Shippo
Shippo is a multi-carrier shipping platform that aggregates 85+ global carriers into a unified API and web app, serving 4.6M+ e-commerce SMBs, high-volume brands, and platforms with rate shopping, label generation, tracking, AI-powered analytics, and agentic shipping workflows.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Shippo does
Shippo is a multi-carrier shipping platform founded in 2013 in San Francisco by Laura Behrens Wu and Simon Kreuz, serving e-commerce merchants through both a self-serve web application and a developer-focused RESTful API. The platform aggregates 85+ global carriers (USPS, UPS, FedEx, DHL, Canada Post, Royal Mail, and regional providers like Veho, DPD, GLS, Mondial Relay, and Deutsche Post) into a unified interface for rate shopping, label generation, tracking, returns, and address validation. Shippo serves 4.6M+ customers including small and mid-size e-commerce businesses, high-volume brands (Hims, SCHEELS), marketplaces and platforms (Shopify, Wix, Etsy, eBay, TikTok Shop), 3PLs, and software providers, processing 200M+ shipments annually representing $12B+ in gross merchandise value. The company achieved unicorn status in June 2021 at a $1B post-money valuation following a $50M Series E led by Bessemer Venture Partners, with total disclosed funding of approximately $152M across eight rounds from investors including Bessemer, Union Square Ventures, D1 Capital Partners, and Uncork Capital.
The product portfolio has evolved from a developer API into a layered platform spanning core Shipping/Tracking/Rating/Addresses APIs, embeddable Shipping Elements for OEM partners, AI-powered Shippo Intelligence (predictive analytics, anomaly detection, surcharge identification), Shippo MCP (an agentic shipping platform leveraging Claude and Cursor for natural language workflows), Shippo Estimate (delivery date prediction), Shippo Total Protection (third-party insurance via XCover), and QuickPack (pick/pack/print fulfillment tooling). The technology architecture is multi-tenant and API-first, with SDKs in Python, PHP, Node.js, Ruby, C#, and Java, TLS 1.2+ encryption, and a documented 99.95% uptime in 2024 despite 153 carrier outages.
Revenue is generated through a combination of tiered subscriptions (Starter free, Pro $19-$199/month, Enterprise custom annual contracts) and per-label transaction fees for API/enterprise usage, with carrier rate arbitrage — the margin between Shippo's aggregated bulk rates (up to 90% off USPS retail, 35% off FedEx) and customer-facing pricing — functioning as a third revenue mechanic. The go-to-market motion combines product-led growth for SMBs, an API-first approach for developers and high-volume brands, OEM/embedded distribution through platforms, and field sales for enterprise. The company is remote-first across the US, Brazil, Ireland, and Mexico, with 101-250 employees and recognized as a 2026 Inc. Best Workplace and 2022 Forbes Cloud 100 honoree.
Shippo firmographics
Firmographics- Name
- Shippo
- Legal name
- Shippo
- Website
- https://goshippo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shippo is a multi-carrier shipping platform that aggregates 85+ global carriers into a unified API and web app, serving 4.6M+ e-commerce SMBs, high-volume brands, and platforms with rate shopping, label generation, tracking, AI-powered analytics, and agentic shipping workflows.
- Ownership category
- akta.pro rank
Shippo industry classification
Industry- Product category
- Multi-Carrier Shipping Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)
Keywords
Where Shippo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Shippo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription pricing (Starter, Pro, Premier plans) providing access to the shipping platform with varying feature sets and carrier discounts. Higher tiers offer more advanced features, multi-user accounts, and better carrier rates.
- API/Transaction Fees: Per-label or per-shipment transaction fees for API usage, particularly for high-volume API customers. Scales with shipping volume processed through the platform.
- Carrier Rate Arbitrage: Shippo aggregates business volumes across customers to negotiate discounted rates from carriers, offering up to 90% off retail pricing. The margin between negotiated bulk rates and customer-facing pricing contributes to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Free/Basic tier for small businesses |
| Subscription | Monthly | Pro Plan - Professional tier at $19-$199/month based on volume |
| Subscription | Monthly | Professional Plan - Post-purchase experience enhancement |
| Hybrid | Annual | Enterprise/API Plans - Custom pricing for high-volume shippers |
Go-to-market motion5 records
Distribution channels10 records
Marketing channels10 records
Shippo product offering
Product offeringCore offering
Shippo operates a multi-carrier shipping platform that aggregates 85+ global carriers (USPS, UPS, FedEx, DHL, Canada Post, Royal Mail, and regional couriers) and delivers shipping rate shopping, label generation, tracking, address validation, and returns management through a self-serve web app and a RESTful API. The platform is offered to e-commerce businesses of all sizes, with tiered subscriptions, per-label transaction fees, embedded UI components for platforms and marketplaces, and AI-powered analytics and agentic shipping features.
Product overview
Shippo is a multi-carrier shipping platform for e-commerce, offering both a web-based shipping app and a developer-focused API. The core platform aggregates 40+ global carriers (USPS, UPS, FedEx, DHL, and regional carriers) enabling rate comparison, label generation, tracking, and returns management. The product portfolio includes the Shipping Platform/App, Shipping API, Addresses API, Tracking API, and Rating API as core API products; Shipping Elements as an embeddable solution for platforms; Shippo Intelligence as an AI-powered analytics add-on; Shippo MCP as an agentic AI shipping module; Shippo Total Protection as a third-party insurance product; QuickPack for fulfillment workflows; Shippo Estimate for AI-powered delivery predictions; and Rates at Checkout for real-time shipping estimates at e-commerce checkout. The platform serves over 4.6 million customers including SMBs, high-volume brands, marketplaces, platforms, and software providers.
Differentiator
Problem solved
Functional benefit
Brands
- Shippo MCP: Agentic shipping platform that uses AI to enable natural language commands for shipping operations such as printing labels, tracking packages, and adding insurance
- Shippo Intelligence
- Addresses API
- Shipping Elements
- QuickPack
- Shippo Estimate
Products and services
- Shippo Shipping Platform Multi-carrier shipping web dashboard and unified platform enabling e-commerce businesses to compare rates, generate shipping labels, track packages, and manage returns across 40+ global carriers from a single interface.
- Shipping API RESTful API enabling developers to integrate shipping capabilities (label generation, rate shopping, tracking, customs, manifests, pickups, refunds, and address validation) into e-commerce applications, with comprehensive documentation and SDKs in Python, PHP, Node.js, Ruby, C#, and Java.
- Addresses API Standalone API for address validation, parsing, and address-book management that verifies addresses against carrier databases to reduce undeliverable shipments and address-related delivery issues by 48%.
- Tracking API
Quantifiable outcome
- Up to 90% off retail shipping rates regardless of volume
- +8 more outcomes
Companies that use Shippo
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
Shippo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability12 records
Feature10 records
Shippo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered strategic, core and flagship.
- SellbritestrategicIntegration bringing native USPS, FedEx, and UPS shipping capabilities into Sellbrite's multichannel inventory control platform, expanding reach through Sellbrite's customer base.
- Freestyle SolutionsstrategicPartnership enabling retailers using Freestyle's Multichannel Order Manager (M.O.M.) platform to generate shipping labels directly through Shippo for USPS, FedEx, and UPS.
- SwyftcoreSame-day and next-day delivery carrier partner across major North American markets (Los Angeles, Chicago, New York, Toronto), aggregating regional couriers for more affordable rates than national carriers.
- TikTok ShopflagshipDirect integration with TikTok Shop allowing sellers to sync orders, print shipping labels, and automate fulfillment. Helps meet TikTok's mandatory 2-business-day dispatch SLA.
- ShopifyflagshipNative Shopify Shipping App integration allowing Shopify merchants to access Shippo's shipping capabilities directly from their Shopify dashboard. One of Shippo's primary platform partnerships.
- WixflagshipWix Stores integration and Shipping Elements launch partner. Wix merchants can access real-time shipping rates at checkout and embeddable shipping components.
- WooCommerceflagshipOfficial WooCommerce shipping plugin providing Shippo's multi-carrier capabilities to WooCommerce merchants.
- BigCommerceflagshipOfficial BigCommerce app integration for shipping label creation and carrier management.
- SquarecoreSquare POS integration allowing merchants to manage shipping directly from their Square dashboard.
- AmazoncoreAmazon Shipping Software integration for Amazon sellers to access Shippo's multi-carrier shipping platform.
- SquarespacecoreSquarespace commerce platform integration for shipping capabilities.
- WalmartcoreWalmart integration for marketplace sellers to use Shippo's shipping platform.
- EtsycoreEtsy marketplace integration allowing sellers to use Shippo for shipping.
- eBaycoreeBay marketplace integration for shipping label generation.
- MagentocoreMagento shipping extension for Adobe Commerce merchants.
- DscostrategicCombined inventory, order, and shipping carrier data intelligence for retailers and suppliers. Customers include Nordstrom, The North Face, Kate Spade, and Modell’s Sporting Goods.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Shippo competitors and assessment
Company assessmentDirect peers
- EasyPost: EasyPost offers a multi-carrier shipping API with rate shopping, label generation, tracking, and address verification across 100+ carriers. It is the closest direct competitor to Shippo, serving SMB through enterprise e-commerce shippers with a developer-first API model.
- ShipStation (Auctane): ShipStation is a leading multi-carrier shipping software platform serving SMB and mid-market e-commerce merchants with label printing, rate comparison, and order management. It is a direct competitor across Shippo's SMB and mid-market customer segments with similar carrier aggregation economics.
- Pirate Ship: Pirate Ship offers deeply discounted USPS and UPS shipping labels primarily to small e-commerce shippers. It competes with Shippo's Starter and Pro tiers on price for USPS volume and is led by a former CMO who joined Shippo, indicating close market intelligence.
- Ordoro: Ordoro provides multi-carrier shipping, inventory management, and dropshipping software for SMB and mid-market e-commerce merchants. It overlaps with Shippo across SMB shipping and inventory workflows with comparable carrier integrations.
- Veeqo (Amazon): Veeqo is an Amazon-owned multichannel shipping and inventory platform offering discounted carrier rates to e-commerce sellers. It competes with Shippo for mid-market e-commerce merchants and benefits from Amazon's distribution and capital.
Broad incumbents
- Shopify Shipping: Shopify Shipping is a native shipping solution within the Shopify commerce platform offering pre-negotiated carrier rates. It is a major platform-encroachment risk to Shippo's Shopify merchant base, though Shopify remains an integration partner (Shippo's Shopify App).
- Stamps.com (Auctane): Stamps.com (now under Auctane alongside ShipStation) is a long-established USPS-focused shipping platform serving SMBs. It is part of the broader Auctane portfolio competing with Shippo's USPS-heavy SMB customer base.
- FedEx Developer Portal / UPS Developer Portal: FedEx and UPS operate their own developer-facing shipping APIs and platforms that compete with Shippo at the carrier-direct level for large enterprise shippers. They represent both a supply dependency and a competitive threat as carriers push direct integrations.
Emerging players
- ShipBob: ShipBob is a tech-enabled 3PL offering fulfillment services with proprietary warehouse management and shipping software. It overlaps with Shippo on the shipping/carrier aggregation layer through its fulfillment operations and competes for the same e-commerce merchant base.
- ShipHero: ShipHero offers WMS and shipping software for e-commerce brands and 3PLs, with multi-carrier label generation and rate shopping. It is an emerging player with partial overlap with Shippo's 3PL and software provider segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shippo social profiles
Digital presenceShippo compliance and trust
Trust signalCompliance1 record
Shippo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shippo leadership team
Management profileNumber of profiles
Profiles8 records
Shippo funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shippo M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shippo
What does Shippo do?
Shippo operates a multi-carrier shipping platform that aggregates 85+ global carriers (USPS, UPS, FedEx, DHL, Canada Post, Royal Mail, and regional couriers) and delivers shipping rate shopping, label generation, tracking, address validation, and returns management through a self-serve web app and a RESTful API. The platform is offered to e-commerce businesses of all sizes, with tiered subscriptions, per-label transaction fees, embedded UI components for platforms and marketplaces, and AI-powered analytics and agentic shipping features.
Is Shippo a public or private company?
Shippo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shippo founded?
Shippo was founded in 2013. It employs 101 to 250 people.
Where is Shippo based?
Shippo is headquartered in San Francisco, United States, in the North America region.
How does Shippo make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are API/Transaction Fees and carrier Rate Arbitrage.
Who are Shippo's main competitors?
Direct peers on record are EasyPost, ShipStation (Auctane), Pirate Ship, Ordoro and Veeqo (Amazon). Broad incumbents are Shopify Shipping, Stamps.com (Auctane) and FedEx Developer Portal / UPS Developer Portal. Emerging players are ShipBob and ShipHero.
Does Shippo have an API?
Yes. Shippo offers a RESTful API for e-commerce shipping operations. The API provides endpoints for addresses, shipments, rates, transactions (shipping labels), tracking, customs declarations, refunds, manifests, carrier accounts, batches, orders, pickups, and service groups. Authentication uses ShippoToken header-based auth. Supports TLS 1.2+ SSL only. API version 2018-02-08 with versioning via Shippo-API-Version header. Includes test mode and sandbox environment. Client libraries available for Python, PHP, Node.js, Ruby, C#, and Java. Developer documentation is at docs.goshippo.com.
What industry is Shippo in?
Shippo's product category is Multi-Carrier Shipping Software. Its primary akta.pro industry code is TLAEACAE, Shipping Management, Labeling & Carrier Integration (Multi-Carrier). Its NAICS code is 488510 and its SIC code is 4731.