Le Petit Béret
Le Petit Béret is a French, privately held non-alcoholic beverage producer that sells premium wines, sparkling wines, beers, and spirits through its own e-commerce storefront and B2B hospitality channels across Europe.
- Company typePrivate
- Founded2015
- HeadquartersPuisserguier, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Petit Béret does
Le Petit Béret is a privately held French beverage company founded in 2015 by Fathi Benni, headquartered in Nissan-Lès-Enserune with administrative offices in Puisserguier. The firm produces premium non-alcoholic wines, sparkling wines, beers, and spirits developed via a patented manufacturing process developed with oenologists and natural-extraction experts that never creates alcohol, preserving aromatic integrity while claiming a 70% lower carbon footprint than conventional dealcoholization. The catalog numbers roughly 29 SKUs across vineyards, sparkling wines, spirits, and beers, with limited editions and curated discovery boxes, sold predominantly through the company's own Shopify-based e-commerce storefront for unit prices ranging from €9.90 to €24.90 and bundle pricing with multi-pack discounts.
The company's revenue model rests on direct-to-consumer e-commerce as the primary channel, layered with B2B sales to prestige French gastronomy (Le Meurice, Le Train Bleu, Le Cheval Blanc, L'Auberge du Vieux Puits), and event-association sales for sports clubs via dedicated contact flows. Geographic reach covers France, Belgium, Luxembourg, Germany, and the Netherlands, with worldwide shipping available. Marketing is content-led across cocktail recipes, food-pairing occasions, email, organic social, and earned French media (Forbes, Le Figaro, Les Echos, L'Indépendant, Rayon Boissons), supplemented by a flagship partnership with actor Omar Sy in early 2026 and a social-impact partnership with the CKDB association across 130 French pediatric hospitals. The legal entity, Société LE PETIT BERET, is structured as a Société par Actions Simplifiée with a registered capital of €40,784, no disclosed institutional investors, and a headcount of 11–50 employees.
Le Petit Béret firmographics
Firmographics- Name
- Le Petit Béret
- Legal name
- Société LE PETIT BERET
- Website
- https://lepetitberet.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Petit Béret is a French, privately held non-alcoholic beverage producer that sells premium wines, sparkling wines, beers, and spirits through its own e-commerce storefront and B2B hospitality channels across Europe.
- Ownership category
- akta.pro rank
Le Petit Béret industry classification
Industry- Product category
- Alcohol-free beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Le Petit Béret is headquartered
LocationHeadquarters
- HQ city
- Puisserguier
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Le Petit Béret business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct-to-Consumer E-commerce: Online sales through own e-commerce platform with direct shipping to customers in France and across Europe. Products sold in individual bottles, multi-packs, and discovery boxes with tiered pricing encouraging larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottles from €9.90 to €24.90 |
| Unit Pricing | Pay-as-you-go | Multi-pack bundles with 5% discount |
| Unit Pricing | Pay-as-you-go | Discovery boxes and gift cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Le Petit Béret product offering
Product offeringCore offering
Le Petit Béret produces and sells a range of premium alcohol-free beverages, including dealcoholized wines (red, white, rosé, sparkling), non-alcoholic craft beers, and botanical alcohol-free spirits. The company uses a proprietary dealcoholization process that avoids fermentation altogether, preserving the natural aromatic profile of the original beverages. Products are sold direct-to-consumer via an e-commerce store and distributed to hospitality venues, sports associations, and retailers.
Product overview
Le Petit Béret is a French alcohol-free beverage company offering a diverse portfolio of premium alcohol-free wines, sparkling wines, beers, and spirits. The product lineup includes: (1) Vineyards/Alcohol-free wines - comprising still reds (Le Rouge Ardent, Le Nouveau Rouge, Vieilles Vignes), whites (Le Nouveau Blanc, Le Calme Blanc), and rosés (Le Nouveau Rosé); (2) Effervescents/Sparkling wines - including Le Grand de Grand, Le Blanc Petillant, Le Rosé Petillant, and Le Calme Blanc Petillant; (3) Alcohol-free beers - La Blonde, La IPA, and La Tropica; (4) Alcohol-free spirits - Essence Botanique (gin-inspired) and Orange Spritz (orange liqueur-inspired); (5) Discovery boxes/gift sets - curated multi-bottle packs and gift cards. All products are developed using a unique manufacturing process that either avoids fermentation entirely (so no alcohol is ever created) or uses dealcoholization of premium wines, with claims of 70% lower carbon footprint versus dealcoholization.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Rouge Ardent
- Le Nouveau Rouge
- Le Nouveau Blanc
- Le Nouveau Rosé
- Le Calme Blanc
- Vieilles Vignes
- Le Grand de Grand
- Le Blanc Petillant
- Le Rosé Petillant
- Le Calme Blanc Petillant
- La Blonde
- La IPA
- La Tropica
- Essence Botanique
- Orange Spritz
- Discovery Boxes
- Le Petit Béret Gift Cards
Quantifiable outcome
- 70% reduction in carbon footprint compared to dealcoholization methods
- +2 more outcomes
Companies that use Le Petit Béret
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Le Petit Béret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Le Petit Béret partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- CKDB (C'est Kedon Bonheur)corePartnership with pediatric hospital association CKDB improving daily life for children in 130 French pediatric hospitals. Petit Béret donates 1% of each order to CKDB, with optional customer add-on donations of €1, €3, €5, or €10 per order. Social impact partnership aligned with brand values of inclusion and accessibility.
- Omar SyflagshipActor Omar Sy featured as brand partner in Forbes article (February 2026) titled 'Le vin sans alcool n'est pas un effet de mode' (Alcohol-free wine is not a fad). The partnership positions the brand in celebrity-endorsed lifestyle marketing targeting French-speaking audiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Le Petit Béret competitors and assessment
Company assessmentDirect peers
- Surely: Surely is a non-alcoholic wine brand producing dealcoholized wines from California. Direct peer to Le Petit Béret's alcohol-free wine portfolio with similar positioning toward the sober-curious consumer.
- French Bloom: French Bloom is a French alcohol-free sparkling wine brand. Strong direct peer given shared French heritage, premium positioning, and overlap with Le Petit Béret's sparkling portfolio.
- Lyre's Spirit Co. Lyre's is a leading non-alcoholic spirits brand offering gin, whiskey, rum, and liqueur alternatives. Directly comparable to Le Petit Béret's non-alcoholic spirit portfolio in serving mixologists and sober-curious consumers.
- Thomson & Scott: Thomson & Scott produces premium alcohol-free sparkling wines including Noughty. Direct overlap with Le Petit Béret's sparkling and wine portfolio at the premium end of the market.
- Athletic Brewing Company: Athletic Brewing is the leading craft non-alcoholic beer brand in the US. Directly comparable to Le Petit Béret's La Blonde, La IPA, and La Tropica non-alcoholic beer offerings.
- Fre Wines: Fre Wines produces alcohol-removed wines across varietals. Direct competitor to Le Petit Béret in the alcohol-free still and sparkling wine category.
Emerging players
- Ghia: Ghia produces a non-alcoholic aperitif with botanical ingredients. Overlaps with Le Petit Béret's Orange Spritz and aperitif occasion marketing targeting sober-curious consumers.
- Maison No. 9: Maison No. 9 by Postcards is a non-alcoholic aperitif from Provence. Comparable to Le Petit Béret's aperitif positioning with French provenance targeting the sober-curious occasion.
- SOVI: SOVI produces premium non-alcoholic spirits designed for cocktail creation. Direct overlap with Le Petit Béret's Essence Botanique and Orange Spritz lines targeting mixologists and sober-curious consumers.
Broad incumbents
- Heineken 0.0: Heineken's alcohol-free beer portfolio is a mass-market incumbent in the category. Competes with Le Petit Béret's La Blonde and La IPA but at lower price points and with vastly broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Petit Béret social profiles
Digital presenceLe Petit Béret compliance and trust
Trust signalCompliance1 record
Le Petit Béret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Petit Béret leadership team
Management profileNumber of profiles
Profiles2 records
Le Petit Béret funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Petit Béret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Petit Béret
What does Le Petit Béret do?
Le Petit Béret produces and sells a range of premium alcohol-free beverages, including dealcoholized wines (red, white, rosé, sparkling), non-alcoholic craft beers, and botanical alcohol-free spirits. The company uses a proprietary dealcoholization process that avoids fermentation altogether, preserving the natural aromatic profile of the original beverages. Products are sold direct-to-consumer via an e-commerce store and distributed to hospitality venues, sports associations, and retailers.
Is Le Petit Béret a public or private company?
Le Petit Béret is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Petit Béret founded?
Le Petit Béret was founded in 2015. It employs 11 to 50 people.
Where is Le Petit Béret based?
Le Petit Béret is headquartered in Puisserguier, France, in the Europe region.
How does Le Petit Béret make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are Le Petit Béret's main competitors?
Direct peers on record are Surely, French Bloom, Lyre's Spirit Co., Thomson & Scott, Athletic Brewing Company and Fre Wines. Emerging players are Ghia, Maison No. 9 and SOVI. Heineken 0.0 is listed as a broad incumbent.
Does Le Petit Béret have an API?
No public API is recorded for Le Petit Béret.
What industry is Le Petit Béret in?
Le Petit Béret's product category is Alcohol-free beverages. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.