Inclusivity Solutions
Inclusivity Solutions is a Cape Town-based B2B2C insurtech that provides an open-API, no-code digital insurance platform (ASPin) enabling African banks, telcos, insurers, MFIs and fintechs to embed and administer microinsurance products serving low- to middle-income consumers across ten African countries.
- Company typePrivate
- Founded2017
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inclusivity Solutions does
Inclusivity Solutions is a Cape Town-based B2B2C insurtech that designs, builds and operates embedded digital insurance businesses for emerging African consumers, functioning as the technology and operational layer behind partners rather than a direct-to-consumer insurance brand. Its core product is ASPin, an open-API, no-code digital insurance platform that supports end-to-end policy lifecycle processes including sales, policy administration, premium collection and claims processing; partners are able to launch new insurance products within hours via API configuration rather than traditional software development. Revenue is generated through a mix of platform licensing and technology fees, transaction or take-rate fees on policies sold through partner rails ($0.05–$0.50 per qualifying customer in partner-funded loyalty models; $2–$10 per month for customer-funded products), and managed services covering research, product design, pricing, analytics and implementation.
The company distributes through five primary B2B partner channels — mobile network operators (Safaricom, Airtel Africa, MTN, Orange Money), banks (FNB, Access Bank, Equity Bank/Equitel, Absa Life), insurers and reinsurers (Britam, Hollard, Prudential, RGAx), microfinance institutions (Real People), and digital platforms and fintechs (Onafriq/MFS Africa, Bboxx, Mpost) — serving low- to middle-income consumers in ten African markets (Botswana, Côte d'Ivoire, Ghana, Kenya, Malawi, Rwanda, South Africa, Uganda, Zambia, Gabon). Product mix centres on microinsurance covers spanning hospital cash, personal accident, last expense/funeral, credit life, property, device and motor lines, with named products including Riziki Cover, Data Plus, METCare, Limodzi, Umuyo, Ingoboka Kashi, Thanzi Medical Aid and a women's healthcare protection programme. The company reports 3M+ customers reached, with measurable client outcomes including 600,000+ policies sold through Safaricom, 400,000+ registrations through Equitel, 38.3% reduction in remittance transaction intervals via Onafriq, and group registration/claims processing times reduced from 2 hours to 20 minutes and 90 days to 3 days respectively for Britam. Ownership is private, with cumulative disclosed equity of approximately $7.3M across four rounds (2015, 2019, 2020, 2023) led primarily by impact investor Goodwell Investments alongside Allan Gray, DEG, RGAx, onafriq and UW Ventures.
Inclusivity Solutions firmographics
Firmographics- Name
- Inclusivity Solutions
- Legal name
- Inclusivity Solutions (Pty) Ltd
- Website
- https://inclusivitysolutions.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inclusivity Solutions is a Cape Town-based B2B2C insurtech that provides an open-API, no-code digital insurance platform (ASPin) enabling African banks, telcos, insurers, MFIs and fintechs to embed and administer microinsurance products serving low- to middle-income consumers across ten African countries.
- Ownership category
- akta.pro rank
Inclusivity Solutions industry classification
Industry- Product category
- Insurtech Platform
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Inclusivity Solutions is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Inclusivity Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing and Technology Fees: Revenue generated from licensing the ASPin platform to distribution partners (banks, insurers, telcos) and technology service fees for integration and support.
- Transaction and Premium-Based Revenue: Revenue derived from transaction fees on insurance policies sold through the platform. The company operates two insurance models: Partner-Funded (loyalty) model where partners cover premiums, and Customer-Funded model where end customers pay monthly premiums.
- Managed Services: Comprehensive services including research, product design, pricing, analytics, and implementation support provided to distribution partners alongside the ASPin platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Loyalty Insurance - Partner-Funded Model |
| Subscription | Monthly | Customer-Funded Insurance - Paid/Upsell Model |
| Subscription | Monthly | Hospital Cash (Hospi-cash) Cover |
| Subscription | Monthly | Last Expense Cover |
| Subscription | Monthly | Personal Accident Cover |
| Subscription | Monthly | Combo Benefit Package |
| Subscription | Monthly | Limodzi Insurance Cover (Malawi) |
| Subscription | Monthly | Thanzi Medical Aid (Malawi) |
| Subscription | Monthly | Women's Healthcare Protection (Kenya) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Inclusivity Solutions product offering
Product offeringCore offering
Inclusivity Solutions designs, builds and operates digital insurance businesses in emerging African markets through its award-winning ASPin platform. ASPin is an open-API, no-code digital insurance platform that enables insurers, banks, telcos, MFIs and fintechs to embed, launch and administer microinsurance products rapidly. The company combines the platform with specialist actuarial, analytics and consumer services to create and deliver best-fit insurance products under both partner-funded (loyalty) and customer-funded (paid/upsell) models.
Product overview
Inclusivity Solutions operates as a B2B2C insurtech offering embedded insurance solutions across Africa through its award-winning ASPin platform. The core offering combines the ASPin open-API digital insurance platform with specialist insurance expertise to enable rapid product deployment. The product portfolio spans multiple insurance categories including health (hospital cash, medical cover), life/funeral, personal accident, property, device, motor, income protection, and MSME cover. Products are delivered through partner-funded (loyalty) and customer-funded (paid/upsell) models. Named products include Riziki Cover, Data Plus, METCare, Limodzi Insurance Cover, Umuyo Funeral Cover, Ingoboka Kashi, Thanzi Medical Aid, and Women's Healthcare Protection, alongside standalone covers like Hospi-cash, Last Expense, and Personal Accident. The company operates across 10 African countries including Kenya, Rwanda, Malawi, Zambia, Ghana, Uganda, South Africa, Côte d'Ivoire, and Botswana.
Differentiator
Problem solved
Functional benefit
Brands
- ASPin: Digital insurance platform - an open-API, no-code platform that enables insurers and distribution partners to offer embedded insurance products.
Products and services
- ASPin Platform Open-API, no-code digital insurance platform that enables distribution partners and insurers to embed, launch and administer insurance products rapidly, supporting the full insurance lifecycle from sales and policy administration to premium collections and claims processing.
- ASPin API Portal Developer-facing portal providing access to plug-in insurance APIs that allow partner engineering teams to integrate with the ASPin platform for embedded insurance distribution.
- Riziki Cover Hospital cash insurance product embedded into Equity Bank's Equitel mobile services to attract and retain customers while driving product usage.
- Data Plus Embedded insurance product combining digital mapping services (Google Maps), data bundles and accident insurance, distributed through telecom and insurance partnerships.
- METCare Digital personal accident insurance product accessible via USSD on MTN, launched in partnership with Metropolitan Ghana.
- Limodzi Insurance Cover Affordable mobile-enabled insurance cover for the Malawian market, providing accidental and hospitalization coverage at low monthly premiums.
- Umuyo Funeral Cover Digital distribution micro-insurance life/funeral cover for individuals and families, accessible via Airtel Money in Zambia.
- Ingoboka Kashi Embedded digital insurance product developed in partnership with Airtel Rwanda and RADIANT YACU LTD, designed to increase insurance penetration in Rwanda.
- Thanzi Medical Aid Micro health insurance product in Malawi created in partnership with WEMAS and Airtel Malawi, providing affordable healthcare coverage for Airtel Malawi customers.
- Women's Healthcare Protection Plan Comprehensive healthcare protection for women in Kenya's informal economy providing hospital cash, cancer protection, telemedicine and annual health screenings at KES 130/month.
- Hospi-cash (Hospital Cash Cover) Hospital cash benefit providing Ksh500 per day for hospitalization of 3+ days, up to 30 days per year, covering loss of income and medical expenses starting at Ksh35/month.
- Last Expense Cover Funeral cost coverage providing lump-sum payout of Ksh100,000 to beneficiaries for burial expenses and income loss, starting at Ksh40/month.
- Personal Accident Cover Coverage for permanent disability or death from accidents providing predetermined payout of Ksh100,000, available from Ksh35/month.
- Combo Benefit Package Comprehensive bundled cover combining Hospi-cash, Last Expense and Personal Accident covers at Ksh100/month for individuals.
- Inclusive Healthcare for Women Entrepreneurs Health protection programme providing hospital cash benefits, cancer protection, telemedicine, annual health screenings and community-based health education for women microentrepreneurs in Kenya, delivered through 3,000+ Community Health Entrepreneurs.
Quantifiable outcome
- 3 million customers reached across Africa
- +5 more outcomes
Companies that use Inclusivity Solutions
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Inclusivity Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Inclusivity Solutions partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered minor, major and core.
- Malipo Circles LTDminorPartnership for women's healthcare protection plan in Kenya for women in informal economy.
- SASAdoctorminorHealthcare partner for women's healthcare protection program providing telemedicine and health services.
- Healthy EntrepreneursminorPartnership for inclusive healthcare for women entrepreneurs providing community-based health protection through 3,000+ trained Community Health Entrepreneurs.
- Airtel RwandamajorPartnership for Ingoboka Kashi embedded digital insurance product launched in Rwanda. Revolutionary product developed with RADIANT YACU LTD to transform insurance landscape.
- RADIANT YACU LTDmajorPartnership for Ingoboka Kashi embedded digital insurance product launched in Rwanda.
- Metropolitan GhanamajorPartnership to bring METCare digital insurance product to Ghana. Personal accident insurance accessible via MTN USSD (*170#). Simplifies accessing and claiming insurance.
- Access Bank BotswanamajorPartnership to automate Access Insurance Agency processes from start to finish, making policy administration seamless. Automating processes for Access Bank's insurance agency operations.
- GooglecorePartnership for Data Plus embedded insurance product combining Google Maps, Data Bundles, and Britam Accident Insurance through Safaricom. Target to reach 23 million insured policies in next two years.
- Real People MFImajorKenyan microfinance institution. Partnership for enhanced credit life cover embedded into Real People's loans. Covers outstanding loans for death, disability, hospital admission, and business property damage. 900+ MSMEs insured.
- Airtel MoneycorePartnership with Airtel Money Kenya to introduce mobile insurance solutions targeting lower income families and MSMEs. Products accessible via USSD *334# shortcode. Partnership includes hospital cash, last expense, and personal accident covers.
- Absa Life Insurance ZambiamajorPartnership to launch Umuyo funeral cover distributed through Airtel Money Zambia. Product designed to cover Zambians as individuals or families. Minister Felix Mutati praised the partnership for innovative digital distribution.
- Britam InsurancecoreMajor insurance partner providing insurance products (hospital cash, last expense, personal accident) distributed through Inclusivity Solutions' platform. Partnership spans multiple countries including Kenya and Rwanda. Products include Hospi-cash, Last Expense, and Personal Accident covers, plus combo packages.
- SafaricomcoreKenya's largest telecommunications company and market leader using product differentiation. Partnership includes daily insurance product for motorcycle taxi riders, Data Plus embedded insurance with Google Maps and data bundles. 150,000+ registered customers, 600,000+ policies sold.
- MTNcorePartnership with MTN Group for mobile insurance distribution. Includes partnership with Metropolitan Ghana accessible via *170# USSD code.
- Orange MoneymajorPartnership with Orange Money for mobile money-based insurance distribution across Africa.
- Onafriq (MFS Africa)majorDigital payment gateway providing remittance services. Inclusivity Solutions embedded hospital cash insurance into remittance transactions. 300,000+ migrants have benefited with 109% increase in new customers.
- Equitel (Equity Bank)majorMVNO of Equity Bank. Riziki Cover hospital cash insurance product embedded into Equitel mobile services. 400,000+ total registrations, up to 54% increase in telephony spend.
- FNBmajorFirst National Bank - one of South Africa's leading banks collaborating with Inclusivity Solutions for embedded insurance distribution.
- WEMASmajorPartner in Thanzi Medical Aid - first-of-its-kind micro health insurance product in Malawi created with Airtel Malawi.
- Airtel MalawimajorPartnership for Thanzi Medical Aid micro health insurance product for Airtel Malawi customers.
- Hollard InsurancemajorPartnership with South African insurer Hollard for insurance product development and distribution.
- BboxxminorPartnership with off-grid energy company for embedded insurance products.
- MpostminorPartnership with postal and logistics technology company for insurance distribution.
- TwendeminorPartnership with digital logistics platform for embedded insurance.
- InstaminorPartnership with digital services platform for insurance distribution.
- PrudentialminorPartnership with international insurance provider for product development.
- APA InsuranceminorPartnership with Kenyan insurance company for product distribution.
- Metro InsuranceminorPartnership with insurance provider for product development.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Inclusivity Solutions competitors and assessment
Company assessmentDirect peers
- BIMA (milo): BIMA/milo provides mobile-delivered microinsurance and health products to low-income consumers across Africa and Asia via partnerships with telcos. It is the most direct competitor to Inclusivity Solutions' embedded mobile-microinsurance model and shares similar target customer segments.
- MicroEnsure (now part of LeapFrog Investments): Pioneer in mobile microinsurance across emerging markets, now part of LeapFrog. Operates a comparable embedded insurance distribution model in Africa and Asia, serving similar low-income customer bases through MNO and bank partnerships.
- Turaco: African insurtech embedding microinsurance products via mobile, bank, and employer channels in Uganda, Kenya, Nigeria, and Ghana. Closely comparable B2B2C model targeting similar low-to-middle income African consumers.
- Pula Advisors: Pula designs and distributes crop and agricultural microinsurance products across Africa via embedded partnerships with input providers, governments, and agribusinesses. Comparable in targeting African smallholders through partner-driven distribution, though Pula is more ag-focused.
Broad incumbents
- Hollard Insurance Group: South African-headquartered pan-African insurer offering life, short-term, and embedded insurance products across multiple African markets. Hollard is also a listed partner of Inclusivity, but competes in adjacent distribution channels with broader portfolio capabilities.
- Britam Holdings: East African diversified financial services group offering life, health, asset management, and insurance. Britam is one of Inclusivity's largest insurance partners but also a potential competitor with broader scale and balance sheet to expand embedded distribution directly.
- Old Mutual Emerging Markets: Pan-African financial services incumbent with insurance, asset management, and banking across multiple sub-Saharan African markets. Represents a larger incumbent that is increasingly building digital insurance distribution capabilities across the continent.
Emerging players
- JUMO: African embedded finance platform providing credit, savings, and insurance products via mobile network operators and digital platforms. Comparable in the B2B2C embedded-distribution model across African emerging markets, though primarily credit-led.
- M-KOPA: Pay-as-you-go solar provider in East Africa that has bundled microinsurance (life, health, device) into its customer financing products. Comparable embedded insurance play targeting similar low-income African consumer segments through asset financing.
Regional players
- ETAP: Nigeria-based digital insurance platform offering auto, health, and device insurance via mobile channels. Comparable embedded insurance distribution model but focused primarily on Nigeria rather than the broader multi-country footprint of Inclusivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Inclusivity Solutions social profiles
Digital presenceInclusivity Solutions compliance and trust
Trust signalCompliance1 record
Inclusivity Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inclusivity Solutions leadership team
Management profileNumber of profiles
Profiles11 records
Inclusivity Solutions funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inclusivity Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inclusivity Solutions
What does Inclusivity Solutions do?
Inclusivity Solutions designs, builds and operates digital insurance businesses in emerging African markets through its award-winning ASPin platform. ASPin is an open-API, no-code digital insurance platform that enables insurers, banks, telcos, MFIs and fintechs to embed, launch and administer microinsurance products rapidly. The company combines the platform with specialist actuarial, analytics and consumer services to create and deliver best-fit insurance products under both partner-funded (loyalty) and customer-funded (paid/upsell) models.
Is Inclusivity Solutions a public or private company?
Inclusivity Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inclusivity Solutions founded?
Inclusivity Solutions was founded in 2017. It employs 11 to 50 people.
Where is Inclusivity Solutions based?
Inclusivity Solutions is headquartered in Cape Town, South Africa, in the Africa region.
How does Inclusivity Solutions make money?
Three revenue lines are on record. Platform Licensing and Technology Fees are the primary driver. The others are transaction and Premium-Based Revenue and managed Services.
Who are Inclusivity Solutions's main competitors?
Direct peers on record are BIMA (milo), MicroEnsure (now part of LeapFrog Investments), Turaco and Pula Advisors. Broad incumbents are Hollard Insurance Group, Britam Holdings and Old Mutual Emerging Markets. Emerging players are JUMO and M-KOPA. ETAP is listed as a regional player.
Does Inclusivity Solutions have an API?
Yes. Open-API based digital insurance platform enabling distribution partners and insurers to embed and administer insurance products. The platform allows launching products within hours. Partners can access ready-to-plug-in insurance APIs for integration. Developer documentation is at inclusivity-aspin.com.
What industry is Inclusivity Solutions in?
Inclusivity Solutions's product category is Insurtech Platform. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 5242 and its SIC code is 6411.