Sunterra
Sunterra is a privately-held Australian solar and battery installer founded in 2010, serving residential, commercial, and utility customers across five states with grid-connected PV systems, battery storage, and EV chargers.
- Company typePrivate
- Founded2010
- HeadquartersPerth, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sunterra does
Sunterra (legal entity: Sola Now Pty Ltd) is a privately-held Australian solar and battery installer founded in 2010 and headquartered in Perth. The company designs, supplies, and installs grid-connected solar photovoltaic systems, battery energy storage systems, and EV chargers for residential, commercial, and utility-scale customers across five Australian states — Western Australia, South Australia, Victoria, New South Wales, and Queensland. It is a Clean Energy Council (CEC) Approved Solar Retailer and holds separate electrical and building contractor licenses in each jurisdiction it operates.
Its product stack is built around third-party Tier-1 hardware: JinkoSolar N-type TOPCon panels (notably the 440W Tiger Pro), Growatt inverters (MIN, MOD, SPH, SPF, and MAX series covering single-phase, three-phase, hybrid, and off-grid configurations), Growatt LFP battery systems (ARK LV, ARK XH, and ALP LV with modular capacities from 2.56kWh to 25kWh), Mibet Energy racking, and the Growatt Smart EV Charger launched in May 2023. Sunterra packages these components into pre-configured residential offerings — Maxi-saver (6.6kW), Ultra-saver (11.44kW + 5kWh), and Platinum (11.44kW + 25kWh) — and offers custom system design, STC rebate processing, and full installation services. Notable installations include a 21.12kW solar system paired with 35.84kWh of battery storage.
Revenue is generated primarily through one-time installation fees on a quote-based pricing model, supplemented by professional services revenue from processing Small-scale Technology Certificates (STCs) on behalf of customers. Distribution is sales-led via phone (1800 312 979), website quote forms, and a field sales force operating from six regional offices and warehouses across its five-state footprint. The company holds a 2022 strategic supply agreement with Growatt for 100MW of inverters and 50MWh of batteries, has been recognized as the largest STC creator in Australia (Sunwiz Report, September 2019), and carries EUPD Top Brand PV and PV Storage Seals awarded in 2022. Sunterra is independently owned with no disclosed institutional investors, parent company, or funding rounds.
Sunterra firmographics
Firmographics- Name
- Sunterra
- Legal name
- Sola Now Pty Ltd
- Website
- https://sunterra.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunterra is a privately-held Australian solar and battery installer founded in 2010, serving residential, commercial, and utility customers across five states with grid-connected PV systems, battery storage, and EV chargers.
- Ownership category
- akta.pro rank
Sunterra industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)
Keywords
Where Sunterra is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Sunterra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar Panel Installation: Design and installation of grid-connected solar PV systems for residential and commercial properties, including panels, inverters, and complete system packages
- Battery Storage Systems: Home and commercial battery installation including Growatt ALP, ARK LV, ARK XH battery systems with modular capacity options
- STC Rebate Processing: Small-scale Technology Certificates (STCs) created for customers as solar rebate, processed by Sunterra to reduce upfront installation costs
- Commercial and Utility Solar: Large-scale commercial rooftop and utility solar farm installations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maxi-saver: 6.6kW solar system with 15x Jinko 440W panels and 5kW inverter |
| Unit Pricing | Pay-as-you-go | Ultra-saver: 11.44kW solar system with 5kWh Growatt ALP battery |
| Unit Pricing | Pay-as-you-go | Platinum: Solar system with 25kWh Growatt ALP battery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sunterra product offering
Product offeringCore offering
Sunterra designs, supplies, and installs grid-connected solar PV systems, battery energy storage solutions, and inverters for residential, commercial, and utility-scale customers across five Australian states (WA, SA, VIC, NSW, QLD). The company delivers custom-designed solar and battery systems using Clean Energy Council (CEC) approved products from Tier 1 manufacturers such as JinkoSolar and Growatt, complemented by Mibet mounting hardware and Growatt EV chargers.
Product overview
Sunterra is a solar and battery installation company offering a comprehensive portfolio of grid-connected solar systems for residential, commercial, and utility-scale applications. The product lineup centers on three main technology categories: Jinko solar panels (Tiger Pro N-type series with TOPCon technology ranging from 365W to 470W), Growatt inverters (including hybrid, solar-only, and off-grid models across single and three-phase configurations), and Growatt battery systems (ARK LV, ARK XH, and ALP LV using LFP chemistry). The offering also includes Mibet solar mounting systems, Growatt Smart EV chargers, and pre-configured installation packages (Maxi-saver, Ultra-saver, Platinum) that bundle panels, inverters, and batteries. Services span from residential rooftop installations to commercial properties and utility-scale solar farms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30-year performance warranty on Jinko panels
- +1 more outcomes
Companies that use Sunterra
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sunterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunterra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Growatt (Strategic Supply Agreement)coreStrategic partnership agreement for supply of 100MW solar inverters and 50MWh batteries. Under this agreement, Growatt provides Sunterra with ARK battery systems and commercial/utility-scale inverters for large projects.
- JinkoSolarcoreJinkoSolar (NYSE: JKS) is one of the largest and most innovative solar module manufacturers globally. Sunterra supplies Jinko 440W N-type panels across their system packages. Jinko is a Tier 1 manufacturer with products including Tiger Pro 440W, Tiger Neo 470W N-type panels with TOPCon technology.
- GrowattcoreGrowatt is a global leader of smart energy solutions providing residential, commercial and utility-scale PV inverters, energy storage, and EV chargers. Sunterra installs Growatt inverters including MIN, MOD, SPH series and ARK battery systems. Growatt is the World's No.1 Residential inverter supplier.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sunterra competitors and assessment
Company assessmentDirect peers
- Redback Technologies: Australian battery and hybrid inverter manufacturer with installer-led distribution. Competes directly with Sunterra's Growatt-based battery offering for Australian residential storage customers.
- Fronius Australia: Leading string-inverter manufacturer with strong Australian presence and a certified installer network. Competes head-to-head with Growatt-based systems on the residential and commercial rooftop segments.
- Solar Choice: Australian solar quote and comparison platform connecting customers with installers nationwide. Operates a near-identical multi-state residential solar + battery model with a similar sales-led go-to-market in WA, SA, VIC, NSW, and QLD.
- SolarEdge Australia: Global optimiser + inverter supplier with Australian installer network. Offers an alternative system architecture (DC-optimised) competing with Sunterra's MPPT string-inverter configurations.
- Enphase Energy (Australia): Global microinverter and battery supplier with a large Australian installer ecosystem. Enphase-equipped installers offer an alternative AC-based solar architecture competing with the string-inverter configurations Sunterra typically installs.
- Tesla Energy (Australia): Tesla sells Powerwall battery and solar roof systems through certified installer networks in Australia. Directly overlaps with Sunterra's solar + battery residential offering and competes for the same Australian homeowner customer.
- Sungrow Australia: Supplier of hybrid and string inverters and battery storage with direct Australian distribution and installer programmes. Overlaps with Sunterra's portfolio on hybrid inverter + battery residential and C&I solutions.
Emerging players
- Brighte: Australian green-finance platform offering interest-free plans and PPA structures for residential solar and battery. Comparable because it influences how Australians purchase solar and competes for the same end-customer wallet that Sunterra targets with 0% payment plans.
Broad incumbents
- AGL Energy: Australia's largest energy retailer, offering solar and battery installation alongside retail electricity. While broader than Sunterra (generation, retail, services), it is one of the largest residential solar installers and competes directly for the same customer and rebate pool.
- Origin Energy: Major Australian energy retailer with a residential solar and battery installation business. Competes with Sunterra across multiple states and benefits from cross-selling electricity retail into solar customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunterra social profiles
Digital presenceSunterra compliance and trust
Trust signalCompliance1 record
Sunterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunterra leadership team
Management profileNumber of profiles
Sunterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunterra
What does Sunterra do?
Sunterra designs, supplies, and installs grid-connected solar PV systems, battery energy storage solutions, and inverters for residential, commercial, and utility-scale customers across five Australian states (WA, SA, VIC, NSW, QLD). The company delivers custom-designed solar and battery systems using Clean Energy Council (CEC) approved products from Tier 1 manufacturers such as JinkoSolar and Growatt, complemented by Mibet mounting hardware and Growatt EV chargers.
Is Sunterra a public or private company?
Sunterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunterra founded?
Sunterra was founded in 2010. It employs 51 to 100 people.
Where is Sunterra based?
Sunterra is headquartered in Perth, Australia, in the Oceania region.
How does Sunterra make money?
Four revenue lines are on record. Solar Panel Installation is the primary driver. The others are battery Storage Systems, STC Rebate Processing and commercial and Utility Solar.
Who are Sunterra's main competitors?
Direct peers on record are Redback Technologies, Fronius Australia, Solar Choice, SolarEdge Australia, Enphase Energy (Australia), Tesla Energy (Australia) and Sungrow Australia. Brighte is listed as an emerging player. Broad incumbents are AGL Energy and Origin Energy.
Does Sunterra have an API?
No public API is recorded for Sunterra.
What industry is Sunterra in?
Sunterra's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACAGAC, PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations). Its NAICS code is 221114 and its SIC code is 3600.