VNYL
VNYL is a St. Louis-based vinyl record subscription club that hand-curates and ships one to three monthly records to members based on their Spotify, Apple Music, or Discogs music profiles, with pre-paid quarterly and annual tiers and international shipping to eight countries.
- Company typePrivate
- Founded2015
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VNYL does
VNYL, Inc. is a Delaware-incorporated, St. Louis-based consumer subscription company that operates a vinyl record membership club targeting music enthusiasts who want discovery and curation in a physical format. The core product ships one (SOLO at $22/month) or three (TRIO at $39/month) curated vinyl records per month based on a member's music profile, with pre-paid multi-period tiers TRIO Triple ($99 quarterly, 9 records) and BFF ($420 annually, 36 records) offering modest discounts and a member-only store for additional purchases. New members create a profile, connect Spotify, Apple Music, or Discogs, and select a monthly '#Vibe' from a curated list of exclusive releases; human curators then hand-pick additional records matching the profile, and delivered albums are auto-added to the member's Spotify playlist. The technology stack is intentionally lean: Shippo API integration automates shipping labels and tracking, Stripe handles payments, and the platform runs as a self-serve web + mobile app supported by invite-only signups and a $10/$10 referral program. Distribution is direct-to-consumer via vnyl.org and my.vnyl.org, with free domestic US shipping and paid international shipping to 8 countries across North America, Europe, and Oceania. In June 2025, VNYL acquired the assets of Vinyl Me Please (VMP) from bankrupt Offbeat Ventures LLC and relaunched the brand under new ownership, expanding the company's footprint in the curated vinyl subscription category.
VNYL firmographics
Firmographics- Name
- VNYL
- Legal name
- VNYL, Inc.
- Website
- https://vnyl.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VNYL is a St. Louis-based vinyl record subscription club that hand-curates and ships one to three monthly records to members based on their Spotify, Apple Music, or Discogs music profiles, with pre-paid quarterly and annual tiers and international shipping to eight countries.
- Ownership category
- akta.pro rank
VNYL industry classification
Industry- Product category
- Music Subscription Service
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Turntables & Vinyl Audio Equipment Retail (CRACAEAH)
Keywords
Where VNYL is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VNYL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Vinyl Subscription - SOLO: Recurring monthly subscription delivering 1 curated vinyl record per month at $22/month. Members select their #Vibe monthly and records are hand-picked based on music preferences. Records are yours to keep.
- Monthly Vinyl Subscription - TRIO: Recurring monthly subscription delivering 3 curated vinyl records per month at $39/month. Records are chosen based on member's #vibe and music tastes.
- Quarterly Vinyl Subscription - TRIO Triple: Pre-paid quarterly subscription delivering 9 records over 3 months at $99 billed upfront ($33/month effective rate). Offers 18% discount compared to monthly TRIO plan.
- Annual Vinyl Subscription - BFF: Pre-paid annual subscription delivering 36 records over 12 months at $420 billed upfront ($35/month effective rate). Offers 10% discount compared to monthly TRIO plan.
- International Shipping Fees: Additional shipping revenue from international orders to Canada (~$30 USD per shipment) and UK, Australia, Sweden, France, Italy, Spain, Ireland, Germany (~$35-60 USD per shipment).
- Gift Cards: Gift card memberships available for purchase. Redeemer needs valid credit/debit card for activation and incidental charges. Gift card purchases are nonrefundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SOLO: 1 record/month for $22/mo |
| Subscription | Monthly | TRIO: 3 records/month for $39/mo |
| Subscription | Multi-year contract | TRIO Triple: 9 records/3 months for $99 ($33/mo effective) |
| Subscription | Annual | BFF Annual: 36 records/year for $420 ($35/mo effective) |
| Unit Pricing | Pay-as-you-go | International shipping: $30-60 USD per shipment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
VNYL product offering
Product offeringCore offering
VNYL operates a vinyl record membership club that curates and ships personalized vinyl records on a monthly basis to subscribers in the US and 8 international markets. Members link Spotify, Apple Music, or Discogs accounts so curators can hand-pick albums aligned with their #Vibe selections and music preferences, and the company also runs a member-exclusive store for additional vinyl and merchandise. In 2025 VNYL acquired and relaunched the Vinyl Me Please (VMP) subscription service under new ownership.
Product overview
VNYL is a vinyl record subscription service operating as a membership club for music discovery. The core offering consists of monthly curated vinyl record deliveries personalized to each member's music tastes. The service offers four subscription tiers: SOLO ($22/month for 1 record), TRIO ($39/month for 3 records), TRIO Triple ($99/quarter for 9 records at 18% discount), and BFF ($420/year for 36 records at 10% discount). Members access additional features including a Member Store, referral program, and international shipping to 8 countries. In 2025, VNYL acquired the troubled Vinyl Me Please (VMP) subscription service and relaunched it under new ownership with restored services.
Differentiator
Problem solved
Functional benefit
Products and services
- VNYL Subscription Service A monthly vinyl record membership club that curates and delivers personalized vinyl records to subscribers based on each member's music tastes, Spotify/Apple Music/Discogs profile, and monthly #Vibe selection. Ships 1 to 3 records per month across SOLO, TRIO, TRIO Triple, and BFF Annual plans with free domestic shipping and paid international shipping to 8 countries.
- Vinyl Me Please (VMP) Vinyl record subscription service acquired by VNYL, Inc. in June 2025 and relaunched under new ownership with new leadership and a remastered mission to serve vinyl enthusiasts with curated monthly record shipments.
- VNYL Member Store Online store exclusive to VNYL members for purchasing additional vinyl records, merchandise, and curated products beyond their monthly subscription.
Quantifiable outcome
- Up to 6,000 monthly orders processed through automated shipping
- +1 more outcomes
Companies that use VNYL
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
VNYL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
VNYL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShippocoreVNYL integrated Shippo's API to automate shipping label generation and reduce manual processes while optimizing shipping costs. The integration enables real-time delivery tracking via webhooks and provides 99.9% uptime for scalable, cost-effective shipping operations supporting their free-shipping model.
- SpotifycoreVNYL integrates with Spotify for music profile connection. Upon package delivery, music is automatically added to customers' Spotify playlists, creating a seamless music discovery experience that connects physical vinyl with digital streaming.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VNYL competitors and assessment
Company assessmentEmerging players
- Citizen Vinyl: Record store, listening lounge, and vinyl subscription operator combining brick-and-mortar retail with curated club memberships. Comparable to VNYL on the curation/club model with a stronger physical-venue angle.
- Colemine Records: Soul/funk-leaning indie label with subscription and exclusive-pressing programs for collectors. Comparable to VNYL's membership-club mechanic, though narrower genre focus.
Direct peers
- Vinyl Me, Please (VMP): Curated vinyl record subscription service historically positioning around 'classics' and VMP-exclusive pressings. Now owned by VNYL following the June 2025 acquisition, but historically the closest one-to-one comparable in the curated monthly vinyl category.
- Turntable Lab: Vinyl-focused e-commerce and subscription retailer offering curated record clubs and a deep new/used catalog. Comparable to VNYL in combining curation, discovery, and recurring delivery for vinyl enthusiasts.
- Third Man Records (Vault): Jack White's label operates a Vault subscription delivering exclusive vinyl pressings to members quarterly. Directly comparable to VNYL on the membership-recurring-vinyl model, with a label-side rather than aggregator orientation.
- Light in the Attic Records: Vinyl reissue label with a subscription/membership tier delivering curated LPs to subscribers. Closely matches VNYL's taste-driven curation model with a reissue/archival lens.
- Stones Throw Records: Independent label offering subscription-style vinyl clubs and exclusive pressings to its member base. Comparable to VNYL on the recurring-curated-vinyl mechanic with a strong label identity.
- ATO Records: Independent label running a 'Sounds Like You' subscription service that curates vinyl based on member preferences. Direct functional overlap with VNYL's personalization-driven model.
Broad incumbents
- Discogs: Largest global marketplace and database for vinyl records. Integrated into VNYL's curation stack via user collection imports and serves the same vinyl collector audience at vastly greater scale.
- Rough Trade: Iconic independent record store chain with membership clubs and exclusive vinyl programs. Comparable to VNYL as a tastemaker-led vinyl retailer with a community component, but operates primarily through physical retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VNYL social profiles
Digital presenceVNYL compliance and trust
Trust signalCompliance2 records
VNYL financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNYL leadership team
Management profileNumber of profiles
Profiles1 record
VNYL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNYL M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNYL
What does VNYL do?
VNYL operates a vinyl record membership club that curates and ships personalized vinyl records on a monthly basis to subscribers in the US and 8 international markets. Members link Spotify, Apple Music, or Discogs accounts so curators can hand-pick albums aligned with their #Vibe selections and music preferences, and the company also runs a member-exclusive store for additional vinyl and merchandise. In 2025 VNYL acquired and relaunched the Vinyl Me Please (VMP) subscription service under new ownership.
Is VNYL a public or private company?
VNYL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VNYL founded?
VNYL was founded in 2015. It employs 11 to 50 people.
Where is VNYL based?
VNYL is headquartered in St Louis, United States, in the North America region.
How does VNYL make money?
Six revenue lines are on record. Monthly Vinyl Subscription - SOLO is the primary driver. The others are monthly Vinyl Subscription - TRIO, quarterly Vinyl Subscription - TRIO Triple, annual Vinyl Subscription - BFF, international Shipping Fees and gift Cards.
Who are VNYL's main competitors?
Emerging players on record are Citizen Vinyl and Colemine Records. Direct peers are Vinyl Me, Please (VMP), Turntable Lab, Third Man Records (Vault), Light in the Attic Records, Stones Throw Records and ATO Records. Broad incumbents are Discogs and Rough Trade.
Does VNYL have an API?
No public API is recorded for VNYL.
What industry is VNYL in?
VNYL's product category is Music Subscription Service. Its primary akta.pro industry code is CRACAEAH, Turntables & Vinyl Audio Equipment Retail. Its NAICS code is 51225 and its SIC code is 3652.