Giving Compass
Giving Compass is a 501(c)(3) nonprofit operating an AI-powered nonprofit discovery platform — Guide to Good (free) and Giving Compass Pro ($12/month) — aggregating data on 1.9 million nonprofits for individual donors, DAF providers, and advisor tools via API.
- Company typePrivate
- Founded2017
- HeadquartersUnion, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Giving Compass does
Giving Compass Network (DBA Giving Compass) is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Union, Washington, that operates an AI-powered nonprofit discovery and data platform. Its core product, Guide to Good, is a free platform that lets donors search and compare nonprofits, access sector news and learning resources, and interact with an AI chatbot ('Ask Guide to Good') for conversational discovery. The organization aggregates a dataset of 1.9 million nonprofits with over 1 billion data points, with AI used to extract impact narratives and outcome metrics from nonprofit annual reports. Strategic partners embed Giving Compass technology — most notably Charity Navigator's Horizon AI Search, which combines Charity Navigator's trusted charity ratings with Giving Compass's natural language search engine.
The company operates a hybrid revenue model. A freemium consumer tier (Giving Compass Pro) charges $12/month for advanced features including side-by-side comparison, AI research agents, and a data dashboard. A B2B API tier sells AI-Ready Nonprofit Search, Impact, and Feed APIs starting at $5,000/year for 10,000 calls, plus Custom Data Services for tailored integrations targeting DAF providers, advisor tools, and research products. A training and education tier delivers courses (e.g., the Spur Local 'How Donors Find You in the Age of AI' at $350/person). Underlying these commercial streams is a donation-funded operating base that requires approximately $1.5 million annually and serves over 1 million learners globally, with partners including Raikes Foundation, Milken Institute, VolunteerMatch, The Bridgespan Group, New Profit, Seattle Foundation, and the Center for Effective Philanthropy. In 2024, supporters connected over 2 million donors to 3,000+ grassroots nonprofits across 20+ critical issues.
Giving Compass firmographics
Firmographics- Name
- Giving Compass
- Legal name
- Giving Compass Network
- Website
- https://givingcompass.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giving Compass is a 501(c)(3) nonprofit operating an AI-powered nonprofit discovery platform — Guide to Good (free) and Giving Compass Pro ($12/month) — aggregating data on 1.9 million nonprofits for individual donors, DAF providers, and advisor tools via API.
- Ownership category
- akta.pro rank
Giving Compass industry classification
Industry- Product category
- Nonprofit Data Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where Giving Compass is headquartered
LocationHeadquarters
- HQ city
- Union
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Giving Compass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Giving Compass Pro Subscription: Monthly subscription at $12/month offering advanced nonprofit search, side-by-side comparison, AI research agents, advanced data dashboard, and priority support for individual users seeking deeper nonprofit research capabilities.
- API Access & Licensing: API solutions starting at $5,000/year for 10,000 API calls, with custom data services and tailored integrations for businesses, giving platforms, DAF providers, and advisor tools. Includes AI-Ready Nonprofit Search, Impact, and Feed APIs.
- Individual Donations: Nonprofit funded primarily through individual donations and unrestricted gifts, supplemented by grants and key partnerships. Requires $1.5 million annually to operate and serve over 1 million users.
- Training & Education Programs: Virtual course 'How Donors Find You in the Age of AI' priced at $350 per person, targeting small community-based nonprofits for digital visibility training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Giving Compass Pro - Monthly subscription for advanced nonprofit research |
| Subscription | Annual | API Access - AI-Ready Nonprofit Data |
| Per seat | One time | AI Course for Nonprofits |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Giving Compass product offering
Product offeringCore offering
Giving Compass operates a centralized, AI-powered nonprofit data platform that lets donors search, compare, and evaluate nonprofits using natural language. It aggregates data on 1.9 million nonprofits with over 1 billion data points, offers a free Guide to Good platform plus a $12/month Pro subscription for advanced research, and sells AI-Ready Nonprofit APIs and Custom Data Services to businesses building donor platforms, advisor tools, and impact reporting systems.
Product overview
Giving Compass is a nonprofit data platform offering a unified portfolio of products centered on nonprofit discovery, AI-powered search, and data services. The core free product is Guide to Good, which provides nonprofit search and donor education. Giving Compass Pro ($12/month) is a premium add-on offering advanced AI search, comparison tools, and research agents. The API suite includes three products—Nonprofit Search API, Nonprofit Impact API, and Nonprofit Feed API—delivering AI-ready nonprofit data for developer integration. Custom Data Services provides tailored solutions for enterprise clients. A strategic partnership with Charity Navigator powers Horizon AI Search for donor-facing applications.
Differentiator
Problem solved
Functional benefit
Brands
- Guide to Good: AI-powered platform providing personalized recommendations, insights, and tools to support donors at any stage of their donor journey - including articles on causes, best practices in philanthropy, impact stories, funds, and nonprofits.
- Giving Compass Pro
Products and services
- Guide to Good Free platform for donors to discover nonprofits, explore social issues, access news and learning resources, and find giving opportunities, including the 'Ask Guide to Good' chatbot and Nonprofit Newsfeed.
- Giving Compass Pro Premium $12/month subscription offering advanced nonprofit search with side-by-side comparison, AI research agents, advanced data dashboard, and priority support for analyzing 1.9 million nonprofits.
- AI-Ready Nonprofit Search API API that translates natural language queries into structured search criteria, enabling intuitive nonprofit discovery and powering faster, more intuitive search in donor and advisor research workflows.
- AI-Ready Nonprofit Impact API API providing AI-extracted impact narratives and outcome metrics sourced from nonprofit annual reports for clearer understanding of nonprofit outcomes, stronger storytelling, and due diligence without placing reporting burdens on nonprofits.
- AI-Ready Nonprofit Feed API API that aggregates nonprofit updates including articles, videos, events, and job postings in one place so users can stay informed and engaged with timely updates straight from nonprofits.
- Custom Data Services Tailored nonprofit data solutions for specific client needs, including portfolio benchmarking dashboards, impact reporting tools, landscape analysis, and custom integrations built alongside the Giving Compass team.
- How Donors Find You in the Age of AI (Virtual Course) Eight-week virtual training course priced at $350 per person, delivered jointly with Spur Local, to help small community-based nonprofits improve digital visibility as AI-powered tools shape how donors discover organizations.
Quantifiable outcome
- 2X increase in volunteering, altruism, and activism after two weeks for Giving Compass users
- +4 more outcomes
Companies that use Giving Compass
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Giving Compass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Giving Compass partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and supporting.
- Charity NavigatorflagshipStrategic partnership to launch Horizon AI Search, an AI-powered nonprofit search platform that combines Charity Navigator's trusted charity ratings with Giving Compass's natural language search technology. Uses hybrid approach matching keywords and meaning to help millions of donors make more informed giving decisions.
- Spur LocalcoreLaunched joint eight-week virtual course 'How Donors Find You in the Age of AI' to help nonprofits improve digital visibility as AI-powered tools shape how donors discover organizations. Targets small community-based nonprofits facing equity challenges due to limited technical resources.
- Raikes FoundationcorePhilanthropic foundation partner supporting the organization's mission to guide donors toward meaningful action. Visible in partner logos section.
- Milken InstitutecoreStrategic partner visible in the backed by partners section, supporting smarter giving initiatives.
- VolunteerMatchcorePartner organization visible in the partner logos section, supporting volunteer and giving connections.
- The Bridgespan GroupsupportingConsulting firm partner visible in the partner ecosystem supporting philanthropy sector.
- New ProfitsupportingSocial impact investment organization partner supporting the network.
- National Center for Family Philanthropy (NCRP)supportingPartner organization focused on family philanthropy, contributing to the partner ecosystem.
- Seattle FoundationsupportingRegional community foundation partner supporting the Pacific Northwest philanthropy network.
- Center for Effective Philanthropy (CEP)supportingResearch organization partner providing insights on philanthropy effectiveness.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Giving Compass competitors and assessment
Company assessmentDirect peers
- Idealist: Idealist is a nonprofit platform connecting people with volunteer opportunities, jobs, and organizations serving communities, similar to Giving Compass's nonprofit discovery and engagement mission.
- GlobalGiving: GlobalGiving is a crowdfunding and nonprofit discovery platform that connects donors to grassroots nonprofits worldwide, directly comparable to Giving Compass's grassroots discovery positioning.
- GreatNonprofits: GreatNonprofits provides nonprofit reviews and ratings from volunteers, overlapping with Giving Compass's discovery and evaluation capabilities for grassroots organizations.
- GiveWell: GiveWell is a nonprofit dedicated to finding outstanding giving opportunities through in-depth research, competing with Giving Compass in the donor research and effective giving space.
- Charity Navigator: Charity Navigator is the leading charity evaluation platform in the US. It is now a flagship partner (powering Horizon AI Search with Giving Compass) and a direct competitor in nonprofit discovery and rating.
- Benevity: Benevity is a corporate social responsibility and workplace giving platform that aggregates nonprofit data and donation experiences for enterprise customers, comparable to Giving Compass's API and custom data services.
- Network for Good: Network for Good provides fundraising software, donor management, and nonprofit discovery tools, overlapping with Giving Compass's donor enablement and nonprofit visibility capabilities.
- Candid (formerly GuideStar): Candid operates the consolidated GuideStar/Candid platform providing nonprofit data, research, and transparency tools. It is the most direct nonprofit data infrastructure competitor to Giving Compass.
Broad incumbents
- Fidelity Charitable: Fidelity Charitable is the largest US donor-advised fund sponsor, providing nonprofit data and grantmaking tools to its donors. It is a potential enterprise customer for Giving Compass's API and a broad incumbent in donor services.
- Schwab Charitable: Schwab Charitable is a major donor-advised fund provider offering donor research and grantmaking tools. Led by former Schwab Charitable President Kim Laughton on Giving Compass's board, it represents both a potential enterprise channel and a broader philanthropic incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Giving Compass social profiles
Digital presenceGiving Compass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giving Compass leadership team
Management profileNumber of profiles
Profiles14 records
Giving Compass funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giving Compass M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giving Compass
What does Giving Compass do?
Giving Compass operates a centralized, AI-powered nonprofit data platform that lets donors search, compare, and evaluate nonprofits using natural language. It aggregates data on 1.9 million nonprofits with over 1 billion data points, offers a free Guide to Good platform plus a $12/month Pro subscription for advanced research, and sells AI-Ready Nonprofit APIs and Custom Data Services to businesses building donor platforms, advisor tools, and impact reporting systems.
Is Giving Compass a public or private company?
Giving Compass is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Giving Compass founded?
Giving Compass was founded in 2017. It employs 11 to 50 people.
Where is Giving Compass based?
Giving Compass is headquartered in Union, United States, in the North America region.
How does Giving Compass make money?
Four revenue lines are on record. Giving Compass Pro Subscription is the primary driver. The others are API Access & Licensing, individual Donations and training & Education Programs.
Who are Giving Compass's main competitors?
Direct peers on record are Idealist, GlobalGiving, GreatNonprofits, GiveWell, Charity Navigator, Benevity, Network for Good and Candid (formerly GuideStar). Broad incumbents are Fidelity Charitable and Schwab Charitable.
Does Giving Compass have an API?
Yes. Giving Compass offers an AI-ready nonprofit data API with three main products: the Nonprofit Search API (translates natural language into structured search criteria), the Nonprofit Impact API (access to AI-extracted impact narratives and outcome metrics from annual reports), and the Nonprofit Feed API (surfaces articles, videos, events, job postings directly from nonprofits). Pricing starts at $5,000/year for 10,000 API calls. Developer documentation is at docs.givingcompass.org.
What industry is Giving Compass in?
Giving Compass's product category is Nonprofit Data Platform. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory. Its NAICS code is 81321 and its SIC code is 8600.