Snackfully
Snackfully Ltd is a UK-based e-commerce retailer selling custom snack boxes and bulk healthy snacks and drinks via snackfully.co.uk, serving individual consumers with home delivery and B2B clients across 900+ UK offices.
- Company typePrivate
- Founded2020
- HeadquartersConsett, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Snackfully does
Snackfully Ltd is a UK-based online retailer operating from Stanley, County Durham, that sells custom snack boxes, bulk healthy snacks, and drinks through its Shopify-powered e-commerce platform at snackfully.co.uk. The company operates a dual B2C/B2B model: individual consumers order snack boxes and bundles for home delivery, while UK businesses procure office snack supply with recurring orders and invoice billing. Snackfully reports having served over 900 UK offices and 148,000+ individual customers, with a stated 4.8/5 satisfaction rating. The offering is targeted at health-conscious and dietary-specific consumers, with filtering for vegan, gluten-free, keto, high-protein, and sustainable options, as well as at workplaces seeking flexible, no-contract snack procurement.
The core product portfolio centres on three interactive Build Your Own configurators (Snack Box Gift, Office Snack Box, Office Snack Stand), complemented by pre-configured office snack boxes, bulk bundles with 4-35% discounts, taster bundles, corporate gifting, and a Snackfully Rewards loyalty programme. The platform is built entirely on commercial SaaS infrastructure: Shopify for commerce, Klaviyo for email, Searchanise for on-site search and recommendations, Google Analytics and Snowplow for analytics, and Facebook and Bing pixels for advertising. There is no proprietary technology disclosed.
The revenue model combines one-time e-commerce purchases with subscription/recurring orders for regular consumption products and B2B invoice-billed recurring supply. Pricing is primarily transactional with a free delivery threshold of £24.99 via DPD (1-2 working day fulfilment), monthly subscription options for repeat consumption, and Klarna Buy Now Pay Later at checkout. Acquisition is driven by paid search, paid social, SEO, content marketing through The Snackisseurs blog, and an affiliate/influencer programme. Snackfully serves exclusively the UK domestic market; no international expansion, funding rounds, or institutional investors are disclosed.
Snackfully firmographics
Firmographics- Name
- Snackfully
- Legal name
- Snackfully Ltd
- Website
- https://snackfully.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snackfully Ltd is a UK-based e-commerce retailer selling custom snack boxes and bulk healthy snacks and drinks via snackfully.co.uk, serving individual consumers with home delivery and B2B clients across 900+ UK offices.
- Ownership category
- akta.pro rank
Snackfully industry classification
Industry- Product category
- Online Snack Retail
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- akta.pro primary industry
- Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)
Keywords
Where Snackfully is headquartered
LocationHeadquarters
- HQ city
- Consett
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Snackfully business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct-to-consumer and B2B sales of snacks and drinks through the snackfully.co.uk Shopify storefront. Products sold at individual unit prices and bulk bundle pricing with discounts ranging from 4-35%. Revenue generated through one-time purchases and subscription/recurring orders.
- Bulk/Wholesale Office Supply: Volume purchasing of snack boxes and bundles for office environments. Supports invoice billing for corporate customers and recurring subscription orders for workplace supply.
- Corporate Gifting: Custom snack box gifts for occasions including virtual events, celebrations, and corporate gifts with personalised message card options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free delivery threshold model |
| Unit Pricing | Pay-as-you-go | Bulk bundle discounts |
| Subscription | Monthly | Subscription/Subscribe & Save |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels7 records
Snackfully product offering
Product offeringCore offering
Snackfully is a UK-based online retailer that curates and sells snacks, drinks, and build-your-own snack boxes for both individual home delivery and B2B office supply. The company aggregates 100+ premium snacks and functional drinks from multiple brands, offering customisable boxes, pre-configured office snack packs, bulk bundles, corporate gifting, and recurring order options with DPD delivery across the UK.
Product overview
Snackfully is a UK-based online retailer and B2B supplier of snacks, drinks, and gift snack boxes, operating primarily as an e-commerce platform built on Shopify. The core product portfolio centres on three interactive box-building tools — Build Your Own Snack Box Gift, Build Your Own Office Snack Box, and Build Your Own Office Snack Stand — which allow customers to curate personalised snack selections. Complementing these are pre-configured Office Snack Boxes, a Corporate Gifting service for bulk B2B orders, and a Recurring Orders & Invoice Billing feature for business accounts. The company also operates a loyalty programme (Snackfully Rewards), an Affiliate/Influencer Programme, and an editorial blog (The Snackisseurs). Product categories span sweets, savoury snacks, biscuits, chocolate, crisps, nuts, seeds, snack bars, protein bars, soft drinks, energy drinks, meal replacement shakes, protein shakes, vitamin drinks, gut health drinks, and hydration products, all available to both individual consumers and corporate clients with free DPD delivery over £24.99.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Own Snack Box Gift Personalised gift builder allowing customers to pick their favourite snacks, add a message card, and have it delivered as a custom snack box for personal or corporate gifting.
- Build Your Own Office Snack Box Flexible, scalable snack box builder tailored to office dietary requirements for team provisioning in UK workplaces.
- Build Your Own Office Snack Stand Complete workplace snacking station builder that includes a physical stand fixture plus customisable snack selection, delivered as a full break room upgrade solution.
- Office Snack Boxes Pre-configured snack boxes curated for office environments, available in various sizes and themes for UK workplace supply.
- Corporate Gifting Bulk gifting service for businesses to send snack gifts to employees, clients, or teams for virtual events, team celebrations, and workplace occasions.
- Office Snacks & Drinks Delivery B2B delivery service supplying snacks and beverages to UK offices with recurring order and invoice billing options, serving 900+ workplaces.
- Bulk Buy Bundles Discounted multi-unit bundles of best-selling snacks and drinks offering 4-35% savings for bulk purchase.
- Taster Bundles Small sample bundles allowing customers to try multiple products before committing to larger quantities.
Quantifiable outcome
- 4.8/5 customer satisfaction rating from 148,000+ customers
- +2 more outcomes
Companies that use Snackfully
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Snackfully technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snackfully partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Snackfully competitors and assessment
Company assessmentDirect peers
- SnackCrate: International curated snack subscription service offering customizable boxes with comparable recurring purchase mechanics and snack-discovery positioning.
- Love With Food: US snack subscription box service with dietary filtering and curated healthy snack boxes, directly mirroring Snackfully's product and personalization model.
- Graze: UK-based curated snack subscription box service (owned by Mars Inc) offering customized healthy snacks direct to consumers with similar box-building and dietary personalization. Closest direct competitor in the UK snack box category.
- MunchPak: International snack subscription box company with similar curated box builder and recurring delivery model targeting snack-curious consumers.
- Bulk.com: UK-based sports nutrition and healthier-snacks e-commerce retailer with comparable product breadth, dietary segmentation, and direct-to-consumer delivery model.
- MuscleFood: UK-based healthy food and snack delivery service targeting fitness-conscious consumers with bulk and bundle offerings analogous to Snackfully's Bulk Buy Bundles.
- Foodist: European snack subscription box company with curated discovery and customization mechanics analogous to Snackfully's Build Your Own Snack Box product.
- Nibbed: UK-based online retailer of curated healthy snacks and treats, overlapping directly with Snackfully's product mix, B2C positioning, and dietary filtering approach.
Broad incumbents
- SnackNation: US office snack delivery leader with broader product portfolio and B2B-first motion; serves as a larger incumbent blueprint for Snackfully's office snack supply segment.
- HelloFresh: Largest meal-kit company with adjacent direct-to-consumer food delivery model and recurring-order infrastructure, indicative of broader food subscription scale economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Snackfully social profiles
Digital presenceSnackfully financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snackfully leadership team
Management profileNumber of profiles
Snackfully funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snackfully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snackfully
What does Snackfully do?
Snackfully is a UK-based online retailer that curates and sells snacks, drinks, and build-your-own snack boxes for both individual home delivery and B2B office supply. The company aggregates 100+ premium snacks and functional drinks from multiple brands, offering customisable boxes, pre-configured office snack packs, bulk bundles, corporate gifting, and recurring order options with DPD delivery across the UK.
Is Snackfully a public or private company?
Snackfully is a private company. It is classified as unknown and is currently operating.
When was Snackfully founded?
Snackfully was founded in 2020. It employs 1 to 10 people.
Where is Snackfully based?
Snackfully is headquartered in Consett, United Kingdom, in the Europe region.
How does Snackfully make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are bulk/Wholesale Office Supply and corporate Gifting.
Who are Snackfully's main competitors?
Direct peers on record are SnackCrate, Love With Food, Graze, MunchPak, Bulk.com, MuscleFood, Foodist and Nibbed. Broad incumbents are SnackNation and HelloFresh.
Does Snackfully have an API?
No public API is recorded for Snackfully.
What industry is Snackfully in?
Snackfully's product category is Online Snack Retail. Its primary akta.pro industry code is CRAHAKAH, Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups). Its NAICS code is 44513.