Joovv
Joovv manufactures medical-grade red and near-infrared light therapy devices sold direct-to-consumer through a modular Generation 3.0 product ecosystem spanning $549 to $11,099. It serves health-conscious individual consumers, elite professional sports teams, spa and wellness facilities, and healthcare providers.
- Company typePrivate
- Founded2016
- HeadquartersSan Clemente, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Joovv does
Joovv, Inc. (Delaware) designs, manufactures, and sells medical-grade red and near-infrared light therapy devices under the Joovv brand. Founded circa 2015-2016 and headquartered in San Clemente, California, the company operates primarily as a direct-to-consumer e-commerce brand with a secondary enterprise sales motion for sports and commercial customers. Its core products are LED panels and handheld devices that emit 660nm red and 850nm near-infrared wavelengths through dual-chip LEDs to stimulate cellular ATP production via mitochondrial photobiomodulation, including the proprietary Recovery+ mode that delivers pulsed near-infrared at 10Hz.
Joovv firmographics
Firmographics- Name
- Joovv
- Legal name
- Joovv, Inc.
- Website
- https://joovv.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joovv manufactures medical-grade red and near-infrared light therapy devices sold direct-to-consumer through a modular Generation 3.0 product ecosystem spanning $549 to $11,099. It serves health-conscious individual consumers, elite professional sports teams, spa and wellness facilities, and healthcare providers.
- Ownership category
- akta.pro rank
Joovv industry classification
Industry- Product category
- Consumer Health Electronics (Light Therapy Devices)
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- LED Light Therapy Treatments (HSALADAJ)
Keywords
Where Joovv is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Markets served
Joovv business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Red Light Therapy Device Sales: One-time hardware sales of medical-grade LED light therapy devices ranging from portable handheld units ($549) to full-body panel systems ($11,099). Revenue generated through direct e-commerce sales with financing options through third-party partners (Affirm, Shop Pay, Afterpay, Klarna). Bundle discounts applied to multi-device kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Targeted/Handheld Device - Portable small coverage |
| One time/ perpetual license | Pay-as-you-go | Entry-Level Modular Panel - Small coverage |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Modular Panel - Moderate coverage |
| One time/ perpetual license | Pay-as-you-go | Entry Combo Kit - Moderate coverage |
| One time/ perpetual license | Pay-as-you-go | Mid Combo Kit - Moderate coverage |
| One time/ perpetual license | Pay-as-you-go | Full-Body Entry Kit - Large coverage |
| One time/ perpetual license | Pay-as-you-go | Full-Body Mid Kit - Large coverage |
| One time/ perpetual license | Pay-as-you-go | Full-Body Premium Kit - Maximum coverage |
| Other | Monthly | Financing Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Joovv product offering
Product offeringCore offering
Joovv designs, manufactures, and sells medical-grade red and near-infrared LED light therapy devices through direct e-commerce. The Generation 3.0 product line spans handheld (Go 2.0) to full-body panel kits (Elite) that emit 660nm red and 850nm near-infrared wavelengths via dual-chip LEDs. A modular architecture allows customers to expand single panels into full-body systems, supported by Bluetooth mobile app control and Recovery+ pulsed-NIR therapy mode.
Product overview
Joovv offers medical-grade red and near-infrared light therapy devices with a modular, expandable architecture. The product lineup consists of handheld (Go 2.0), targeted (Mini 3.0), and moderate-coverage (Solo 3.0) panel devices that can be combined into kit configurations (Half-Max, Duo, Max, Quad, Elite) for full-body coverage. All devices deliver 660nm red and 850nm near-infrared wavelengths via dual-chip LEDs. The ecosystem includes mounting accessories (Boot Floor Stand, Mini Stand, Door Mount System, Nano Wall System, Mobile Stand) and a Bluetooth-enabled mobile app for device control and session tracking. Recovery+ mode provides pulsed NIR technology at 10Hz for enhanced recovery. Products are independently tested and certified to medical electrical equipment standards by Intertek.
Differentiator
Problem solved
Functional benefit
Products and services
- Joovv Go 2.0 Handheld, battery-powered portable red light therapy device delivering 660nm red and 850nm near-infrared wavelengths via 12 dual-chip LEDs. Features Bluetooth app control, Recovery+ mode, and optional charging dock. Approximately 2 hours of battery operation. Starting price $549.
- Joovv Mini 3.0 Entry-level modular LED panel device for targeted red and near-infrared light therapy treatment areas. Part of the expandable Joovv ecosystem, available with Boot Floor Stand, Mini Stand, Door Mount System, or Nano Wall System. Starting price $1,099.
- Joovv Solo 3.0 Moderate-coverage modular LED panel device with 150 dual-chip LEDs (76 red, 74 near-infrared). Dimensions 36 x 8.75 x 2.34 inches, weighing 14 lbs. Delivers up to 88 Watts with optical irradiance above 100 mW/cm². Expandable into larger kits. Starting price $1,699.
- Joovv Half-Max 3.0 Moderate coverage kit combining 1 Joovv Mini and 1 Joovv Solo device. Available with Door Mount System or Nano Wall System. Starting price $2,999.
- Joovv Duo 3.0 Moderate coverage kit combining 2 Joovv Solo devices. Available with Door Mount System or Nano Wall System. Starting price $3,699.
- Joovv Max 3.0 Full-body coverage kit combining 2 Joovv Mini and 2 Joovv Solo devices. Available with Door Mount System, Nano Wall System, or Mobile Stand. Starting price $5,999.
- Joovv Quad 3.0 Full-body coverage kit combining 4 Joovv Solo devices. Available with Door Mount System, Nano Wall System, or Mobile Stand. Starting price $7,399.
- Joovv Elite 3.0 Full-body coverage kit combining 6 Joovv Solo devices for maximum coverage. Available with Nano Wall System or Mobile Stand. Starting price $11,099.
- Boot Floor Stand 3.0 Floor stand accessory for Joovv Mini or Solo devices, providing versatile treatment positioning. Price $200.
- Mini Stand 3.0 Tabletop stand for Joovv Mini device. Price $250.
- Door Mount System 3.0 Mounting system that secures Joovv devices to doors for fixed adjustable treatment. Compatible up to Quad Kit.
- Nano Wall System 3.0 Wall mounting system that secures devices against the wall. Expandable up to Elite Kit.
- Mobile Stand 3.0 Freestanding stand supporting full Joovv kits with mobility. Compatible with Max, Quad, and Elite kits.
- Go-Dock 2.0 Charging dock and tilting stand for Joovv Go 2.0. Charges device while not in use. Price $150.
- Joovv Mobile App Companion mobile application for iOS and Android providing Bluetooth control of Joovv devices, session tracking, treatment reminders, Recovery+ mode activation, Ambient Mode, and alarm clock features. Available on the Apple App Store and Google Play Store.
Quantifiable outcome
- Cellular ATP energy production enhanced through mitochondrial photobiomodulation
- +3 more outcomes
Companies that use Joovv
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Joovv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Joovv partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- DermEx Spa NetworkcoreApril 2025 partnership to deploy red light therapy beds across hundreds of spa locations in the United States. Expands commercial presence in wellness/spa market segment.
- San Francisco 49ersflagshipOfficial Light Therapy Partner of the San Francisco 49ers. Joovv systems installed in team facilities for player recovery optimization. Long-standing 7+ year relationship. Team uses Recovery+ mode for daily player recovery after games.
- IntertekcoreThird-party Nationally Recognized Test Laboratory (NRTL) that independently tests and certifies Joovv devices to IEC 60601 medical electrical equipment safety standards.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Joovv competitors and assessment
Company assessmentDirect peers
- Mito Red Light: Direct competitor in red and near-infrared whole-body light therapy panels, frequently cited alongside Joovv as a key player in the category with overlapping wavelengths, modular-style panels and D2C e-commerce.
- Sunlighten: Direct competitor in the red-light whole-body panel market, named in third-party analysis alongside Joovv and Mito Red Light as a key innovation player, with overlapping wellness-channel distribution.
- PlatinumLED Therapy Lights: Direct competitor selling red/NIR LED therapy panels (BIOMAX series) direct-to-consumer, competing head-to-head with Joovv's Solo and full-body kits on wavelengths, irradiance claims and price.
- Rouge Red Light: Direct competitor in red light therapy panels targeted at the same consumer-recovery audience, with comparable modular-style full-body systems and D2C pricing.
- Hooga Health: Direct competitor offering red/NIR light therapy panels via D2C e-commerce, overlapping with Joovv on panel form factor, wavelengths and at-home wellness positioning.
- LightStim: LED light therapy device maker best known for smaller FDA-cleared skincare wands and panels — directly comparable to Joovv on LED-based therapeutic delivery, with a tighter skincare focus and clinical-grade positioning.
- Celluma: Manufacturer of FDA-cleared LED therapy panels used in professional and at-home skincare/recovery settings; relevant for Joovv's positioning of medical-grade, clinic-channel-adjacent light therapy devices.
Emerging players
- HigherDOSE: Wellness brand extending into infrared and red-light products, overlapping with Joovv on consumer light-therapy use cases and premium D2C brand-building, though anchored more in infrared saunas.
Others
- Therabody: Premium recovery-tech brand (Theragun) targeting overlapping consumer recovery and athletic-performance buyers; adjacency rather than direct competition, but competes for the same Huberman/wellness-audience wallet share.
- Hyperice: Recovery and performance technology brand with elite-sports partnerships and D2C wellness distribution — not a light therapy maker, but a recurring thematic/portfolio comparable given its pro-sport endorsement model and premium consumer positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Joovv social profiles
Digital presenceJoovv compliance and trust
Trust signalCompliance11 records
Joovv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joovv leadership team
Management profileNumber of profiles
Joovv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joovv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joovv
What does Joovv do?
Joovv designs, manufactures, and sells medical-grade red and near-infrared LED light therapy devices through direct e-commerce. The Generation 3.0 product line spans handheld (Go 2.0) to full-body panel kits (Elite) that emit 660nm red and 850nm near-infrared wavelengths via dual-chip LEDs. A modular architecture allows customers to expand single panels into full-body systems, supported by Bluetooth mobile app control and Recovery+ pulsed-NIR therapy mode.
Is Joovv a public or private company?
Joovv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joovv founded?
Joovv was founded in 2016. It employs 11 to 50 people.
Where is Joovv based?
Joovv is headquartered in San Clemente, United States, in the North America region.
How does Joovv make money?
One revenue line is on record: red Light Therapy Device Sales.
Who are Joovv's main competitors?
Direct peers on record are Mito Red Light, Sunlighten, PlatinumLED Therapy Lights, Rouge Red Light, Hooga Health, LightStim and Celluma. HigherDOSE is listed as an emerging player. Others are Therabody and Hyperice.
Does Joovv have an API?
No public API is recorded for Joovv.
What industry is Joovv in?
Joovv's product category is Consumer Health Electronics (Light Therapy Devices). Its primary akta.pro industry code is HSALADAJ, LED Light Therapy Treatments. Its NAICS code is 334510 and its SIC code is 3845.