Cantrip
Cantrip produces hemp-derived Delta-9 THC sodas and Cantrip Elixir, a zero-proof THC spirit, for U.S. consumers 21+ seeking alcohol alternatives, mindful-drinking occasions, and familiar beverage formats, sold through e-commerce and wholesale distribution.
- Company typePrivate
- Founded-
- HeadquartersFramingham, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cantrip does
Cantrip is a private U.S. beverage company that sells hemp-derived Delta-9 THC drinks to U.S. consumers aged 21 and older. Its documented customer segments include consumers seeking alcohol alternatives, THC-curious users, and experienced THC consumers, with use cases spanning social drinking, relaxation, and cocktail or mocktail preparation.\n\nIts core portfolio consists of THC sodas in familiar flavors, with formulations at 10mg, 30mg, and 50mg THC per can, and Cantrip Elixir, a zero-proof, zero-sugar, zero-calorie hemp-derived THC spirit for mixing. Cantrip states that its THC is plant-extracted, uses an emulsified formulation for consistent dosing and a 10-20 minute onset, and is third-party lab tested; production is supported by three contract manufacturing partners.\n\nRevenue comes from one-time direct e-commerce purchases, an autoship subscription with 10% discounts and free shipping, and wholesale distribution through convenience, liquor, grocery, and smoke shops, with additional retail availability through Total Wine and select DoorDash delivery. Cantrip reports availability across 35+ U.S. states; annual revenue is not disclosed in the supplied sources.
Cantrip firmographics
Firmographics- Name
- Cantrip
- Legal name
- Cantrip, Inc.
- Website
- https://drinkcantrip.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Cantrip produces hemp-derived Delta-9 THC sodas and Cantrip Elixir, a zero-proof THC spirit, for U.S. consumers 21+ seeking alcohol alternatives, mindful-drinking occasions, and familiar beverage formats, sold through e-commerce and wholesale distribution.
- Ownership category
- akta.pro rank
Cantrip industry classification
Industry- Product category
- Hemp-derived THC beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Cantrip is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cantrip business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchase model for individual products and variety packs sold through drinkcantrip.com with standard and expedited shipping options.
- Subscription / Autoship Program: Recurring subscription model offering 10% discount on all orders with free shipping and first access to new product launches. Customers can select delivery frequency (every 2 weeks, monthly, or every 6 weeks).
- Wholesale / Retail Distribution: Bulk sales to retailers including convenience stores, liquor stores, grocery stores, smoke shops, and Total Wine. Delivered through distributors across 35+ states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 10mg THC sodas |
| Unit Pricing | Pay-as-you-go | Extra-strength 50mg THC sodas |
| Unit Pricing | Pay-as-you-go | Cantrip Elixir 750ml THC spirit |
| Subscription | Monthly | Subscription autoship program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Cantrip product offering
Product offeringCore offering
Cantrip manufactures and sells hemp-derived Delta-9 THC-infused carbonated sodas in nostalgic flavors at 10mg, 30mg, and 50mg doses per 12oz can, alongside Cantrip Elixir, a 750ml zero-proof THC spirit designed for mixing cocktails and mocktails. Products are plant-extracted (never synthetic), third-party lab tested, vegan, and gluten-free, and are sold direct-to-consumer online at drinkcantrip.com with autoship subscription, through wholesale distribution to retailers across 35+ states, and via DoorDash delivery.
Product overview
Cantrip is a hemp-derived THC beverage company offering two core product lines: THC Sodas and THC Spirits (Elixir). The THC Soda line includes nostalgic carbonated beverages in flavors like Grape, Orange, Root Beer, Cola, and Dr Cantrip, available in 10mg, 30mg, and 50mg THC doses per 12oz can. The Elixir line is a 750ml zero-proof spirit with 166mg THC total, designed for mixing cocktails. Products are plant-extracted THC (not synthetic), vegan, gluten-free, and third-party tested. Some products have been discontinued due to the impending federal hemp ban.
Differentiator
Problem solved
Functional benefit
Brands
- Cantrip Elixir: Hemp-derived THC-infused non-alcoholic spirit, 750ml bottle with 166 MG THC per bottle (10 MG per 1.5 oz serving). Zero-proof, zero-sugar, zero-calorie.
Products and services
- THC Sodas Carbonated hemp-derived THC sodas sold in nostalgic flavors at 10mg, 30mg, and 50mg doses per 12oz can, targeted at adults 21+ seeking alcohol alternatives, mindful drinkers, and THC-curious consumers. Sold direct-to-consumer, via wholesale retail, and on DoorDash across 35+ states.
- Cantrip Elixir A 750ml zero-proof, zero-sugar, zero-calorie hemp-derived THC spirit with 166mg total THC (10mg per 1.5oz serving), designed for mixing into cocktails and mocktails. Targeted at adults 21+ seeking an alcohol alternative for craft drink rituals.
Quantifiable outcome
- 56% reduction in alcohol consumption
- +5 more outcomes
Companies that use Cantrip
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Cantrip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Cantrip partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Best BevcoreContract manufacturer producing Cantrip THC beverages at their facility in Waverly, NY 13892. One of three manufacturing partners ensuring production capacity across the US.
- Auroch CanningcoreContract manufacturer producing Cantrip THC beverages at their facility in Spring Lake Park, MN 55432. Supports Midwest production and distribution capacity.
- Brella Beverage Inc.coreContract manufacturer producing Cantrip THC beverages at their facility in Chicago, IL 60639. Supports Midwest production capacity.
- DoorDashcoreDelivery partner enabling rapid home delivery of Cantrip products in select states. Listed on store finder page as a way to find and order Cantrip products.
- Total WinecoreNational retail partner distributing Cantrip THC beverages in Total Wine stores across the US. Major chain for adult beverage consumers.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Cantrip competitors and assessment
Company assessmentOthers
- Recess: Recess is a functional hemp and adaptogen beverage brand. It does not contain THC at meaningful doses but shares the mindful-drinking, mood-and-relaxation positioning that Cantrip uses to differentiate from alcohol.
- De Soi: De Soi is a non-alcoholic functional aperitif brand with adaptogens. It is an adjacent, alcohol-alternative brand that competes for share-of-wallet with Cantrip's mindful-drinker consumer, though without the THC mechanism.
Emerging players
- Artet: Artet is a botanical, cannabis-infused non-alcoholic aperitif targeting cocktail occasions. It is a niche but meaningful overlap with Cantrip Elixir, sharing the mixable-spirit format and zero-proof positioning.
- Pabst THC Seltzer: Pabst has launched a hemp-THC seltzer line leveraging its legacy beer brand equity. It is a credible emerging entrant in the THC-beverage category, but is less established in this specific SKU than Cantrip's sodas.
- Lagunitas Hoppy Refresher: Lagunitas (owned by Heineken) produces a THC-infused hop water as part of its non-alcoholic portfolio. It is a partial-overlap emerging player in the broader low-dose beverage-alternative space that Cantrip occupies.
Direct peers
- Happi: Happi is a THC-infused seltzer and beverage brand positioned around social, alcohol-alternative drinking. It targets the same 21+ occasion-driven consumer as Cantrip and competes in adjacent retail and DTC channels.
- Cann: Cann produces THC-infused social tonics and is one of the original premium THC beverage brands. Like Cantrip, Cann targets the mindful-drinking occasion with low-dose, flavor-forward beverages, and competes in similar retail and DTC channels.
- Saka: Saka is a hemp-derived THC sparkling water brand with a similar low-dose, fast-onset, alcohol-alternative positioning to Cantrip. It operates in the same multi-state DTC and retail channels and competes for the same mindful-drinker consumer.
- Wynk: Wynk is a hemp-derived THC seltzer brand competing head-to-head with Cantrip in convenience, grocery, and DTC channels. It is the most direct comparable in the THC-infused carbonated beverage category, sharing Cantrip's dosing-on-the-can, multi-state distribution, and alcohol-substitution value proposition.
- Day Trip: Day Trip is a hemp-THC beverage brand offering flavored seltzers and spritzes aimed at the alcohol-replacement occasion. It is a direct comparable to Cantrip's soda line on product format, dose structure, and target consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Cantrip social profiles
Digital presenceCantrip compliance and trust
Trust signalCompliance2 records
Cantrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cantrip leadership team
Management profileNumber of profiles
Cantrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cantrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cantrip
What does Cantrip do?
Cantrip manufactures and sells hemp-derived Delta-9 THC-infused carbonated sodas in nostalgic flavors at 10mg, 30mg, and 50mg doses per 12oz can, alongside Cantrip Elixir, a 750ml zero-proof THC spirit designed for mixing cocktails and mocktails. Products are plant-extracted (never synthetic), third-party lab tested, vegan, and gluten-free, and are sold direct-to-consumer online at drinkcantrip.com with autoship subscription, through wholesale distribution to retailers across 35+ states, and via DoorDash delivery.
Is Cantrip a public or private company?
Cantrip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cantrip founded?
Cantrip was founded in -1.
Where is Cantrip based?
Cantrip is headquartered in Framingham, United States, in the North America region.
How does Cantrip make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription / Autoship Program and wholesale / Retail Distribution.
Who are Cantrip's main competitors?
Others on record are Recess and De Soi. Emerging players are Artet, Pabst THC Seltzer and Lagunitas Hoppy Refresher. Direct peers are Happi, Cann, Saka, Wynk and Day Trip.
Does Cantrip have an API?
No public API is recorded for Cantrip.
What industry is Cantrip in?
Cantrip's product category is Hemp-derived THC beverages. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2080.