Yodo1
- Company typePrivate
- Founded2011
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Yodo1 firmographics
Firmographics- Name
- Yodo1
- Legal name
- Yodo1, Ltd.
- Website
- https://yodo1.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Yodo1 industry classification
Industry- Product category
- Mobile Game Monetization & Publishing Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Material Distribution Services (54187)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industries
- Monetization Analytics & A/B Testing (LTV, pricing, experimentation) (MPAFAJAL), App Monetization & Subscription Management Platforms (BPAMADAI), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Yodo1 is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
Yodo1 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ad Monetization (MAS): Yodo1's MAS solution manages ad monetization for mobile games by connecting to 15+ ad networks. Revenue is generated through ad impressions (banner, rewarded, interstitial, app open, native ads). The company takes a performance-based fee varying by game metrics. MAS typically increases ARPDAU by 20-50%.
- Publishing Services: Revenue from publishing mobile and PC games globally, including game development and publishing rights. Yodo1 acquired publishing rights for Transformers: Earth Wars from Hasbro in November 2025, taking full responsibility for assets, code, and team.
- IP Licensing: Revenue from facilitating IP collaborations between game studios and IP holders. Yodo1 acts as intermediary, negotiating deals and providing expertise for crossover events and strategic partnerships. The company has a $1B+ track record in IP gaming.
- Growth Accelerator Program: Consultative engagement with performance-based fees that vary based on existing game performance and metrics. Requires games to have at least $5,000 in monthly revenue from in-app-ads to qualify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Growth Accelerator Program - Performance-based consulting engagement |
| Transaction based/ take rate | Monthly | MAS Ad Monetization - Revenue share from ad operations |
| Other | Multi-year contract | Publishing Services - Custom deal terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Yodo1 product offering
Product offeringCore offering
Yodo1 is a mobile game growth platform that helps game studios market, manage, and monetize their games through three integrated service lines: ad monetization via its MAS platform connecting to 17+ ad networks, mobile and PC game publishing, and IP licensing facilitated through the AI-assisted IPVerse platform. The company has powered over 4,500 games globally and delivers performance-based services targeting monetization optimization, user acquisition, retention improvement, and premium entertainment IP partnerships.
Product overview
Yodo1 is a mobile game growth and publishing company operating as a one-partner ecosystem for studios seeking to grow, publish, and IP-collaborate their games. The core offering combines publishing services (Mobile Publishing and PC Publishing with a Games Portfolio of owned and published titles), game growth solutions (MAS for ad monetization via a single SDK connecting to 17+ ad networks, the Growth Accelerator Program for LTV optimization, and User Acquisition for performance-led campaign management), and IP licensing (the IPVerse AI-assisted platform tracking 80,000+ collaboration events, plus strategic IP Licensing deal facilitation). Supporting tools include FanCraft for review management and a Mobile Game Growth Revenue Predictor for ad revenue estimation. Content offerings include the Behind the Game Podcast. Yodo1's platform is backed by $1B+ in IP gaming track record.
Differentiator
Problem solved
Functional benefit
Brands
- MAS (Managed Ad Services): A monetization solution connecting games to top ad networks and optimizing performance through AI and expert support.
- FanCraft
- IPVerse
- Growth Accelerator Program
Products and services
- MAS (Managed Ad Services) Flagship ad monetization platform that connects mobile and PC games to 17+ ad networks through one SDK, with automated mediation, AI-driven placement and bidding optimization, and hands-on support from Yodo1's Game Growth team. Supports native Android & iOS, Unity, Unreal Engine, Flutter, React Native, Godot, and Cocos Creator, typically delivering 20-50% ARPDAU uplift for game studios.
- Mobile Publishing Expert publishing services helping studios launch mobile games globally, including market entry support, localization, platform optimization, and go-to-market execution for iOS and Android with specific specialization in entering the Chinese market.
- PC Publishing Publishing services for PC games enabling studios to scale titles on PC platforms including Steam and other distribution channels with cross-platform growth support.
- IP Licensing Strategic IP licensing services connecting game studios with world-class entertainment IP holders for crossover events and partnerships. Includes deal negotiation, IP sourcing, creative and LiveOps support, and measurement, handled by Yodo1's BiG (Business & IP Growth) team.
- IPVerse Platform AI-assisted IP licensing and insights platform tracking 80,000+ game IP collaboration events worldwide, transforming how studios discover, evaluate, and license entertainment IPs. Backed by Yodo1's $1B+ track record in IP gaming.
- User Acquisition Performance-led user acquisition service focused on CPI, ROAS, and LTV optimization across iOS, Android, and PC (Steam & cross-platform). Includes creative production (video, playable, influencer-led), in-depth reporting, and channel mastery across Meta, TikTok, Google Ads, Unity, Mintegral, and DSPs, covering China, MENA, India & SEA, LATAM, Korea & Japan, Europe, and North America.
- Games Portfolio A portfolio of global hit games owned and published by Yodo1, including Ice Scream, Train Manager, Major Mayhem II, Stupid Zombies, and Transformers: Earth Wars (acquired from Hasbro in November 2025), demonstrating the company's publishing capabilities.
- Transformers: Earth Wars (Published Game) Mobile game for which Yodo1 acquired full publishing and development rights from Hasbro in November 2025, with continued global availability on iOS and Android and player data preserved unchanged.
Quantifiable outcome
- Games can achieve +20-50% ARPDAU improvement through MAS ad monetization
- +3 more outcomes
Companies that use Yodo1
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yodo1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Yodo1 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- HasbroflagshipYodo1 acquired publishing and development rights for Transformers: Earth Wars from Hasbro, taking over full responsibilities including assets, code, and team. The transition was supported by former Space Ape developers, ensuring all player data and game content remained unchanged.
- NeoncoreYodo1 partnered with DTC payment platform Neon to enhance direct-to-consumer payments for Transformers: Earth Wars. The partnership delivered a 2.2× increase in webshop revenue share since August 2025. The focus was on shifting player spending habits to the webshop through in-game promotions and UX improvements.
- SupercellminorSupercell participated in Pocket Gamer Connects event in January 2026 where Yodo1's success with Transformers: Earth Wars was highlighted. Context for industry collaboration rather than formal partnership.
- Epic GamesminorEpic Games participated in Pocket Gamer Connects event in January 2026 alongside Yodo1. Industry event context rather than formal partnership arrangement.
- TencentminorTencent participated in Pocket Gamer Connects event in January 2026 where Yodo1 was featured. Event context rather than formal partnership.
Scale indicators14 records
Recent moves6 records
Yodo1 competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin's AXON mediation and SparkLabs ad stack compete directly with Yodo1's MAS in mobile game ad monetization. Both serve mid-market studios seeking AI-driven yield optimization across multiple ad networks.
- Liftoff: Liftoff operates a mobile ad mediation and UA platform (Vungle + GameRefinery) competing directly with MAS for performance-driven game studios seeking cross-network optimization.
- Chartboost: Chartboost offers in-app monetization and mediation tools for mobile games, directly overlapping with Yodo1 MAS in serving independent studios on iOS and Android.
- Vungle (Liftoff): Vungle's ad monetization SDK and creative optimization compete with MAS in rewarded video and in-app advertising for mobile games.
- AdColony (Digital Turbine): AdColony, now part of Digital Turbine, provides mobile ad mediation and monetization SDKs competing with Yodo1 MAS for game developer demand.
- Unity (LevelPlay / ironSource): Unity's LevelPlay mediation (formerly ironSource) is the largest direct competitor to Yodo1 MAS, offering multi-network mediation and UA tools for mobile game developers globally.
Broad incumbents
- Digital Turbine: Digital Turbine provides mobile ad mediation, UA, and app onboarding technology overlapping with MAS. It is a broader incumbent serving carriers and OEMs in addition to game studios.
- Scopely (Savvy Games / Niantic): Scopely operates mobile game publishing at scale, comparable to Yodo1's publishing arm, with similar focus on IP-driven titles and live-ops monetization.
- Tencent (Publishing & Ads): Tencent is a broad incumbent in mobile game publishing and ad platforms, competing with Yodo1's publishing services and ad mediation in Asia and globally.
Emerging players
- Moloco: Moloco's programmatic monetization and DSP compete with MAS's mediation layer for app developers seeking ML-driven ad yield optimization. It is an emerging challenger with strong AI focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yodo1 social profiles
Digital presenceYodo1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yodo1 leadership team
Management profileNumber of profiles
Profiles7 records
Yodo1 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yodo1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yodo1
What does Yodo1 do?
Yodo1 is a mobile game growth platform that helps game studios market, manage, and monetize their games through three integrated service lines: ad monetization via its MAS platform connecting to 17+ ad networks, mobile and PC game publishing, and IP licensing facilitated through the AI-assisted IPVerse platform. The company has powered over 4,500 games globally and delivers performance-based services targeting monetization optimization, user acquisition, retention improvement, and premium entertainment IP partnerships.
Is Yodo1 a public or private company?
Yodo1 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yodo1 founded?
Yodo1 was founded in 2011. It employs 101 to 250 people.
Where is Yodo1 based?
Yodo1 is headquartered in Beijing, China, in the Asia region.
How does Yodo1 make money?
Four revenue lines are on record. Ad Monetization (MAS) is the primary driver. The others are publishing Services, IP Licensing and growth Accelerator Program.
Who are Yodo1's main competitors?
Direct peers on record are AppLovin, Liftoff, Chartboost, Vungle (Liftoff), AdColony (Digital Turbine) and Unity (LevelPlay / ironSource). Broad incumbents are Digital Turbine, Scopely (Savvy Games / Niantic) and Tencent (Publishing & Ads). Moloco is listed as an emerging player.
Does Yodo1 have an API?
No public API is recorded for Yodo1.
What industry is Yodo1 in?
Yodo1's product category is Mobile Game Monetization & Publishing Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAL, Monetization Analytics & A/B Testing (LTV, pricing, experimentation). Its NAICS code is 5182 and its SIC code is 7372.