ANS Commerce
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
ANS Commerce firmographics
Firmographics- Name
- ANS Commerce
- Legal name
- ANS Commerce Private Limited
- Website
- https://anscommerce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ANS Commerce industry classification
Industry- Product category
- E-commerce Enablement Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where ANS Commerce is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ANS Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- E-commerce Enablement Services: ANS Commerce provided e-commerce enablement services to brands, helping them scale their online operations. The company worked with over 100 brands to support their e-commerce needs.
Go-to-market motion1 record
ANS Commerce product offering
Product offeringCore offering
ANS Commerce was an e-commerce enablement startup that provided D2C brands with services to scale their online operations, including technology architecture enhancements, operational support, and brand management. The company worked with over 100 brands in India, focusing on subscription-based recurring service relationships.
Product overview
ANS Commerce was an e-commerce enablement startup based in Gurugram, India. Based on the source material, the company was acquired by Flipkart in 2022 and subsequently shut down in 2025. The available sources do not contain information about its specific product offerings, architecture, or service modules.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Enablement Services Comprehensive e-commerce enablement services for direct-to-consumer brands in India, including operational scaling support, technology architecture enhancements, and brand management. Served over 100 brands under subscription-based recurring engagements.
Companies that use ANS Commerce
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ANS Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANS Commerce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AsterrominorANS Commerce acquirhired Asterro as part of its expansion and growth strategy in 2021.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
ANS Commerce competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global e-commerce enablement platform providing storefront, payments, and operational tooling for DTC brands. Comparable as a broad incumbent in the e-commerce enablement category, though operating globally and at much greater scale than ANS Commerce.
- BigCommerce: Publicly listed headless e-commerce platform serving enterprise and mid-market brands. Comparable as an incumbent in the brand-side enablement space where ANS Commerce operated, though globally distributed and enterprise-tilted.
- WooCommerce (Automattic): Widely adopted open-source e-commerce platform enabling brands to sell online. Comparable as a broad incumbent in the brand-side enablement category where ANS Commerce competed, though globally distributed and open-source.
Direct peers
- iThink Logistics: Indian e-commerce logistics and shipping aggregator with merchant enablement capabilities. Comparable in serving Indian D2C brands with tech-enabled shipping and fulfillment tools overlapping with ANS Commerce's stack.
- Unicommerce: India-based e-commerce enablement and order/warehouse management platform serving D2C and marketplace sellers. Directly comparable to ANS Commerce in target customer (Indian D2C brands) and service scope (post-purchase operations + tech stack).
- Shiprocket: Leading Indian e-commerce shipping and fulfillment aggregator for D2C brands. Comparable in serving the same Indian D2C enablement market with a tech platform model, though more concentrated on logistics than ANS Commerce's broader stack.
- Eshopbox: India-based e-commerce fulfillment and enablement provider for D2C brands. Comparable in serving Indian D2C customers with operational and technology services similar to ANS Commerce's offering.
- Zepo (now Odoo India): Earlier-stage Indian e-commerce platform enabling SMBs and D2C brands to launch online stores. Comparable in target segment and India-only focus, though more SMB-leaning than ANS Commerce's brand portfolio.
Emerging players
- GoFynd: India-focused e-commerce enablement and discovery platform for D2C brands. Comparable as an emerging player overlapping with ANS Commerce's Indian D2C brand enablement focus, with partial overlap in merchandising and brand storefront tooling.
- Instamojo (Juspay): Indian SMB/D2C enablement platform offering storefront, payments, and online selling tools. Comparable as an emerging enabler in India targeting similar small and emerging online sellers, though more SMB-focused.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ANS Commerce social profiles
Digital presenceANS Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANS Commerce leadership team
Management profileNumber of profiles
ANS Commerce funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANS Commerce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANS Commerce
What does ANS Commerce do?
ANS Commerce was an e-commerce enablement startup that provided D2C brands with services to scale their online operations, including technology architecture enhancements, operational support, and brand management. The company worked with over 100 brands in India, focusing on subscription-based recurring service relationships.
Is ANS Commerce a public or private company?
ANS Commerce is a private company. It is classified as corporate owned and is currently closed.
When was ANS Commerce founded?
ANS Commerce was founded in 2019. It employs 101 to 250 people.
Where is ANS Commerce based?
ANS Commerce is headquartered in Gurugram, India, in the Asia region.
How does ANS Commerce make money?
One revenue line is on record: E-commerce Enablement Services.
Who are ANS Commerce's main competitors?
Broad incumbents on record are Shopify, BigCommerce and WooCommerce (Automattic). Direct peers are iThink Logistics, Unicommerce, Shiprocket, Eshopbox and Zepo (now Odoo India). Emerging players are GoFynd and Instamojo (Juspay).
Does ANS Commerce have an API?
No public API is recorded for ANS Commerce.
What industry is ANS Commerce in?
ANS Commerce's product category is E-commerce Enablement Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 518210 and its SIC code is 7370.