Biow
Biow (BIOW EXPOSOMICS SL), based in Gijón, Spain, is a MedTech company that sells hardware devices based on Cold Atmospheric Plasma and its proprietary ACA system, generating negative ions to create in-room bioenergetic environments that target oxidative stress, sleep quality, cellular energy, and recovery for health-conscious consumers, athletes, and clinical collaborators.
- Company typePrivate
- Founded2020
- HeadquartersGijón, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biow does
Biow (legal entity BIOW EXPOSOMICS SL) is a Spanish MedTech company headquartered in Gijón, Asturias, that develops and commercializes a hardware system based on Cold Atmospheric Plasma (CAP) and a proprietary Atmospheric Change Accelerator (ACA) which generates approximately 300,000 negative oxygen and nitrogen ions per cm³. The core product, the BIOW E-OX device (708 x 260 x 190 mm, 13.3 kg, up to 523W), is a continuously operating in-room unit intended to convert a bedroom into an 'Antioxidant Bioenergetic Chamber,' with claimed effects on cellular ATP production, oxidative stress reduction, protein synthesis, sleep quality, and recovery. The portfolio was extended in 2025 with BIOW Focus, a compact (0.7 kg, 4W) localized application accessory, and a companion iOS/Android app for device control. Biow sells primarily through a direct, consultant-led field-sales model targeting health-conscious consumers, athletes, and sports organizations, supported by an e-commerce storefront shipping to Spain (peninsula, Balearic and Canary Islands) and Portugal; pricing is quote-based and not publicly disclosed, and a maintenance-pack/accessory revenue stream is layered on top of one-time device sales. The company was founded as a research initiative in 2012 and formally incorporated in 2020, is led by co-founders Pedro Llana and Alejandro Loredo, and is privately held with 11–50 employees, a single €5M funding round led by Mundi Ventures in April 2023, and an international patent (PCT/ES2022/070055) protecting the underlying technology.
Biow firmographics
Firmographics- Name
- Biow
- Legal name
- BIOW EXPOSOMICS SL
- Website
- https://biow.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Biow (BIOW EXPOSOMICS SL), based in Gijón, Spain, is a MedTech company that sells hardware devices based on Cold Atmospheric Plasma and its proprietary ACA system, generating negative ions to create in-room bioenergetic environments that target oxidative stress, sleep quality, cellular energy, and recovery for health-conscious consumers, athletes, and clinical collaborators.
- Ownership category
- akta.pro rank
Biow industry classification
Industry- Product category
- Wellness Technology Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Bioprocess Facility, Cleanroom & Utility Systems (HVAC, WFI, CIP/SIP, containment) (HLAAAJAJ)
- akta.pro secondary industry
- Bioprocess Safety, Biosafety & Contamination Control Solutions (single-use integrity, environmental monitoring) (HLAAAJAO)
Keywords
Where Biow is headquartered
LocationHeadquarters
- HQ city
- Gijón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Biow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales (BIOW E-OX and Focus): Sale of proprietary bioenergetic devices - the main BIOW E-OX system and the Focus accessory for localized application. Both are hardware products with continuous operation designed for long-term use in residential and professional environments.
- Maintenance Packs and Accessories: Sale of maintenance packs for devices, with options to purchase and change packs. Accessories and consumables sold through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Device Purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Biow product offering
Product offeringCore offering
Biow develops and sells proprietary hardware devices that use Cold Atmospheric Plasma (CAP) technology to generate negative oxygen and nitrogen ions, transforming indoor spaces into regenerative bioenergetic environments. The main BIOW E-OX device creates an Antioxidant Bioenergetic Chamber in bedrooms to support cellular energy production (ATP), reduce oxidative stress, and improve sleep quality, while the BIOW Focus accessory enables localized application of the same technology on specific body areas. The system operates continuously and passively, requiring no user intervention once installed.
Product overview
Biow offers a system centered on the BIOW E-OX main device, which converts any bedroom into an Antioxidant Bioenergetic Chamber using cold atmospheric plasma technology. This core device generates negative ions that act on the body's cells to increase ATP production, reduce oxidative stress, and support regeneration during sleep. The ecosystem includes BIOW Focus, a portable accessory for localized application of the same technology, and a mobile app for device control. The system operates continuously and passively, requiring no user intervention once installed.
Differentiator
Problem solved
Functional benefit
Brands
- BIOW E-OX: Main device that creates an antioxidant bioenergetic chamber using cold atmospheric plasma (CAP) technology. Model: Inductor Antiox E-OX, dimensions 708 x 260 x 190 mm, weight 13.3 kg, max power 523W.
- BIOW Focus
Products and services
- BIOW E-OX Main hardware device that creates an Antioxidant Bioenergetic Chamber in a room using Cold Atmospheric Plasma (CAP) technology. Generates 300,000 negative ions/cm3 to increase ATP production, reduce oxidative stress, improve protein synthesis, and support the immune system. Features green light for relaxation and red light for extra collagen. Dimensions 708 x 260 x 190 mm, weight 13.3 kg, max power 523W, operates continuously with consumption under €2/month at 24/7 usage. Designed for residential bedrooms and professional environments.
- BIOW Focus Accessory hardware device for localized application of the BIOW E-OX technology directly on specific body areas. Designed for targeted wellness, self-care routines, and focused recovery use cases. Dimensions 150 x 70 x 60 mm, weight 0.7 kg, power 4W.
- BIOW Mobile App
Quantifiable outcome
- Significant increase in ATP production in healthy humans of both genders regardless of age (Antuña et al., 2022)
- +5 more outcomes
Companies that use Biow
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Biow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Biow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Hospital Ribera CovadongaminorHealthcare collaboration as part of Biow's network of research and healthcare institutions.
- Comité Olímpico EspañolminorCollaboration with Spanish Olympic Committee on presentations regarding energy mitohormesis and antioxidant resilience.
- UCAM - Universidad Católica de MurciacoreEstablished Cátedra UCAM-BIOW in Advanced Regenerative Medicine focused on cellular regeneration and aging. UCAM studies demonstrated tissue regeneration in animal models and improvement in quality of life through tissue regeneration optimization and nanotoxin environmental impact mitigation.
- ISPA (Instituto de Investigación Sanitaria del Principado de Asturias)minorResearch collaboration with ISPA through the cROS group and other groups like OSKAR at Universidad de Oviedo.
- Universidad de Oviedo (Grupo cROS)coreCollaboration with the Cellular Response to Oxidative Stress research group (cROS) led by Dr. Ana Coto Montes, Catedrática de Biología Celular. The partnership enabled identification of mitochondrial-level system impact and provided rigorous scientific validation of Biow's effects on ATP production and oxidative stress reduction in humans.
- Clínica Universidad de Navarra (CUN)coreClinical trials conducted under controlled conditions analyzing system behavior in relation to biological agents. Studies demonstrated the system's ability to generate cold atmospheric plasma (CAP) and its interaction with particles in air and surfaces, including virus inactivation under experimental conditions. Also involved sleep quality studies.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Biow competitors and assessment
Company assessmentDirect peers
- Molekule: Molekule sells premium air purification devices marketed on proprietary photoelectrochemical oxidation (PECO) technology with health/wellness claims, including FDA-cleared medical claims. Like Biow, Molekule pursues a science-led, premium-priced wellness positioning around proprietary air-treatment technology.
- LightStim: LightStim manufactures FDA-cleared LED light therapy devices for skin rejuvenation, pain relief, and wellness — sharing Biow's at-home wellness device model targeting anti-aging and cellular health with clinical research support.
- NuFACE: NuFACE is a premium at-home microcurrent skincare device company with a direct-to-consumer + professional channel model targeting anti-aging and cellular skin health, comparable to Biow's beauty/wellness segment.
- IQAir: IQAir is a premium Swiss air purifier brand emphasizing proprietary filtration technology and health outcomes, mirroring Biow's premium positioning and emphasis on clinical/scientific evidence for indoor air health benefits.
- Joovv: Joovv sells premium red light therapy devices marketed for cellular recovery, sleep, and longevity, overlapping with Biow's BIOW Focus localized therapy accessory and broader anti-aging/wellness positioning.
Broad incumbents
- Sharp Corporation (Plasmacluster): Sharp's Plasmacluster technology uses ion generators to improve indoor air quality, mirroring Biow's CAP-based anion generation approach. While Sharp operates across consumer electronics broadly, its air-purifier line directly competes with Biow's positioning as an environmental ionization technology for health/wellness.
- Panasonic (nanoe™ X): Panasonic's nanoe technology generates hydroxyl radicals and ions for air purification and skin/hair benefits, positioned by Panasonic for wellness and beauty use cases. As a major consumer electronics conglomerate, Panasonic offers overlapping capability with Biow's ion-based wellness narrative at scale.
- Coway: Coway is a major Korean wellness appliance maker producing air purifiers with ionization technology, marketed for health benefits. Comparable to Biow in the indoor-air-quality wellness category but at much larger scale across Asia.
- Dyson (Air Purifier line): Dyson's air purifier line incorporates ionization and HEPA filtration marketed with wellness benefits, representing a high-end consumer incumbent with massive retail distribution that competes for the same premium indoor-air-quality buyer.
Emerging players
- Renu Therapeutics: An emerging MedTech focused on cellular regeneration and oxidative stress therapeutics, intersecting with Biow's biological focus on ATP production, oxidative damage, and regenerative medicine via the UCAM Cátedra collaboration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Biow social profiles
Digital presenceBiow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biow leadership team
Management profileNumber of profiles
Profiles2 records
Biow subsidiaries and ownership
Company hierarchySubsidiaries1 record
Biow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biow
What does Biow do?
Biow develops and sells proprietary hardware devices that use Cold Atmospheric Plasma (CAP) technology to generate negative oxygen and nitrogen ions, transforming indoor spaces into regenerative bioenergetic environments. The main BIOW E-OX device creates an Antioxidant Bioenergetic Chamber in bedrooms to support cellular energy production (ATP), reduce oxidative stress, and improve sleep quality, while the BIOW Focus accessory enables localized application of the same technology on specific body areas. The system operates continuously and passively, requiring no user intervention once installed.
Is Biow a public or private company?
Biow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Biow founded?
Biow was founded in 2020. It employs 101 to 250 people.
Where is Biow based?
Biow is headquartered in Gijón, Spain, in the Europe region.
How does Biow make money?
Two revenue lines are on record. Hardware Device Sales (BIOW E-OX and Focus) is the primary driver. The others are maintenance Packs and Accessories.
Who are Biow's main competitors?
Direct peers on record are Molekule, LightStim, NuFACE, IQAir and Joovv. Broad incumbents are Sharp Corporation (Plasmacluster), Panasonic (nanoe™ X), Coway and Dyson (Air Purifier line). Renu Therapeutics is listed as an emerging player.
Does Biow have an API?
No public API is recorded for Biow.
What industry is Biow in?
Biow's product category is Wellness Technology Devices. Its primary akta.pro industry code is HLAAAJAJ, Bioprocess Facility, Cleanroom & Utility Systems (HVAC, WFI, CIP/SIP, containment), with a secondary code of HLAAAJAO, Bioprocess Safety, Biosafety & Contamination Control Solutions (single-use integrity, environmental monitoring). Its NAICS code is 334510 and its SIC code is 3845.