Twende
Twende Technologies Ltd is a Tanzanian mobile ride-hailing and delivery platform serving urban riders, independent drivers, and small merchants in Dar es Salaam across bodaboda, car, bajaji, e-bike, and parcel services. It monetizes via ride commissions, merchant fees, and per-ride micro-insurance premiums, with mobile money payments.
- Company typePrivate
- Founded-
- HeadquartersDar es Salaam, Tanzania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Twende does
Twende Technologies Ltd is a Tanzanian mobile-first ride-hailing and delivery platform headquartered in Dar es Salaam, operating under Twende Technologies Ltd with regulatory licensing from LATRA. The platform runs three dedicated mobile applications — Twende Abiria for riders, Twende Dereva for drivers, and Twende Venda for merchants — distributed through Google Play and the Apple App Store, with WhatsApp ordering as a low-friction channel. Underlying technology is built on Firebase for authentication and push, Google Maps Platform for routing and geocoding, and TwendeWallet for payments across M-Pesa, Tigo Pesa, Airtel Money, Halopesa, and cash. The company monetizes through ride transaction commissions, merchant marketplace commissions via Twende Venda, and per-ride insurance premiums through Twendebima, with stated base fares from TSh 1,200 (e-bike) to TSh 3,000 (car).
Beyond core ride-hailing, Twende has built adjacent product lines that deepen platform economics. Twendebima offers pay-per-ride micro-insurance for bodaboda and bajaji riders, covering personal accident, hospital cash benefits, and goods in transit, with claims processed within 24 hours and the product backed by UNDP's Insurance and Risk Finance Facility and underwritten by MUA Insurance. The Green Mobility program provides revenue-based e-bike financing, allowing drivers to acquire electric bikes through deductions from daily ride earnings at no upfront cost, with stated 70% fuel savings versus traditional motorcycles. The company serves individual urban commuters in Dar es Salaam, independent drivers operating bodaboda, bajaji, and car vehicles, and small merchants on Twende Venda, with publicly stated geographic expansion plans to Dodoma, Arusha, and Mwanza. Strategic partners include COSTECH, DTBI, CRDB Bank, Mixx by YAS, UNDP, Tanga Yetu, and MUA Insurance.
Twende firmographics
Firmographics- Name
- Twende
- Legal name
- Twende Technologies Ltd
- Website
- https://twende.co.tz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twende Technologies Ltd is a Tanzanian mobile ride-hailing and delivery platform serving urban riders, independent drivers, and small merchants in Dar es Salaam across bodaboda, car, bajaji, e-bike, and parcel services. It monetizes via ride commissions, merchant fees, and per-ride micro-insurance premiums, with mobile money payments.
- Ownership category
- akta.pro rank
Twende industry classification
Industry- Product category
- Ride-Hailing and Urban Mobility
- NAICS
- Taxi and Ridesharing Services (485310), Couriers and Express Delivery Services (492110)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)
- akta.pro secondary industries
- Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App) (THADADAK), Two-Wheeler Ride-Hailing (Moto-Taxis) (THADADAG)
Keywords
Where Twende is headquartered
LocationHeadquarters
- HQ city
- Dar es Salaam
- HQ country
- Tanzania
- HQ region
- Africa
Offices1 record
Markets served
Twende business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ride Commission/Fare Revenue: Platform charges transaction fees on rides booked through the app. Fares calculated based on distance, time, and ride type. Payment collected via TwendeWallet (M-Pesa, Tigo Pesa, Airtel Money) or cash.
- Vendor Commission (Twende Venda): Commission from merchants selling products and services through Twende Venda platform. Vendors list shops, food, or services and receive orders with mobile money payouts.
- Per-Ride Insurance Premium: Small insurance fee automatically charged per ride through Twendebima micro-insurance product. Per-ride premiums fund personal accident cover, hospital cash benefits, and goods in transit coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bodaboda motorcycle taxi rides starting from TSh 1,500 |
| Unit Pricing | Pay-as-you-go | Car rides starting from TSh 3,000 |
| Unit Pricing | Pay-as-you-go | Bajaji tuk-tuk rides starting from TSh 2,000 |
| Unit Pricing | Pay-as-you-go | E-Bike electric rides starting from TSh 1,200 |
| Transaction based/ take rate | Pay-as-you-go | Same-day parcel delivery with real-time tracking |
| Usage-based | Pay-as-you-go | Twendebima per-ride micro-insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Twende product offering
Product offeringCore offering
Twende operates a mobile-first ride-hailing and delivery platform in Tanzania, connecting individual riders with bodaboda (motorcycle), car, bajaji (three-wheeler), and e-bike drivers via a passenger app. The platform also enables same-day parcel delivery with real-time tracking, supports mobile money payments (M-Pesa, Tigo Pesa, Airtel Money), offers per-ride micro-insurance (Twendebima), and runs a revenue-based e-bike financing program (Green Mobility).
Product overview
Twende is a multi-app ride-hailing and delivery platform operating across Tanzania, consisting of three distinct consumer-facing applications connected through a shared backend. Twende Abiria serves as the core passenger app for booking bodaboda (motorcycle), car, bajaji (tuk-tuk), and e-bike rides plus parcel delivery. Twende Dereva is the driver companion app enabling independent contractors to accept rides and receive weekly mobile-money payouts. Twende Venda is a merchant platform for restaurants, shops, and other vendors to list products and process delivery orders. The ecosystem is augmented by Twendebima micro-insurance, the Green Mobility e-bike financing program, and the TwendeWallet payment system, all integrated to serve riders, drivers, and vendors across Dar es Salaam and expanding to other Tanzanian cities.
Differentiator
Problem solved
Functional benefit
Brands
- Twende: Primary rider/passenger app for booking bodaboda, car, bajaji, and e-bike rides; also handles parcel delivery.
- Twende Dereva
- Twende Venda
- Twendebima
- Green Mobility
- TwendeWallet
Products and services
- Twende (Abiria) Rider App Passenger-facing mobile app that lets individual riders in Dar es Salaam book bodaboda, car, bajaji, and e-bike rides and send parcels across the city with real-time tracking. Available on Google Play and Apple App Store.
- Twende Dereva Driver App Driver-facing mobile app enabling independent bodaboda, bajaji, and car drivers in Tanzania to accept ride and delivery requests, manage earnings, and receive weekly mobile money payouts.
- Twende Venda Merchant Platform Marketplace app that lets local merchants (restaurants, shops, pharmacies, service providers) list products and services, receive orders via geolocation-based discovery, and accept mobile money payouts.
- Twendebima Micro-Insurance Usage-based micro-insurance product that charges a small premium per ride to provide personal accident cover, hospital cash benefits, and goods-in-transit protection to bodaboda and bajaji riders.
- Green Mobility E-Bike Financing Program Asset financing program that allows riders to own an electric bike through daily earnings deductions rather than bank loans or collateral, claiming 70% fuel savings and zero emissions.
Quantifiable outcome
- Average pickup time under 5 minutes for bodaboda rides
- +3 more outcomes
Companies that use Twende
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Twende technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Twende partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- COSTECH (National Commission for Science and Technology)coreTwende's headquarters is located in the COSTECH Building. COSTECH is Tanzania's government body overseeing science and technology innovation, providing strategic alignment with national tech priorities.
- LATRA (Land Transport Regulatory Authority)coreTwende is licensed and regulated by LATRA. All drivers must be registered with LATRA and hold valid permits. This regulatory partnership is essential for legal operation as a ride-hailing platform.
- DTBI (Dar es Salaam Tech Business Incubator)minorTechnology business incubator supporting Tanzanian tech startups. Partnership supports startup ecosystem development.
- UNDP (United Nations Development Programme)coreUNDP supports Twendebima micro-insurance under the Insurance and Risk Finance Facility (IRFF). This partnership provides credibility and backing for the rider insurance product.
- MUA InsurancecoreInsurance provider backing Twendebima micro-insurance product. Provides insurance infrastructure for per-ride coverage including personal accident, hospital cash benefits, and goods in transit.
- Tanga YetuminorLocal partner organization contributing to Tanzania's future development. Nature of partnership appears community-focused.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Twende competitors and assessment
Company assessmentEmerging players
- Sendy: Kenya-based last-mile delivery and logistics platform. Comparable delivery and merchant ecosystem capabilities overlapping with Twende Venda's parcel and merchant services.
- M-Kopa: East African pay-as-you-go asset financing provider, including for motorcycles and e-mobility. Comparable in revenue-based financing architecture relevant to Twende's Green Mobility e-bike program.
- Little: Kenya-based ride-hailing platform with mobile money integration and growing East African presence. Comparable business model and overlapping regional expansion trajectory into Tanzania-adjacent markets.
Direct peers
- SafeBoda: Uganda-based motorcycle ride-hailing and delivery platform with the same bodaboda-led model, mobile money integration, and regulatory compliance approach. Most directly comparable peer given shared East African motorcycle-taxi focus.
- InDrive: Global ride-hailing platform with a strong emerging-market footprint, including East Africa. Competes on driver and rider acquisition in similar price-sensitive urban markets.
- MAX (Metro Africa Xpress): Nigeria-based motorcycle ride-hailing and delivery platform serving West African markets. Closely comparable in modal mix (motorcycle-led) and emerging market focus, though operating in a different geography.
Regional players
- Gokada: Nigeria-focused motorcycle mobility and delivery platform. Comparable in modal choice and target rider persona, though geographically focused on Lagos and now pivoted to delivery.
- Hala: Egypt-based ride-hailing platform operating across North Africa with similar mobile payment integration. Comparable multi-modal positioning though focused on car rides rather than motorcycle taxis.
Broad incumbents
- Uber: Global ride-hailing incumbent with growing presence across Africa. Competes for the same urban rider base in markets where it operates, with substantially greater capital and brand recognition.
- Bolt: European-headquartered global ride-hailing platform operating in multiple African cities. Targets similar rider and driver segments with cashless payments and is a key competitive threat to Twende in any market it enters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Twende social profiles
Digital presenceTwende financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twende leadership team
Management profileNumber of profiles
Twende funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twende M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twende
What does Twende do?
Twende operates a mobile-first ride-hailing and delivery platform in Tanzania, connecting individual riders with bodaboda (motorcycle), car, bajaji (three-wheeler), and e-bike drivers via a passenger app. The platform also enables same-day parcel delivery with real-time tracking, supports mobile money payments (M-Pesa, Tigo Pesa, Airtel Money), offers per-ride micro-insurance (Twendebima), and runs a revenue-based e-bike financing program (Green Mobility).
Is Twende a public or private company?
Twende is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twende founded?
Twende was founded in -1. It employs 11 to 50 people.
Where is Twende based?
Twende is headquartered in Dar es Salaam, Tanzania, in the Africa region.
How does Twende make money?
Three revenue lines are on record. Ride Commission/Fare Revenue is the primary driver. The others are vendor Commission (Twende Venda) and per-Ride Insurance Premium.
Who are Twende's main competitors?
Emerging players on record are Sendy, M-Kopa and Little. Direct peers are SafeBoda, InDrive and MAX (Metro Africa Xpress). Regional players are Gokada and Hala. Broad incumbents are Uber and Bolt.
Does Twende have an API?
No public API is recorded for Twende.
What industry is Twende in?
Twende's product category is Ride-Hailing and Urban Mobility. Its primary akta.pro industry code is TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces), with a secondary code of THADADAK, Ride-Hailing with Integrated Micromobility (Bikes/Scooters in App). Its NAICS code is 485310 and its SIC code is 4700.