CoinSmart
CoinSmart is a Toronto-based, publicly listed Canadian cryptocurrency exchange that serves retail crypto traders with trading services, MSB registration across 40+ countries, and BitGo-backed cold storage custody.
- Company typePublic
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CoinSmart does
CoinSmart is a Canadian-headquartered cryptocurrency exchange platform that facilitates retail trading of digital assets. Founded in 2018 and based in Toronto, the company operates as a publicly listed Canadian entity and holds Money Services Business (MSB) registration in over 40 countries, framing its positioning around regulatory compliance and multi-jurisdictional accessibility for users. The core product is a cryptocurrency exchange offering trading access, with custodial security delivered through a partnership with BitGo, which provides institutional-grade cold storage insurance for customer assets.
The company's business model is a standard retail exchange model: revenue is generated from trading fees and spreads on transactions executed by individual users across the platform, though specific fee schedules and pricing tiers are not disclosed in available sources. CoinSmart's customer base is composed of retail crypto traders, with no enterprise or institutional customers named. Operationally, the company runs a lean organization of 11–50 employees.
Over its operating history, CoinSmart has raised approximately $14.9M across three funding rounds between April 2018 and April 2021, with the largest disclosed raise of roughly $10.2M in April 2021. The combination of public listing status and the BitGo custody partnership form the principal commercial and security pillars disclosed in the source data. Beyond regulatory positioning and custodial security, no additional product modules, AI/ML capabilities, or strategic partnerships are documented in the available material.
CoinSmart firmographics
Firmographics- Name
- CoinSmart
- Legal name
- CoinSmart
- Website
- https://coinsmart.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoinSmart is a Toronto-based, publicly listed Canadian cryptocurrency exchange that serves retail crypto traders with trading services, MSB registration across 40+ countries, and BitGo-backed cold storage custody.
- Ownership category
- akta.pro rank
CoinSmart industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where CoinSmart is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
CoinSmart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
CoinSmart product offering
Product offeringCore offering
CoinSmart operates a cryptocurrency exchange platform that enables users to buy, sell, and trade digital assets such as Bitcoin and Ethereum. The platform is registered as a Money Services Business (MSB) in over 40 countries and provides institutional-grade custody through BitGo cold storage insurance. It is positioned as a regulated Canadian exchange with publicly disclosed compliance credentials.
Product overview
CoinSmart is a publicly listed Canadian cryptocurrency exchange platform. Based on the available sources, it offers cryptocurrency trading services with regulatory compliance including MSB (Money Services Business) registration across over 40 countries and cold storage insurance provided through BitGo. No additional product modules or sub-products are detailed in the current source material.
Differentiator
Problem solved
Functional benefit
Products and services
- CoinSmart Cryptocurrency Exchange A Canadian cryptocurrency exchange platform enabling users to buy, sell, and trade digital assets. The exchange holds MSB (Money Services Business) registration in over 40 countries and secures customer assets through BitGo cold storage insurance. It targets individual Canadian crypto traders and investors seeking a regulated trading venue.
Companies that use CoinSmart
Customer profileIdeal customer profiles1 record
CoinSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CoinSmart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BitGocoreCoinSmart utilizes BitGo for cold storage insurance services, providing institutional-grade security for customer assets. BitGo is a well-known digital asset trust and security company that provides custodial solutions with insurance coverage for cryptocurrencies held in cold storage.
Recent moves5 records
Expansion highlights3 records
CoinSmart competitors and assessment
Company assessmentDirect peers
- Bitbuy: Canadian cryptocurrency exchange founded in 2016, directly comparable to CoinSmart in geography, customer base (retail Canadian crypto traders), and product scope (spot trading). Recently acquired by Robinhood via WonderFi, illustrating the consolidation path facing CoinSmart.
- Wealthsimple Crypto: Crypto trading product of Wealthsimple, a major Canadian fintech. Direct competitor in the Canadian retail crypto trading market with the additional advantage of integration into Wealthsimple's broader investment platform.
- NDAX: Calgary-based Canadian cryptocurrency exchange serving retail and institutional clients. Comparable to CoinSmart in regulatory positioning within Canada and core spot trading offering, with similar scale.
- Newton: Canadian cryptocurrency exchange focused on retail traders. Direct peer in geography, customer segment, and core product set, with comparable regulatory posture (FINTRAC-registered).
- Shakepay: Canadian crypto exchange and payments app targeted at retail users buying and selling Bitcoin and Ethereum. Closely comparable to CoinSmart on customer base and core spot trading functionality within Canada.
Broad incumbents
- Coinbase: Largest publicly listed US cryptocurrency exchange. Competes with CoinSmart on cross-border Canadian and global retail flow, with substantially broader product set (staking, custody, derivatives, Base) and regulatory footprint.
- Crypto.com: Global crypto exchange with retail app, card program, and institutional services. Overlaps with CoinSmart on spot trading and competes for retail Canadian users, with materially broader product scope and brand spend.
- Kraken: Global cryptocurrency exchange with strong security reputation and multi-asset trading. Comparable in offering spot trading and institutional services but operates at materially greater scale than CoinSmart.
- Gemini: US-based, regulated cryptocurrency exchange with strong compliance positioning. Comparable regulatory-first approach to CoinSmart, with the same publicly-listed exchange angle, but at much greater scale and broader US/global reach.
Others
- BitGo: Digital asset trust and custody company that provides insured cold storage to CoinSmart. Adjacent rather than directly competitive; relevant as both a key infrastructure partner and a benchmark for institutional-grade custody that influences exchange product strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
CoinSmart social profiles
Digital presenceCoinSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinSmart leadership team
Management profileNumber of profiles
Profiles3 records
CoinSmart funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinSmart M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinSmart
What does CoinSmart do?
CoinSmart operates a cryptocurrency exchange platform that enables users to buy, sell, and trade digital assets such as Bitcoin and Ethereum. The platform is registered as a Money Services Business (MSB) in over 40 countries and provides institutional-grade custody through BitGo cold storage insurance. It is positioned as a regulated Canadian exchange with publicly disclosed compliance credentials.
Is CoinSmart a public or private company?
CoinSmart is a public company. It is classified as venture growth investor backed and is currently operating.
When was CoinSmart founded?
CoinSmart was founded in 2018. It employs 11 to 50 people.
Where is CoinSmart based?
CoinSmart is headquartered in Toronto, Canada, in the North America region.
Who are CoinSmart's main competitors?
Direct peers on record are Bitbuy, Wealthsimple Crypto, NDAX, Newton and Shakepay. Broad incumbents are Coinbase, Crypto.com, Kraken and Gemini. BitGo is listed as an others.
Does CoinSmart have an API?
No public API is recorded for CoinSmart.
What industry is CoinSmart in?
CoinSmart's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52321 and its SIC code is 6200.