Bling

What Bling does

Bling is a cloud-based ERP platform designed for Brazilian micro and small businesses, offering unified management of sales, inventory, invoicing, and finances. Founded in 2009 in Bento Gonçalves, Rio Grande do Sul, the platform serves over 300,000 daily active users across multiple operating segments including online sellers, physical store owners, service providers, and small manufacturers. The company operates as a subsidiary of LWSA S/A (B3:LWSA3), a publicly traded Brazilian digital solutions conglomerate, alongside sister brands Tray, Melhor Envio, Vindi, and Wake.

The platform is built on a REST API architecture with OAuth 2.0 authentication and JSON data exchange, supporting a public developer ecosystem and the Central de Extensões marketplace offering 250+ integrations with major Brazilian marketplaces (Mercado Livre, Amazon, Shopee, Shein, Magalu), e-commerce platforms (Tray, Shopify, Nuvemshop, Loja Integrada), logistics providers (Melhor Envio, Correios, Loggi, Jadlog), and CRM and BI solutions. Core modules include Vendas Multicanal (multichannel sales), Gestão Financeira (financial management), Controle de Estoque (inventory control with multi-CNPJ orchestration), electronic fiscal document issuance (NF-e, NFC-e, NFS-e, DANFE), Frente de Caixa PDV, and Ordem de Produção for small manufacturers. AI-powered automations span 80+ workflows across sales, inventory, logistics, payments, and financial management, with users retaining final decision authority. Financial services are extended through Bling Conta Digital, a prepaid PJ payment account operated by Pagcerto.

Bling employs a product-led growth model with a self-serve website signup, 30-day free trial, and tiered subscription plans ranging from an entry-level Cobalto tier to a custom enterprise Elite plan for high-volume marketplace sellers. Revenue streams include recurring SaaS subscriptions, add-on extensions, transaction-based digital services (Bling Conta Digital, digital certificate sales via Certisign), payment processing through Vindi/Yapay, and professional services for guided implementation. Distribution is augmented by a Top Especialistas certified partner network, an affiliate program offering 10% recurring commissions, and cross-selling within the broader LWSA ecosystem. The platform expanded internationally to Mexico in 2023 with localized integrations for Mercado Libre, Amazon, and Skydropx.

Name

Bling

Legal name

LWSA S/A

Website

https://bling.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bling is a Brazilian cloud-based ERP platform serving micro and small businesses with integrated sales, inventory, invoicing, and financial management. It reaches 300,000+ daily active users through 250+ marketplace, e-commerce, and logistics integrations, operating as a subsidiary of LWSA S/A.

Ownership category

akta.pro rank

Product category

Cloud-based ERP for Small and Medium Businesses

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Sales Financing (52222)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

akta.pro secondary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• Cloud ERP software
• SMB business management
• Fiscal invoicing automation
• Marketplace order integration
• Multichannel commerce platform

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (ERP SaaS): Monthly, semi-annual (180 days), or annual (360 days) subscription plans providing access to core ERP functionalities including sales management, inventory control, financial management, and fiscal document issuance. Different plan tiers offer varying storage limits, API request limits, and marketplace order import limits.
2. Add-ons and Extensions: Additional services and features available through the Central de Extensões, including recurring add-ons incorporated into base contract value and one-time services.
3. Digital Services (Bling Conta Digital): Digital banking and financial services including payment processing, credit operations, and receivables anticipation, provided through partners.
4. Digital Certificate Sales: Sale of A1 digital certificates through Certisign partnership for electronic invoice issuance.
5. Guided Implementation Services: Online training and configuration assistance service provided by Bling specialists for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bling provides a cloud-based ERP platform for micro and small Brazilian businesses, unifying sales management (omnichannel including marketplaces and physical stores), inventory control, electronic fiscal invoicing (NF-e, NFC-e, NFS-e), and financial management. It offers 250+ native integrations through a Central de Extensões (app marketplace) plus built-in digital banking (Bling Conta Digital), AI-powered automations, and a public REST API (v3) for partners and developers.

Product overview

Bling is a unified cloud ERP platform for micro and small businesses in Brazil, built by LWSA S/A. The platform operates as a single integrated system combining core modules for Sales Management (Vendas Multicanal, Controle de Vendas, PDV/Frente de Caixa), Financial Management (Gestão Financeira, Controle Financeiro, Meios de Pagamento), Inventory and Operations (Controle de Estoque, Cadastros, Ordem de Produção, Separação de Pedidos), Invoicing (NF-e, NFC-e, NFS-e, DANFE), and Business Intelligence (Meu Negócio dashboards). The platform is extended through the Central de Extensões marketplace offering 250+ integrations with marketplaces (Mercado Livre, Amazon, Shopee, Shein), e-commerce platforms (Tray, Shopify, Bagy), logistics providers (Melhor Envio, Correios, Jadlog, Loggi), CRM, BI, and AI solutions. Financial services are provided through Bling Conta Digital (prepaid PJ account) and Bling Loja Virtual (Tray-powered online store). AI capabilities are delivered through the Automações com Inteligência Artificial feature with 80+ automations. The platform is accessible via the public REST API (v3) with OAuth 2.0 authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Bling ERP (Core Platform) Web-based ERP platform for micro and small businesses that centralizes sales, inventory, electronic invoicing, financial management, and multichannel selling in a single subscription offering.
• Bling API (REST v3) Public REST API (v3) using OAuth 2.0 and JSON that allows technology partners and developers to consume Bling ERP resources, automate operations, and build integrations.
• Bling Conta Digital Prepaid business (PJ) digital payment account integrated with the ERP, enabling Pix, boleto, TED receipts, bill payments, and credit services with automatic reconciliation.
• Implantação Guiada (Guided Implementation) Paid professional service where a dedicated Bling specialist conducts a 2-hour online training and configuration session to onboard new customers onto the ERP.
• Bling Loja Virtual Integrated online storefront solution powered by Tray (an LWSA sister brand), enabling Bling users to create and manage virtual stores directly from the ERP.
• Certificado Digital A1 A1 e-CNPJ digital certificates resold to Bling customers through a Certisign partnership, required for issuing electronic invoices in Brazil.

Quantifiable outcome

• 300,000+ daily active users demonstrating platform adoption and value retention
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration69 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Mercado LivrecoreTechnology or IntegrationMajor marketplace integration allowing Bling users to manage orders, inventory, and listings on Mercado Livre platform with automatic order import and stock synchronization.
• AmazoncoreTechnology or IntegrationIntegration with Amazon marketplace enabling sellers to manage Amazon listings, orders, and logistics (FBA) through Bling ERP.
• ShopeecoreTechnology or IntegrationMarketplace integration for Shopee Brazil enabling order import, inventory sync, and automatic fee tracking.
• SheincoreTechnology or IntegrationIntegration with Shein marketplace for sellers to manage operations through Bling ERP.
• TraycoreTechnology or IntegrationE-commerce platform partnership providing integrated virtual store solution. Tray is part of the LWSA ecosystem.
• Magalu (Magazine Luiza)coreTechnology or IntegrationIntegration with Magalu marketplace enabling centralized sales management for Bling users.
• Melhor EnviocoreTechnology or IntegrationLogistics integration for shipping management and freight intermediation. Users can compare prices and ship through multiple carriers. Melhor Envio is part of the LWSA ecosystem.
• CertisigncoreTechnology or IntegrationPartnership for digital certificate (A1 e-CNPJ) sales enabling electronic invoice issuance. Certificates are delivered within 24 hours of payment confirmation.
• LWSA (Parent Company)coreStrategic or Co-development PartnerBling is part of the LWSA ecosystem alongside Tray, Melhor Envio, Vindi, Locaweb, Wake, Octadesk, Bagy, and other brands. LWSA provides shared services, cross-selling opportunities, and strategic direction.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqoSzAd4Sjlyl5YtINgZuOQ
• Facebookfacebook.com/blingerp
• LinkedInlinkedin.com/company/bling-erp
• Instagraminstagram.com/blingerp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bling