T'order

What T'order does

T'order (티오더) is a Seoul-based information technology company founded in 2019 that designs and operates a tablet-based table ordering and payment platform for food service operators in South Korea. The platform integrates with 35+ POS systems and 13 VAN payment providers, enabling automatic order transmission and payment processing without requiring merchants to replace existing point-of-sale hardware. Its core product suite includes fixed, portable, and wall-mounted tablet hardware; a monthly software subscription with no transaction or payment-gateway fees; T'orderGPT, a generative-AI assistant for restaurant owners; and T'order Stay, a hotel digital concierge platform serving approximately 200 hotels and 50,000+ rooms acquired in September 2024.

The company monetizes through hardware sales (prepaid or postpaid), recurring monthly software subscriptions, captive-dining advertising on tablet screens, hotel platform subscriptions and merchant referral fees, and serving-robot rentals bundled with LG Electronics and Bear Robotics. Its customer base spans SMB restaurant operators (primary), large franchise chains (Kyochon, BBQ, Bon, Mr. Pizza), and 5-star hotel groups (Seoul Shilla, JW Marriott, Sofitel). With 60%+ Korean market share, 26 million+ tablets cumulatively deployed, and approximately 10 trillion KRW in cumulative payment volume since launch, T'order has become the dominant player in the domestic table-ordering category and is expanding internationally via subsidiaries in Canada, the United States, Singapore, Australia, and Japan.

T'order's growth is supported by a 300 billion KRW (~USD 230M) post-Series B valuation achieved in May 2024, an audited 2023 revenue of approximately 58.7 billion KRW (~USD 45M, up ~77% YoY), and partnerships across enterprise software (Salesforce), AI technology (Som Technologies), hardware (Samsung Galaxy Tab, LG Electronics), and card issuers (Samsung Card, KB Kookmin Card). The company is positioning itself as an SMB-focused AI platform for restaurants and hotels, with a stated ambition to reach 30+ countries by 2030.

Name

T'order

Legal name

(주)티오더

Website

https://torder.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

T'order is a Seoul-based IT company operating Korea's leading tablet-based table ordering and payment platform for restaurants and hotels, integrated with 35+ POS systems, serving 60%+ of the domestic market with growing international operations.

Ownership category

akta.pro rank

Product category

Restaurant Technology / Food Service SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

akta.pro secondary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• Restaurant tablet ordering
• POS integration platform
• Food service SaaS
• Digital menu system
• Contactless ordering

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Tablet + Mounting Hardware): Sale of tablet devices and mounting hardware (fixed, portable, wall-mounted types) with optional prepaid or postpaid payment models. Revenue recognized at point of hardware delivery.
2. Monthly Software Subscription: Monthly software usage fee (월 이용료) charged to restaurant owners. No PG (payment gateway) fees or transaction-based charges on top of the fixed monthly rate. This is the primary recurring revenue stream.
3. Advertising Revenue: Targeted advertising delivery through the tablet screen that remains visible during dining. Brand promotional campaigns, coupon distribution, and targeted marketing to captive dining customers.
4. Hotel Platform Services (Torder Stay): Digital concierge and guest service platform for hotels, providing room service ordering, hotel information, and local merchant partnerships. Revenue from hotel subscription fees and merchant referral/commercial partnerships.
5. Serving Robot Rental: Rental of serving robots to restaurant owners, with bundled service offerings including free months for customers who sign additional contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

T'order designs, manufactures, and operates a tablet-based table ordering and payment platform for restaurants and food service businesses. The platform includes dedicated tablet hardware (with fixed, portable, and wall-mounted options), cloud-connected POS and VAN payment integrations (35+ POS systems, 13 VAN providers), and a monthly software subscription with no transaction/PG fees. The company also operates the T'order Stay hotel digital concierge platform and offers AI-powered owner tools, serving robot rentals, and advertising services.

Differentiator

Problem solved

Functional benefit

Brands

• 티오더스테이 (T-order Stay): Hotel guest service platform providing digital concierge services including room service ordering, hotel information, and local area recommendations through in-room tablets and mobile devices. Formerly known as i'stay (아이스테이) before acquisition and rebranding in September 2024.
• 티오더GPT
• 서빙로봇
• 티오더 사장님
• CCM (소비자중심경영)

Products and services

• T'order Table Order System (테이블오더) Tablet-based contactless table ordering solution for restaurants that integrates with 35+ POS systems and 13 VAN payment providers. Enables customers to browse menus, place orders, and pay directly at the table. Sold via monthly software subscription bundled with tablet hardware (fixed/portable/wall-mounted). No transaction/PG fees.
• T'order GPT (티오더GPT) Generative AI assistant tailored for restaurant and small business owners. Provides sales analysis, store management guidance, and marketing advice through a conversational interface. Built on T'order's proprietary AI technology for the food service market.
• Serving Robot (서빙로봇) Rental of serving robots to restaurants for automated food delivery from kitchen to tables. Offered via partnership with LG Electronics and Beaver Robotics. Additional contract sign-ups receive 6 months free usage.
• T'order CEO App (티오더 사장님) Mobile store management app for restaurant owners to manage menus, monitor sales analytics, configure features, and oversee operations from anywhere via their mobile device.
• T'order Stay (티오더스테이) Digital concierge platform for hotels providing room service ordering, hotel information, local area recommendations, and merchant search via in-room tablets and mobile devices. Serves approximately 200 hotels with 50,000+ rooms including Seoul Shilla, Josun Palace, Walkerhill, JW Marriott, Sofitel, and Inspire Entertainment Resort.
• Menu Photography Service Professional on-site menu photography service provided to restaurant customers, offering high-quality food photography for tablet display menus. Provided free of charge as part of the T'order installation.

Quantifiable outcome

• 85% labor cost reduction
• +12 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration60 records

AI capability8 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Indcore Business Platform (인더코어비즈니스플랫폼)coreStrategic or Co-development Partner · 27 September 2024Torder acquired the hotel guest service platform i-stay from Indcore Business Platform (represented by CEO Han Hyun-seok) and rebranded it as Torder Stay. The acquisition expanded Torder's service to ~200 hotels with 50,000+ rooms including Seoul Shilla, Josun Palace, Walkerhill, JW Marriott, and Sofitel Ambassador.
• LG Electronics (LG전자)coreTechnology or IntegrationLG Electronics is a third-party data sharing partner for serving robot inquiries and consulting. Torder provides customer data (phone numbers) to LG Electronics and Beaver Robotics for serving robot customer consultation. Part of bundled product offering.
• Beaver Robotics (베어로보틱스)coreTechnology or IntegrationBeaver Robotics provides serving robots sold/bundled through Torder. Torder shares customer inquiry data with Beaver Robotics for consultation purposes. Joint go-to-market for serving robot + table ordering bundle.
• TeamViewercoreTechnology or IntegrationIndustry-first partnership enabling Torder to use TeamViewer for remote device maintenance and troubleshooting. Allows Torder support staff to remotely access and resolve issues on deployed tablets without requiring on-site visits.
• Som Technologies (썸 테크놀로지스 / Thumb Technologies)coreTechnology or IntegrationAI technology partnership for voice-to-text transcription and summarization of customer consultation recordings. Som Technologies' meeting transcription and analysis AI is integrated into Torder's customer data platform (CDP) for automated CRM data entry.
• SalesforcecoreTechnology or IntegrationTorder implemented Salesforce's global AI CRM platform, reducing customer response times and inter-departmental transfer rates by 40%+ while improving overall customer satisfaction through predictive analytics and automated consultation support.
• Samsung Card (삼성카드)coreGTM or Marketing PartnerCo-marketing partnership enabling Torder customers to purchase hardware on Samsung Card with 36-month interest-free installment payments, reducing the upfront cost barrier for SMB restaurant owners.
• KB Kookmin Card (KB국민카드)coreGTM or Marketing PartnerCo-marketing partnership offering 36-month interest-free installments and 200,000 KRW cashback on purchases of 5 million KRW or more. KB Kookmin Card holders can also access Torder's services at promotional rates.
• GmarketminorGTM or Marketing PartnerPromotional partnership offering Gmarket 100-won discount coupons (100원딜) to new Torder customers, driving acquisition through Gmarket's consumer base of restaurant owners and SMB operators.
• Daangn (당근)minorGTM or Marketing PartnerPartnership providing free Daangn advertising credits to Torder customers, enabling restaurant owners to promote their newly digitalized businesses on Korea's largest local marketplace platform.
• Myeongdong Merchant Association (명동상인협의회)coreStrategic or Co-development PartnerStrategic partnership with Myeongdong Merchant Association to integrate local restaurants with Torder Stay hotel platform, enabling hotel guests to order from Myeongdong-area restaurants for pickup and delivery services.
• Hotel Sky Park (호텔 스카이파크)coreStrategic or Co-development PartnerThree-party MOU between Torder Stay, Hotel Sky Park, and Tada for providing mobility call services to Sky Park guests via the Torder Stay platform. Sky Park guests can call Tada taxis directly from their room tablet without separate apps or registration.
• Tada (브이씨엔씨)coreStrategic or Co-development PartnerMobility platform partnership enabling Tada taxi calling from Torder Stay hotel tablets. Tada is optimized for tourists with free WiFi, generous luggage space, and pre-set popular destinations for inbound international travelers.
• SanhaHM (산하HM)coreStrategic or Co-development PartnerMOU with SanhaHM (hotel management company operating ~50 hotels/resorts) to sequentially introduce i-stay (Torder Stay) platform across SanhaHM's hotel portfolio including Days Myeongdong, Millitopia Hotel, SkySuites, Hanlim Resort, Cheongpung Resort, Ramada Jeju City Hall, and Ramada Ulleung.
• Law Firm Mission (법무법인 미션)minorStrategic or Co-development PartnerCo-hosted K-Food Express event providing legal and market entry guidance for F&B companies expanding internationally. Law firm Mission provided legal preparation guidance including entity formation, franchise regulations, and joint venture structures for US market entry.
• Small Business Association (소기업소규모사업자 협회)coreStrategic or Co-development PartnerPartnership to accelerate AI transformation (AX) of alley commercial districts, expanding beyond restaurant table ordering to broader commercial district digitalization. Torder is building an AI ecosystem for small businesses in partnership with the association.
• Samsung (Galaxy Tab Partnership)coreGTM or Marketing PartnerSamsung Galaxy Tab co-marketing and promotional campaigns driving significant new tablet deployments. Galaxy Tab A9+ promotional campaign correlated with doubling of daily order counts in August 2024.

Scale indicators14 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Toast: US-based restaurant POS and online ordering platform serving SMB and enterprise restaurants with tablets, online ordering, payments, and marketing. Closest international analog to T'order's restaurant technology stack.
• TouchBistro: iPad-based POS and front-of-house platform for restaurants. Directly comparable to T'order's tablet-centric approach, serving restaurants with ordering, payment, and table management.
• Lightspeed Restaurant: Cloud-based POS platform for full-service and quick-service restaurants with table ordering, payments, and analytics. Targets similar SMB and mid-market restaurant segments as T'order.
• Olo: US restaurant digital ordering SaaS serving enterprise chains with direct online, mobile, and in-restaurant ordering. Comparable in the digital food ordering layer to T'order's tablet ordering core.
• ChowNow: Direct-to-restaurant online ordering platform with no-commission model, similar in spirit to T'order's no-PG-fee positioning. Comparable SMB restaurant ordering focus and pricing model philosophy.
• INTELITY: Hotel guest experience and digital concierge platform operating in-room tablets and mobile apps. Direct competitor to Torder Stay in the hospitality digital concierge space.
• SuitePad: European hotel in-room tablet and digital guest service platform. Direct competitor to Torder Stay, providing digital concierge, room service, and hotel information via tablets.

Broad incumbents

• Block (Square for Restaurants): Block's Square for Restaurants offers POS, online ordering, and payments as part of a broader fintech + seller ecosystem. Overlaps with T'order in restaurant table ordering but within a much wider product portfolio.

Others

• Bear Robotics: Serving robot provider for restaurants, partnered with T'order for bundled robot + table ordering solutions. Adjacent ecosystem participant rather than direct competitor.

Regional players

• LINE MAN: Thailand-based food delivery and restaurant services platform under LINE Corp. Regional restaurant technology peer serving Southeast Asian SMBs with similar table-side and digital ordering services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@torder
• Facebookfacebook.com/torderofficialpage
• LinkedInlinkedin.com/company/torder
• Instagraminstagram.com/torder_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T'order