What Pointo does

Pointo (legal entity P2G Mobility Tech Pvt. Ltd.) is a Battery-as-a-Service (BaaS) platform that leases, finances, manages, and ultimately recycles lithium-ion batteries for electric three-wheelers (e-rickshaws) in India. The company is headquartered in Kolkata, with a corporate office in Bengaluru and an R&D centre in Barrackpore, West Bengal. Its stated customer base of 20,000+ e-rickshaw drivers is served across six Indian states through a network of 50+ authorized hubs and dealerships.

The product stack is anchored on IoT-enabled lithium-ion batteries that stream real-time GPS, usage, charge-cycle, and temperature data to a Battery Management System and a driver-facing mobile app (Pointo Driver App, available on Google Play). Layered on top are a paperless Aadhaar-based KYC flow with sub-10-minute approvals, a smart collections engine for payment recovery, adaptive temperature controls, a performance optimization dashboard, and an end-to-end lifecycle offering that includes a guaranteed buyback program and second-life redeployment of retired batteries for backup power and renewables.

Pointo generates revenue through three primary streams: monthly battery leasing (subscription/recurring), EMI-based battery financing facilitated through partnerships with banks and NBFCs (transaction fee), and buyback plus second-life deployment (hardware sales / circular economy). Distribution is hybrid: physical hub dealership network plus self-serve onboarding through the mobile app, with go-to-market supported by digital channels (Google Play, website, LinkedIn), local-language driver testimonials, and earned media. The company raised a ₹6.2 crore seed round in 2024 led by Equirus InnovateX Fund, is targeting ₹120 crore in annual revenue run-rate, and is expanding into South India (Bengaluru, Hyderabad).

Name

Pointo

Legal name

P2G Mobilty Tech Pvt. Ltd.

Website

https://pointo.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Pointo is a Kolkata-based Battery-as-a-Service platform that leases, finances, and recycles IoT-enabled lithium-ion batteries for India's e-rickshaw drivers and fleet operators across six states through 50+ hubs and a mobile app.

Ownership category

akta.pro rank

Product category

Electric Vehicle Battery Services

NAICS

Automotive Equipment Rental and Leasing (5321), Consumer Electronics and Appliances Rental (532210), Consumer Goods Rental (5322)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359), Refuse Systems (4953)

akta.pro primary industry

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

akta.pro secondary industries

Battery Recycling, Second-Life & End-of-Life Handling Services (TLAKAMAD), Micromobility Charging & Battery Swapping Services (THADAGAL), Testing, Grading & State-of-Health (SoH) Diagnostics (EOL Assessment, Certification) (EUAFACAH), Direct Recycling & Cathode Regeneration (Relithiation, Reconditioning) (EUAFACAF)

Keywords

• Battery leasing services
• Lithium-ion batteries
• Electric rickshaw batteries
• Battery lifecycle management
• Battery as a service

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Battery Leasing: Pointo leases lithium batteries to e-rickshaw drivers and fleet operators through monthly plans. Drivers pay a low-cost monthly rental for battery access, eliminating the need for large upfront purchases. The model is recurring and subscription-like, based on daily/weekly/monthly rental charges regardless of usage intensity.
2. EMI-Based Battery Financing: Pointo facilitates EMI-based financing for lithium-ion batteries through partnerships with banks and NBFCs, enabling e-rickshaw owners to purchase batteries on installment plans. This widens the addressable market beyond those who can only lease.
3. Battery Buy-Back and Second-Life: Pointo operates a circular battery lifecycle model — when batteries are replaced, Pointo collects, refurbishes, or recycles them responsibly. This generates secondary revenue from second-life deployments such as backup power and renewables, while also supporting the buy-back guarantee offered to drivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pointo leases, finances, and manages lithium-ion batteries for electric rickshaws (e-rickshaws) in India, providing IoT-enabled batteries with real-time GPS tracking, health diagnostics, and adaptive temperature control. Customers can access batteries via monthly leasing, EMI-based financing through bank/NBFC partners, or direct purchase, and benefit from guaranteed buyback and second-life recycling. The end-to-end ecosystem is delivered through 50+ hubs and a driver mobile app.

Product overview

Pointo is a Battery-as-a-Service (BaaS) platform offering a vertically integrated ecosystem of lithium-ion battery solutions for India's EV e-rickshaw market. The company provides three core access models: Lithium-Ion Battery Leasing (monthly rental plans), Battery EMI Financing (installment-based purchases), and Battery Buyback (guaranteed repurchase at end of life). These are supported by the Pointo Driver App (mobile interface for drivers), IoT-Enabled Battery Network (sensor-equipped monitoring infrastructure), and End-to-End Lifecycle Management (predictive maintenance and recycling). The platform operates through 50+ hubs across India, targeting e-rickshaw drivers and fleet operators with a full-stack solution from battery access to recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Lithium-Ion Battery Leasing Lease-based access to high-performance lithium batteries for e-rickshaws, eliminating high upfront costs through affordable monthly plans with full service support for individual drivers and fleet operators.
• Battery EMI Financing EMI-based financing solutions for lithium-ion battery purchases in partnership with banks and NBFCs, enabling e-rickshaw owners to acquire batteries through installment plans instead of outright purchase.
• Battery Buyback Program Guaranteed buyback program for end-of-life batteries that offers better value than local scrap shops, with sustainable recycling and second-life deployment for backup power and renewables.
• Pointo Driver App Mobile application for e-rickshaw drivers providing real-time battery health tracking, temperature monitoring, GPS location, usage analytics, performance dashboard, and onboarding/KYC support.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Battery Smart: India's leading battery-swapping network for e-rickshaws and 2/3-wheelers. Closest direct peer — same target customer (informal EV drivers), same BaaS model, same financing-led GTM. Differentiates via swap-station model rather than Pointo's owned-battery leasing.
• SUN Mobility: Bangalore-based Battery-as-a-Service and swapping platform for 2/3/4-wheelers. Competes head-to-head on BaaS with auto OEMs and fleet operators; relevant competitor as Pointo enters South India (Bengaluru/Hyderabad).
• VoltUp: India-based battery-swapping and BaaS operator for last-mile EV fleets. Overlap on target segment (last-mile delivery and 3W operators) and on subscription/financing-led GTM.

Emerging players

• RACEnergy: Hyderabad-based battery-swapping and BaaS startup focused on 2/3-wheelers. Comparable technology stack (IoT batteries, swap stations) and a likely local competitor as Pointo expands into Hyderabad.
• Bounce Infinity: Indian e-scooter and battery-swapping operator. Adjacent competitor with overlapping last-mile EV customers and a swap-based BaaS offering.

Broad incumbents

• Amara Raja Batteries: One of India's largest lead-acid and lithium battery manufacturers (Amaron). Has the balance sheet to launch a competing BaaS/financing offering at scale and dominates the e-rickshaw replacement battery channel today.
• Exide Industries: India's incumbent battery leader with deep e-rickshaw distribution. Lithium pivot and any leasing/financing program would be a direct competitive threat to Pointo's core channel.
• Hero Electric: Leading Indian electric two/three-wheeler OEM. Sells integrated vehicles with financing and could bundle battery leasing/buyback, competing with Pointo at the OEM-channel level.
• Mahindra Electric: Major Indian EV OEM (3-wheelers, last-mile). Potential bundling competitor with financing capability and nationwide dealer network that could replicate Pointo's model.
• Tata Power: Large Indian utility with EV charging network and emerging battery-swap/lifecycle initiatives. Represents a well-capitalized strategic that could enter the 3W BaaS segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pointoindia
• Facebookfacebook.com/pointoindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointo