What MyGamez does

MyGamez Ltd. is a Finnish-Chinese mobile game co-publishing platform that helps Western publishers bring titles into the Chinese market. Founded in 2013 by Mikael Leinonen and Charles Chiang, the company operates from Helsinki and Pori in Finland with a China operations hub in Shanghai (Jing'an District), structured around the legal entity MyGamez Finland Oy with a Dutch governing-law overlay. MyGamez targets Western mobile game publishers — including Playrix, Zynga, Small Giant Games, Fingersoft, Nexters, Nordcurrent, and Gram Games — and provides an integrated service covering ISBN licensing and NPPA anti-addiction real-name authentication SDK integration, distribution across Chinese Android (notably Huawei, Tencent) and iOS channels, plus HTML5 mini-game and short-video distribution via WeChat and Douyin, alongside localization, user acquisition, and culturally adapted LiveOps.

The core technology stack is a co-publishing platform with native SDK components for Chinese government compliance (Chinese ID verification and playtime reporting for the NPPA system), platform integration connectors for major Chinese app stores, and a real-time publishing analytics dashboard giving partners transparency into revenue and KPIs. MyGamez retains a modular architecture in which partners keep control of source code and live game operations while MyGamez owns local market execution and regulatory work.

The commercial model is a co-publishing revenue share (transaction-fee style) on top of a one-time initial market entry commitment of 25,000-30,000 euros in the first month, targeting publishers with Western revenues above $1M annually. A sales-led GTM engages directly with publisher decision-makers, supplemented by content marketing, industry events (Pocket Gamer Connects Shanghai, ChinaJoy), and a newsletter program. Customer reporting and contracts are stated to be transparent and hassle-free, with the relationship positioned as long-term strategic alignment rather than transactional distribution.

Name

MyGamez

Legal name

MyGamez Ltd.

Website

https://mygamez.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MyGamez is a Finnish-Chinese co-publishing platform, founded in 2013, that helps Western mobile game publishers enter the Chinese market through regulatory compliance (ISBN, NPPA anti-addiction SDK), distribution across Huawei, Tencent, iOS, WeChat, and Douyin, plus localization, user acquisition, and LiveOps support for enterprise publishers.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

akta.pro secondary industries

Publishing Services Providers (Ratings, Compliance, Certification, Release Ops) (MPAFABAL), Accessibility & Compliance Services (A11y Testing, Ratings, Privacy/Regulatory) (MPAFAKAO), Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• China market entry
• Regulatory compliance
• Localization services
• User acquisition

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Publishing Services: Co-publishing services for Western mobile games in China with revenue share structure. Partners retain control over source code and game operations while MyGamez handles local market expertise, operations, and regulatory compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MyGamez provides co-publishing services that help Western mobile game publishers enter and operate in the Chinese market. The offering covers regulatory compliance (NPPA anti-addiction system SDK integration and ISBN licensing), distribution across Chinese Android and iOS app stores, localization and cultural adaptation, user acquisition, and ongoing LiveOps support. Partners retain control over their source code and game operations while MyGamez handles China-specific approvals, distribution, and operational requirements.

Product overview

MyGamez operates as a Finnish-Chinese mobile game publishing platform that enables international mobile game publishers to enter and succeed in the Chinese gaming market. The company's primary offering is a comprehensive co-publishing model that provides modular services including regulatory compliance (ISBN applications, NPPA anti-addiction system integration), distribution across Android and iOS platforms, localization and cultural adaptation, user acquisition, and ongoing LiveOps support. The platform serves as a bridge between Western publishers and Chinese players, offering partners full control over their game operations while handling the complexities of China's regulatory environment and distribution ecosystem. MyGamez's customer base includes major global publishers such as Playrix, Zynga, Small Giant Games, Fingersoft, and Nexters.

Differentiator

Problem solved

Functional benefit

Products and services

• China Co-Publishing Services End-to-end co-publishing services that enable global mobile game publishers to enter and operate in the Chinese market, covering NPPA anti-addiction compliance and ISBN licensing, distribution across Android and iOS app stores, localization, user acquisition, and ongoing LiveOps support. Partners retain control over source code and game operations while MyGamez handles local market expertise and regulatory requirements.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Chinese Distribution PlatformscoreChannel Partner/ Reseller/ DistributorStrong partnership with distribution platforms that also own marketing channels, including official channels like Huawei and Tencent for game distribution in China.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yostar: Yostar is a cross-border mobile game publisher that brings Chinese and Japanese titles to global markets and operates publishing services for titles targeting China. Its bilingual publishing infrastructure is a structural comparable to MyGamez's Finland/China model.
• Lilith Games: Lilith Games is a leading Chinese mobile game developer and publisher with global hits (e.g., Rise of Kingdoms, AFK Arena). It is a comparable cross-border mobile game publisher competing for developer relationships and China distribution capacity.
• iDreamSky Technology: iDreamSky is a Hong Kong-listed mobile game publisher that localizes and publishes international mobile games in China, including Western IPs. It competes for the same publisher mandates as MyGamez in the co-publishing layer.
• Papergames: Papergames is a major Chinese mobile game publisher known for narrative and lifestyle titles. While its portfolio is more domestically focused, it operates comparable co-publishing infrastructure for international developers targeting China.
• Yodo1 Games: Yodo1 is the closest direct competitor: a mobile game publisher focused on helping Western developers successfully enter and scale in the Chinese market. It runs a co-publishing/platform model that closely parallels MyGamez's offering.
• Babeltime: Babeltime is a Chinese mobile game developer and publisher that also operates publishing partnerships. It is a comparable regional peer in mobile game co-publishing and distribution within the Chinese market.

Broad incumbents

• NetEase Games: NetEase is one of China's top three game publishers with a heavy mobile gaming focus and significant overseas publishing operations. It is a broad incumbent in the same publishing and distribution category that MyGamez plays in.
• Tencent Games: Tencent is China's largest game publisher/distributor and operates WeChat mini-games and the Tencent app distribution channels that MyGamez leverages. It is a broad incumbent that can also disintermediate third-party co-publishers via in-house publishing programs.

Others

• AppLovin: AppLovin is a global mobile games marketing and monetization platform with significant operations in China. It is an adjacent, ecosystem-level peer that mobile game publishers — MyGamez's customers — also rely on for UA and monetization tooling.

Emerging players

• TapTap: TapTap is a major Chinese game distribution and discovery platform with its own self-publishing tools. While not a traditional co-publisher, it competes for Western publishers' China distribution by bundling marketing, analytics and compliance support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mygamez-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyGamez