Artet

What Artet does

Artet is a privately held, Brooklyn-based beverage company that manufactures and sells THC-infused, non-alcoholic aperitifs and spritzes to adults 21+ seeking alcohol alternatives. Founded in 2018-2019 by brothers Maxwell and Zach Spohler and their cousin Xander Shepherd, with seed capital from grandmother Priscilla, Artet pioneered the THC aperitif category in 2019 with a 750ml spirit-format bottle containing Delta-9 THC and eight botanicals (cardamom, allspice, ginger, chamomile, gentian, juniper, grapefruit, and others). The portfolio now spans three aperitif potencies (2.5mg, 5mg, 10mg), a single-serve format, four ready-to-drink spritz flavors in both 5mg THC + 5mg CBD and 10mg THC variants, plus bundle packs (Starter Pack, Bar Cart Bundle, Spritz Party Pack, High & Dry Bundle, Picnic Pack) and branded merchandise.

The company's core technology is a proprietary nano-emulsification process combined with live resin infusion, delivering consistent onset within 15-20 minutes versus 45-120 minutes for traditional edibles. Each bottle ships with a stainless steel 50ml dosing cap for precise milligram tracking. Products contain 30-40 calories per serving, real fruit juices, and natural botanical extracts, marketed as low-calorie cocktail alternatives.

Artet operates a hybrid go-to-market model: direct-to-consumer e-commerce shipping hemp-derived products to over 30 U.S. states with a 10% subscription discount, plus wholesale distribution through licensed dispensaries in California, Illinois, and Michigan (cannabis-derived SKUs), and through liquor stores, restaurants, bars, and Target (hemp-derived SKUs). Target became the first major retailer to carry THC-infused beverages, marking a breakthrough in mainstream retail acceptance. Revenue is generated through one-time DTC purchases, recurring subscriptions, and wholesale/retail transactions, though no revenue is publicly disclosed. Cumulative disclosed funding is approximately $2.47 million across a 2021 Subversive Capital investment and 2022-2023 equity rounds. The company faces a material regulatory risk: a pending Farm Bill amendment would cap hemp-derived THC potency at 0.4mg effective November 2026, potentially restricting the hemp-derived product line.

Name

Artet

Legal name

Artet LLC

Website

https://artet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Artet is a Brooklyn-based, privately held beverage company that makes THC-infused, non-alcoholic aperitifs and spritzes using proprietary nano-emulsification technology, selling direct-to-consumer in 30+ U.S. states and through dispensaries, Target, and liquor retailers.

Ownership category

akta.pro rank

Product category

Cannabis Beverages

NAICS

Beverage Manufacturing (3121), Medicinal and Botanical Manufacturing (325411), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAHAL

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Cannabis beverages
• THC aperitif
• Non-alcoholic spirits
• Infused spritzes
• Hemp-infused drinks

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Artet sells THC beverages directly to consumers through its e-commerce website with shipping to over 30 U.S. states. Products include aperitifs in 750ml bottles and ready-to-drink spritzes in cans, with subscription options offering 10% savings.
2. Wholesale to Dispensaries: Cannabis-derived products are sold at licensed adult-use dispensaries in California, Illinois, and Michigan. Hemp-derived products are available at liquor stores, retail shops, restaurants, and bars nationwide.
3. Subscription (Subscribe & Save): Customers can subscribe to regular deliveries with 10% discount. Subscriptions auto-renew every 2 or 4 weeks and can be managed through account dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artet manufactures and sells THC-infused non-alcoholic beverages — including 750ml cannabis aperitifs and ready-to-drink canned spritzes — built on a proprietary nano-emulsification technology with live resin and an Italian aperitivo-inspired botanical recipe. Products ship directly to consumers in over 30 U.S. states and are also sold through licensed dispensaries, liquor stores, restaurants, bars, and major retailers such as Target.

Product overview

Artet is a THC beverage company that pioneered the original THC aperitif in 2019. The product portfolio consists of two main categories: (1) THC Spirits sold in 750ml bottles — the Flagship Aperitif (2.5mg), Extra Strength Aperitif (5mg), High Potency Aperitif (10mg), and Single Serve format (5mg) — made with eight botanicals for cocktail mixology; and (2) Ready-to-Drink Spritzes in four flavors (Chamomile Lemon, Grapefruit Rosemary, Mango Ginger, Strawberry Basil) sold as 5mg THC + 5mg CBD or 10mg THC canned beverages. These are offered individually or through bundle packs including the Starter Pack, Bar Cart Bundle, Spritz Party Pack, High & Dry Bundle, and Picnic Pack. The company also sells branded merchandise including apparel and accessories. All products contain hemp-derived Delta-9 THC and are non-alcoholic.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fast onset within 15-20 minutes vs 45-120 minutes for traditional edibles
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Pearl Street CaviarminorStrategic or Co-development Partner · 9 April 2026Artet collaborated with Pearl Street Caviar to launch a luxury 4/20 bundle featuring Artet's THC cocktails paired with premium caviar, creating a high-end cannabis dining experience.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget became the first major retailer to sell THC-infused beverages, representing a significant milestone in mainstream retail distribution for the cannabis beverage category.
• Total WinesminorChannel Partner/ Reseller/ DistributorArtet co-founder Xander Shepherd has advocated for placement of THC beverages alongside alcohol at Total Wines, citing existing age-verification infrastructure as a key advantage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kin Euphorics: Kin Euphorics is a leading non-alcoholic functional beverage brand (using adaptogens and nootropics, not THC) targeting the same 'sober curious' and alcohol-alternative adult consumer as Artet. Comparable in brand positioning, occasion use case, and direct-to-consumer-plus-retail distribution model.
• Recess: Recess offers hemp-infused sparkling waters and functional beverages targeting adults seeking calm and focus without alcohol. Comparable in broad positioning (hemp/CBD-infused social beverages for adults), though at a different dose tier than Artet's THC products.
• Ghia: Ghia is a non-alcoholic aperitif brand inspired by Mediterranean aperitivo culture—the same cultural positioning Artet uses for its botanical aperitif line. Highly relevant peer for the alcohol-alternative aperitif format and the sober-curious adult consumer, though without THC.
• De Soi: De Soi is a non-alcoholic aperitif brand built around adaptogens and French-inspired botanicals. Comparable to Artet in the aperitivo occasion, premium positioning, and target demographic (adults seeking sophisticated non-alcoholic options), though without THC content.
• Ritual Zero Proof: Ritual Zero Proof produces non-alcoholic spirits (whiskey, gin, tequila alternatives) used in mocktail-making, directly comparable to Artet's aperitif use case. It targets the same sober-curious, alcohol-alternative consumer via a similar D2C and retail distribution model.

Emerging players

• Hiyo: Hiyo produces functional sparkling beverages with adaptogens, nootropics, and botanicals. It overlaps with Artet's spritz line on format (canned RTD functional beverages), social-occasion positioning, and target consumer seeking mood-altering alternatives to alcohol.

Direct peers

• Cann: Cann is a leading THC-infused social tonic brand offering low-dose canned beverages in multiple flavors. It competes directly with Artet's spritz line on format, dose range, and target occasion (social drinking without alcohol), and has raised significantly more capital to compete for the same shelf space.
• Cantrip: Cantrip is a cannabis-infused carbonated beverage brand offering canned seltzers and ginger ales with THC. Direct competitor to Artet's spritz portfolio on product format, dose profile, and the adult social drinking occasion.
• Wynk: Wynk produces THC:CBD balanced seltzers in similar low-dose formats to Artet's spritzes, directly competing for shelf placement at liquor stores, dispensaries, and mainstream retail. It is one of the closest direct competitors in dose, format, and channel mix.
• Levia Beverages: Levia offers THC-infused seltzers and tinctures targeting the same social, alcohol-alternative consumer as Artet. Direct overlap in product format (canned seltzers) and positioning (sophisticated, low-dose cannabis beverages).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drinkartet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artet