Giving Compass

What Giving Compass does

Giving Compass Network (DBA Giving Compass) is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Union, Washington, that operates an AI-powered nonprofit discovery and data platform. Its core product, Guide to Good, is a free platform that lets donors search and compare nonprofits, access sector news and learning resources, and interact with an AI chatbot ('Ask Guide to Good') for conversational discovery. The organization aggregates a dataset of 1.9 million nonprofits with over 1 billion data points, with AI used to extract impact narratives and outcome metrics from nonprofit annual reports. Strategic partners embed Giving Compass technology — most notably Charity Navigator's Horizon AI Search, which combines Charity Navigator's trusted charity ratings with Giving Compass's natural language search engine.

The company operates a hybrid revenue model. A freemium consumer tier (Giving Compass Pro) charges $12/month for advanced features including side-by-side comparison, AI research agents, and a data dashboard. A B2B API tier sells AI-Ready Nonprofit Search, Impact, and Feed APIs starting at $5,000/year for 10,000 calls, plus Custom Data Services for tailored integrations targeting DAF providers, advisor tools, and research products. A training and education tier delivers courses (e.g., the Spur Local 'How Donors Find You in the Age of AI' at $350/person). Underlying these commercial streams is a donation-funded operating base that requires approximately $1.5 million annually and serves over 1 million learners globally, with partners including Raikes Foundation, Milken Institute, VolunteerMatch, The Bridgespan Group, New Profit, Seattle Foundation, and the Center for Effective Philanthropy. In 2024, supporters connected over 2 million donors to 3,000+ grassroots nonprofits across 20+ critical issues.

Name

Giving Compass

Legal name

Giving Compass Network

Website

https://givingcompass.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Giving Compass is a 501(c)(3) nonprofit operating an AI-powered nonprofit discovery platform — Guide to Good (free) and Giving Compass Pro ($12/month) — aggregating data on 1.9 million nonprofits for individual donors, DAF providers, and advisor tools via API.

Ownership category

akta.pro rank

Product category

Nonprofit Data Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Nonprofit data platform
• AI nonprofit search
• Donor discovery tools
• Philanthropy data API
• Nonprofit research platform

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Giving Compass Pro Subscription: Monthly subscription at $12/month offering advanced nonprofit search, side-by-side comparison, AI research agents, advanced data dashboard, and priority support for individual users seeking deeper nonprofit research capabilities.
2. API Access & Licensing: API solutions starting at $5,000/year for 10,000 API calls, with custom data services and tailored integrations for businesses, giving platforms, DAF providers, and advisor tools. Includes AI-Ready Nonprofit Search, Impact, and Feed APIs.
3. Individual Donations: Nonprofit funded primarily through individual donations and unrestricted gifts, supplemented by grants and key partnerships. Requires $1.5 million annually to operate and serve over 1 million users.
4. Training & Education Programs: Virtual course 'How Donors Find You in the Age of AI' priced at $350 per person, targeting small community-based nonprofits for digital visibility training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Giving Compass operates a centralized, AI-powered nonprofit data platform that lets donors search, compare, and evaluate nonprofits using natural language. It aggregates data on 1.9 million nonprofits with over 1 billion data points, offers a free Guide to Good platform plus a $12/month Pro subscription for advanced research, and sells AI-Ready Nonprofit APIs and Custom Data Services to businesses building donor platforms, advisor tools, and impact reporting systems.

Product overview

Giving Compass is a nonprofit data platform offering a unified portfolio of products centered on nonprofit discovery, AI-powered search, and data services. The core free product is Guide to Good, which provides nonprofit search and donor education. Giving Compass Pro ($12/month) is a premium add-on offering advanced AI search, comparison tools, and research agents. The API suite includes three products—Nonprofit Search API, Nonprofit Impact API, and Nonprofit Feed API—delivering AI-ready nonprofit data for developer integration. Custom Data Services provides tailored solutions for enterprise clients. A strategic partnership with Charity Navigator powers Horizon AI Search for donor-facing applications.

Differentiator

Problem solved

Functional benefit

Brands

• Guide to Good: AI-powered platform providing personalized recommendations, insights, and tools to support donors at any stage of their donor journey - including articles on causes, best practices in philanthropy, impact stories, funds, and nonprofits.
• Giving Compass Pro

Products and services

• Guide to Good Free platform for donors to discover nonprofits, explore social issues, access news and learning resources, and find giving opportunities, including the 'Ask Guide to Good' chatbot and Nonprofit Newsfeed.
• Giving Compass Pro Premium $12/month subscription offering advanced nonprofit search with side-by-side comparison, AI research agents, advanced data dashboard, and priority support for analyzing 1.9 million nonprofits.
• AI-Ready Nonprofit Search API API that translates natural language queries into structured search criteria, enabling intuitive nonprofit discovery and powering faster, more intuitive search in donor and advisor research workflows.
• AI-Ready Nonprofit Impact API API providing AI-extracted impact narratives and outcome metrics sourced from nonprofit annual reports for clearer understanding of nonprofit outcomes, stronger storytelling, and due diligence without placing reporting burdens on nonprofits.
• AI-Ready Nonprofit Feed API API that aggregates nonprofit updates including articles, videos, events, and job postings in one place so users can stay informed and engaged with timely updates straight from nonprofits.
• Custom Data Services Tailored nonprofit data solutions for specific client needs, including portfolio benchmarking dashboards, impact reporting tools, landscape analysis, and custom integrations built alongside the Giving Compass team.
• How Donors Find You in the Age of AI (Virtual Course) Eight-week virtual training course priced at $350 per person, delivered jointly with Spur Local, to help small community-based nonprofits improve digital visibility as AI-powered tools shape how donors discover organizations.

Quantifiable outcome

• 2X increase in volunteering, altruism, and activism after two weeks for Giving Compass users
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and supporting.

• Charity NavigatorflagshipStrategic or Co-development Partner · 24 November 2025Strategic partnership to launch Horizon AI Search, an AI-powered nonprofit search platform that combines Charity Navigator's trusted charity ratings with Giving Compass's natural language search technology. Uses hybrid approach matching keywords and meaning to help millions of donors make more informed giving decisions.
• Spur LocalcoreStrategic or Co-development PartnerLaunched joint eight-week virtual course 'How Donors Find You in the Age of AI' to help nonprofits improve digital visibility as AI-powered tools shape how donors discover organizations. Targets small community-based nonprofits facing equity challenges due to limited technical resources.
• Raikes FoundationcoreGTM or Marketing PartnerPhilanthropic foundation partner supporting the organization's mission to guide donors toward meaningful action. Visible in partner logos section.
• Milken InstitutecoreGTM or Marketing PartnerStrategic partner visible in the backed by partners section, supporting smarter giving initiatives.
• VolunteerMatchcoreGTM or Marketing PartnerPartner organization visible in the partner logos section, supporting volunteer and giving connections.
• The Bridgespan GroupsupportingGTM or Marketing PartnerConsulting firm partner visible in the partner ecosystem supporting philanthropy sector.
• New ProfitsupportingGTM or Marketing PartnerSocial impact investment organization partner supporting the network.
• National Center for Family Philanthropy (NCRP)supportingGTM or Marketing PartnerPartner organization focused on family philanthropy, contributing to the partner ecosystem.
• Seattle FoundationsupportingGTM or Marketing PartnerRegional community foundation partner supporting the Pacific Northwest philanthropy network.
• Center for Effective Philanthropy (CEP)supportingGTM or Marketing PartnerResearch organization partner providing insights on philanthropy effectiveness.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Idealist: Idealist is a nonprofit platform connecting people with volunteer opportunities, jobs, and organizations serving communities, similar to Giving Compass's nonprofit discovery and engagement mission.
• GlobalGiving: GlobalGiving is a crowdfunding and nonprofit discovery platform that connects donors to grassroots nonprofits worldwide, directly comparable to Giving Compass's grassroots discovery positioning.
• GreatNonprofits: GreatNonprofits provides nonprofit reviews and ratings from volunteers, overlapping with Giving Compass's discovery and evaluation capabilities for grassroots organizations.
• GiveWell: GiveWell is a nonprofit dedicated to finding outstanding giving opportunities through in-depth research, competing with Giving Compass in the donor research and effective giving space.
• Charity Navigator: Charity Navigator is the leading charity evaluation platform in the US. It is now a flagship partner (powering Horizon AI Search with Giving Compass) and a direct competitor in nonprofit discovery and rating.
• Benevity: Benevity is a corporate social responsibility and workplace giving platform that aggregates nonprofit data and donation experiences for enterprise customers, comparable to Giving Compass's API and custom data services.
• Network for Good: Network for Good provides fundraising software, donor management, and nonprofit discovery tools, overlapping with Giving Compass's donor enablement and nonprofit visibility capabilities.
• Candid (formerly GuideStar): Candid operates the consolidated GuideStar/Candid platform providing nonprofit data, research, and transparency tools. It is the most direct nonprofit data infrastructure competitor to Giving Compass.

Broad incumbents

• Fidelity Charitable: Fidelity Charitable is the largest US donor-advised fund sponsor, providing nonprofit data and grantmaking tools to its donors. It is a potential enterprise customer for Giving Compass's API and a broad incumbent in donor services.
• Schwab Charitable: Schwab Charitable is a major donor-advised fund provider offering donor research and grantmaking tools. Led by former Schwab Charitable President Kim Laughton on Giving Compass's board, it represents both a potential enterprise channel and a broader philanthropic incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@givingcompass
• Facebookfacebook.com/givingcompass-1386900498048900
• LinkedInlinkedin.com/company/giving-compass
• Instagraminstagram.com/givingcompass
• Xx.com/givingcompass

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giving Compass