What Borro Private Finance does

Borro Private Finance operates as a non-bank specialty lender providing short-term, non-recourse loans secured by luxury assets. The company is the consumer-facing brand of Luxury Asset Capital LLC, a privately-held Colorado-incorporated holding entity founded in 2008. From offices in New York, Denver, Beverly Hills, and Palm Beach, Borro serves high-net-worth individuals, family offices, financial advisors, attorneys, and luxury goods retailers/traders across all 50 U.S. states through online applications, phone-based consultations, and in-person valuations. The platform accepts seven categories of collateral — luxury watches, fine jewelry and diamonds, classic and luxury cars, fine art, designer handbags, gold and precious metals, and auction-quality assets — with loan-to-value ratios ranging up to 70% (gold) and minimum loans as low as $2,500.

The core product set comprises three loan structures: a standard short-term Collateral Loan funding in 1–2 business days, a revolving Luxury Line of Credit enabling same-day phone-call draws against vaulted assets, and an Inventory Loan for luxury goods retailers and traders. Borro's competitive positioning rests on speed, privacy, and accessibility — no credit check, no personal guarantee, no income documentation, and no prepayment penalties — combined with a vault infrastructure (The Vault) where pledged assets are fully insured and stored. Loan origination is supported by an in-house valuation bench of Graduate Gemologists (GIA), credentialed fine art specialists, and collector-car experts, supplemented by deep relationships with premier auction houses (Christie's, Sotheby's, Bonhams, Heritage, Doyle). Technology integrations are limited to DocuSign for contract execution, FedEx/private couriers for secure logistics, and ACH/wire for fund disbursement.

Borro generates revenue primarily through interest income on outstanding loan balances, paid monthly at fixed rates on its non-recourse book, with the Luxury Line of Credit and Inventory Loan adding recurring revenue streams. The company has reportedly facilitated over $450M in cumulative loan originations across 20,000+ transactions and 15,000+ clients since founding, with no disclosed venture or private-equity backing for the U.S. entity. A formal partner/referral channel with financial advisors, family offices, attorneys, and luxury asset specialists is a core distribution lever, alongside a Forbes 2026 editorial feature and BBB/Great Place to Work credentials that support brand credibility in the privacy-sensitive HNW segment.

Name

Borro Private Finance

Legal name

Luxury Asset Capital LLC

Website

https://borro.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Borro Private Finance is the consumer brand of Luxury Asset Capital LLC, providing non-recourse, short-term loans secured by luxury assets (watches, jewelry, cars, art, handbags, gold, auction items) to high-net-worth individuals, family offices, and luxury goods retailers across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Specialty / Non-Bank Luxury Asset Lending

NAICS

Other Nondepository Credit Intermediation (52229), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Precious Metals & Jewelry Collateral Loans (FSAKALAC)

akta.pro secondary industries

Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

Keywords

• Luxury asset lending
• Collateral loan services
• Non-bank specialty lending
• Luxury line of credit
• Inventory financing luxury

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Collateral Loan Interest: Borro generates revenue through interest income on short-term collateral loans secured by luxury assets. Interest is paid monthly on loan balance at fixed interest rates. The loans are non-recourse, meaning the lender's only remedy for non-repayment is retaining the pledged asset.
2. Luxury Line of Credit: Revolving credit facility with same-day access to capital through phone calls. Clients can draw against their credit line as needed, with interest incurred only when the line is drawn. Provides ongoing revenue through monthly interest payments on outstanding balances.
3. Inventory Loan: Operating capital loans to luxury goods retailers, wholesalers, and traders in exchange for inventory assets held as collateral. Interest paid monthly on loan balance at fixed rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Borro Private Finance is a specialty non-bank lender that issues short-term, non-recourse loans secured by luxury assets such as fine watches, jewelry and diamonds, classic and luxury cars, fine art, designer handbags, gold and precious metals, and auction-quality items. Its core offerings are the Luxury Collateral Loan (a fixed-term loan funded in 1–2 business days with monthly interest and no credit check), the Luxury Line of Credit (a revolving facility drawing against assets stored in The Vault), and the Inventory Loan (working-capital financing for luxury goods retailers, wholesalers, and traders using inventory as collateral).

Product overview

Borro, a Luxury Asset Capital brand, is America's leading non-bank online collateral lender offering luxury asset-backed loans. The product portfolio consists of three core lending products—Luxury Collateral Loan (short-term loans), Luxury Line of Credit (revolving credit facility), and Inventory Loan (for luxury goods traders)—plus The Vault storage service. The company accepts 11 categories of luxury assets as collateral: luxury watches, fine jewelry and diamonds, luxury and classic cars, fine art, designer handbags, gold and precious metals, and auction-quality assets. All loans are non-recourse, require no credit check, no personal guarantee, and fund in 1-2 business days with assets fully insured during storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Collateral Loan Short-term, non-recourse secured loan enabling borrowers to use luxury assets (watches, jewelry, cars, art, handbags, precious metals, auction-quality items) as collateral. Interest is paid monthly at fixed rates, no credit check or personal guarantee is required, and assets are securely stored and fully insured until loan repayment. Funds are typically disbursed within 1–2 business days.
• Luxury Line of Credit Revolving line of credit providing ongoing access to capital using luxury assets as collateral. Borrowers can draw funds via phone call with same-day wire transfer and pay interest only on drawn amounts. Assets are securely stored at no cost, and the line can be reused as repaid.
• Luxury Inventory Loan Operating capital facility for luxury goods retailers, wholesalers, and traders using inventory assets (watches, jewelry, diamonds, bullion, handbags, cars, auction items) as collateral. Provides an effective alternative to selling inventory at a loss to fund expansion or bridge seasonal cash flow gaps.
• The Vault — Secure Luxury Asset Storage Secure luxury asset storage service with 24-hour surveillance and full insurance coverage from pickup through return. Storing assets in The Vault automatically qualifies clients for Borro's Luxury Line of Credit, providing substantially greater protection from loss by theft, fire, or other damage compared to home storage.
• Luxury & Classic Car Loans Collateral loans secured by classic, collectible, and prestige automobiles with a minimum loan of $25,000 and up to 50% loan-to-value ratio for vehicles valued $50,000+.
• Luxury Watch Loans Collateral loans against luxury timepieces from premium brands including Rolex, Patek Philippe, Audemars Piguet, A. Lange & Söhne, Hublot, Richard Mille, Cartier, Omega, and Piaget. Minimum loan $2,500 with up to 65% LTV.
• Jewelry & Diamond Loans Collateral loans against fine jewelry and diamonds including white and colored diamonds, emeralds, sapphires, rubies, and estate jewelry. Jewelry LTV up to 65%; diamond LTV up to 50%.
• Fine Art Loans Collateral loans against fine art including Post-War and Contemporary Art, Prints/Multiples, American Art, Impressionist, and Modern Art. Up to 45% LTV for assets appraised at $60,000+.
• Designer Handbag & Accessories Loans Collateral loans against designer handbags and accessories from luxury brands including Louis Vuitton, Dior, Yves Saint Laurent, Prada, Chanel, Gucci, Givenchy, Goyard, Céline, and Hermès. Minimum asset value $1,000+.
• Gold & Precious Metals Loans Collateral loans against gold, silver, platinum, and palladium bullion as well as gold and silver coins. Up to 70% LTV.
• Auction Quality Asset Loans Collateral loans against assets bought or sold through premier auction houses including Christie's, Sotheby's, Bonham, Heritage, and Doyle. Up to 40% LTV with a minimum appraised value of $4,000+.

Quantifiable outcome

• Funding in as little as 1 business day
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered parent, core and minor.

• Luxury Asset CapitalparentOthersBorro is a brand operating under Luxury Asset Capital LLC, described as 'the nation's largest privately-held provider of non-bank loans that use borrowers' luxury assets as collateral.'
• Financial Advisors & Wealth ManagerscoreChannel Partner/ Reseller/ DistributorBorro partners with financial advisors and wealth managers who refer clients needing luxury asset-backed liquidity solutions. Partners can earn attractive referral fees on loans written for referred clients.
• Family OfficescoreChannel Partner/ Reseller/ DistributorBorro works directly with single-family office staff and external wealth advisors to structure collateral loans that fit existing entity arrangements and integrate with broader liquidity planning.
• Attorneys & AccountantscoreChannel Partner/ Reseller/ DistributorBorro partners with legal and financial professionals to assist clients with estate planning, trust restructuring, and other matters requiring interim liquidity against luxury assets.
• Jewelry, Watch & Auction SpecialistsminorChannel Partner/ Reseller/ DistributorBorro partners with jewelry, watch, auction, and other luxury asset specialists who provide expertise and referrals for collateral lending transactions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New York Loan Company: Boutique NYC-based luxury collateral lender making high-value loans against jewelry, watches, art, and other luxury assets. Closest direct competitor in the same niche; notably, Borro's Senior VP of Valuations (Caitlin St. John) previously worked here as Lead Underwriter.
• Beverly Loan Company: Beverly Hills-based luxury pawn and collateral lender offering loans against high-end watches, jewelry, and art. Directly competes with Borro's Beverly Hills office in the same UHNW Southern California market.
• Diamond Banc: National specialty lender making collateral loans against luxury watches, fine jewelry, and diamonds. Competes with Borro's core watch and jewelry loan products and operates a similar asset-evaluation-driven model.
• Asset Based Lending: Specialty collateral lender focused on luxury assets including fine art, watches, jewelry, and high-end collectibles. Operates a similar non-bank, asset-secured loan model serving HNW clients.
• Pawngo: Was an online luxury pawn platform making loans against high-end watches and jewelry. Direct online-channel competitor in the luxury collateral lending space, though its current operating status is uncertain.

Broad incumbents

• FirstCash Holdings: NASDAQ-listed (FCFS) large pawn and specialty consumer lender with hundreds of retail locations across the US and Latin America. Overlaps with Borro's collateral lending model but focuses on mass-market pawn rather than luxury.
• EZCORP: NASDAQ-listed (EZPW) major pawn and specialty consumer finance company. Operates pawn lending at scale but targets mass-market customers rather than the HNW luxury segment Borro serves.
• Enova International: NYSE-listed (ENVA) online specialty consumer lender offering installment loans and lines of credit to non-prime borrowers. Operates in non-bank consumer credit but lacks Borro's luxury-asset collateral specialization.
• LendingClub: NYSE-listed (LC) online consumer lending marketplace. Comparable as a non-bank alternative lending platform but operates in unsecured personal loans rather than luxury-asset-secured lending.

Regional players

• H&T: LSE-listed pawnbroking and retail financial services company operating primarily in the UK and Australia. Comparable pawn-and-collateral-lending model but geographically distinct from Borro's US-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/borrobuzz
• Facebookfacebook.com/borroloans
• LinkedInlinkedin.com/company/borro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borro Private Finance