Greenspark
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Greenspark firmographics
Firmographics- Name
- Greenspark
- Legal name
- Conscious Ventures Ltd
- Website
- https://getgreenspark.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Greenspark industry classification
Industry- Product category
- Sustainability Software
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (11531), Support Activities for Forestry (115310)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)
- akta.pro secondary industries
- Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Agroforestry & Perennial Cropping Systems (EUABABAD)
Keywords
Where Greenspark is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Greenspark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Personal Subscription Plans: Monthly subscription plans for individuals to offset personal carbon and plastic footprints. Plans include Personal ($6.50/mo), Plastic Hero ($12.50/mo), and Earth Hero ($25/mo). Family plans also available at per-person/per-pet rates.
- Business Subscription Plans: Subscription-based access to Integrated Impact, Climate API, and Earth Positive Workforce products for businesses. Includes 14-day free trial with demo booking sales motion.
- Add Impact Packages: One-off products allowing businesses to add additional impact to their dashboard outside of subscription. Purchased separately and added to subscription payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Plan - $6.50/month |
| Subscription | Monthly | Plastic Hero Plan - $12.50/month |
| Subscription | Monthly | Earth Hero Plan - $25.00/month |
| Subscription | Monthly | Positive Family Plan - $6.50/adult, $3.25/child, $0.95/pet |
| Subscription | Monthly | Earth Positive Family Plan - $12.50/adult, $6.25/child, $1.80/pet |
| Subscription | Monthly | Business Plans - Not publicly disclosed |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Greenspark product offering
Product offeringCore offering
Greenspark operates an Impact-as-a-Service platform that enables businesses to embed verified climate action (tree planting, plastic rescue, carbon offsetting) directly into their products and customer journeys via a Climate API, e-commerce integrations, and embeddable widgets. It also offers monthly subscription plans for individuals and families to offset personal carbon and plastic footprints.
Product overview
Greenspark is an Impact-as-a-Service platform offering a modular portfolio of sustainability tools for both businesses and individuals. The business suite includes three core products: Integrated Impact (for embedding environmental action into customer touchpoints), Climate API (for developer integration of climate impacts into products), and Earth Positive Workforce (for engaging employees in sustainability). The personal segment offers tiered subscription plans (Personal, Plastic Hero, Earth Hero) starting at $6.50/month, plus family plans ($6.50/adult/month). All business products share common features including Automate, Manage, Share, and Engage modules. The platform facilitates tree planting, plastic rescue, and carbon offsetting through vetted global projects including Eden Reforestation Projects, Plastic Bank, and UN-certified carbon offset initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Impact A business solution that enables companies to automate planting trees, rescuing ocean-bound plastic, and offsetting carbon with each purchase or customer interaction, supported by dynamic widgets and badges at conversion points.
- Climate API A developer API that allows businesses to embed real-time environmental impact data (tree planting, plastic rescue, carbon offsetting) directly into their own platforms, apps, and customer journeys.
- Earth Positive Workforce A business product that helps companies create an environmentally conscious culture by enabling employees to track and share collective environmental impact via public profiles, widgets, and badges.
- Personal Plan A monthly individual subscription at $6.50/month that removes 100 plastic bottles per month and offsets 1 Greenspark Footprint (17 tonnes of CO2) per year, with a personalized dashboard.
- Plastic Hero Plan A monthly subscription at $12.50/month for individuals focused on plastic pollution, removing 350 plastic bottles per month and offsetting 1 Greenspark Footprint (17 tonnes of CO2) per year.
- Earth Hero Plan
Quantifiable outcome
- 8.6% increase in conversion rate for Shape World; 21% increase in average order value for Dec's Pets; 6% increase in add-to-cart rate
- +4 more outcomes
Companies that use Greenspark
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Greenspark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Greenspark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- JackeryflagshipEnvironmental partnership launched October. For every £100 spent, one mangrove tree planted in Kenya. Partnership includes plastic pollution prevention and cook stoves in Malawi. Jackery is a global leader in portable power stations and solar energy solutions.
- LAUFTcoreCanadian flexible workspace provider integrating Greenspark API into app and website. For every $25 spent, a tree is planted. Ocean-bound plastic rescued based on booking type and hours worked. Partnership driving 5% month-on-month revenue growth.
- Eden Reforestation ProjectscoreNon-profit reforestation partner planting trees in Honduras, Kenya, Madagascar, Haiti, Nepal, Indonesia, Mozambique, and Nicaragua. Has planted over 500 million trees. Provides employment to local communities in extreme poverty.
- Plastic BankcorePartnership for plastic rescue from oceans. Creates ethical recycling ecosystems in coastal communities in South East Asia, providing economic opportunities for plastic collectors.
- LyfeFuelcoreHealth & wellness company integrating Greenspark via Shopify. Dynamic widgets on website and impact updates in email communications. Planted 59,641 trees, prevented 52,611 plastic bottles from entering ocean.
- Dec's PetscoreIrish e-commerce pet retailer using Greenspark since October 2022. Plant 1 tree and rescue 1 ocean-bound plastic bottle for every order over €50 via WooCommerce integration. 21% increase in average order value.
- SnackfullycoreUK online marketplace planting 1 tree for every order via Shopify integration. 36% increase in customer retention, 16% increase in conversion rates. 24k trees planted as of June 2023.
- UN (UN Project 9933 and UN Project 7980)coreUN-certified carbon offset projects. Greenspark supports UN projects 9933 (improved cook stoves in Malawi) and 7980 for verified carbon offsetting. Project receipts available on public ledger.
- Coastal KelpminorProject partner for kelp restoration in British Columbia, Canada. Restoring critical marine ecosystems in collaboration with local indigenous communities.
- The Water ProjectminorNon-profit partner providing clean water solutions to communities in sub-Saharan Africa. Builds sustainable water projects for clean drinking water.
- DPDminorDelivery partner for Snackfully ensuring carbon neutral order delivery without impacting delivery times.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Greenspark competitors and assessment
Company assessmentDirect peers
- Patch: Patch offers a carbon-offset API that enables businesses to embed verified climate action into products at checkout and across digital touchpoints, making it the most direct competitor to Greenspark's Climate API.
- Cloverly: Cloverly provides a climate API and marketplace for carbon offsets and carbon removal, allowing businesses to integrate verified carbon calculations and offsetting directly into their platforms and customer experiences.
- CarbonClick: CarbonClick is an e-commerce-focused carbon offsetting platform with Shopify and WooCommerce integrations, very closely comparable to Greenspark's Integrated Impact offering for online retailers.
- Lune: Lune provides an API for businesses to embed high-quality carbon offsetting and climate impact into their products and services, competing head-on with Greenspark's Climate API across multiple verticals.
- EcoCart: EcoCart enables Shopify and other e-commerce merchants to offer carbon-neutral shipping and orders at checkout, directly competing with Greenspark in the same customer segment and integration ecosystem.
Broad incumbents
- Watershed: Watershed is an enterprise-grade carbon accounting and reduction platform; while broader in scope than Greenspark, it overlaps with Greenspark's enterprise offering for companies seeking to measure and act on emissions.
- Sweep: Sweep is a carbon management SaaS platform that helps businesses track, reduce and report emissions, with adjacent capabilities to Greenspark's business sustainability tools.
Emerging players
- Pachama: Pachama uses satellite data and ML to verify nature-based carbon projects and connects businesses to high-quality forest credits, overlapping with Greenspark's reforestation and verification partnerships.
- Klima: Klima is a consumer-facing carbon offset subscription app, comparable to Greenspark's Personal, Plastic Hero and Earth Hero individual subscription tiers.
- Wren: Wren is a subscription-based personal carbon offsetting service, directly comparable to Greenspark's individual subscription plans focused on monthly personal footprint offsetting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenspark social profiles
Digital presenceGreenspark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenspark leadership team
Management profileNumber of profiles
Profiles2 records
Greenspark funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenspark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenspark
What does Greenspark do?
Greenspark operates an Impact-as-a-Service platform that enables businesses to embed verified climate action (tree planting, plastic rescue, carbon offsetting) directly into their products and customer journeys via a Climate API, e-commerce integrations, and embeddable widgets. It also offers monthly subscription plans for individuals and families to offset personal carbon and plastic footprints.
Is Greenspark a public or private company?
Greenspark is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greenspark founded?
Greenspark was founded in 2021. It employs 1 to 10 people.
Where is Greenspark based?
Greenspark is headquartered in London, United Kingdom, in the Europe region.
How does Greenspark make money?
Three revenue lines are on record. Personal Subscription Plans are the primary driver. The others are business Subscription Plans and add Impact Packages.
Who are Greenspark's main competitors?
Direct peers on record are Patch, Cloverly, CarbonClick, Lune and EcoCart. Broad incumbents are Watershed and Sweep. Emerging players are Pachama, Klima and Wren.
Does Greenspark have an API?
Yes. Climate API enables developers to integrate Greenspark's climate positive impacts directly into their products. The API allows businesses to embed real-time environmental impact data including tree planting, plastic rescue, and carbon offsetting into their platforms. Documentation available at greenspark.readme.io. Developer documentation is at greenspark.readme.io.
What industry is Greenspark in?
Greenspark's product category is Sustainability Software. Its primary akta.pro industry code is IMAMAAAJ, Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity), with a secondary code of AFAMAAAJ, Forest Ecosystem Services & Carbon/Conservation Programs. Its NAICS code is 1153 and its SIC code is 700.