DKNY

What DKNY does

DKNY is a New York-headquartered global lifestyle fashion brand founded in 1989 by Donna Karan, operating today as The Donna Karan Company Store LLC, a wholly owned subsidiary of G-III Apparel Group (NASDAQ: GIII). G-III acquired DKNY from LVMH in 2015-2016 as part of a strategic pivot toward proprietary brands to offset the wind-down of its Calvin Klein and Tommy Hilfiger licensing arrangements. The company designs and sells women's apparel, handbags, shoes, accessories, and fragrances, organized across sub-brands including DKNY 24/7 (fragrance), Be Delicious (heritage fragrance), DKNY Sport (activewear), DKNY Jeans, and DKNY Pure (licensed home textiles). Headcount is reported at 1,001-5,000 employees.

The business model is consumer-facing unit retail pricing with no subscription or licensing revenue from end customers. Products are priced from approximately $20 for accessories to $200+ for premium apparel and handbags, with fragrances ranging from $46 to $105. Direct-to-consumer commerce runs on a Shopify-based storefront (DKNY.com) shipping to over 100 countries, supplemented by marketplace listings (Amazon, Myntra in India, Only Luxury in the US), exclusive licensed distribution (Bizotico/TMS Group for watches in India; Nourison for rugs), and seasonal marketing campaigns anchored by celebrity ambassadors such as Hailey Bieber (Spring/Summer 2026). Marketing channels span Instagram (@DKNY), fashion-week activations, pop-ups, newsletter, and editorial content (DKNY Style Watch).

DKNY's primary customer base is fashion-forward women seeking versatile, urban-inspired contemporary apparel at accessible luxury price points, with secondary men's and licensed home/textile segments. Geographic footprint spans the United States, Canada, the United Kingdom, Australia, and a growing presence in India through watches and marketplace channels. Financial performance is not separately disclosed; it is consolidated within G-III, which reported approximately $2.19 billion in revenue for the first nine months of fiscal 2026 and guides approximately $2.98 billion for the full year, with DKNY and Karl Lagerfeld highlighted as proprietary growth drivers during the transition away from licensed brands.

Name

DKNY

Legal name

The Donna Karan Company Store LLC

Website

https://dkny.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DKNY is a New York-founded global lifestyle fashion brand (est. 1989), wholly owned by G-III Apparel Group, designing and selling women's apparel, handbags, shoes, accessories, and fragrances via DTC e-commerce, third-party marketplaces, and licensed international distribution.

Ownership category

akta.pro rank

Product category

Contemporary Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Luxury & Designer Footwear Retail (CRAAADAH), Leather Handbags & Totes (CRAKAEAA)

Keywords

• Designer apparel
• Contemporary fashion
• Fashion accessories
• Luxury fragrances
• Handbags footwear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Apparel and Accessories Sales: DKNY generates revenue through direct-to-consumer sales of clothing, bags, shoes, and accessories via owned e-commerce platform and retail channels. Products include dresses, tops, pants, outerwear, handbags, wallets, sunglasses, and footwear across various price points from approximately $20 to $200+.
2. Fragrance Products: DKNY sells fragrance products including the DKNY 24/7 line and Be Delicious collection, with perfumes ranging from $46 to $105 for various sizes and gift sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

DKNY designs and sells contemporary women's and men's apparel, handbags, shoes, accessories (including sunglasses), and fragrances under the DKNY, DKNY 24/7, and Be Delicious lines. The brand operates a direct-to-consumer e-commerce storefront at dkny.com with international shipping, and supplements sales through third-party marketplaces and licensed product categories such as watches and home textiles.

Product overview

DKNY is a New York-based global lifestyle fashion brand founded in 1989, offering a comprehensive wardrobe of women's clothing, bags, shoes, accessories, and fragrances. The core product lines include ready-to-wear clothing (dresses, tops, pants, denim, outerwear), handbags organized into signature collections (BRYAR, CAPRI, PAULA, HADLEE, WILLA), footwear, activewear under DKNY Sport, and luxury fragrances including DKNY 24/7 (with variants ELECTRIC, Original, and RUSH) and the BE DELICIOUS heritage line. The brand also features collaborations such as DKNY x New York Yankees and seasonal campaigns, most recently the Spring 2026 campaign featuring Hailey Bieber. DKNY operates primarily as an e-commerce retailer at dkny.com with international shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• DKNY 24/7: Luxury fragrance collection capturing the energy and vibrancy of New York City, featuring variants like ELECTRIC, RUSH, and the original 24/7 scent
• Be Delicious
• DKNY Sport
• DKNY Jeans
• DKNY Pure

Products and services

• DKNY Clothing

Quantifiable outcome

• G-III Apparel Group reports DKNY showing strong growth as a proprietary brand during transition away from licensed Calvin Klein and Tommy Hilfiger products

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• NourisonminorChannel Partner/ Reseller/ Distributor · 31 March 2026Nourison Home produces DKNY licensed rug collections, including expanded DKNY licensed offerings and the DKNY Pure Cord line. Products are primarily power-loomed in Turkey using 100% polyester, with DKNY Pure Cord handwoven from wool and jute blend, targeting home furnishings market segments.
• Time Management Services Group (TMS Group)coreChannel Partner/ Reseller/ Distributor · 12 March 2026Time Management Services Group serves as the exclusive licensing partner for DKNY watches in India, collaborating on the 2026 watch collection launch. The partnership features water-resistant timepieces with Japanese movements, distributed exclusively through Bizotico across major Indian cities including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, and Kolkata.
• BizoticocoreChannel Partner/ Reseller/ Distributor · 12 March 2026Exclusive distributor for DKNY 2026 watch collection in India, managing retail availability through premium watch stores, department outlets, and online platforms. The watches feature Japanese movements and water resistance, positioning India as a priority growth market for the brand.
• MyntracoreChannel Partner/ Reseller/ Distributor · 18 December 2025Myntra, a leading Indian fashion and lifestyle e-commerce platform, has added DKNY to its international brands portfolio as part of its strategy to capitalize on India's expanding middle class. Nearly 45% of demand for international brands on Myntra now originates from non-metro consumers in smaller towns and cities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Michael Kors: Michael Kors is a global accessible-luxury lifestyle brand offering ready-to-wear, handbags, footwear, and accessories at comparable price points to DKNY. Both target fashion-conscious women seeking contemporary New York-inspired style, and both operate as flagship proprietary brands of their respective parent companies (Capri Holdings for Kors, G-III for DKNY).
• Coach: Coach is an accessible-luxury fashion house specializing in leather handbags, ready-to-wear, footwear, and accessories. Like DKNY, Coach is positioned in the heritage American lifestyle brand space with comparable price points and a similar target customer seeking practical luxury goods.
• Kate Spade: Kate Spade is an accessible-luxury lifestyle brand focused on handbags, clothing, shoes, and accessories with a playful, urban aesthetic that closely mirrors DKNY's New York City positioning. Both brands target similar female demographics at overlapping price points.
• Tory Burch: Tory Burch is an American accessible-luxury lifestyle brand offering ready-to-wear, handbags, shoes, and accessories with a similar bohemian-preppy aesthetic. Both brands compete directly in the contemporary luxury segment for the same fashion-forward female consumer.
• Marc Jacobs: Marc Jacobs is a contemporary American fashion brand offering ready-to-wear, handbags, and accessories at premium price points similar to DKNY. Both brands share New York City design DNA and target fashion-forward consumers seeking designer-quality products with an urban sensibility.
• Karl Lagerfeld: Karl Lagerfeld is a contemporary luxury fashion brand also owned by G-III Apparel Group. Both DKNY and Karl Lagerfeld serve as G-III's flagship proprietary brands and are highlighted together as showing strong growth as the company transitions from licensed to owned brands.

Broad incumbents

• Calvin Klein: Calvin Klein is a global lifestyle brand offering apparel, accessories, fragrance, and home goods at accessible price points comparable to DKNY. Both brands were previously licensed through G-III Apparel Group and compete in the contemporary American fashion category, though Calvin Klein operates at a larger scale.
• Tommy Hilfiger: Tommy Hilfiger is an American lifestyle brand offering preppy casual clothing, accessories, and fragrances. Like DKNY, Tommy Hilfiger was previously distributed through G-III's licensing arrangement, and the two brands target overlapping American lifestyle consumers in the contemporary fashion segment.
• Banana Republic: Banana Republic is a contemporary American clothing and accessories retailer owned by Gap Inc. While positioned at a slightly lower price tier, Banana Republic competes with DKNY for urban professional women seeking versatile, polished wardrobe staples.
• Guess: Guess is a global lifestyle brand offering denim, apparel, handbags, and accessories at accessible price points. Like DKNY, Guess operates a multi-channel distribution model and targets fashion-conscious consumers seeking contemporary American style.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/DKNY
• Xx.com/dkny
• Facebookfacebook.com/DKNY
• LinkedInlinkedin.com/company/donna-karan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DKNY