Inclusivity Solutions

What Inclusivity Solutions does

Inclusivity Solutions is a Cape Town-based B2B2C insurtech that designs, builds and operates embedded digital insurance businesses for emerging African consumers, functioning as the technology and operational layer behind partners rather than a direct-to-consumer insurance brand. Its core product is ASPin, an open-API, no-code digital insurance platform that supports end-to-end policy lifecycle processes including sales, policy administration, premium collection and claims processing; partners are able to launch new insurance products within hours via API configuration rather than traditional software development. Revenue is generated through a mix of platform licensing and technology fees, transaction or take-rate fees on policies sold through partner rails ($0.05–$0.50 per qualifying customer in partner-funded loyalty models; $2–$10 per month for customer-funded products), and managed services covering research, product design, pricing, analytics and implementation.

The company distributes through five primary B2B partner channels — mobile network operators (Safaricom, Airtel Africa, MTN, Orange Money), banks (FNB, Access Bank, Equity Bank/Equitel, Absa Life), insurers and reinsurers (Britam, Hollard, Prudential, RGAx), microfinance institutions (Real People), and digital platforms and fintechs (Onafriq/MFS Africa, Bboxx, Mpost) — serving low- to middle-income consumers in ten African markets (Botswana, Côte d'Ivoire, Ghana, Kenya, Malawi, Rwanda, South Africa, Uganda, Zambia, Gabon). Product mix centres on microinsurance covers spanning hospital cash, personal accident, last expense/funeral, credit life, property, device and motor lines, with named products including Riziki Cover, Data Plus, METCare, Limodzi, Umuyo, Ingoboka Kashi, Thanzi Medical Aid and a women's healthcare protection programme. The company reports 3M+ customers reached, with measurable client outcomes including 600,000+ policies sold through Safaricom, 400,000+ registrations through Equitel, 38.3% reduction in remittance transaction intervals via Onafriq, and group registration/claims processing times reduced from 2 hours to 20 minutes and 90 days to 3 days respectively for Britam. Ownership is private, with cumulative disclosed equity of approximately $7.3M across four rounds (2015, 2019, 2020, 2023) led primarily by impact investor Goodwell Investments alongside Allan Gray, DEG, RGAx, onafriq and UW Ventures.

Name

Inclusivity Solutions

Legal name

Inclusivity Solutions (Pty) Ltd

Website

https://inclusivitysolutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Inclusivity Solutions is a Cape Town-based B2B2C insurtech that provides an open-API, no-code digital insurance platform (ASPin) enabling African banks, telcos, insurers, MFIs and fintechs to embed and administer microinsurance products serving low- to middle-income consumers across ten African countries.

Ownership category

akta.pro rank

Product category

Insurtech Platform

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Embedded insurance platform
• Insurtech software
• Digital insurance API
• Microinsurance solutions
• Insurance distribution platform

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing and Technology Fees: Revenue generated from licensing the ASPin platform to distribution partners (banks, insurers, telcos) and technology service fees for integration and support.
2. Transaction and Premium-Based Revenue: Revenue derived from transaction fees on insurance policies sold through the platform. The company operates two insurance models: Partner-Funded (loyalty) model where partners cover premiums, and Customer-Funded model where end customers pay monthly premiums.
3. Managed Services: Comprehensive services including research, product design, pricing, analytics, and implementation support provided to distribution partners alongside the ASPin platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Inclusivity Solutions designs, builds and operates digital insurance businesses in emerging African markets through its award-winning ASPin platform. ASPin is an open-API, no-code digital insurance platform that enables insurers, banks, telcos, MFIs and fintechs to embed, launch and administer microinsurance products rapidly. The company combines the platform with specialist actuarial, analytics and consumer services to create and deliver best-fit insurance products under both partner-funded (loyalty) and customer-funded (paid/upsell) models.

Product overview

Inclusivity Solutions operates as a B2B2C insurtech offering embedded insurance solutions across Africa through its award-winning ASPin platform. The core offering combines the ASPin open-API digital insurance platform with specialist insurance expertise to enable rapid product deployment. The product portfolio spans multiple insurance categories including health (hospital cash, medical cover), life/funeral, personal accident, property, device, motor, income protection, and MSME cover. Products are delivered through partner-funded (loyalty) and customer-funded (paid/upsell) models. Named products include Riziki Cover, Data Plus, METCare, Limodzi Insurance Cover, Umuyo Funeral Cover, Ingoboka Kashi, Thanzi Medical Aid, and Women's Healthcare Protection, alongside standalone covers like Hospi-cash, Last Expense, and Personal Accident. The company operates across 10 African countries including Kenya, Rwanda, Malawi, Zambia, Ghana, Uganda, South Africa, Côte d'Ivoire, and Botswana.

Differentiator

Problem solved

Functional benefit

Brands

• ASPin: Digital insurance platform - an open-API, no-code platform that enables insurers and distribution partners to offer embedded insurance products.

Products and services

• ASPin Platform Open-API, no-code digital insurance platform that enables distribution partners and insurers to embed, launch and administer insurance products rapidly, supporting the full insurance lifecycle from sales and policy administration to premium collections and claims processing.
• ASPin API Portal Developer-facing portal providing access to plug-in insurance APIs that allow partner engineering teams to integrate with the ASPin platform for embedded insurance distribution.
• Riziki Cover Hospital cash insurance product embedded into Equity Bank's Equitel mobile services to attract and retain customers while driving product usage.
• Data Plus Embedded insurance product combining digital mapping services (Google Maps), data bundles and accident insurance, distributed through telecom and insurance partnerships.
• METCare Digital personal accident insurance product accessible via USSD on MTN, launched in partnership with Metropolitan Ghana.
• Limodzi Insurance Cover Affordable mobile-enabled insurance cover for the Malawian market, providing accidental and hospitalization coverage at low monthly premiums.
• Umuyo Funeral Cover Digital distribution micro-insurance life/funeral cover for individuals and families, accessible via Airtel Money in Zambia.
• Ingoboka Kashi Embedded digital insurance product developed in partnership with Airtel Rwanda and RADIANT YACU LTD, designed to increase insurance penetration in Rwanda.
• Thanzi Medical Aid Micro health insurance product in Malawi created in partnership with WEMAS and Airtel Malawi, providing affordable healthcare coverage for Airtel Malawi customers.
• Women's Healthcare Protection Plan Comprehensive healthcare protection for women in Kenya's informal economy providing hospital cash, cancer protection, telemedicine and annual health screenings at KES 130/month.
• Hospi-cash (Hospital Cash Cover) Hospital cash benefit providing Ksh500 per day for hospitalization of 3+ days, up to 30 days per year, covering loss of income and medical expenses starting at Ksh35/month.
• Last Expense Cover Funeral cost coverage providing lump-sum payout of Ksh100,000 to beneficiaries for burial expenses and income loss, starting at Ksh40/month.
• Personal Accident Cover Coverage for permanent disability or death from accidents providing predetermined payout of Ksh100,000, available from Ksh35/month.
• Combo Benefit Package Comprehensive bundled cover combining Hospi-cash, Last Expense and Personal Accident covers at Ksh100/month for individuals.
• Inclusive Healthcare for Women Entrepreneurs Health protection programme providing hospital cash benefits, cancer protection, telemedicine, annual health screenings and community-based health education for women microentrepreneurs in Kenya, delivered through 3,000+ Community Health Entrepreneurs.

Quantifiable outcome

• 3 million customers reached across Africa
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

28 partnerships are on record, tiered minor, major and core.

• Malipo Circles LTDminorStrategic or Co-development Partner · 15 August 2025Partnership for women's healthcare protection plan in Kenya for women in informal economy.
• SASAdoctorminorStrategic or Co-development Partner · 15 August 2025Healthcare partner for women's healthcare protection program providing telemedicine and health services.
• Healthy EntrepreneursminorStrategic or Co-development Partner · 15 August 2025Partnership for inclusive healthcare for women entrepreneurs providing community-based health protection through 3,000+ trained Community Health Entrepreneurs.
• Airtel RwandamajorStrategic or Co-development Partner · 20 August 2024Partnership for Ingoboka Kashi embedded digital insurance product launched in Rwanda. Revolutionary product developed with RADIANT YACU LTD to transform insurance landscape.
• RADIANT YACU LTDmajorStrategic or Co-development Partner · 20 August 2024Partnership for Ingoboka Kashi embedded digital insurance product launched in Rwanda.
• Metropolitan GhanamajorStrategic or Co-development Partner · 24 June 2024Partnership to bring METCare digital insurance product to Ghana. Personal accident insurance accessible via MTN USSD (*170#). Simplifies accessing and claiming insurance.
• Access Bank BotswanamajorStrategic or Co-development Partner · 6 June 2024Partnership to automate Access Insurance Agency processes from start to finish, making policy administration seamless. Automating processes for Access Bank's insurance agency operations.
• GooglecoreTechnology or Integration · 27 September 2023Partnership for Data Plus embedded insurance product combining Google Maps, Data Bundles, and Britam Accident Insurance through Safaricom. Target to reach 23 million insured policies in next two years.
• Real People MFImajorStrategic or Co-development Partner · 18 August 2023Kenyan microfinance institution. Partnership for enhanced credit life cover embedded into Real People's loans. Covers outstanding loans for death, disability, hospital admission, and business property damage. 900+ MSMEs insured.
• Airtel MoneycoreStrategic or Co-development Partner · 10 August 2023Partnership with Airtel Money Kenya to introduce mobile insurance solutions targeting lower income families and MSMEs. Products accessible via USSD *334# shortcode. Partnership includes hospital cash, last expense, and personal accident covers.
• Absa Life Insurance ZambiamajorStrategic or Co-development Partner · 18 May 2023Partnership to launch Umuyo funeral cover distributed through Airtel Money Zambia. Product designed to cover Zambians as individuals or families. Minister Felix Mutati praised the partnership for innovative digital distribution.
• Britam InsurancecoreStrategic or Co-development PartnerMajor insurance partner providing insurance products (hospital cash, last expense, personal accident) distributed through Inclusivity Solutions' platform. Partnership spans multiple countries including Kenya and Rwanda. Products include Hospi-cash, Last Expense, and Personal Accident covers, plus combo packages.
• SafaricomcoreStrategic or Co-development PartnerKenya's largest telecommunications company and market leader using product differentiation. Partnership includes daily insurance product for motorcycle taxi riders, Data Plus embedded insurance with Google Maps and data bundles. 150,000+ registered customers, 600,000+ policies sold.
• MTNcoreStrategic or Co-development PartnerPartnership with MTN Group for mobile insurance distribution. Includes partnership with Metropolitan Ghana accessible via *170# USSD code.
• Orange MoneymajorStrategic or Co-development PartnerPartnership with Orange Money for mobile money-based insurance distribution across Africa.
• Onafriq (MFS Africa)majorStrategic or Co-development PartnerDigital payment gateway providing remittance services. Inclusivity Solutions embedded hospital cash insurance into remittance transactions. 300,000+ migrants have benefited with 109% increase in new customers.
• Equitel (Equity Bank)majorStrategic or Co-development PartnerMVNO of Equity Bank. Riziki Cover hospital cash insurance product embedded into Equitel mobile services. 400,000+ total registrations, up to 54% increase in telephony spend.
• FNBmajorStrategic or Co-development PartnerFirst National Bank - one of South Africa's leading banks collaborating with Inclusivity Solutions for embedded insurance distribution.
• WEMASmajorStrategic or Co-development PartnerPartner in Thanzi Medical Aid - first-of-its-kind micro health insurance product in Malawi created with Airtel Malawi.
• Airtel MalawimajorStrategic or Co-development PartnerPartnership for Thanzi Medical Aid micro health insurance product for Airtel Malawi customers.
• Hollard InsurancemajorStrategic or Co-development PartnerPartnership with South African insurer Hollard for insurance product development and distribution.
• BboxxminorStrategic or Co-development PartnerPartnership with off-grid energy company for embedded insurance products.
• MpostminorStrategic or Co-development PartnerPartnership with postal and logistics technology company for insurance distribution.
• TwendeminorStrategic or Co-development PartnerPartnership with digital logistics platform for embedded insurance.
• InstaminorStrategic or Co-development PartnerPartnership with digital services platform for insurance distribution.
• PrudentialminorStrategic or Co-development PartnerPartnership with international insurance provider for product development.
• APA InsuranceminorStrategic or Co-development PartnerPartnership with Kenyan insurance company for product distribution.
• Metro InsuranceminorStrategic or Co-development PartnerPartnership with insurance provider for product development.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BIMA (milo): BIMA/milo provides mobile-delivered microinsurance and health products to low-income consumers across Africa and Asia via partnerships with telcos. It is the most direct competitor to Inclusivity Solutions' embedded mobile-microinsurance model and shares similar target customer segments.
• MicroEnsure (now part of LeapFrog Investments): Pioneer in mobile microinsurance across emerging markets, now part of LeapFrog. Operates a comparable embedded insurance distribution model in Africa and Asia, serving similar low-income customer bases through MNO and bank partnerships.
• Turaco: African insurtech embedding microinsurance products via mobile, bank, and employer channels in Uganda, Kenya, Nigeria, and Ghana. Closely comparable B2B2C model targeting similar low-to-middle income African consumers.
• Pula Advisors: Pula designs and distributes crop and agricultural microinsurance products across Africa via embedded partnerships with input providers, governments, and agribusinesses. Comparable in targeting African smallholders through partner-driven distribution, though Pula is more ag-focused.

Broad incumbents

• Hollard Insurance Group: South African-headquartered pan-African insurer offering life, short-term, and embedded insurance products across multiple African markets. Hollard is also a listed partner of Inclusivity, but competes in adjacent distribution channels with broader portfolio capabilities.
• Britam Holdings: East African diversified financial services group offering life, health, asset management, and insurance. Britam is one of Inclusivity's largest insurance partners but also a potential competitor with broader scale and balance sheet to expand embedded distribution directly.
• Old Mutual Emerging Markets: Pan-African financial services incumbent with insurance, asset management, and banking across multiple sub-Saharan African markets. Represents a larger incumbent that is increasingly building digital insurance distribution capabilities across the continent.

Emerging players

• JUMO: African embedded finance platform providing credit, savings, and insurance products via mobile network operators and digital platforms. Comparable in the B2B2C embedded-distribution model across African emerging markets, though primarily credit-led.
• M-KOPA: Pay-as-you-go solar provider in East Africa that has bundled microinsurance (life, health, device) into its customer financing products. Comparable embedded insurance play targeting similar low-income African consumer segments through asset financing.

Regional players

• ETAP: Nigeria-based digital insurance platform offering auto, health, and device insurance via mobile channels. Comparable embedded insurance distribution model but focused primarily on Nigeria rather than the broader multi-country footprint of Inclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@inclusivitysolutions4471
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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inclusivity Solutions