v2food
v2food is Australia's leading plant-based meat company, manufacturing soy-protein-based meat alternatives distributed nationally through Woolworths, Coles, 50+ foodservice distributors, and QSR partners including Hungry Jack's, serving flexitarian consumers, foodservice operators, and adjacent segments expanded via the Daring and Soulara acquisitions.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What v2food does
v2food is an Australian plant-based protein company headquartered in Sydney, founded in 2019 as a joint venture between the Commonwealth Scientific and Industrial Research Organisation (CSIRO), Competitive Foods, and Main Sequence Ventures. The company manufactures soy-protein-based meat alternatives marketed under the v2food brand (and the acquired Daring brand) and serves two end-markets: retail consumers (primarily flexitarians and vegetarians reducing meat intake) and foodservice operators (restaurants, cafes, caterers) adding plant-based menu items. v2food positions itself as Australia's #1 plant-based meat brand with full national listings in Woolworths and Coles and a QSR relationship with Hungry Jack's.
The product portfolio is organized around a soy-protein core formulation (13-24% soy protein depending on SKU), with no GMO ingredients, no artificial colors or flavors, and fortification with B vitamins, iron, and zinc. Core SKUs span beef-style formats (v2food Mince, v2food Burger), chicken-style formats (Plant Protein Schnitzel, Sweet Chilli Chicken Tender, Chicken-Style Burger, and the Daring Original and Cajun Plant Chicken Pieces acquired in 2025), and convenience formats (Nuggets, Party Pies). Products are manufactured in Australia and rated #1 for taste in the 2025 Canstar Blue Awards. The technology is food-science-based — protein texturization and flavor systems rooted in CSIRO research — rather than AI/software-driven.
v2food runs a dual-channel go-to-market. The retail channel relies on the duopoly of Woolworths and Coles for at-scale national distribution; the foodservice channel uses a network of more than 50 distributors (led by Bidfood, PFD Food Services, and Superior Food Services) covering all Australian states and territories. Pricing is not publicly disclosed. The company has raised approximately AU$147 million across four disclosed rounds (2019, 2020, 2021, 2025), with the 2021 Series B extension led by Astanor Ventures specifically earmarked for geographic expansion into China, broader Asia, and Europe. Subsequent corporate moves — including the acquisition of Soulara (Jan 2024) and Daring Foods (Aug 2025, with Ajinomoto) — indicate a shift from pure CPG toward an integrated plant-protein platform with meal-kit, plant-chicken, and Asia-distribution optionality.
v2food firmographics
Firmographics- Name
- v2food
- Legal name
- V2 Food Pty Ltd
- Website
- https://v2food.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- v2food is Australia's leading plant-based meat company, manufacturing soy-protein-based meat alternatives distributed nationally through Woolworths, Coles, 50+ foodservice distributors, and QSR partners including Hungry Jack's, serving flexitarian consumers, foodservice operators, and adjacent segments expanded via the Daring and Soulara acquisitions.
- Ownership category
- akta.pro rank
v2food industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Food Manufacturing (311), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)
Keywords
Where v2food is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
v2food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: v2food generates revenue through the sale of its plant-based protein products (mince, burger patties, schnitzel, nuggets, party pies) through retail channels including major Australian supermarket chains Woolworths and Coles, as well as independent retailers.
- Foodservice / B2B Product Sales: v2food sells its product range to foodservice operators (restaurants, cafes, catering companies) through a network of over 50 Australian distributors including Bidfood, PFD Food Services, and Superior Food Services. Products are used by foodservice operators to create plant-based menu offerings.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
v2food product offering
Product offeringCore offering
v2food manufactures and sells soy-based plant-protein meat alternatives including burgers, mince, schnitzel, nuggets, party pies, and chicken-style tenders. Products are sold under the v2food brand and the acquired Daring brand (plant chicken pieces) through Australian supermarket retail (Woolworths, Coles) and a national foodservice distributor network serving restaurants, cafes, and caterers.
Product overview
v2food is Australia's #1 plant-based meat company offering a portfolio of soy protein-based meat alternatives. The core product lineup includes v2food Burger (v2burger®) patties, v2food Mince, v2food Nuggets, v2food Party Pies, and v2food Schnitzel. The company also offers a chicken-style sub-category featuring v2food Plant Protein Schnitzel, v2food Plant Protein Sweet Chilli Chicken Tender, and v2food Plant Protein Burger Chicken Style. Following its acquisition of Daring Foods, the company expanded into the plant chicken market with Daring Original and Daring Cajun Plant Chicken Pieces. All products are non-GMO, made in Australia from soy protein, and target flexitarians, foodies, and families looking to reduce meat consumption without compromising on taste.
Differentiator
Problem solved
Functional benefit
Brands
- Daring: Plant-based chicken products including Original and Cajun flavored plant chicken pieces, sold at Woolworths and Coles
Products and services
- v2food Burger (v2burger®)
Quantifiable outcome
- Products rated #1 for taste by Australian customers in the 2025 Canstar Blue Awards
- +2 more outcomes
Companies that use v2food
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
v2food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
v2food partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Daring Foodsflagshipv2food acquired Daring Foods, a US-based plant chicken company. The acquisition was conducted with Ajinomoto (as noted in market reports). Daring products (Original and Cajun Plant Chicken Pieces) are now sold under the v2food portfolio in Australia through Woolworths and Coles. Daring is certified Kosher (IKC) and Halal (AHF).
- AjinomotocoreAjinomoto co-invested with v2food in the acquisition of Daring Foods. The partnership strengthens v2food's position in the plant protein category and leverages Ajinomoto's distribution and market access capabilities in Asia.
- Hungry Jack'sflagshipHungry Jack's, one of Australia's largest Quick Service Restaurant (QSR) chains, has partnered with v2food to offer plant-based menu items. This is a flagship retail/foodservice partnership demonstrating v2food's ability to serve the QSR market.
- WoolworthsflagshipWoolworths, Australia's largest supermarket chain, retails v2food products nationally in its stores. Woolworths also distributes Daring Plant Chicken products. The partnership is central to v2food's consumer retail channel strategy.
- ColesflagshipColes, one of Australia's two major supermarket chains, retails v2food and Daring products nationally in its stores. The partnership provides broad national consumer distribution alongside Woolworths.
- Bidfood AustraliacoreBidfood is one of v2food's primary foodservice distributors with 20+ depot locations across all Australian states and territories. Bidfood distributes v2food products to restaurants, cafes, caterers, and other foodservice operators.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
v2food competitors and assessment
Company assessmentDirect peers
- Hungry Planet: US plant-based meat company producing plant-based chicken, beef, pork and crab products for retail and foodservice. Comparable in product format diversity and QSR foodservice push to v2food.
- Beyond Meat: Direct competitor in plant-based meat alternatives with broad retail and foodservice distribution globally, including Australia. Makes burgers, mince, sausages and other analogues in soy/pea-based formats — directly overlapping v2food's product formats and target customers.
- Alpha Foods: Plant-based brand offering meat analogues (chicken, beef, pork), bowls and snacks across retail and foodservice. Comparable to v2food as a multi-format alt-protein brand targeting flexitarian consumers.
- Sunfed Meats: Australian plant-based protein brand headquartered in Melbourne. Competes head-to-head with v2food in Australia, supplying mince and chunks to grocery retailers and foodservice. Highly relevant as the closest geographic direct competitor.
- Tofurky: Plant-based protein brand offering deli slices, sausages, burgers, tempeh and other meat analogues. Specializes in plant-only protein lines analogous to v2food's soy-based portfolio of mince, schnitzel, and party pies.
- Impossible Foods: US plant-based meat company producing burger patties, sausages and chicken alternatives for retail and QSR. Pivots on a soy-based heme formulation and has been active in expanding into Asia. Directly comparable to v2food as a competing brand in plant-based meat analogues.
Broad incumbents
- Gardein: Plant-based brand owned by Conagra Brands producing meat analogues including tenders, nuggets, burgers, and mince. Comparable in SKU diversity (especially the nuggets/schnitzel analogue formats) and foodservice reach to v2food.
- Lightlife: North American plant-based protein brand owned by Maple Leaf Foods. Competes in plant-based burgers, grounds, sausages and deli slices — overlapping v2food's mince, schnitzel and party-pie analogue formats at retail and foodservice.
- The Vegetarian Butcher: Plant-based meat brand acquired by Unilever, producing chicken, beef, pork and fish analogues with global retail and foodservice distribution. Comparable to v2food in product focus but operates as part of Unilever's larger CPG portfolio.
Emerging players
- Eat Just: Plant-based protein company producing JUST Egg (plant-based egg) and GOOD Meat (cultivated meat). Broader plant-protein focus comparable to v2food's alt-protein mission and active in Asian markets via JV partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
v2food social profiles
Digital presencev2food financial estimates
Financial estimateRevenue estimate
Valuation estimate
v2food leadership team
Management profileNumber of profiles
Profiles4 records
v2food subsidiaries and ownership
Company hierarchySubsidiaries2 records
v2food funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
v2food M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about v2food
What does v2food do?
v2food manufactures and sells soy-based plant-protein meat alternatives including burgers, mince, schnitzel, nuggets, party pies, and chicken-style tenders. Products are sold under the v2food brand and the acquired Daring brand (plant chicken pieces) through Australian supermarket retail (Woolworths, Coles) and a national foodservice distributor network serving restaurants, cafes, and caterers.
Is v2food a public or private company?
v2food is a private company. It is classified as venture growth investor backed and is currently operating.
When was v2food founded?
v2food was founded in 2019. It employs 51 to 100 people.
Where is v2food based?
v2food is headquartered in Sydney, Australia, in the Oceania region.
How does v2food make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice / B2B Product Sales.
Who are v2food's main competitors?
Direct peers on record are Hungry Planet, Beyond Meat, Alpha Foods, Sunfed Meats, Tofurky and Impossible Foods. Broad incumbents are Gardein, Lightlife and The Vegetarian Butcher. Eat Just is listed as an emerging player.
Does v2food have an API?
No public API is recorded for v2food.
What industry is v2food in?
v2food's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing. Its NAICS code is 311 and its SIC code is 2000.