What Joylux does

Joylux is a Seattle-based femtech company founded in 2013 that develops and markets red light therapy devices and consumable products targeting women in perimenopause, menopause, and postmenopause, with secondary offerings for postpartum recovery through the acquired Mommy Matters brand. The company's core technology is the proprietary 662nm red light wavelength delivered through devices (vFit, vFit Plus, Respin x Joylux vFit Plus) with paired thermal energy and sonic vibration, designed as FDA low-risk general wellness devices supported by six clinical studies covering 200+ women. The product portfolio spans hardware priced $395-$495, an extensive HER Intimate Care consumable line (reliefHER, revitalizHER, SHEbar, Let's Spin, Photonic Gel, coldHER), and the membHERship subscription program ($169 down + $69/month for 6 months, then $39/month recurring).

Joylux operates a multi-channel go-to-market combining direct-to-consumer e-commerce on joylux.com, a professional medical channel of 1,000+ Ob-Gyns and urogynecologists who resell vFit Plus, a new mass-market retail presence in approximately 1,200 Walmart stores for reliefHER launched in April 2026, and international distribution via Peptonic Medical across the US, Canada, Mexico, and UK. The company maintains a Bluetooth-connected Joylux mobile app that tracks 30+ menopausal symptoms and integrates device session control, complemented by the univHERsity content platform, an affiliate program, and a Facebook community for women across the motherhood-through-menopause journey. A flagship co-development partnership with Halle Berry's Respin brand provides celebrity endorsement and co-branded products, while the Joy Lux Club rewards program and quiz-based product discovery drive conversion and retention.

Name

Joylux

Legal name

Joylux, Inc.

Website

https://joylux.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Joylux is a Seattle-based femtech company that develops FDA-designated red light therapy devices (vFit) and a consumable HER Intimate Care product line, serving peri/post-menopausal women and the postpartum market via DTC, medical professional, and Walmart retail channels.

Ownership category

akta.pro rank

Product category

Women's Intimate Wellness Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

akta.pro secondary industries

Vaginal Moisturizers & Lubricants (CRABAIAI), Intimate Washes & Feminine Cleansers (CRABAIAH)

Keywords

• Women's intimate wellness
• Red light therapy devices
• Menopause health products
• Pelvic floor wellness
• Femtech consumer devices

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Device Sales: Sale of intimate wellness devices including vFit ($395), vFit Plus ($494), and Respin x Joylux vFit Plus ($495). These are one-time hardware purchases with optional upgrades.
2. membHERship Subscription: Monthly subscription program at $169 down then $69/month for 6 months, including vFit device and curated products. After 6 months, reduces to $39/month for product collections only. Provides recurring revenue and customer lock-in.
3. Intimate Care Products: Consumable intimate care products including Photonic Gel ($25), Let's Spin Intimacy Gel ($45), reliefHER ($25+), revitalizHER ($49), SHEbar ($13-$47), and coldHER cooling inserts. Repeat purchase consumables.
4. Accessories: Device accessories and bundles including Photonic Wipes ($34), travel bags ($15), and bundle sets ($85-$401).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Joylux designs, manufactures, and sells women's intimate wellness hardware and consumables centered on the vFit red light therapy device family, which uses a proprietary 662nm wavelength combined with thermal energy and sonic vibration to address vaginal dryness, atrophy, and pelvic floor concerns. The company complements its hardware with an HER Intimate Care line of topical products, a Bluetooth-connected Joylux wellness app, and a membHERship subscription program, distributing through DTC e-commerce, medical professionals, and Walmart retail.

Product overview

Joylux offers a unified platform of intimate wellness products centered around the vFit® device family, complemented by a comprehensive HER Intimate Care™ product line and digital tools. The core vFit and vFit PLUS devices use proprietary red light technology (662nm wavelength) combined with gentle heat and sonic vibration for intimate health. The portfolio includes topical products (Photonic Gel, reliefHER, revitalizHER, LET'S SPIN, SHEbar), cooling solutions (coldHER), bundles, and the membHERship subscription program. A Bluetooth-connected Joylux App provides device control and wellness tracking. The company also offers professional-grade vFit PLUS through medical providers. The October 2022 acquisition of Mommy Matters expanded offerings into maternal/postpartum health.

Differentiator

Problem solved

Functional benefit

Brands

• vFit: Red light intimate wellness device for vaginal health
• HER Intimate Care
• reliefHER
• coldHER
• revitalizHER
• SHEbar
• Let's Spin
• Photonic Gel
• Photonic Wipes
• membHERship

Products and services

• vFit Device Ob-Gyn designed intimate health device using red LED light at 662nm wavelength combined with gentle heat and sonic vibration (6 modes) to promote improved hydration, sensation, tone, and pelvic floor strength. FDA-designated low-risk general wellness device.
• vFit Plus

Quantifiable outcome

• 91% of customers would recommend vFit to a friend
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Peptonic Medical ABcoreChannel Partner/ Reseller/ Distributor · 14 October 2025Strategic distribution agreement for USA, Canada, Mexico, and UK markets. Peptonic Medical supplies VagiVital AktivGel products, with initial order valued at approximately USD 160,000. The collaboration aims to enhance women's intimate health and break taboos around the topic.
• Mommy MatterscoreStrategic or Co-development Partner · 6 October 2022Joylux acquired Mommy Matters, a postpartum health brand, to expand offerings in maternal health through innovative postpartum products. The deal leverages Joylux's vaginal care technology to improve postpartum recovery for women. Sarah Dorsett was added to the board to support market expansion.
• Respin (Halle Berry Brand)flagshipStrategic or Co-development PartnerPartnership with Respin, the women's midlife wellness brand founded by Academy Award-winning actress Halle Berry, to bring solutions to menopausal women. Co-created products including Let's Spin intimacy gel and Respin x Joylux vFit Plus device. Halle Berry is a co-founder and brand ambassador.
• FlexminorGTM or Marketing PartnerPartnership with Flex for HSA/FSA payment processing, allowing customers to use pre-tax dollars and HSA/FSA debit cards at checkout. Flex also provides telehealth visits for Letters of Medical Necessity.
• Dr. Sarah de la TorrecoreOthersBoard-certified Ob-Gyn and company's medical expert who co-founded the company and developed products. Contributed to product development and educational content including menopause quiz.
• Medical Professional NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of over 1,000 medical professionals including Ob-Gyns and urogynecologists who recommend and sell vFit Plus through their practices. Supported by professional portal, marketing materials, and training.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LELO: LELO is a Swedish global intimate wellness brand offering premium personal massagers, beauty products, and intimate accessories. Comparable to Joylux as a premium intimate wellness device maker with strong branding, international distribution, and crossover between sexual wellness and broader women's wellness positioning.
• Perifit: Perifit is a women's health company offering connected pelvic floor trainer devices and app-guided exercises. Directly comparable to Joylux's vFit as a connected device addressing pelvic floor health with an accompanying mobile app for guided sessions.
• Elvie: Elvie is a leading femtech company offering pelvic floor trainers (Elvie Trainer), breast pumps, and connected women's wellness devices. Directly comparable to Joylux as a hardware-led women's intimate/pelvic health brand with both DTC and professional channel distribution.
• Dame Products: Dame Products is a women's intimate wellness brand focused on sexual wellness devices and vibrators. Comparable to Joylux as a direct-to-consumer intimate wellness company with premium positioning, education-led marketing, and a focus on destigmatizing women's sexual health.
• The Honey Pot Company: The Honey Pot Company is a feminine care brand offering washes, wipes, and other plant-based intimate care products targeted at women. Comparable to Joylux's HER Intimate Care line (SHEbar, revitalizHER) as a CPG feminine wellness brand with mass-market retail presence and a focus on underserved women's health needs.

Emerging players

• Cora: Cora is a women's wellness brand offering organic feminine care products (pads, tampons, washes) and menopause-focused supplements via subscription. Comparable to Joylux as a women's intimate/wellness subscription brand, though Cora's core products are menstrual care rather than devices.
• Momotaro Apotheca: Momotaro Apotheca is a sexual and reproductive wellness brand offering lubricants, vaginal care products, and herbal remedies. Comparable to Joylux's intimate care consumables (reliefHER, Let's Spin) as a vaginal wellness brand with a focus on plant-based, non-hormonal intimate care.
• Pelvital USA: Pelvital is a women's health medical device company offering Flyte, an at-home pelvic floor treatment device cleared by FDA. Comparable to Joylux's vFit as a connected at-home device for female pelvic floor health, though Pelvital focuses on urinary incontinence with FDA-cleared medical positioning.

Broad incumbents

• Maven Clinic: Maven Clinic is a leading virtual care platform for women's and family health, including menopause care, fertility, and postpartum support. Comparable to Joylux as a women's health company addressing menopause and postpartum needs, though Maven's model is digital care delivery rather than consumer hardware and products.
• Hims & Hers Health: Hims & Hers Health is a large telehealth and consumer wellness platform addressing a broad range of health and wellness conditions including women's health, menopause care, and sexual wellness. Comparable to Joylux as a scaled women's wellness brand, though Hims & Hers is broader in scope with telehealth services, prescriptions, and a much larger product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joyluxinc
• YouTubeyoutube.com/channel/UC7xKBTqTE95Cbpx33ZJ2y_w
• Facebookfacebook.com/joylux
• Instagraminstagram.com/joyluxinc
• Pinterestpinterest.com/joyluxofficial
• TikToktiktok.com/@joyluxinc
• LinkedInlinkedin.com/company/joylux-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joylux