What manebi does

manebi (株式会社manebi) is a Tokyo-based career development support platform that delivers AI-powered e-learning and blended training to Japanese enterprises, with vertical specialization in staffing, security, and construction industries. Its core platform aggregates approximately 8,000 video and eBook courses and uses AI-based recommendation to generate personalized learning plans from course attributes such as genre and training duration. The company operates multiple sub-brands — Haken no Mikata (staffing compliance), playse. Learning Security version (security guard training with facial authentication), and KCI Education Center (construction qualification courses) — each addressing legally mandated training under Japanese labor and industry laws. Through its May 2025 acquisition of Prime Consultant, manebi extends beyond training delivery into HR consulting on wage system design, performance evaluation, and evaluator training.

The business runs on a SaaS subscription model with per-active-ID billing (platform base from 19,800 yen/month plus per-user fees from 500 yen/month) plus professional services revenue from group training and HR consulting. Distribution combines direct enterprise sales, a self-serve free trial, a three-tier partner/reseller program (15–25% commission), and content marketing plus webinars for top-of-funnel demand generation. The company cites 6,900+ cumulative customer companies, 14 million course completions, and a 99%+ service retention rate as evidence of traction.

Founded in August 2013 by Tomoya Tajima, manebi pivoted from a CtoC marketplace to a B2B platform in 2015, expanded into industry-specific verticals through organic launches and acquisitions, and listed on the Tokyo Stock Exchange TOKYO PRO Market (ticker 525A) in March 2026. Headcount is reported at 51–100 employees, and the company holds ISO 27001 and Privacy Mark certifications supporting enterprise data-handling requirements.

Name

manebi

Legal name

株式会社manebi

Website

https://manebi.co.jp

Company type

Public

Founded year

2013

Operating status

Ipo

Headcount range

51–100 employees

Short description

manebi is a Tokyo-based AI-powered e-learning and HR development platform serving Japanese enterprises with approximately 8,000 courses, vertical-specialized compliance training for staffing, security, and construction industries, and HR consulting via subsidiary Prime Consultant.

Ownership category

akta.pro rank

Product category

Corporate E-Learning / Learning Management System (LMS)

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

akta.pro secondary industries

HRIS, Payroll & HR Operations Systems Training (EDABAIAI), Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

Keywords

• E-learning platform
• Learning management system
• Employee training software
• Compliance training solutions
• Human resources technology

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. manebi e-Learning Platform Subscription: Subscription-based pricing model with per-user (ID) billing. manebi main platform starts from 19,800 yen/month with per-ID pricing from 500 yen/month. Flexible ID management allows customers to adjust active user counts monthly.
2. 派遣のミカタ (Staffing Industry LMS): Industry-specific LMS for staffing companies, priced at 19,800 yen/month starting. Active-ID based billing where only active (working) staff are counted, not total registered staff.
3. Prime Consultant HR Consulting: Human resources consulting services including wage system design, evaluation system construction, and evaluator training, provided by subsidiary Prime Consultant (acquired May 2025).
4. 集合研修 (Group Training Services): Customized in-person and hybrid training sessions delivered by professional instructors, often combined with e-learning for blended learning programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

manebi provides an AI-powered e-learning and training platform offering approximately 8,000 video, SCORM, and eBook courses covering compliance, management, IT, and industry-specific topics, with AI-driven personalized learning plan recommendations, course map navigation, and flexible per-active-user ID management. The platform serves Japanese enterprises across general training as well as vertical-specific compliance solutions for staffing, security, and construction industries, complemented by instructor-led group training and HR consulting through its Prime Consultant subsidiary.

Product overview

manebi operates as an AI-powered human capital activation platform offering a unified portfolio of e-learning products across consumer, enterprise, and industry-specific verticals. The core platform features approximately 8,000 educational materials with AI-driven personalized learning plan generation. The portfolio includes Manebi e-Learning (consumer marketplace with AI recommendations), Haken no Mikata (staffing industry compliance platform), Playse Security version (security industry AI surveillance and training), KCI Education Center (construction industry certification), and Prime Consultant (organizational transformation consulting acquired May 2025). The products share AI-powered learning recommendation technology and content library while serving distinct industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• 派遣のミカタ: Staffing industry specialized e-learning service
• playse. ラーニング警備版
• KCI教育センター
• プライムコンサルタント

Products and services

• manebi e-Learning Platform AI-powered e-learning platform offering approximately 8,000 video, SCORM, and eBook courses covering compliance, management, IT skills, and industry-specific topics. Features AI-driven personalized learning plan recommendations, course map visual navigation, test/survey outcome measurement, and flexible active/inactive ID management. Targeted at Japanese enterprises seeking tiered employee training and measurable compliance education outcomes.
• Haken no Mikata (派遣のミカタ) Specialized training management platform for staffing and dispatch companies, providing legal compliance training, career formation support, and labor bureau reporting automation. Priced at 19,800 yen/month with billing based on active (working) IDs rather than total registered staff.
• Playse. ラーニング警備版 (Playse Learning Security Version) Security industry training and surveillance platform compliant with Japan's Security Industry Law. Provides mandatory initial training, ongoing education, document creation, and regulatory compliance support for security companies. Pricing starts at 2,400 yen per person per month.
• KCI Education Center (KCI教育センター) Construction industry specialized e-learning platform offering ~30 online qualification courses compliant with Japan's Labor Safety and Health Law. Features face authentication (KCI) for strict identity verification. Served 4,000+ companies and 2,000+ cumulative learners at time of acquisition.
• Prime Consultant (プライムコンサルタント) HR Consulting HR consulting service (via wholly-owned subsidiary Prime Consultant) specializing in wage system design, evaluation system construction, and evaluator training. Operates as a professional services offering with 25+ years of consulting experience and 420+ client companies, integrated with manebi's e-learning platform.
• 集合研修 (Group/Instructor-Led Training) Customized in-person and hybrid instructor-led training sessions delivered by professional instructors, often combined with e-learning for blended learning programs. Custom pricing based on training content, duration, number of participants, and customization requirements, typically contracted on a multi-year basis.

Quantifiable outcome

• 99% course completion rate (up from ~80%)
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• 株式会社プライムコンサルタント (Prime Consultant)coreStrategic or Co-development Partner · 1 May 2025Fully acquired in May 2025, Prime Consultant is a HR consulting firm with 25+ years experience and 420+ client companies. Specializes in wage system design, evaluation system construction, and evaluator training. Integration enables manebi to offer end-to-end solutions connecting e-learning to HR evaluation and compensation systems.
• 独立行政法人科学技術振興機構 (JST)minorStrategic or Co-development Partner · 1 November 2024Early-stage R&D partnership for CtoC platform development, selected for实证プロジェクト (demonstration project) in 2013 when manebi was founded.
• 最先端科学技術・したもの・インフラ産業リーダー企業群moderateStrategic or Co-development Partner · 1 October 2024Strategic capital partnership (secondary transaction) in October 2024 with leaders in advanced science technology, manufacturing, and infrastructure industries to co-create value and expand the 'knowledge infrastructure' platform.
• 日アセアン経済産業協力委員会 (AMEICC)minorStrategic or Co-development Partner · 1 August 2024Selected for overseas expansion support program by the Japan-ASEAN Economic and Industrial Cooperation Committee, supporting expansion into ASEAN markets.
• 合同会社KCI / KCI教育センターcoreStrategic or Co-development Partner · 1 January 2024Acquired in January 2024 from KCI LLC, KCI教育センター provides construction industry e-learning with 20,000+ cumulative learners and 4,000+ company implementations. Offers 30+ online qualification courses compliant with labor safety and health laws, including face authentication for strict identity verification.
• 日本代理店協会moderateChannel Partner/ Reseller/ Distributormanebi's partner program received high evaluation from the Japan Association of Sales Representatives, supporting their three-tier partner system (referral, deal facilitation, wholesale).

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Udemy Business: Global corporate e-learning platform with ~200,000 courses, actively competing in Japan via Udemy Business. Directly comparable to manebi on subscription-based corporate learning, though with much larger content breadth and English-first library.
• Coursera for Business: Enterprise-tier offering from Coursera providing curated courses, professional certificates, and degree content to corporate learners. Comparable as a subscription corporate learning platform competing for the same enterprise L&D budget as manebi, with stronger university content pedigree.
• Schoo: Japanese online learning platform offering live and on-demand business courses to individuals and corporate clients. Closest Japanese direct competitor to manebi on business skills and professional development training delivery model.
• Degreed: Learning experience platform (LXP) that aggregates content from multiple providers and uses AI to personalize learning paths. Comparable to manebi's AI-recommendation engine approach, but operating more as a content aggregator than content producer.
• BizLearn: Japanese corporate e-learning provider offering multi-language compliance and business skills training to Japanese enterprises. Closest domestic direct competitor on subscription-based enterprise training with compliance focus.

Broad incumbents

• Skillsoft: Large global corporate learning company offering content, virtual practice labs, and leadership development. Comparable to manebi's enterprise training offering but at much larger scale and broader portfolio, including compliance, leadership, and IT training.
• LinkedIn Learning: LinkedIn-owned professional learning platform with broad business, creative, and technology course library. Comparable as a corporate learning destination, with distribution advantage from LinkedIn's professional network data.
• Pluralsight: Technology-focused corporate learning platform serving developers, IT operations, and cybersecurity professionals. Comparable to manebi's IT skills training component but with deeper specialization in technical skill paths.
• Skillsoft / SumTotal Systems: SumTotal (owned by Skillsoft) provides a comprehensive Talent LMS suite including learning, performance, and compensation management - directly comparable to manebi's Prime Consultant-enabled learning-to-evaluation platform vision, though at much larger enterprise scale.
• Workday Learning: Workday's learning module integrated with its HCM suite offers enterprise learning within the broader HR system. Comparable to manebi's end-to-end HR-learning ambition post-Prime Consultant acquisition, with vastly greater enterprise scale and HCM data integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/manebi_Inc
• Facebookfacebook.com/manebi.co.jp
• LinkedInlinkedin.com/company/manebi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about manebi