Team Playmaker
Team Playmaker is a global sales and marketing agency founded in 2024 that drives commercial growth and partnership sales for rights holders in sports, entertainment and media. It sells an end-to-end professional services playbook — from market research through partnership sales — to enterprise clients, anchored by a strategic partnership with Fever.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team Playmaker does
Team Playmaker, Inc. is a global sales and marketing agency founded in 2024 and headquartered in New York, with the operating entity incorporated in Delaware. The firm provides end-to-end professional services to rights holders in sports, entertainment and media, organized around six service pillars: Market Research & Analysis, Strategic Planning & Ideation, Go-to-Market & Narrative Development, Asset & Platform Development, Business Intelligence, and Partnership Sales & Revenue Growth. Its core function is to act as an outsourced commercial growth and partnership-sales arm for enterprise rights holders, helping them monetize properties through brand partnerships, sponsorships and integrated activations. The agency positions itself as a specialized alternative to generalist marketing consultancies, with a stated differentiator being deep domain focus on the intersection of brands and sports/entertainment/media properties.
The business model is professional services revenue — fees for strategic, creative and sales execution work, likely structured as retainers and/or success-based commissions on closed partnership deals — with no disclosed pricing, no software platform and no proprietary technology stack. Go-to-market is direct enterprise field sales targeting three primary customer segments (sports rights holders, entertainment rights holders, and media companies) on a horizontal segmentation basis. Distribution is entirely direct-to-client, supported by a website (teamplaymaker.com) and an opt-in email/newsletter channel, with no intermediaries or channel partners disclosed. Customer logos are limited; Fever — a live-entertainment platform — is the only named enterprise customer, engaged under a core strategic partnership covering sponsorship strategy and sales across Fever's global portfolio (including Candlelight and collaborations with Real Madrid and FC Barcelona).
Operationally, Team Playmaker is a sub-10-person team led in part by Andy Stinchfield, Vice President of Global Partnerships. The company raised $1,800,000 via a 2024 SEC Form D exempt securities offering that was fully sold as of the filing date. There are no disclosed patents, certifications, awards, M&A activity, or geographic offices; the firm claims global reach but maintains a single New York base. Technology, AI/ML capabilities and productized offerings are not part of the disclosed footprint — the offering is human-capital-intensive services delivered to a small set of enterprise clients.
Team Playmaker firmographics
Firmographics- Name
- Team Playmaker
- Legal name
- Team Playmaker, Inc.
- Website
- https://teamplaymaker.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Playmaker is a global sales and marketing agency founded in 2024 that drives commercial growth and partnership sales for rights holders in sports, entertainment and media. It sells an end-to-end professional services playbook — from market research through partnership sales — to enterprise clients, anchored by a strategic partnership with Fever.
- Ownership category
- akta.pro rank
Team Playmaker industry classification
Industry- Product category
- Sports Marketing Agency
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)
- akta.pro secondary industry
- Sponsorship & Sports Media Rights Buying (BPAFABAH)
Keywords
Where Team Playmaker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Team Playmaker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Sales & Partnership Revenue: Team Playmaker generates revenue by providing end-to-end sales and marketing agency services to rights holders in sports, entertainment and media. They drive commercial growth through partnership sales, strategic planning, and revenue growth services. Revenue is derived from professional service fees, likely retainer arrangements or success-based commissions for completed partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Team Playmaker product offering
Product offeringCore offering
Team Playmaker is a global sales and marketing agency that drives commercial growth for leading rights holders in sports, entertainment and media. The firm provides end-to-end partnership development services spanning data-driven market research, strategic planning, go-to-market and narrative development, asset and platform creation, business intelligence, and partnership sales execution to monetize properties through brand sponsorships and integrations.
Product overview
Team Playmaker is a global sales and marketing agency offering end-to-end professional services rather than a software product platform. The company provides a unified suite of consulting and execution services comprising Market Research & Analysis, Strategic Planning & Ideation, Go-to-Market & Narrative Development, Asset & Platform Development, Business Intelligence, and Partnership Sales & Revenue Growth. These services work together as an integrated service offering designed to help rights holders in sports, entertainment, and media accelerate commercial growth through high-impact brand partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research and Analysis
- Strategic Planning and Ideation
- Go-to-Market and Narrative Development
- Asset and Platform Development
- Business Intelligence
- Partnership Sales and Revenue Growth
Companies that use Team Playmaker
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Team Playmaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Playmaker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FevercoreFever, a platform for live cultural experiences, has partnered with Team Playmaker to support sponsorship strategy and sales across Fever's global portfolio of live events. Team Playmaker works alongside Fever's team to develop premium brand integrations across live events, digital platforms, and experiential activations. The partnership aims to help brands connect with audiences through Fever's properties, which include the Candlelight concert series and collaborations with major sports organizations such as Real Madrid and FC Barcelona.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Team Playmaker competitors and assessment
Company assessmentDirect peers
- Octagon: Global sports marketing agency owned by IPG that sells sponsorship, partnerships and commercial rights for sports and entertainment properties. Directly competes with Team Playmaker for the same rights-holder sponsorship mandates.
- CSM Sport & Entertainment: Specialist sponsorship and sports marketing agency that brokers partnerships between brands and rights holders. Closely aligned with Team Playmaker's value proposition of selling sponsorship inventory for sports/entertainment properties.
- Optimum Sports: Independent sports marketing agency focused on sponsorship consulting, sales and activation for brands and properties. Directly comparable in size and specialization to Team Playmaker.
- Mercury (Publicis Sport & Entertainment): Sponsorship consultancy now part of Publicis, advising brands and rights holders on partnership strategy, valuation and sales execution — the same end-to-end playbook Team Playmaker offers.
Broad incumbents
- IMG (Endeavor): Endeavor-owned global sports and entertainment agency representing rights, events and talent. Overlaps with Team Playmaker on sponsorship sales and rights-holder commercialization, but at much greater scale and breadth.
- Legends Hospitality: Premium experiences company that partners with sports and entertainment venues/properties to drive sponsorship, hospitality and commercial partnerships. Overlaps with Team Playmaker in commercializing rights-holder assets.
- MKTG (Dentsu): Dentsu-owned sponsorship and experiential marketing network serving brands and rights holders with partnership strategy, activation and sales support. Overlaps with Team Playmaker's GTM and partnership sales services at greater scale.
- 160over90 (Endeavor): Endeavor-owned brand and cultural marketing agency that works with sports and entertainment properties on partnerships and storytelling. Comparable to Team Playmaker's narrative development and brand activation offerings.
Emerging players
- Engine Shop: Sports and entertainment marketing agency focused on sponsorship strategy, partnership sales and experiential activations. Comparable boutique agency with similar end-to-end service positioning.
- Front Office Sports: Sports business media and consultancy that covers and advises on sports partnerships and commercial deals. Provides overlapping commercial intelligence and partnership context for rights holders, though primarily a media business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Team Playmaker social profiles
Digital presenceTeam Playmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Playmaker leadership team
Management profileNumber of profiles
Profiles1 record
Team Playmaker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Playmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Playmaker
What does Team Playmaker do?
Team Playmaker is a global sales and marketing agency that drives commercial growth for leading rights holders in sports, entertainment and media. The firm provides end-to-end partnership development services spanning data-driven market research, strategic planning, go-to-market and narrative development, asset and platform creation, business intelligence, and partnership sales execution to monetize properties through brand sponsorships and integrations.
Is Team Playmaker a public or private company?
Team Playmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Playmaker founded?
Team Playmaker was founded in 2024. It employs 1 to 10 people.
Where is Team Playmaker based?
Team Playmaker is headquartered in New York, United States, in the North America region.
How does Team Playmaker make money?
One revenue line is on record: professional Services - Sales & Partnership Revenue.
Who are Team Playmaker's main competitors?
Direct peers on record are Octagon, CSM Sport & Entertainment, Optimum Sports and Mercury (Publicis Sport & Entertainment). Broad incumbents are IMG (Endeavor), Legends Hospitality, MKTG (Dentsu) and 160over90 (Endeavor). Emerging players are Engine Shop and Front Office Sports.
Does Team Playmaker have an API?
No public API is recorded for Team Playmaker.
What industry is Team Playmaker in?
Team Playmaker's product category is Sports Marketing Agency. Its primary akta.pro industry code is THAHAGAB, Event Sponsorship Sales & Partnership Brokerage, with a secondary code of BPAFABAH, Sponsorship & Sports Media Rights Buying. Its NAICS code is 7113 and its SIC code is 7311.