Behavio

What Behavio does

Behavio is a Prague-based SaaS company that sells behavioral brand measurement and ad testing services to consumer brands and advertising agencies. Its platform is built around the proprietary Behavio Method — an integrated framework that combines implicit association testing (to bypass self-reporting bias), AI-powered attention heatmaps trained on more than 20,000 eye-tracking experiments, and survey-based brand tracking — to predict the business impact of advertising and brand-building decisions. The product portfolio is modular and comprises three core offerings (Brand Tracking, Ad Testing, and Market Mapping) supported by standalone features such as Heatmaps, the May 2025 Behavio Insights AI Chat (a conversational analyst over customer data), and an Ad Testing for Agencies module. All products are delivered via a web-based application with self-serve access and optional expert consultant support.

The company makes money primarily through annual subscription plans for brand tracking (starting at roughly $4.6k/year — positioned well below competitors such as Latana at ~$19k/year) supplemented by per-test fees for ad pre-testing analyses. Customers span enterprise brands such as T-Mobile, LEGO, McDonald's, Heineken, IKEA, Philips, Škoda, Deloitte, and Publicis, alongside mid-market and startup clients, totaling 500+ brands tracked across 13 countries. Go-to-market blends a product-led growth motion (free tools, comparison pages, 8,000+ newsletter subscribers) with sales-assisted enterprise outreach (book-a-demo CTAs, dedicated client consultants). The company is privately held, headquartered in Prague as Behavio Labs s.r.o., and has raised approximately €5.75M in cumulative disclosed seed funding (including a €2.25M late-seed round led by Airbridge Equity Partners in May 2024 and an earlier round from Presto Ventures in October 2021).

The company's stated competitive position rests on three pillars: a 4x price advantage versus enterprise-priced competitors, a proprietary behavioral science methodology that measures attention, emotion, branding, and message clarity together (rather than relying on self-reported surveys), and an AI training dataset of 20,000+ eye-tracking experiments that powers the heatmap model. The combined platform supports analysis of text, image, video, audio, and structured survey data and is marketed to CMOs, brand managers, and agencies who need to de-risk creative decisions before media spend. GDPR-compliant data handling and a self-described base of 20M+ responses analyzed across campaigns round out the operational profile.

Name

Behavio

Legal name

Behavio Labs s.r.o.

Website

https://behaviolabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Behavio is a Prague-based SaaS platform that uses behavioral science and AI-powered attention heatmaps to help consumer brands and advertising agencies measure brand health, pre-test ad creatives, and predict marketing effectiveness across 13 countries.

Ownership category

akta.pro rank

Product category

Marketing Research and Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)

akta.pro secondary industries

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Ad effectiveness testing
• Brand tracking platform
• Market research SaaS
• Consumer insights software
• Marketing analytics platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Tracking Subscription: Annual subscription plans for brand tracking services providing ongoing brand health monitoring, competitor analysis, and market insights. Pricing accessible to brands of all sizes starting at $4.6k/year.
2. Ad Testing Analysis: One-time analysis fees for ad pre-testing services. Clients order specific analyses through the application platform, with fees paid per test or included in subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Behavio sells a behavioral-science-based SaaS platform that helps consumer brands and advertising agencies measure brand health, pre-test ad creatives, and map consumer needs. Core deliverables include Brand Tracking (continuous awareness, perception, and competitor monitoring), Ad Testing (pre-launch testing of any text, visual, audio, or video ad using 500-participant samples with results in one week), and Market Mapping (identification of unmet consumer needs and optimal brand propositions). The platform is differentiated by AI Heatmaps trained on 20,000+ eye-tracking experiments and implicit association tests that capture subconscious reactions rather than self-reported survey data.

Product overview

Behavio is a behavioral brand measurement platform offering a modular SaaS portfolio built around its core Behavio Method: an implicit behavioral science approach to predicting ad and brand effectiveness. The product suite centers on three core tools—Brand Tracking (market monitoring), Ad Testing (pre-test any creative format), and Market Mapping (consumer needs analysis)—complemented by proprietary AI-powered features including Heatmaps (visual attention analysis trained on 20,000+ eye-tracking experiments) and Behavio Insights AI Chat (conversational data analyst). An Ad Testing for Agencies module serves the agency segment. All products are delivered via a web-based Application platform with always-on subscription access and expert consultant support.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Tracking Subscription-based brand health monitoring service that tracks awareness, perception, salience, and competitive positioning for consumer brands across markets, supported by expert brand consultants.
• Ad Testing Service that pre-tests any text, visual, audio, or video ad to predict in-market performance by measuring attention, emotional response, brand recall, and message clarity using behavioral science methods.
• Market Mapping Research service that identifies unmet consumer needs and discovers optimal brand propositions through systematic market analysis and consumer insight mapping.
• The Behavio Method Proprietary behavioral science framework that predicts business impact by jointly measuring brand recall, consumer need, and emotional response, positioning Behavio against legacy survey-only market research vendors.
• Heatmaps Standalone AI-powered attention heatmap product that reveals what grabs consumer attention in static or video ads, trained on more than 20,000 eye-tracking experiments.
• Behavio Insights (AI Chat) AI-powered conversational interface that lets users query their Behavio brand tracking and ad testing data through natural language, acting as an on-demand senior marketing analyst.
• Ad Testing for Agencies Specialized ad testing service tailored for creative and media agencies to pre-test client campaigns, win pitches with data, and prove creative effectiveness.

Quantifiable outcome

• Highly creative ads are 11x more effective at driving profit growth
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Latana: Direct competitor in brand tracking for marketers. Behavio explicitly compares against Latana on its website, and Latana's PRO plan at ~$19k/year is the benchmark Behavio undercuts. Both target consumer brands with subscription-based brand health tracking.
• Neurons: AI-based attention and neuromarketing platform. Behavio runs explicit Neurons vs Behavio comparison pages. Both use AI to predict consumer attention and ad effectiveness, targeting the same enterprise marketer and agency buyers.
• Tracksuit: Brand tracking SaaS for modern marketers. Behavio markets a dedicated Tracksuit vs Behavio comparison page. Both offer always-on brand health dashboards with subscription pricing targeted at mid-market and growth-stage consumer brands.
• System1: Emotion-based ad effectiveness prediction platform (formerly BrainJuicer). Closely comparable methodology to Behavio's Behavio Method — both predict commercial outcomes from emotional and behavioral response rather than self-report, serving similar advertiser and agency clients.
• Realeyes: Attention and emotion measurement platform using webcam-based facial coding. Both companies predict ad effectiveness through behavioral/biometric signals rather than surveys, and both target brand marketers and agencies seeking pre-launch creative validation.

Broad incumbents

• Kantar: Global market research and brand measurement incumbent. Kantar's BrandZ, Link, and Millward Brown solutions compete for the same brand-tracking and ad-effectiveness budgets that Behavio targets, but at significantly higher price points and a broader portfolio of services.
• Nielsen (NielsenIQ): Major global measurement and data analytics incumbent. NielsenIQ's brand and consumer research offerings compete with Behavio at the high end of the market, providing established brands and agencies with alternative research methodologies at enterprise scale.
• Ipsos: Global market research firm with significant brand and advertising research practices. Ipsos offers creative and brand effectiveness solutions that overlap with Behavio's ad testing and brand tracking, but as part of a much wider portfolio including syndicated products.

Emerging players

• Adelaide: Attention-based media quality measurement platform. Adelaide overlaps with Behavio in attention prediction for ad effectiveness, but focuses on cross-platform media planning and measurement rather than creative pre-testing and brand tracking.
• VidMob: Creative analytics platform that measures ad creative performance and provides data-driven feedback to advertisers and agencies. VidMob overlaps with Behavio's ad testing value proposition but emphasizes in-market performance analytics versus pre-launch behavioral prediction.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BehavioLabs
• Facebookfacebook.com/behaviolabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavio