Mapo Tapo

What Mapo Tapo does

Mapo Tapo is a Milan-based digital outdoor adventure travel marketplace operating since approximately 2021 under the legal entity Mapo Tapo S.r.l. The platform connects individual adventure travelers with certified local guides and small outdoor operators for small-group experiences (typically 1-14 participants) across hiking, rock climbing, mountaineering, backcountry skiing, via ferrata, ice climbing, and surfing disciplines. The company has organized trips for over 1,500 travelers across more than 40 countries spanning Europe, Africa, the Americas, Asia, and Oceania, with notable destinations in the Alps (Mont Blanc, Dolomites, Matterhorn), Sardinia, Morocco, the Andes (Aconcagua, Chilean ski), and the Himalayas.

The proprietary booking platform is integrated with Rezdy for payment processing and supports guaranteed departures, allowing travelers to book flights with confidence. Product offerings span 2-day introductory experiences priced from approximately €740 to 18-day premium expeditions like the Aconcagua summit at €8,590. The company bundles travel accident and cancellation insurance through a partnership with Europ Assistance (effective March 13, 2024) and offers a 33% deposit / 60-day balance payment structure. Distribution is direct-to-consumer exclusively via the website, supported by organic social media presence across Instagram, Facebook, YouTube, and TikTok, plus a post-sale WhatsApp community and a referral-based ambassador program leveraging past travelers.

The go-to-market is product-led growth with community-led amplification: 80% of bookings come from solo travelers who join group departures, creating a marketplace-like aggregation effect. The company has raised approximately €1.5 million cumulatively across a €355K pre-seed round (January 2022, with B4i - Bocconi for Innovation and angel investor Yves Warnant) and a €1.15M seed round (September 2024, led by CDP Venture Capital's Argo accelerator with participation from Human Company, Intesa Sanpaolo, and Intesa Sanpaolo Innovation Center). Headcount remains at 1-10 employees, indicating a lean operational model reliant on contracted local guides rather than employed staff.

Name

Mapo Tapo

Legal name

Mapo Tapo S.r.l.

Website

https://mapotapo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mapo Tapo is a Milan-based digital marketplace connecting solo adventure travelers with certified local guides for small-group hiking, climbing, mountaineering, and ski trips across 40+ countries, operating as a B2C tour operator with guaranteed departures.

Ownership category

akta.pro rank

Product category

Adventure Travel & Outdoor Tourism

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

Keywords

• Adventure travel platform
• Guided outdoor tours
• Mountaineering expeditions
• Certified local guides
• Small group adventures

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Package Bookings: Mapo Tapo operates as a Tour Operator organizing outdoor adventure experiences. Customers pay for complete trip packages including guide services, accommodation, transport, and insurance. Revenue is generated through trip bookings with 33% deposit required at booking and full payment due 60 days before departure. For trips departing within 60 days, full payment is required upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Mapo Tapo operates a digital outdoor travel platform that connects adventure travelers with certified local guides and small adventure companies for small-group outdoor sports experiences worldwide. The platform organizes and sells multi-day guided adventure trip packages including hiking, rock climbing, mountaineering, backcountry skiing, via ferrata, ice climbing, and surfing, with guaranteed departures, travel insurance, and accommodation logistics bundled into each trip.

Product overview

Mapo Tapo is a digital outdoor travel marketplace operating as a B2C booking platform that connects adventure travelers with certified local guides and small outdoor companies for small-group experiences worldwide. The platform offers a portfolio of adventure trip products across multiple outdoor sports disciplines including hiking, rock climbing, backcountry skiing, mountaineering, via ferrata, ice climbing, and surfing. Key products include multi-day guided treks like the Tour du Mont Blanc, Dolomites hikes, and Selvaggio Blu Sardinia trek; climbing experiences such as Mallorca Climbing and Mont Blanc Summit Climb; ski experiences in the Andes; and mountaineering courses including Gran Paradiso, Gran Sasso, and Aconcagua expeditions. The platform differentiates through small group sizes, certified local guide partnerships, travel insurance inclusion, and guaranteed departures. Trip pricing ranges from approximately €500 to €8,600, with durations spanning 2 to 18 days across destinations in Europe, Africa, Americas, Asia, and Oceania.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiking the TMB: Tour du Mont Blanc 5-day guided hiking circuit around Mont Blanc through the French, Italian, and Swiss Alps, departing from Chamonix and covering Val Ferret, La Fouly, Trient, and Col De Balme. Designed for intermediate-level hikers seeking a multi-day alpine trekking experience with a certified local guide.
• Alta Via del Granito: Trek Across Dolomites' Wild Granite Peaks 5-day trek through the Lagorai Mountains exploring Cima d'Asta, Trentino's highest peak, featuring crystal-clear lakes, fragrant forests, and pink granite rocks. Intermediate-level guided trekking experience for hikers seeking off-the-beaten-path Dolomites scenery.
• The Selvaggio Blu: Rope, Cave & Cliffs in Sardinia 8-day advanced coastal trek along Sardinia's wild eastern cliffs, featuring abseiling into sea caves, technical rope traverses, and bivouac camping on secluded beaches. Designed for advanced hikers comfortable with technical rope work.
• Mount Toubkal and Sahara Desert in 6 Days 6-day adventure combining ascent of Mount Toubkal (4,167m), North Africa's highest peak, with Sahara Desert exploration including camel trekking and overnight at the Erg Lihoudi sand dunes.
• Aconcagua Summit: Trek the Americas' Highest Peak 18-day high-altitude expedition to summit Aconcagua (6,962m), the highest peak in the Western and Southern Hemispheres, via the Normal Route with acclimatization rotations from Plaza de Mulas base camp. Premium expedition for experienced mountaineers.
• Mont Blanc Summit Climb 4-day mountaineering expedition to summit Mont Blanc (4,810m), Western Europe's highest peak, ascending via the Tête Rousse and Goûter refuges and including glacier travel training.
• Mountaineering Course in Aosta Valley - Gran Paradiso Summit 5-day mountaineering course culminating in the summit of Gran Paradiso (4,061m), Italy's celebrated 4,000m peak, with alpine skills training including crampon and ice axe technique.
• Intermediate Mountaineering Course on Gran Sasso - Italy 3-day intermediate mountaineering course at Gran Sasso in the Apennines, covering multi-pitch climbing and progression techniques on Corno Grande and Corno Piccolo.
• Climbing Aiguilles Marbrées - Mont Blanc 3-day mountaineering experience on a mixed glacier-rock ridge at 3,500m in the Mont Blanc massif, with views of the Dent du Géant and glacier skills training.
• Mount Triglav Winter Mountaineering: Julian Alps, Slovenia 2-day winter alpinism experience on Mount Triglav in Slovenia's Julian Alps with a certified IFMGA mountain guide. Requires prior winter climbing experience.
• Mallorca Climbing Dream Island 5-day rock climbing experience in Mallorca, Spain, with certified local climbing guides exploring the island's limestone crags.
• Brenta Dolomites Adventure - 5 Days Trek 5-day trekking adventure through the Brenta Dolomites, one of the most spectacular mountain ranges in the Alps.
• Monte Rosa Ascent: Flash Adventure 2-day rapid ascent of Monte Rosa, one of the highest peaks in the Alps, suitable for experienced mountaineers.
• Hiking Around the Matterhorn in the Swiss Alps 4-day hiking circuit around the iconic Matterhorn, one of the Alps' most famous peaks, departing from Randa.
• Mini Haute Route: Chasing Peaks Between Verbier and Zinal 5-day classic alpine trek connecting Verbier to Zinal through the Val d'Anniviers region, one of Switzerland's most scenic high-altitude trails.
• Amalfi Coast: Climb and Sail Adventure 8-day combined climbing and sailing adventure along Italy's Amalfi Coast, departing from Marina di Stabia and blending rock climbing with sailing.
• Ring of the Picos de Europa - 8 Days Trek 8-day trekking circuit around the Picos de Europa mountain range in northern Spain, one of the most spectacular walks on the Iberian Peninsula.
• Madeira Inside Out: Hiking Coastal Paths and High Mountain Ridges 7-day hiking exploration of Madeira combining coastal paths and high mountain ridges.
• Ski in Central Andes - Chile 7-day backcountry skiing adventure in the Central Andes of Chile, departing from Santiago, for intermediate to advanced skiers.
• Hiking in the Dolomites - Pale di San Martino 4-day hiking experience in the Pale di San Martino area of the Dolomites, departing from Trento.

Quantifiable outcome

• 4.8/5 Trustpilot rating based on verified customer reviews
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RezdycoreTechnology or IntegrationRezdy Pty Limited provides the booking and payment processing infrastructure for Mapo Tapo's platform. All credit and debit card payments are processed through Rezdy's services. This is a critical technology partnership enabling the company's core booking functionality.
• Europ AssistancecoreStrategic or Co-development PartnerEurop Assistance provides medical, luggage, and travel cancellation insurance policies included with trips booked on or after March 13, 2024. Insurance details and policy terms are available at mapotapo.com/travel-insurances. This partnership enables Mapo Tapo to offer comprehensive coverage as part of their package.

Scale indicators6 records

Expansion highlights5 records

Direct peers

• Headout: Curated marketplace for tours and experiences worldwide, including adventure activities. Comparable aggregator/curator model with strong digital marketing execution.
• Much Better Adventures: UK-based adventure travel marketplace selling small-group guided trips (hiking, climbing, mountaineering, skiing) with certified local guides. Closest direct competitor in product, audience, and operating model.
• WeRoad: Milan-headquartered group travel platform targeting solo millennials in small international group trips. Same Italian origin, similar solo-traveler focus, and overlapping distribution to European adventure-seekers.
• 10Adventures: Canadian adventure travel platform curating and selling multi-day guided outdoor trips worldwide. Directly comparable booking-platform model targeting similar small-group adventure experiences.

Emerging players

• Outdooractive: European outdoor adventure planning platform with route database and trip inspiration. Adjacent audience overlap with hikers and mountaineers, with growing booking features that compete for the same discovery moment.
• Komoot: European route-planning platform for hiking and cycling with a strong community. Touches the same target audience at the trip-discovery stage and is increasingly extending into guided-trip offerings.

Broad incumbents

• G Adventures: Large global adventure tour operator with a wide catalog of small-group guided trips worldwide. Comparable target market and trip structure, but operates at significantly greater scale and brand recognition.
• GetYourGuide: Global marketplace for tours, attractions, and experiences with a fast-growing outdoor and adventure category. A well-capitalized potential entrant into Mapo Tapo's niche.
• Intrepid Travel: Established global adventure tour operator offering small-group guided trips across multiple continents. Overlaps with Mapo Tapo's adventure portfolio but at much larger scale with broader geographic coverage.
• Viator: Tripadvisor-owned global tours and experiences marketplace. Overlaps in outdoor experiences and certified-guide products, with far greater supplier breadth and SEO/marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mapotapo7660
• Facebookfacebook.com/mapotapo
• Instagraminstagram.com/mapo_tapo
• TikToktiktok.com/@mapo_tapo?_t=8gmcjEme9JZ&_r=1
• LinkedInlinkedin.com/company/mapotapo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapo Tapo