What Live Group does

Live Group is a UK-headquartered, full-service global event management agency founded in 1975, serving FTSE 100 corporations, UK government departments, and leading global brands across in-person, virtual, and hybrid event formats. The firm operates from offices in London (headquarters) and Singapore (Asia Pacific regional headquarters), with a distributed model supported by a network of local experts worldwide. Its core technology stack comprises three proprietary platforms: Envoku, a smart delegate management and hybrid engagement platform supporting personalised agendas and real-time interaction; AudienceDNA, a social profiling framework built from years of behavioural event data that maps attendee motivations and learning styles; and Hive, a delegate management and event platform with two-way Salesforce integration. The firm also uses the third-party 'trace by isla' platform for carbon measurement aligned with its ISO 20121 sustainability certification.

The company generates revenue primarily through professional services — bespoke, project-based event management contracts typically procured via RFP/tender processes — bundled with its proprietary platforms and supplemented by ancillary services including venue sourcing, AV and production, creative content, and audience insights. Pricing is non-public and quote-driven, scoped per event by complexity, scale, and platform requirements. Customer concentration spans two primary segments: enterprise (FTSE 100 and global corporations such as AVEVA, Standard Chartered, EY, BDO, abrdn) and UK public sector (HM Treasury, Cabinet Office, FCDO, Government Finance Function), with growing delivery for financial services and non-profit clients including the Principles for Responsible Investment, the Association of Anaesthetists, and Airmic.

The firm's competitive positioning rests on 50 years of operational history, ISO certifications (ISO 20121, 9001, 27001 and Cyber Essentials Plus) that enable government framework participation, proprietary technology platforms, and demonstrated delivery of high-stakes diplomatic and enterprise events (e.g., UK-Africa Investment Summit 2019, AVEVA IGNITE, Civil Service Live 2020). In January 2024, Foresight Group made a £2.8 million VCT investment to support technology development and APAC expansion, marking the company's most significant external capital event to date.

Name

Live Group

Legal name

Live Group Ltd

Website

https://livegroup.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Group is a UK-founded, full-service global event management agency established in 1975, delivering corporate conferences, government summits, and hybrid/virtual events for FTSE 100 companies, UK government departments, and global brands via proprietary platforms (Envoku, AudienceDNA, Hive) and offices in London and Singapore.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Corporate event management
• Hybrid event platform
• Conference production services
• Venue sourcing services
• Audience profiling technology

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Live Group generates revenue primarily through professional event management services. This includes end-to-end event delivery covering strategic consultancy, programme design, production, logistics, delegate management, venue sourcing, AV & production, and content creation. Revenue is project-based, typically for large corporate conferences, government events, and incentive programmes, often procured through formal tender or RFP processes for enterprise and public sector clients.
2. Digital Platform Licensing (Envoku, Hive): Revenue is generated through the use of proprietary digital platforms (Envoku for hybrid/virtual events, Hive for delegate management) as part of event delivery engagements. These platforms support personalised attendee journeys, real-time interaction, networking, and analytics, and are often bundled into full-service event management contracts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Live Group is a full-service global event management agency that designs and delivers in-person, virtual, and hybrid corporate events, conferences, brand experiences, and government summits for enterprise and public sector clients. Its offering combines end-to-end event services (strategy, delegate management, venue sourcing, AV & production, content) with proprietary technology platforms Envoku, AudienceDNA, and Hive that enable personalised attendee experiences, audience profiling, and hybrid engagement at scale.

Product overview

Live Group is a full-service global events agency with 50 years of experience, offering a portfolio of technology products and event management services. The core technology products include Envoku (a smart delegate management platform for personalized attendee experiences), AudienceDNA (a social profiling tool for audience insights), and Hive (an event platform for hybrid livestreaming and content delivery). These platforms are complemented by comprehensive services spanning event management, venue sourcing, audience insights, AV & production, delegate management, event content, and delivery across in-person, virtual, and hybrid formats. The company serves FTSE 100 companies, UK government departments, and leading global brands.

Differentiator

Problem solved

Functional benefit

Brands

• Envoku: Smart delegate management platform that tailors each attendee's experience for maximum impact and hosts sponsor and partner profiles.
• AudienceDNA

Products and services

• Event Management End-to-end corporate event management covering event design, event management, and experiences, delivered to FTSE 100 companies, global brands, and government departments across in-person, virtual, and hybrid formats.
• Venue Sourcing End-to-end venue sourcing service that identifies, negotiates, and contracts the most suitable event venues globally, including venue selection, negotiation, contract management, and sustainability assessment.
• Audience Insights Data-driven audience profiling and analysis services that map audience demographics, motivations, learning styles, and engagement preferences to inform event design and content decisions.
• AV & Production Audio-visual and technical production services covering staging, lighting, broadcast, and full event production delivery for corporate and government events.
• Delegate Management Comprehensive delegate management covering registration websites, badging, travel coordination, accommodation, and on-site attendee support for corporate and government events.
• Event Content Creative communications and content creation services including speaker management, session format design, narrative arc development, and content production for events.
• Hybrid Events Combined in-person and virtual event delivery service ensuring both audiences receive equivalent experiences via live interaction, personalised agendas, networking, and post-event content.
• Virtual Events Fully virtual event delivery service including bespoke virtual platforms, registration, livestreaming, real-time interaction, and post-event content libraries for global audiences.
• In-Person Events Physical event delivery service for corporate conferences, awards dinners, team building events, and large-scale brand experiences.
• Envoku Platform Proprietary smart delegate management platform that tailors each attendee's experience for maximum impact, hosts sponsor and partner profiles, supports personalised agendas, real-time interaction, and post-event content libraries within a single ecosystem.
• AudienceDNA Platform Proprietary social profiling tool built from years of event data and behavioural research that helps organisations understand what drives, inspires, and connects their audiences based on core personality profiles that reveal motivational insights.

Quantifiable outcome

• Association of Anaesthetists annual conference grew from 500 to 5,000 delegates when pivoted to virtual format
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• IslacoreStrategic or Co-development PartnerLive Group partnered with Isla, an independent industry body supporting the events sector in its transition to a more sustainable future. Working alongside other forward-thinking agencies, suppliers, venues, exhibition organisers, and in-house event teams, Live Group leverages Isla's sustainability expertise to deliver greener events. Live Group uses Isla's trace platform for carbon measurement of event plans.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Freeman: Freeman is a leading global brand experience and event agency delivering corporate events, exhibitions, and hybrid experiences for enterprise clients — directly comparable in scope, customer base, and full-service delivery model to Live Group.
• BCD Meetings & Events: BCD Meetings & Events is a global full-service corporate event management agency serving enterprise clients with strategy, production, and attendee engagement — directly comparable to Live Group's enterprise-focused delivery model and global event services portfolio.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, conferences, and immersive experiences for global brands — closely aligned with Live Group's experiential and corporate conference delivery for FTSE 100-style clients.
• Smyle: Smyle is a UK-based creative events agency producing corporate conferences, brand experiences, and hybrid events for enterprise clients — directly comparable as a UK-headquartered, full-service event agency serving similar FTSE-style buyer profiles.
• MKG Events: MKG Events is a global experience design and event agency producing corporate events and conferences for enterprise clients — directly comparable in full-service agency delivery, scale of programmes, and target customer base.
• Ashfield Meetings & Events: Ashfield Meetings & Events is a global event management agency specialising in healthcare, pharmaceutical, and association events — overlapping with Live Group's association and professional society work (e.g., Association of Anaesthetists) and comparable full-service delivery model.
• emc3: emc3 is a UK-headquartered live events and experiential agency producing corporate conferences, awards, and leadership summits for global enterprise brands — directly comparable in service scope, geography, and customer profile to Live Group.
• George P. Johnson Experience Marketing: George P. Johnson is an experience marketing agency specialising in corporate events, conferences, and brand activations for global enterprise clients — directly comparable in services, customer base, and scale of programme delivery to Live Group.

Broad incumbents

• Bizzabo: Bizzabo is an enterprise event experience platform offering hybrid event software, registration, and analytics — directly comparable to Live Group's Envoku and Hive platforms, but operating at much larger scale as a pure-play SaaS incumbent.
• Cvent: Cvent is a leading enterprise event management technology platform offering registration, virtual event, and venue sourcing software — overlaps with Live Group's Hive, Envoku, and venue sourcing offerings, but operates as a broader SaaS incumbent serving the same enterprise and association buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiveGroupies
• LinkedInlinkedin.com/company/live-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Group