Deporvillage
Deporvillage is a Barcelona-based online specialty retailer selling cycling, running, and outdoor equipment and apparel across more than 30 European countries, serving individual sports enthusiasts with localized country storefronts, premium brands, and an omnichannel model including a Madrid physical store.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Deporvillage does
Deporvillage, S.L. is an online specialty retailer of sports equipment, apparel, and accessories, headquartered in Barcelona, Spain, and active in cycling, running, and outdoor categories. The company operates country-specific e-commerce storefronts in Spain, France, Italy, Portugal, Germany, and the United Kingdom, and ships to more than 30 European countries from its logistics hub in Sallent (Barcelona), supported by a multi-carrier delivery network (GLS, DHL, InPost, Correos Express). Its catalog spans more than 7,000 SKUs across premium third-party brands including Shimano, Garmin, Castelli, Salomon, The North Face, Bianchi, and Mavic, complemented by category extensions into electronics, nutrition, and camping.
The platform runs on Orisha Commerce (formerly Selligent) unified-commerce technology, integrating e-commerce, CRM, and in-store operations, and is augmented by the DeporXperience loyalty program and the SportTips professional advisory service. Deporvillage complements its digital channel with a physical store in Alcorcón (Madrid) and uses sponsorships of WorldTour cycling teams (Bahrain-Victorious, Lidl-Trek, UAE Team Emirates) and of the La Vuelta event to reinforce specialist credibility. Trustpilot reviews average 4.5 out of 5.
The business model is direct-to-consumer e-commerce, monetizing through unit sales across cycling, running, and outdoor verticals with financing options (Klarna, Cofidis, Aplazame) to support higher-ticket purchases. Go-to-market combines localized country storefronts, content and expert advisory (SportTips) for SEO and conversion, community engagement via DeporXperience, and event/team sponsorships for brand building. The company has raised approximately $12.4 million across six funding rounds between 2011 and 2017 from P101, Samaipata, Cabiedes, Mediaset España, and Ad4Ventures; co-founders are Angel Corcuera and CEO Xavier Pladellorens, and headcount is in the 51–100 range.
Deporvillage firmographics
Firmographics- Name
- Deporvillage
- Legal name
- Deporvillage, S.L.
- Website
- https://deporvillage.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deporvillage is a Barcelona-based online specialty retailer selling cycling, running, and outdoor equipment and apparel across more than 30 European countries, serving individual sports enthusiasts with localized country storefronts, premium brands, and an omnichannel model including a Madrid physical store.
- Ownership category
- akta.pro rank
Deporvillage industry classification
Industry- Product category
- Online Sports Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Deporvillage is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Deporvillage business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time transaction revenue from selling sports equipment, apparel, and accessories directly to consumers through their e-commerce platform. Products include bicycles, components, footwear, apparel, electronics, and nutrition from premium brands.
- Loyalty Program Subscriptions: DeporXperience membership generates recurring engagement and higher customer lifetime value through accumulated points, exclusive member benefits, and extended return periods (365 days vs 30 days for non-members).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
| Freemium | Pay-as-you-go | DeporXperience Premium Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Deporvillage product offering
Product offeringCore offering
Deporvillage is an online sports retailer selling cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment, apparel, and accessories from premium brands such as Shimano, Garmin, Castelli, Salomon, The North Face, and Bianchi. It operates country-specific e-commerce storefronts across Spain, France, Italy, Portugal, Germany, and the UK, supplemented by a physical store in Alcorcón for bicycle assembly and fitting services.
Product overview
Deporvillage operates as a multi-channel online sports retailer specializing in premium cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment and apparel. The core offering is the Deporvillage e-commerce platform, which is complemented by the DeporXperience loyalty program that provides points, tiered benefits, extended returns, and exclusive access to events and professional services. The product portfolio spans 13+ major categories including Ciclismo, Running, Outdoor, Natación, Triatlón, Training, Acampada, Urban/Sportswear, Nutrición y recuperación, and Electronics, alongside dedicated Outlet and Rebajas clearance sections. The platform differentiates through personalized advisory services (chat, phone, video consultation) and a physical store in Alcorcón for in-person support and bicycle services.
Differentiator
Problem solved
Functional benefit
Brands
- DeporXperience: Loyalty program offering points, rewards, exclusive experiences, 365-day returns, and access to sporting events for members.
Products and services
- Deporvillage E-commerce Platform Online sports retail platform offering cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment and apparel from first-tier brands. Features omnichannel retail capabilities including unified commerce integration and ships to over 30 European countries.
- DeporXperience Loyalty Program Loyalty and rewards program offering points accumulation, tiered benefits, exclusive discounts, 365-day return policy for members, access to exclusive events, product trials, and professional sports services through SportTips integration.
- Cycling (Ciclismo) Bicycles, equipment, components, helmets, electronics, shoes, and accessories for road, mountain biking, gravel, and urban cycling.
- Running Running shoes, apparel, accessories, electronics including GPS watches and smartwatches, and hydration gear for road, trail, and gravel running.
- Outdoor Mountain footwear, backpacks, trekking gear, climbing equipment, and outdoor apparel for hiking and outdoor activities.
- Swimming (Natación) Swimwear, goggles, caps, wetsuits, and swimming accessories for recreational and competitive swimming.
- Triathlon (Triatlón) Triathlon-specific trisuits, wetsuits, and equipment combining cycling, running, and swimming gear.
- Training (Fitness) Gym equipment, fitness apparel, weights, cardio machines, and training accessories for strength and conditioning.
- Personalized Advisory Service Expert product consultation service offered via live chat, phone call, or video call, helping customers select products suited to their needs and sporting goals.
- Deporvillage Physical Store (Alcorcón) Physical retail location in Alcorcón, Spain offering in-store services including product reviews, bicycle assembly, adjustment, and fitting for online purchases.
Quantifiable outcome
- Trustpilot rating of 4.5/5 categorized as 'Excellent'
- +1 more outcomes
Companies that use Deporvillage
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Deporvillage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Deporvillage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orisha CommercecoreOrisha Commerce provides unified commerce platform technology that integrates Deporvillage's sales channels, inventory management, and customer data into a single ecosystem enabling seamless omnichannel customer experiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Deporvillage competitors and assessment
Company assessmentDirect peers
- Bike-Discount: Germany-based online cycling specialist carrying bikes, components, apparel, and accessories; overlaps with Deporvillage in cycling catalog depth and European cross-border shipping.
- Wiggle (now part of Signa Sports United): UK-based online specialist in cycling, running, and triathlon with multi-country European shipping; the most direct comparable to Deporvillage in product mix, premium-brand focus, and loyalty-driven D2C model.
- Chain Reaction Cycles: Northern Ireland-headquartered global online cycling retailer with deep bike, component, and apparel range; overlaps with Deporvillage on premium-brand cycling catalog and European/global shipping.
- Probikeshop: France-based online specialist in cycling and running equipment with premium-brand assortment; a direct French-market analogue to Deporvillage's cycling-first online proposition.
- Alltricks: French multi-sport online retailer covering cycling, running, and outdoor with premium and own-brand SKUs; directly comparable in horizontal multi-sport D2C model and European footprint.
- SportsShoes.com: UK-based online running and outdoor specialist with multi-country European shipping; comparable to Deporvillage on running-led D2C positioning and premium-brand curation.
Broad incumbents
- Decathlon: Global sporting-goods omnichannel retailer with strong own-brand and an extensive cycling/running/outdoor assortment; competes broadly with Deporvillage across the same sporting-goods verticals and geographies.
- Zalando: Pan-European online fashion and sportswear platform with growing sports category presence; adjacent competitor for the sportswear/casual share of Deporvillage's basket and for shopper attention across European markets.
- Amazon (Sporting Goods): Global marketplace with extensive sporting-goods assortment and Prime fulfillment; competes with Deporvillage on breadth, price discovery, and delivery speed across European country storefronts.
Emerging players
- Canyon Bicycles: German direct-to-consumer premium bike manufacturer selling globally online; relevant as both a competitor for bike purchase consideration and a DTC benchmark exerting disintermediation pressure on retailers like Deporvillage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deporvillage social profiles
Digital presenceDeporvillage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deporvillage leadership team
Management profileNumber of profiles
Profiles3 records
Deporvillage funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deporvillage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deporvillage
What does Deporvillage do?
Deporvillage is an online sports retailer selling cycling, running, outdoor, swimming, triathlon, training, and urban sports equipment, apparel, and accessories from premium brands such as Shimano, Garmin, Castelli, Salomon, The North Face, and Bianchi. It operates country-specific e-commerce storefronts across Spain, France, Italy, Portugal, Germany, and the UK, supplemented by a physical store in Alcorcón for bicycle assembly and fitting services.
Is Deporvillage a public or private company?
Deporvillage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deporvillage founded?
Deporvillage was founded in 2011. It employs 51 to 100 people.
Where is Deporvillage based?
Deporvillage is headquartered in Barcelona, Spain, in the Europe region.
How does Deporvillage make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are loyalty Program Subscriptions.
Who are Deporvillage's main competitors?
Direct peers on record are Bike-Discount, Wiggle (now part of Signa Sports United), Chain Reaction Cycles, Probikeshop, Alltricks and SportsShoes.com. Broad incumbents are Decathlon, Zalando and Amazon (Sporting Goods). Canyon Bicycles is listed as an emerging player.
Does Deporvillage have an API?
No public API is recorded for Deporvillage.
What industry is Deporvillage in?
Deporvillage's product category is Online Sports Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 45911 and its SIC code is 3949.