Cult.fit
Cult.fit (Curefit Healthcare) is an India-based integrated fitness and wellness platform operating 700+ centers across 60+ cities and a digital subscription stack (cultpass), serving over 1 million paid subscribers with gyms, group classes, at-home workouts, sports, mental health, and chronic-disease management.
- Company typePrivate
- Founded2016
- HeadquartersBangalore, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Cult.fit does
Cult.fit (legal entity Curefit Healthcare Pvt Ltd) is an India-based integrated health and fitness platform founded in 2016 by Mukesh Bansal in Bengaluru, operating the country's largest branded fitness network with 700+ centers across 60+ cities. Its core product, cultpass, is a multi-tier subscription (ELITE, PRO, Select, Live) granting access to group classes, gym floors, and at-home digital workouts, with fitness subscriptions accounting for 73% of FY25 revenue (Rs 889 crore). The platform extends beyond fitness into adjacent verticals including sports (cultpass Play), yoga (Yoga Circle, Pilates Circle), mental health (Mind), healthcare consultations (Care), chronic-disease management (Sugar.fit for diabetes reversal), and celebrity-led programs (HRX with Hrithik Roshan).
The business is built on a hybrid model combining company-operated centers, a franchise-led FOCO network covering nearly 400 of 700+ locations, and a D2C digital stack delivered through iOS/Android apps and cultstore.com (fitness equipment, athleisure, wearables). The technology layer centers on a proprietary Energy Meter for workout-intensity tracking, AI-driven health analytics inside the consumer app, and a digital content library (live and on-demand classes, including 1000+ hours of content). Distribution is multi-channel: own + franchise centers, mobile apps, web, social/YouTube, and corporate wellness partnerships; an early US digital pilot has recorded ~75K app downloads. Revenue is generated through subscription recurring fees, franchise royalties and fees, D2C product sales, and corporate wellness contracts, with FY25 operating revenue of Rs 1,216 crore (~$144M, +31% YoY) and FY26 estimated at ~Rs 1,700 crore; the company turned EBITDA-positive in Q4 FY26 after narrowing net losses by 83% YoY. The business is preparing for a Rs 3,500–4,000 crore IPO at a ~$2 billion valuation, backed by Temasek (~11.88%), Zomato, Tata Digital, Accel, and Kalaari Capital.
Cult.fit firmographics
Firmographics- Name
- Cult.fit
- Legal name
- Curefit Healthcare Pvt Ltd
- Website
- https://cult.fit
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cult.fit (Curefit Healthcare) is an India-based integrated fitness and wellness platform operating 700+ centers across 60+ cities and a digital subscription stack (cultpass), serving over 1 million paid subscribers with gyms, group classes, at-home workouts, sports, mental health, and chronic-disease management.
- Ownership category
- akta.pro rank
Cult.fit industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Food (Health) Supplement Retailers (456191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where Cult.fit is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Cult.fit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Fitness Subscriptions (cultpass): Subscription-based model offering unlimited access to group classes, gyms, and at-home workouts through tiered membership plans (cultpass ELITE, PRO, Select, Live). Fitness subscriptions contributed 73% of FY25 revenue at Rs 889 crore.
- Direct-to-Consumer Products: Consumer products business including athleisure, fitness equipment, and accessories sold via cultstore.com. This segment is growing faster than services and expected to reach similar scale.
- Franchise Revenue: Franchise-led gym expansion model where franchise operators pay for the Cult brand, systems, and support. Nearly 400 of 700+ centers now franchise-operated.
- Consumer Products Division: Fitness equipment, wearables (smartwatch), athleisure wear, and supplements sold directly to consumers through retail and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cultpass ELITE - Unlimited access to all ELITE & PRO gyms and group classes |
| Subscription | Monthly | Cultpass PRO - Access to PRO gyms with limited ELITE gym sessions |
| Subscription | Monthly | Cultpass Select - Single center access with limited other center sessions |
| Subscription | Annual | Yoga Circle - Online yoga and wellness program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Cult.fit product offering
Product offeringCore offering
Cult.fit operates an integrated health and fitness platform combining 700+ physical gym centers across India with a multi-tier subscription product (cultpass) that grants access to group fitness classes, gyms, and at-home digital workouts. The platform extends into nutrition, mental wellness (Mind), healthcare consultations (Care), chronic disease management (Sugar.fit), online yoga (Yoga Circle), sports (cultpass Play), and direct-to-consumer fitness retail via cultstore.com.
Product overview
Cult.fit operates as an integrated health and fitness platform offering a hybrid model combining physical fitness centers with digital services. The core product is cultpass, a multi-tiered membership subscription providing access to gyms, group classes, and at-home workouts. The platform extends through multiple modules including cultpass LIVE for digital at-home workouts, Cult Transform for weight loss coaching, Yoga Circle for online yoga, Sugar.fit for diabetes management, Mind for mental health services, and Care for healthcare consultations. Additional offerings include sports facilities through cultpass Play, direct-to-consumer fitness retail via Cult Store, and the HRX celebrity workout programme. The ecosystem is augmented by acquired brands including TREAD smart bikes and at-home cardio equipment brands (RPM fitness, Fitkit, Onefitplus, Urban Terrain) to expand into fitness hardware and outdoor bicycles.
Differentiator
Problem solved
Functional benefit
Brands
- Cultpass Elite: Unlimited access to group classes, all ELITE & PRO gyms, and at-home live workouts
- Cultpass Pro
- Cultpass Select
- Cultpass Live
- CultPlay
- Yoga Circle
- Cult Neo
- Pilates Circle
- Sugar.fit
- HRX Workout
- cult.store
Products and services
- cultpass The primary membership subscription product offering unlimited access to group fitness classes, gyms, and at-home workouts. Available in multiple tiers (ELITE, PRO, Select, Play, Live) providing varying levels of gym and class access across cities in India.
- Yoga Circle by cult Online yoga and wellness programme for beginners offering live, teacher-led classes accessible via WhatsApp and YouTube. Combines yoga, nutrition, stress management and sleep support.
- Sugar.fit
Quantifiable outcome
- 31% year-on-year revenue growth to Rs 1,216 crore in FY25
- +3 more outcomes
Companies that use Cult.fit
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Cult.fit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Cult.fit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Sports Sciences Association (ISSA)coreMulti-year partnership making ISSA Cult.fit's exclusive global education partner for certified personal trainer education in India. Includes specialized GLP-1 weight loss support training, with 750 Cult.fit fitness professionals completing initial programs. Addresses demand for qualified fitness professionals amid rising obesity and diabetes rates in India.
- Speedo IndiaminorPartnership to champion fitness and wellness across India, with Speedo providing swimming and aquatic fitness equipment/products for Cult.fit centers.
- RedVersity (Red Health)minorRed Health equipped Cult.fit's workforce with critical emergency response training through specialized first-aid and emergency response certification programs.
- boAtminorCo-branded Fitness Xtended Workout Program combining boAt audio/wearable technology with Cult.fit fitness content and workouts.
- adidasminorStrategic partnership to transform strength training experiences and promote fitness in India. Collaboration on strength training programs and branded fitness content/events.
- TREAD (Acquisition)minorAcquired TREAD, a Bengaluru-based connected fitness startup, to develop hardware-at-home fitness business. Added smart fitness bike and bench products to Cult.fit's portfolio.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Cult.fit competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Cult.fit social profiles
Digital presenceCult.fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cult.fit leadership team
Management profileNumber of profiles
Profiles8 records
Cult.fit subsidiaries and ownership
Company hierarchySubsidiaries9 records
Cult.fit funding detail
Funding detailFunding overview
Funding rounds14 records
Investors33 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cult.fit M&A and investment
M&A and investmentM&A14 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cult.fit
What does Cult.fit do?
Cult.fit operates an integrated health and fitness platform combining 700+ physical gym centers across India with a multi-tier subscription product (cultpass) that grants access to group fitness classes, gyms, and at-home digital workouts. The platform extends into nutrition, mental wellness (Mind), healthcare consultations (Care), chronic disease management (Sugar.fit), online yoga (Yoga Circle), sports (cultpass Play), and direct-to-consumer fitness retail via cultstore.com.
Is Cult.fit a public or private company?
Cult.fit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cult.fit founded?
Cult.fit was founded in 2016. It employs 1,001 to 5,000 people.
Where is Cult.fit based?
Cult.fit is headquartered in Bangalore, India, in the Asia region.
How does Cult.fit make money?
Four revenue lines are on record. Fitness Subscriptions (cultpass) is the primary driver. The others are direct-to-Consumer Products, franchise Revenue and consumer Products Division.
Does Cult.fit have an API?
No public API is recorded for Cult.fit.
What industry is Cult.fit in?
Cult.fit's product category is Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.