Lala Stations

What Lala Stations does

Lala Stations (라라스테이션, Lalastation Co., Ltd.) is a Seoul-headquartered live commerce total solutions provider that operates the K-Live platform to deliver end-to-end live commerce services for brand companies. Founded in 2020 and formally established with its Seoul Gangnam headquarters in October 2021, the company employs approximately 50 specialized professionals — including 15+ exclusive show hosts (50:1 acceptance rate), 5 dedicated live commerce PDs, plus Live CD, Marketer, MD, and VMD specialists — and operates 22 studios and spaces across Seoul (Gangnam) and Busan (Seomyeon), with plans for five regional Live Stations across Korea. The K-Live platform offers tiered service packages (Live VIP, Live Premium, Live Standard, Live Global) covering live content creation, broadcast production, talent booking, brand customization, and multi-platform distribution across 21+ channels including Naver Shopping Live, Kakao Shopping Live, YouTube Live, Amazon Live, Tmall Global (Korea Station), Douyin, and Lazada (where Lala Stations is the official Southeast Asian partner).

The proprietary technology stack includes the LMS (Live commerce Management System) for AI-assisted product evaluation and broadcast concept planning; the SHD (Super High Definition) broadcasting solution with 4K/FHD, wired connection stability, chroma key, and 10+ camera configuration; AI multilingual translation technology combining language translation, voice conversion, and lip-sync synchronization for global broadcasts; and Meta Human Jane — an AI virtual human avatar used in XR-enabled live commerce. The revenue model is multi-modal: enterprise annual contracts for full Solution+Production+Distribution with dedicated team operations; a hybrid Production+Distribution package with base cost plus revenue share and a six-month minimum after prototype broadcasts; per-session Production Agency work; and transaction/take-rate fees on global live commerce engagements. Pricing is not publicly disclosed and is negotiated per brand scope.

Lala Stations has expanded internationally via a wholly-owned Japan subsidiary (株式会社ララステーション, Tokyo, established September 2023), a Thailand joint venture with Sahagroup for the BigXShow platform and X THE LIVE reality show (formed February 2025), and operational presence in Singapore. Marquee enterprise customers span Cosmax, Samsung, Amorepacific, Lotte Duty Free, Lotte Mart, Shinsegae, eland, Musinsa, Modetour, Korean Air, Hanwha Life, Hot Ping, and TSI Holdings (Japan). The company is venture-backed with a Series A of 9 billion KRW (~$6.8M) closed in May 2023 from a syndicate including Com2uS, Gaia Venture Partners, Ilshin Investment, KNet Investment Partners, KOSME, Reventures, and TINVESTMENT, plus TIPS government program selection (August 2022). Most recently, the company co-produced X THE LEAGUE — a global commerce survival show with ENA (a KT Corporation subsidiary) featuring 8 teams from 9 countries competing over 100 days for a $500,000 prize — generating 120 billion KRW in first-round sales and 310 billion KRW in cumulative sales within a month of launch.

Name

Lala Stations

Legal name

주식회사 라라스테이션

Website

https://lalastations.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Lala Stations is a Seoul-based live commerce total solutions provider that operates the K-Live platform to deliver end-to-end live content production, broadcasting, talent booking, and multi-platform distribution across 21+ channels for enterprise brands expanding in Korea, Japan, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Live Commerce Production Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

akta.pro secondary industries

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Live Streaming & Webcasting Platforms (BPAMAJAB), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

• Live commerce services
• Live streaming production
• Cross-border e-commerce
• Influencer commerce shows
• Live broadcast solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Solution + Production + Distribution: Full-service live commerce offering including brand channel operation, broadcast solution provision and operation, customized brand solutions, broadcast planning/production/broadcasting/talent management, performance marketing services, and dedicated team operations on annual contracts
2. Production + Distribution: Hybrid model with base production cost plus revenue share arrangement. Live broadcast solution available for owned malls. Multi-platform broadcasting to 21+ platforms globally. Minimum 6-month contracts after 2-3 prototype broadcasts (win-win approach)
3. Production Agency: Per-session production contract for live broadcast production and agency services. Multi-platform broadcasting to 21+ platforms. Immediate response to broadcast issues with full equipment, personnel and space availability
4. Global Live Commerce: Cross-border live commerce services including Tmall Global Korean Station, Douyin/TikTok live, Lazada platform live (official partner for Southeast Asia), YouTube/Amazon Live, and global influencer marketing integration
5. K-Live Standard Solutions: Standardized K-Live solution packages (Live VIP, Live Premium, Live Standard, Live Global) for brand-customized live total solutions

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels8 records

Core offering

Lala Stations provides customized live commerce total solutions for brand companies through a Live SaaS-centered service model. The company covers the full live commerce value chain including live content production, solution supply, multi-platform distribution, and live marketing, with broadcast output reaching 21+ global platforms such as Naver Shopping Live, Lazada, Tmall Global, Douyin, YouTube Live, and Amazon Live. The service is delivered through 22 professional studios and a dedicated talent pool trained through the proprietary Live Commerce Academy.

Product overview

라라스테이션 (Lala Stations) is a live commerce total solutions provider operating on a K-Live platform architecture. The core offering, K-Live, provides tiered live commerce services (Live VIP, Live Premium, Live Standard, Live Global) spanning live content production, solution supply, distribution, and marketing. These are complemented by specialized sub-products including: SHD Solution (Super High Definition broadcast technology), the Product Evaluation Analysis System (LMS) for AI-powered product screening, the Live Commerce Academy (with ILCS, ILCO, and LCSL programs), AI Multilingual Translation Technology for global broadcasts, Wishop AI for product image generation, Meta Human Jane virtual human avatars, and the X THE LEAGUE global commerce competition format co-produced with ENA. Additional formats include BIGXSHOW (Thailand commerce platform) and S.O.S (global influencer commerce program). The company also provides Solution+Production+Distribution and Production Agency services, collectively enabling multi-platform live commerce to 21+ global platforms including Naver Shopping Live, Kakao Shopping Live, YouTube, Amazon Live, Tmall Global, Douyin, and Lazada.

Differentiator

Problem solved

Functional benefit

Brands

• BigXShow: Open content commerce platform launched in Thailand in 2025 in partnership with Shop Global, SPI, LAZADA, and Viu. Thailand's first live commerce reality game show platform.
• X THE LEAGUE (XTL)
• X THE LIVE
• LVS (Lalastation Virtual Studio)
• K-LIVE
• LaaS (Lalastation as a Service)

Products and services

• K-Live K-Live is a tiered live commerce total solution service for brand companies, providing live content production, custom broadcasting solutions, multi-platform distribution, and dedicated team operations through annual contracts or per-session production engagements.
• Live Commerce Academy Live commerce talent development program training show hosts and live commerce operators through rigorous curricula, supporting a 50:1 competitive acceptance rate for exclusive hosts and serving as the talent pipeline for Lala Stations' production work.
• Wishop AI AI-powered e-commerce product image generation solution co-developed with HyperDEX, generating enhanced product visuals for live commerce listings and brand channels.
• X THE LEAGUE (XTL) Global sales commerce survival show co-produced with ENA (KT Corporation subsidiary), featuring 8 teams from 9 countries competing over 100 days for a $500,000 prize, integrating entertainment commerce with AI-driven fan engagement.
• BIGXSHOW Open content commerce platform launched in Thailand as the country's first live commerce platform, co-developed with Shop Global and SAHA GROUP, facilitating large-scale influencer commerce shows.
• S.O.S - Save Our Stock Global influencer commerce program featuring K-pop star Lee Teuk as MC, focused on Southeast Asian market engagement and K-brand overseas expansion through influencer-driven live commerce.

Quantifiable outcome

• 120 billion KRW in first-round sales
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature7 records

Partnerships

28 partnerships are on record, tiered minor, core and flagship.

• Korean National Assembly ForumminorGTM or Marketing Partner · 13 May 2026XTL presented K-commerce new model at National Assembly forum. Digital export ecosystem discussion combining AI commerce and influencer fandom.
• Cosmax (코스맥스)coreStrategic or Co-development Partner · 30 April 2026Agreement to expand K-Beauty global expansion. Strategic partnership leveraging Cosmax's beauty manufacturing expertise with Lala Stations' live commerce platform for international K-beauty promotion.
• BANDAI NAMCO Anghleo (기은세)minorGTM or Marketing Partner · 10 April 2026Entertainment commerce collaboration featuring celebrity Gi-eunse on CJ Onstyle as part of X The League competition.
• Korea Asia-Pacific Economic Cooperation Association (KAPEC)minorStrategic or Co-development Partner · 23 March 2026MOU for strengthening international cooperation linked to APEC. Partnership for K-commerce international expansion and cooperation.
• ENA (Korea)flagshipStrategic or Co-development Partner · 11 March 2026Co-production of 'X The League' (XTL) global sales commerce survival show. 8 teams from 9 countries competing over 100 days for $500,000 prize. First broadcast August 2, 2026. Features AI fan meeting events with generative AI technology.
• GOT7 BamBamcoreGTM or Marketing Partner · 13 February 2026MC selection for X THE LEAGUE. BamBam (GOT7) named co-host alongside Tiffany Young, driving significant global fan engagement.
• Tiffany YoungcoreGTM or Marketing Partner · 13 February 2026Main MC for X THE LEAGUE. Former Girls' Generation member leading the global commerce survival show.
• Super Junior LeeTeukminorGTM or Marketing Partner · 13 February 2026MC for S.O.S (Save Our Stock) program. Collaboration with Super Junior's LeeTeuk for Asian influencer commerce.
• KT ENAcoreStrategic or Co-development Partner · 15 December 2025MOU for media commerce and global content development cooperation. Strategic partnership for next-generation entertainment commerce combining KT ENA's broadcasting capabilities with Lala Stations' live commerce expertise.
• Super Junior LeeTeukminorGTM or Marketing Partner · 15 September 2025Asian influencer partnership for K-brand overseas expansion acceleration. Collaboration with LeeTeuk for influencer-driven live commerce.
• LAZADAcoreChannel Partner/ Reseller/ Distributor · 13 June 2025Strategic alliance for K-export forward base construction. Enhanced live commerce partnership with Lazada for Korean brand exports.
• Shop GlobalcoreStrategic or Co-development Partner · 18 March 2025Partnership for BigXShow platform - Thailand's first live commerce reality game show. Joint production with SPI and LAZADA-VIU partners.
• Sahagroup (Thailand)flagshipStrategic or Co-development Partner · 10 February 2025Joint venture formation to create ASEAN's No. 1 content commerce app. Sahagroup is Thailand's largest consumer goods company. Partnership includes BigXShow platform and X THE LIVE reality show.
• Sahagroup (Thailand)coreChannel Partner/ Reseller/ Distributor · 16 July 2024Selected as Sahagroup platform business operator. Strategic partnership for Thailand retail market.
• Shop GlobalcoreChannel Partner/ Reseller/ Distributor · 11 June 202428th Sahagroup Fair live commerce platform co-launch. Thailand's largest consumer goods fair featuring live commerce.
• HUUM (Japan / HAKUHODO)minorGTM or Marketing Partner · 5 June 2024A.I. technology partnership for overseas expansion. HUUM (part of HAKUHODO) partnership for Japanese market entry.
• CES 2024minorGTM or Marketing Partner · 19 January 2024AI-based live solution (LaaS) global creator commerce expansion showcase at CES Las Vegas.
• Korea Tourism OrganizationminorGTM or Marketing Partner · 13 September 2023K-Wave water bomb festival in Vietnam Hai Phong. Cultural content commerce collaboration.
• TSI HoldingscoreChannel Partner/ Reseller/ Distributor · 5 July 2023MOU with Japanese fashion group for live commerce cooperation. Launched PING platform in Japan (January 2024) for fashion live shopping.
• Megazone Cloud + BytePluscoreTechnology or Integration · 8 May 2023Partnership for AI-powered live commerce solutions. Megazone Cloud and BytePlus (ByteDance's technology arm) provide cloud infrastructure and AI capabilities.
• LocalPrice + RegzelminorChannel Partner/ Reseller/ Distributor · 3 May 20233-party MOU for LocalPrice platform's Indonesia expansion. Partnership for cross-border commerce in Southeast Asia.
• VTV LIVE (Vietnam)coreChannel Partner/ Reseller/ Distributor · 26 April 2023MOU with Vietnam's national broadcasting VTV for live content business cooperation. Strategic partnership for Vietnamese market.
• Tmall GlobalcoreChannel Partner/ Reseller/ Distributor · 23 December 2022Global Live Commerce Alliance Korean Seoul Station opening. Tmall Global partnership for Korean brand live commerce export to China.
• Alibaba CloudcoreTechnology or Integration · 21 October 2022MOU to build global live ecosystem. Alibaba Cloud provides live streaming solutions to support Lala Stations' international expansion.
• Alibaba CloudcoreTechnology or Integration · 21 October 2022Live streaming solution provision for global live ecosystem development.
• LazadacoreChannel Partner/ Reseller/ Distributor · 15 September 2022Official live commerce partnership for Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines). First partnership with Southeast Asian e-commerce company.
• ToobaAnd (투바앤)minorStrategic or Co-development Partner · 20 May 2022MOU for character commerce genre pioneering. Partnership for character IP-based live commerce.
• GolfTVminorChannel Partner/ Reseller/ Distributor · 28 April 2021YouTube live commerce collaboration with GolfTV (Hong In-gyu). Golf content live commerce partnership.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Coupang: Korea's largest e-commerce platform and has been building live commerce features (Coupang Live). Competes for the same enterprise brand budgets as Lala Stations, but Coupang is vertically integrated e-commerce versus Lala Stations' specialist services model.
• Naver (Naver Shopping Live): Korea's largest internet company operates Naver Shopping Live, a competitor and platform where Lala Stations' content is broadcast (channel 59983). Both serve the same live commerce market in Korea; Naver is the dominant platform incumbent while Lala Stations is the leading independent solutions provider.
• Kakao (Kakao Shopping Live): Kakao operates the second-largest live commerce platform in Korea (Kakao Shopping Live), directly comparable to Lala Stations' core market. Kakao is a broader messaging/content incumbent; Lala Stations is a specialist solutions provider that broadcasts into Kakao's platform.
• Lazada Group: Southeast Asia's largest e-commerce platform and Lala Stations' official live commerce partner. Operates in the same live commerce space across SEA but as platform incumbent rather than service provider.
• Taobao Live (Alibaba): China's dominant live commerce platform by GMV and the parent of Tmall Global where Lala Stations operates the Korean Station. Competes indirectly for cross-border live commerce budgets but is a platform operator rather than a solutions provider.

Direct peers

• AfreecaTV (now SOOP): Korea's leading live streaming platform with integrated shopping features (BJShopping, Shoppertainer collaborations). Directly comparable to Lala Stations in offering live commerce-enabling infrastructure to brands and streamers in Korea.
• 17LIVE: Pan-Asia live streaming platform with live commerce monetization across Taiwan, Japan, and SEA. Operates under M17 Entertainment. Comparable business model combining live streaming with shoppable formats and brand partnerships, similar to Lala Stations' K-Live product.
• Liveshop Inc: Japan-based live commerce solutions provider with TV-style shopping broadcasts. Both serve enterprise brands with end-to-end live commerce production and operate in the Japanese market where Lala Stations has established a wholly-owned subsidiary.
• BitStar: Japanese influencer commerce and live commerce solutions company. Operates influencer-driven live shopping formats similar to Lala Stations' X The League and S.O.S programs; both serve brand cross-border commerce goals.
• SHOWROOM (DeNA): Japanese live streaming platform with integrated live commerce capabilities. Operates similar business model of live streaming + monetization for creators/brands, geographically focused on Japan where Lala Stations' subsidiary is headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5MyB2q21j6HWVFxaje1zrA
• Instagraminstagram.com/lalastations_official/?hl=ko

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lala Stations