet portraits, dog training classes, themed dinners, and yoga sessions. Prices vary by event type.
6. Merchandise Sales: Online store selling branded merchandise including mugs ($25), caps ($30), and other dog-themed items. E-commerce revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Boris & Horton operates a dog-friendly café and community space in Manhattan's East Village where customers can dine alongside their dogs. The café serves coffee, pastries, food, beer & wine, and dog treats, and includes a dedicated off-leash Dog Dining Room. Revenue is supplemented by a $25/month Pack Membership, ticketed community events (yoga, comedy, dog training, adoption events), and an online branded merchandise store.

Product overview

Boris & Horton is a dog-friendly café and community space in Manhattan's East Village, operating as NYC's first Department of Health approved dog-friendly café. The core offering combines a café (serving coffee, pastries, food, beer & wine, and dog treats) with a dedicated Dog Dining Room where customers can dine alongside their dogs. The company offers a $25/month Pack Membership providing waived entrance fees and exclusive perks. Additional offerings include events and community programming (adoption events, pet portraits, yoga, comedy, training workshops, themed dinners), and a merchandise store selling branded items. The business operates extended 'After Dark' hours on Thursday through Sunday evenings and hosts regular events that drive community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog-Friendly Café Services Curated food and beverage menu (coffee, pastries, food, beer & wine) plus dog treats served in a café split into a regular café side and an off-leash Dog Dining Room. Available to individual consumers visiting the Manhattan East Village location.
• Pack Membership $25/month subscription program for individual dog owners and regular visitors. Benefits include waived Dog Dining Room entrance fees, members-only swag, 500 bonus loyalty points on signup, early access to ticketed events, and special promotions.
• Events and Community Programming Ticketed community events for individual consumers including comedy nights, dog-friendly yoga, pet portraits, dog training workshops, themed dinners, Yappy Hour programming, and rescue adoption events. Tickets sold via Eventbrite and Partiful.
• Boris & Horton Branded Merchandise Online e-commerce store selling dog-themed branded merchandise such as Doggy Diner Mugs ($25), NYC + coffee + dogs caps, and NYC + wine + dogs caps ($30 each). Targeted at individual consumers and café regulars.

Quantifiable outcome

• Membership pays for itself with at least one weekly visit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• NYC Department of HealthcoreOthersBoris & Horton received official approval from the NYC Department of Health to operate as a dog-friendly cafe, allowing customers to bring their dogs inside the establishment.
• Waggytail RescuemajorStrategic or Co-development PartnerRegular adoption events and fundraising partnerships. Hosted Waggytail's 21st Birthday Bingo event with proceeds benefiting the rescue organization.
• Waldo's RescuemajorStrategic or Co-development PartnerOngoing adoption event partnerships with Waldo's Rescue hosting regular adoption events at the cafe location.
• BideaweemajorStrategic or Co-development PartnerPartnership for adoption events and volunteer meetups. Bideawee's adoption van parks outside the store for adoption events.
• PupstarzmajorStrategic or Co-development PartnerAdoption event partnerships including volunteer yappy hours and adoption meetups.
• NY Second Chance RescuemajorStrategic or Co-development PartnerRegular adoption events hosting adoptable dogs from NY Second Chance Rescue for potential forever home placements.
• See Spot RescuedmajorStrategic or Co-development PartnerPartnership for adoption events bringing adoptable dogs to the cafe for meet-and-greet opportunities.
• Social TeesmajorStrategic or Co-development PartnerRegular Social Hour events combining community building with rescue awareness. Features adoptable dogs and rescue volunteers.
• Must Love Dogs and ComedyminorGTM or Marketing PartnerComedy event partnership hosting dog-friendly comedy shows that raise money for local animal rescues. Joint marketing and event hosting relationship.
• CleverpupminorGTM or Marketing PartnerDog training Q&A events featuring Cleverpup products. Free product samples and raffle prizes from Cleverpup distributed at events.
• Social PawsminorGTM or Marketing PartnerPartnership for dog-friendly yoga events and yappy hour programming. Joint events combining fitness with dog community.
• Jessica McDevittminorGTM or Marketing PartnerDog-friendly yoga classes led by local instructor Jessica McDevitt at Boris & Horton location.
• Muddy Paws RescuemajorStrategic or Co-development PartnerAnnual Pack Challenge fundraiser bringing together fundraisers for a month-long fundraising campaign with kickoff event hosted at Boris & Horton.
• Bond Vet East VillageminorGTM or Marketing PartnerSponsored admission to Boris & Horton for attendees of Waggytail's Birthday Bingo event.
• Fabletics, Fi, DogistryminorGTM or Marketing PartnerPartnership for Dog Jog event combining fitness brands with dog care companies for community running event.
• Team WolfminorGTM or Marketing PartnerHOWLfest partnership celebrating International Wolf Day with educational programming and fundraising.
• Melina KBminorGTM or Marketing PartnerFan meetup event featuring artist Melina KB releasing a song/short film. Specialty themed latte created for event.
• MolominorGTM or Marketing PartnerProduct launch event for Molo Dog Walking Bag featuring NYC pup-preneurs. Includes raffle, games, and vendor tables.
• Every Last One RescuemajorStrategic or Co-development PartnerAdoption events hosting adoptable dogs from Every Last One Rescue for the public to meet potential adopters.
• Hearts & Bones RescuemajorStrategic or Co-development PartnerSource of CEO dog Baja. Ongoing relationship with rescue for adoption events and fundraising.
• Best Friends Animal SocietymajorStrategic or Co-development PartnerPartnership for adoption events bringing rescue dogs to the cafe for adoption opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Camp Bow Wow: Multi-unit dog daycare, boarding, and grooming franchise. Comparable as a community-driven, dog-focused service brand targeting the same urban dog-owner demographic.

Broad incumbents

• Shake Shack: NYC-origin casual dining chain that has rolled out dog menu items (Bag O' Bones) and dog-friendly outdoor seating across locations. Comparable as a scaled NYC-headquartered operator monetizing the dog-owner customer.
• Dog Haus: Casual hot-dog/sausage-focused chain built around a dog-themed brand identity with dog-friendly dining environments. Comparable as a multi-unit dog-themed restaurant concept.
• Dogtopia: Largest North American dog daycare, boarding, and spa franchise. Comparable as a scaled operator in the broader dog-services hospitality space, even though its core offering is daycare rather than café.
• Lazy Dog Restaurant: Multi-unit casual dining chain explicitly branded around dogs, with dog-friendly patios, dog menu items, and pet-accommodating service. Comparable as a broader, scaled dog-anchored hospitality concept.

Others

• Woof Gang Bakery: Specialty pet retail and grooming franchise. Comparable as an adjacent community-oriented dog brand monetizing the same urban pet-owner audience through retail and services rather than hospitality.

Direct peers

• Bark Social: Multi-location dog bar and social club concept offering off-leash dog areas alongside food and beverages. Most directly comparable to Boris & Horton because it combines the off-leash dog community space with a full hospitality offering.
• The Dog Cafe: Philadelphia-based dog-friendly café that combines coffee/food service with rescue adoption programming. Closest single-location analogue to Boris & Horton's café-plus-adoption model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/borisandhorton
• Xx.com/borisandhorton
• Facebookfacebook.com/borisandhorton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boris & Horton