Moderato
Moderato SAS is a French company founded in 2020 that produces and sells dealcoholized wines (<0.5% ABV) across red, white, rosé, and sparkling formats to consumers, premium hospitality (Pullman, Le Notre), and luxury retail (La Grande Épicerie de Paris), using low-temperature vacuum distillation and proprietary oenology.
- Company typePrivate
- Founded2020
- HeadquartersDouville-en-auge, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Moderato does
Moderato SAS is a French dealcoholized wine company founded in 2020 by Fabien Marchand-Cassagne and Sébastien Thomas, headquartered in Douville-en-Auge, Normandy. The company manufactures and sells alcohol-free wines (<0.5% ABV) across red, white, rosé, and sparkling formats, organized into two main ranges — Cuvée Originale (entry-level, €9.90-€11.90 per bottle) and Cuvée Révolutionnaire (premium, €14.90-€16.90) — plus a high-end Cuvée d'Exception collaboration with Sigalas-Rabaud at €29.90 per bottle and curated gift boxes priced €23.90-€42.90.
The core production technology is low-temperature vacuum distillation (30-35°C) performed at Chai Sobre, France's leading national dealcoholisation centre, which preserves wine structure, tannins, acidity, and aromatic complexity. The company pairs this process with a proprietary oenological discipline called 'Neonology', developed by oenologist Frédéric Brochet, which adapts classical wine tasting methodology specifically to alcohol-free wine. Sourcing is concentrated in Southwest France (Colombard, Cabernet, Merlot, Tannat, Gros Manseng, Sémillon, Pinot Noir). The company has no patents, no AI/ML capabilities, and operates with a 1-10 person team.
Moderato generates revenue through direct-to-consumer e-commerce on le-moderato.com (with free shipping from €29 via Chronopost), B2B sales to luxury hospitality and premium retail (Pullman Hotels and Resorts, La Grande Épicerie de Paris, Le Notre), and physical points of sale. The unit-pricing model with no subscription or recurring contract produces one-time-purchase revenue per transaction. In September 2024, the company raised over €3 million from Andromède, Xinomavro Ventures (new investors) and Eutopia, Vivadour (existing) to accelerate distribution in France and internationally. The company has earned awards from Concours Mondial de Bruxelles, Concours International de Lyon, and the International Wine Spirit Competition, plus endorsements from The Guardian, Le Figaro Vin, Le Nouvel Obs, the Best Sommelier of the World 2023, and the Best Young Sommelier of France 2023.
Moderato firmographics
Firmographics- Name
- Moderato
- Legal name
- Moderato SAS
- Website
- https://le-moderato.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moderato SAS is a French company founded in 2020 that produces and sells dealcoholized wines (<0.5% ABV) across red, white, rosé, and sparkling formats to consumers, premium hospitality (Pullman, Le Notre), and luxury retail (La Grande Épicerie de Paris), using low-temperature vacuum distillation and proprietary oenology.
- Ownership category
- akta.pro rank
Moderato industry classification
Industry- Product category
- Non-Alcoholic Wine
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Moderato is headquartered
LocationHeadquarters
- HQ city
- Douville-en-auge
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Moderato business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct Product Sales (B2C E-commerce): Moderato generates revenue primarily through direct-to-consumer sales of its dealcoholized wines via its e-commerce platform. Products are sold as individual bottles, with free shipping offered for orders over 29 euros. Revenue is one-time per transaction with no subscription requirement.
- B2B/Hospitality Sales: The company sells to professional customers including restaurants (Le Notre), hotels (Pullman Hotels and Resorts), and premium retailers (La Grande Épicerie de Paris). B2B channel offers customized ranges according to distribution channels including wine cellars, hotels, restaurants and cafés, and retail.
- Gift Box Sales: Sale of curated gift boxes including Discovery Boxes (White & Red, White & Rosé), Mother Giftbox, and Signature Giftbox at price points ranging from 23.90€ to 42.90€ per box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cuvée Originale single bottles - entry tier wines from 9.90€ |
| Unit Pricing | Pay-as-you-go | Cuvée Révolutionnaire single bottles - premium tier wines from 14.90€ |
| Unit Pricing | Pay-as-you-go | Cuvée d'Exception (Sigalas-Rabaud) - 29.90€ per bottle |
| Unit Pricing | Pay-as-you-go | Gift boxes - curated multi-bottle sets from 23.90€ to 42.90€ |
| Unit Pricing | Pay-as-you-go | Cuvée Révolutionnaire collection - 55.90€ regular / 61.60€ sale |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Moderato product offering
Product offeringCore offering
Moderato manufactures and retails dealcoholized French wines sourced from Southwest France grape varieties, produced via low-temperature vacuum distillation at Chai Sobre. The company sells its products directly to consumers through an e-commerce platform and wholesale to hospitality professionals (hotels, restaurants) and premium retailers. Its portfolio includes the premium Cuvée Révolutionnaire range, the entry-level Cuvée Originale range, a Sigalas-Rabaud botrytized wine collaboration, and curated gift boxes.
Product overview
Moderato is a French non-alcoholic wine company offering two main product lines: Cuvée Révolutionnaire (premium range) and Cuvée Originale (entry-level range), along with premium collaboration products like Sigalas-Rabaud botrytized wine. The portfolio spans red, white, rosé, and sparkling dealcoholized wines crafted from Southwest France grape varieties including Colombard, Merlot, Tannat, Pinot Noir, Gros Manseng, Cabernet Sauvignon, and Sémillon. All products use low-temperature vacuum distillation dealcoholization to preserve wine structure and aromas. The company also offers themed gift boxes for gifting occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Cuvée Révolutionnaire: Premium range of gently dealcoholized French wines crafted to preserve all pleasures of great wine. Includes reds, whites, rosés, and sparkling wines.
- Cuvée Originale
- Cuvée d'Exception
- Giftboxes
Products and services
- La Cuvée Révolutionnaire
Quantifiable outcome
- 7x fewer calories than traditional wine (15-16 kcal vs 80+ kcal per 100ml)
- +2 more outcomes
Companies that use Moderato
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Moderato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moderato partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Chai SobrecoreFrance's leading national dealcoholisation centre partnered with Moderato to perform the proprietary low-temperature vacuum distillation process (30-35°C) that preserves wine aromatics while removing alcohol. This partnership provides Moderato's core production capability.
- Frédéric Brochet (Oenologist)coreRenowned oenologist (graduated from Normale Sup with thesis in oenology, author) serving Moderato as expert advisor. Developed 'Neonology' - oenology applied specifically to alcohol-free wine. Provides expertise on how wines taste after dealcoholization and guides wine selection.
- Southwest France WinegrowerscoreNetwork of winegrowers from Southwest France providing grape varieties (Colombard, Cabernet, Merlot, Tannat, Gros Manseng, Sémillon, Pinot Noir) with strong typicity. Moderato works 'hand in hand' with these producers, selecting top quality wines with beautiful aromatic profiles.
- Sigalas-RabaudcorePremier cru classé wine estate collaboration creating the Cuvée d'Exception - an alcohol-free botrytized sweet wine from Sémillon grapes sourced from exceptional Sauternes terroir. Owner Laure de Lambert Compeyrot was inspired after tasting Moderato's wine at Wine Paris 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Moderato competitors and assessment
Company assessmentDirect peers
- Pierre Zéro: French dealcoholized wine brand offering red, white, rosé, and sparkling variants. Directly competes with Moderato in the French non-alcoholic wine segment with similar off-premise retail and HORECA distribution.
- Le Petit Béret: French non-alcoholic wine and sparkling beverage producer. Closely comparable to Moderato as a domestic French competitor in the dealcoholized wine category targeting health-conscious consumers and HORECA channels.
- French Bloom: French premium alcohol-free sparkling wine brand. Comparable as a French-origin, premium-positioned non-alcoholic wine targeting luxury hospitality, gifting, and D2C channels — directly overlapping with Moderato's premium positioning.
- Château de La Grille: Loire Valley wine estate producing dealcoholized wines. Comparable as a French-origin premium producer with similar terroir-driven positioning and HORECA distribution.
- Thomson & Scott: Premium alcohol-free sparkling and still wine producer. Comparable as a premium-positioned non-alcoholic wine brand focusing on retail and HORECA channels internationally, with similar editorial and sommelier endorsement strategies.
- Origin Wine: UK-based supplier specializing in low-alcohol and no-alcohol wines. Comparable as an alcohol-free wine specialist serving both retail and HORECA channels internationally.
Broad incumbents
- Surely (Carlton & United Breweries / Asahi): Non-alcoholic wine brand backed by a major global beverage group (Asahi). Comparable as a dealcoholized wine producer but with the resources and distribution scale of an incumbent — relevant benchmark for Moderato's competitive trajectory.
- Luminara (Liquid Sky / Castel Group): Alcohol-free wine range from a major French wine group. Comparable dealcoholized wine offering but backed by significantly larger production and distribution infrastructure than Moderato.
- Ariel Vineyards (J. Lohr): One of the longest-established non-alcoholic wine brands. Comparable product category but a much larger, US-focused incumbent with broader retail distribution — relevant for understanding category maturity and competitive dynamics.
Emerging players
- Ish (Lyreske / non-alcoholic brand): Emerging alcohol-free wine and spirit brand. Comparable as an emerging direct-to-consumer brand in the broader no/low-alcohol adult beverage category, often co-shelved with dealcoholized wines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moderato social profiles
Digital presenceModerato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moderato leadership team
Management profileNumber of profiles
Profiles3 records
Moderato funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moderato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moderato
What does Moderato do?
Moderato manufactures and retails dealcoholized French wines sourced from Southwest France grape varieties, produced via low-temperature vacuum distillation at Chai Sobre. The company sells its products directly to consumers through an e-commerce platform and wholesale to hospitality professionals (hotels, restaurants) and premium retailers. Its portfolio includes the premium Cuvée Révolutionnaire range, the entry-level Cuvée Originale range, a Sigalas-Rabaud botrytized wine collaboration, and curated gift boxes.
Is Moderato a public or private company?
Moderato is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moderato founded?
Moderato was founded in 2020. It employs 1 to 10 people.
Where is Moderato based?
Moderato is headquartered in Douville-en-auge, France, in the Europe region.
How does Moderato make money?
Three revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are B2B/Hospitality Sales and gift Box Sales.
Who are Moderato's main competitors?
Direct peers on record are Pierre Zéro, Le Petit Béret, French Bloom, Château de La Grille, Thomson & Scott and Origin Wine. Broad incumbents are Surely (Carlton & United Breweries / Asahi), Luminara (Liquid Sky / Castel Group) and Ariel Vineyards (J. Lohr). Ish (Lyreske / non-alcoholic brand) is listed as an emerging player.
Does Moderato have an API?
No public API is recorded for Moderato.
What industry is Moderato in?
Moderato's product category is Non-Alcoholic Wine. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.