Turpal
Turpal is a Dubai-based AI-powered tour booking platform enabling travel agencies, DMCs, and experience suppliers across 110+ countries to digitize operations, sell tours directly online, and distribute through a B2B marketplace of 20,000+ tours and activities.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Turpal does
Turpal Technologies FZCO is a Dubai-based SaaS company, founded in 2021 and registered in the Dubai Airport Free Zone, that provides an AI-powered tour booking platform enabling travel companies to sell tours, activities, and attractions directly online and through B2B channels. The platform operates as an integrated suite of modules: a Web Builder for SEO-optimized, mobile-friendly booking websites; Product & Inventory Management with real-time availability sync across B2C, OTA, and B2B channels; a B2B Distribution module with agent portals and API access for travel agency partners; a Post-Departure module featuring an AI-driven itinerary builder; and a Marketing Services add-on for SEO and promotional support. Underlying technical components include an AI-powered booking engine with live inventory, an AI itinerary curation and route-optimization layer, AI-driven SEO automation, a smart recommendations engine, and WhatsApp/email automation with predictive customer engagement. The platform supports multiple languages (English, Arabic, Spanish, Turkish) and currencies and integrates with global and local payment gateways and major OTAs including Viator, GetYourGuide, and Klook.
Turpal serves four primary customer segments: travel agencies, destination management companies (DMCs), suppliers of experiences (tour operators and activity providers, with emphasis on water-based, desert safari, cultural, and day-tour categories), and — as a secondary segment — accommodation providers and online travel agencies seeking tour inventory through API access. Named customers visible on the website (Bigdot Tours, ArchiNations, Loti Less & More, Deira, Black Pearl Travel, Exotica Tours, Sea Riders, Al Hudna Tours, Q Moments DMC, Kstoman) skew toward SMBs and startups in the MENAT region.
Revenue is generated through four streams: (1) recurring subscription fees invoiced monthly or annually in advance for platform access, with email support included free and a Premium Support tier offering enhanced SLAs and service credits; (2) one-time set-up/onboarding fees invoiced on signature (100% upfront or 50/50 split); (3) transaction-based partnership commissions invoiced monthly in arrears, tying revenue to platform usage; and (4) marketing services fees for SEO and promotional work. Pricing is quote-based and not publicly disclosed, with 7-day payment terms and a 10% administrative late fee. Go-to-market combines sales-led enterprise field sales (demo-driven), a self-serve product-led Web Builder motion targeting SMBs, B2B partner channels via agent portals and APIs, and OTA/marketplace distribution. As of 2025, the company claims a marketplace footprint of 20,000+ tours across 1,000+ cities and 100+ countries, with reported customer outcomes including a 10x conversion improvement and 95% operational automation (self-reported).
Turpal firmographics
Firmographics- Name
- Turpal
- Legal name
- Turpal Technologies FZCO
- Website
- https://turpal.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turpal is a Dubai-based AI-powered tour booking platform enabling travel agencies, DMCs, and experience suppliers across 110+ countries to digitize operations, sell tours directly online, and distribute through a B2B marketplace of 20,000+ tours and activities.
- Ownership category
- akta.pro rank
Turpal industry classification
Industry- Product category
- Travel Technology Software
- NAICS
- Tour Operators (56152)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
Keywords
Where Turpal is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Turpal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Monthly or annual subscription fees for platform access. Monthly subscriptions invoiced monthly in advance; annual subscriptions invoiced annually in advance with potential discount. Support provided via email free of charge with all plans.
- Set-up Fees: One-time onboarding and implementation fee. Typically either 100% on signature or 50% on signature and 50% on go-live, based on Order Form terms.
- Partnership Commissions: Commissions on transactions processed through the Platform, invoiced monthly in arrears. Represents usage-based revenue tied to transaction volume.
- Marketing Services: Additional marketing services offered to increase results achieved through tech products, including SEO optimization and promotional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with email support |
| Subscription | Monthly | Premium Support with enhanced SLA |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Turpal product offering
Product offeringCore offering
Turpal is an all-in-one tour booking software platform that enables travel companies (tour operators, travel agencies, DMCs, and experience suppliers) to create SEO-optimized booking websites, manage real-time tour inventory, distribute products through B2B agent portals and OTAs, and engage travelers post-departure with AI-driven itineraries. The platform is purpose-built for the tours, activities, and attractions segment, with AI-powered features for booking, recommendations, SEO, and customer engagement.
Product overview
Turpal is an all-in-one tour booking software platform enabling travel companies to sell tours, activities, and attractions seamlessly and at scale. The platform operates as a unified system with interconnected modules: Web Builder for creating professional booking websites with live inventory; Product & Inventory Management for real-time availability tracking, supplier network access, and B2B API distribution; Post Departure for AI-powered itinerary building and customer engagement after booking; B2B Distribution for managing travel agency partners and agent portals; and Marketing Services for SEO and content optimization. The platform covers the complete booking lifecycle from discovery through post-departure experience, serving travel agencies, DMCs, experience suppliers, and accommodation providers across 110+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Builder AI-powered website builder for tour operators enabling creation of professional, SEO-optimized, mobile-friendly booking websites with real-time inventory integration, multi-language and multi-currency support.
- Post Departure Post-departure engagement solution providing AI-driven itinerary building, access to 20,000+ global experiences, embedded online support, and automated customer communications.
- Product & Inventory Management Tour inventory management software enabling real-time inventory tracking, online supplier access, B2B access and API distribution to partners, and seamless booking management 24/7.
- Marketing Services Marketing expertise and services complementing Turpal's tech products including SEO optimization, content marketing, and promotional strategies to increase booking results.
- B2B Distribution B2B distribution capabilities enabling tour operators to onboard travel agency partners, provide agent portals for browsing products and live availability booking, and manage tiered net pricing for business partners.
Quantifiable outcome
- 10x improvement in sales conversion on experiences
- +4 more outcomes
Companies that use Turpal
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Turpal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Turpal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global and Local Payment GatewayscorePartnerships with global and local payment gateways to enable travel companies to receive and manage payments. Turpal integrates with existing payment gateways if not already supported to maintain unchanged operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Turpal competitors and assessment
Company assessmentDirect peers
- Rezdy: Booking and distribution software for tour and activity operators with real-time inventory, channel manager, and agent/reseller tools. Directly comparable to Turpal's product-and-inventory and B2B modules and serves the same operator customer profile.
- FareHarbor: Booking management platform for tours, activities, and attractions with strong integrations to OTAs and a large operator base. One of the closest direct competitors to Turpal's booking engine and inventory modules.
- Checkfront (by Lightspeed): Online booking software for tours, attractions, and rentals with channel management, B2B distribution, and an app marketplace. Competes with Turpal across core booking and inventory management for tour operators.
- Bokun (TrekkSoft): Booking engine, payment processing, and marketplace for tour operators and activity providers. Direct competitor to Turpal's core inventory and booking modules, with comparable channel manager functionality.
- Peek: Booking platform for tours and experiences with a consumer marketplace and supplier software. Overlaps Turpal across web builder, booking engine, and marketplace distribution.
- Regiondo: Booking system and online ticket shop for tours, activities, and attractions, primarily serving European SMB operators. Closely aligned with Turpal's web builder and inventory modules.
Broad incumbents
- Viator (Tripadvisor): Largest consumer marketplace for tours, activities, and attractions, owned by Tripadvisor. Competes with Turpal indirectly as a distribution channel and increasingly through supplier-side software offerings.
- GetYourGuide: Global OTA for tours and activities with substantial supplier-side tools and Connect APIs. Acts as both a competitor and distribution partner to platforms like Turpal.
- Klook: Asia-Pacific leading OTA for tours, attractions, and experiences with operator SaaS tools and a global expansion strategy. Comparable to Turpal across both supply-side software and demand-side marketplace functions.
- Booking.com Experiences: Experiences inventory and distribution arm of Booking.com, with growing supplier-side tooling. Functions as both a major distribution channel and a long-term competitive threat to operator SaaS plays like Turpal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Turpal social profiles
Digital presenceTurpal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turpal leadership team
Management profileNumber of profiles
Profiles2 records
Turpal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turpal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turpal
What does Turpal do?
Turpal is an all-in-one tour booking software platform that enables travel companies (tour operators, travel agencies, DMCs, and experience suppliers) to create SEO-optimized booking websites, manage real-time tour inventory, distribute products through B2B agent portals and OTAs, and engage travelers post-departure with AI-driven itineraries. The platform is purpose-built for the tours, activities, and attractions segment, with AI-powered features for booking, recommendations, SEO, and customer engagement.
Is Turpal a public or private company?
Turpal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turpal founded?
Turpal was founded in 2021. It employs 11 to 50 people.
Where is Turpal based?
Turpal is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Turpal make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are set-up Fees, partnership Commissions and marketing Services.
Who are Turpal's main competitors?
Direct peers on record are Rezdy, FareHarbor, Checkfront (by Lightspeed), Bokun (TrekkSoft), Peek and Regiondo. Broad incumbents are Viator (Tripadvisor), GetYourGuide, Klook and Booking.com Experiences.
Does Turpal have an API?
Yes. Turpal offers API integration capabilities enabling real-time inventory sync, booking imports, PMS synchronization, and B2B partner access. The API supports supplier management, contracted rates, live inventory availability, and product distribution to OTAs, regional platforms, and sales channels. The implementation team manages end-to-end setup with average time to implement of one week.
What industry is Turpal in?
Turpal's product category is Travel Technology Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms. Its NAICS code is 56152 and its SIC code is 7311.