BrokerX
BrokerX is a privately held Chicago-based technology company founded in 2018 that operates a cloud-based platform enabling energy brokers to manage their entire customer lifecycle, with a small 1-10 employee team and a single $5M funding round on record.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BrokerX firmographics
Firmographics- Name
- BrokerX
- Website
- https://brokerxapp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrokerX is a privately held Chicago-based technology company founded in 2018 that operates a cloud-based platform enabling energy brokers to manage their entire customer lifecycle, with a small 1-10 employee team and a single $5M funding round on record.
- Ownership category
- akta.pro rank
BrokerX industry classification
Industry- Product category
- Energy Brokerage Software
- NAICS
- Commodity Contracts Intermediation (52316), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
- akta.pro secondary industry
- Wholesale Energy Brokerage & Intermediation (EUAGAAAM)
Keywords
Where BrokerX is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
BrokerX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
BrokerX product offering
Product offeringCore offering
BrokerX provides a cloud-based software platform that enables energy brokers to manage their entire customer lifecycle, from lead acquisition and quoting through contracting and ongoing account retention. The platform is designed as an end-to-end operating system for retail energy brokers handling electricity and natural gas customers.
Differentiator
Problem solved
Functional benefit
Products and services
- BrokerX Cloud Platform
Companies that use BrokerX
Customer profileIdeal customer profiles1 record
BrokerX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrokerX competitors and assessment
Company assessmentEmerging players
- GridPoint: GridPoint provides energy management software to utilities and energy service providers, partially overlapping with BrokerX in serving the energy customer lifecycle and brokerage-adjacent workflows.
- SmartTPV: SmartTPV provides third-party verification and sales workflow tools for retail energy brokers. It addresses the same energy broker workflow that BrokerX targets, particularly around customer enrollment compliance.
Broad incumbents
- EnergySage: EnergySage is an online marketplace connecting energy shoppers (including brokers' end customers) with providers. It overlaps with BrokerX by serving the energy broker/consumer transaction layer.
- HubSpot: HubSpot is a horizontal CRM/marketing platform that energy brokers may use in place of a dedicated tool like BrokerX, representing the primary substitute risk.
- Think Energy: Think Energy is a retail electricity provider that works through broker channels. As a large buyer of broker tooling, it represents the kind of incumbent customer BrokerX would sell into.
- Just Energy: Just Energy is a large retail energy provider selling through broker networks. It is comparable as a scaled downstream counterpart to BrokerX's broker-customer base.
- Salesforce Industry Clouds (Energy & Utilities): Salesforce offers horizontal CRM plus energy & utilities industry clouds that compete with vertical brokers like BrokerX for the same energy broker customer lifecycle workflows.
Direct peers
- Enerflo: Enerflo is a SaaS platform for residential solar and energy sales organizations, providing CRM and pipeline management. It is comparable to BrokerX as vertical SaaS for energy sales intermediaries.
- Uplight: Uplight provides a customer engagement and energy management SaaS platform used by energy retailers and brokers. It is the closest scaled vertical SaaS analog to BrokerX's energy broker lifecycle platform.
- EnergyHub: EnergyHub offers an energy management platform for utilities and retail energy providers, with broker-facing workflow tools. It overlaps with BrokerX in serving energy retailers' customer lifecycle needs.
Market position
Customer concentration
BrokerX social profiles
Digital presenceBrokerX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrokerX leadership team
Management profileNumber of profiles
Profiles1 record
BrokerX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrokerX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrokerX
What does BrokerX do?
BrokerX provides a cloud-based software platform that enables energy brokers to manage their entire customer lifecycle, from lead acquisition and quoting through contracting and ongoing account retention. The platform is designed as an end-to-end operating system for retail energy brokers handling electricity and natural gas customers.
When was BrokerX founded?
BrokerX was founded in 2018. It employs 1 to 10 people.
Where is BrokerX based?
BrokerX is headquartered in Chicago, United States, in the North America region.
Who are BrokerX's main competitors?
Emerging players on record are GridPoint and SmartTPV. Broad incumbents are EnergySage, HubSpot, Think Energy, Just Energy and Salesforce Industry Clouds (Energy & Utilities). Direct peers are Enerflo, Uplight and EnergyHub.
Does BrokerX have an API?
No public API is recorded for BrokerX.
What industry is BrokerX in?
BrokerX's product category is Energy Brokerage Software. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching), with a secondary code of EUAGAAAM, Wholesale Energy Brokerage & Intermediation. Its NAICS code is 52316 and its SIC code is 6221.