What VisionQuest Eyecare does

VisionQuest Eyecare is a private optometry practice founded in 1994, operating two clinical locations in the Indianapolis metropolitan area: a primary office in Greenwood, Indiana (2887 South State Road 135) and a secondary office in the Fishers/Geist area of McCordsville, Indiana (13840 East 96th Street). The practice serves individual patients and families across all age groups, from pediatric to senior, with a service mix spanning routine comprehensive eye exams, prescription eyewear (glasses, sunglasses, and contact lenses), and an extensive specialty medical eye care portfolio that includes myopia management, dry eye treatment, vision therapy, diabetic eye care, glaucoma and macular degeneration management, keratoconus and amblyopia treatment, sports vision therapy, urgent eye care, and laser vision correction co-management. The clinical team comprises four Doctors of Optometry led by Dr. Christopher J. Browning, OD (Indiana Optometrist of the Year 2026, former Indiana Optometric Association President), supported by Dr. Kaylee A. Mayo, OD, Dr. Collin Rush, OD, and Dr. Nick Bantz, OD.

The practice is differentiated by advanced diagnostic and imaging technology, including Optical Coherence Tomography (OCT), ultra-widefield retinal imaging, corneal topography, fluorescein angiography, and Anti-VEGF injection therapy. VisionQuest operates a patent-pending pediatric myopia management program through a partnership with Treehouse Eyes (Treehouse Vision System, with cited 78% reduction in myopia progression) and offers a Dry Eye Spa with IPL therapy and punctal plugs. The practice is a member of the Vision Source independent optometry network and uses third-party integrations including SolutionReach (online scheduling), InstaMed (payments), MyCL Store (contact lens e-commerce), and UserWay (accessibility).

VisionQuest generates revenue through per-visit professional services (exams and consultations billed to vision insurance, major medical, or self-pay), per-transaction eyewear and contact lens sales, specialty treatment fees, and recurring annual membership fees via its Cadre Vision in-house plan, which is offered in two tiers (Blue Plan, a comprehensive subscription including retinal imaging and discounts; White Plan, designed for patients who prefer to bill exam portions through major medical insurance). Distribution is exclusively through in-person office visits supported by online and phone/text scheduling; marketing is local and content-driven, anchored by an SEO-optimized website, an evergreen blog, email newsletters, and online reviews. No external investors, parent company, or funding rounds are disclosed in the available data.

Name

VisionQuest Eyecare

Legal name

VisionQuest Eyecare

Website

https://visionquesteyecare.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

VisionQuest Eyecare is a private optometry practice operating two Indianapolis-area locations (Greenwood and McCordsville/Fishers), providing comprehensive eye exams, prescription eyewear, and specialty medical services including myopia management, dry eye treatment, and vision therapy to patients of all ages.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Vision Discount Plans (Non-Insurance) (HLAEAJAH)

Keywords

• Optometry services
• Eye care practice
• Prescription eyewear
• Contact lens fittings
• Vision therapy

Headquarters

HQ city

Mccordsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Comprehensive Eye Exams: Routine and medical eye exams for all ages, including annual wellness exams, pediatric eye exams, diabetic eye exams, and specialty consultations. Revenue is generated per-visit, with exam fees varying based on whether billed to vision insurance, major medical, or paid out-of-pocket.
2. Eyewear Sales (Glasses and Frames): Sale of prescription eyeglasses, frames, and lenses. Revenue is generated per-transaction with discounts offered through Cadre Vision plans. No quantity limits on glasses discounts.
3. Contact Lens Sales: Sale of contact lenses including single-use daily contacts, monthly/biweekly contacts, specialty lenses for keratoconus and myopia management. Annual supply discounts available. Contact lens exams billed separately.
4. Advanced Care Services: Myopia management, dry eye treatment, vision therapy, and other advanced eye care services. Includes treatments such as Dry Eye Spa, computer-specific prescription lenses, and vision therapy programs.
5. Cadre Vision Membership Plans: In-house vision plan memberships (Blue Plan and White Plan) offering savings on exams, eyewear, and advanced care services. The Blue Plan is a subscription-like annual membership with predictable benefits; the White Plan provides retail savings without including the exam.
6. In-House Vision Plan (Cadre Vision): Cadre Vision is an in-house vision plan option designed to make eye care and eyewear savings straightforward and transparent. VisionQuest offers two plan tiers: Blue Plan (comprehensive) and White Plan (retail savings focus). Patients enroll annually and receive benefits including exams, imaging, and eyewear discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VisionQuest Eyecare operates two physical optometry offices in the Indianapolis area (Greenwood and McCordsville/Fishers, Indiana) delivering comprehensive eye exams, prescription glasses and sunglasses, contact lens fittings and sales, and advanced medical eye care including myopia management, dry eye treatment, vision therapy, and management of conditions such as glaucoma, macular degeneration, diabetic retinopathy, and keratoconus. The practice also offers Cadre Vision, an in-house membership plan (Blue Plan and White Plan) providing predictable annual benefits on exams, advanced imaging, and eyewear discounts.

Product overview

VisionQuest Eyecare is an optometry practice offering a comprehensive range of eye care services across two locations in the Indianapolis area (Greenwood and Fishers, Indiana). The core offerings include routine comprehensive eye exams, prescription eyewear (glasses, sunglasses, and contact lenses), and specialty medical eye care services. Specialty services include myopia management (partnered with Treehouse Eyes), dry eye treatment with advanced therapies, vision therapy, diabetic eye care, glaucoma treatment, macular degeneration management, pediatric eye care, senior eye care, sports vision therapy, and urgent eye care. The practice also offers an in-house membership plan called Cadre Vision with two tiers (Blue Plan and White Plan) for affordable access to exams and eyewear savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Routine and medical annual eye examinations for all ages used to detect vision changes and early signs of eye conditions, establishing a foundation of eye health. For individuals and families seeking vision correction and ocular health assessment.
• Glasses and Frames Prescription eyeglasses and frame selection with assistance from trained opticians for personalized fitting. For patients needing vision correction eyewear.
• Sunglasses Prescription and non-prescription sunglasses including UV-protective lenses. For patients seeking sun protection combined with vision correction.
• Contact Lenses Contact lens fitting, evaluation, and supply ordering including daily, monthly/biweekly, and specialty lenses for keratoconus and myopia management. For patients preferring contact lens vision correction.
• Myopia Management Pediatric myopia (nearsightedness) treatment program including customized contact lenses and prescription eye drops, partnered with Treehouse Eyes using the patent-pending Treehouse Vision System, which has shown a 78% reduction in myopia progression. For children and adolescents with progressive nearsightedness.
• Dry Eye Treatment (Dry Eye Spa) Advanced customized treatments for dry eye disease, including IPL therapy and punctal plugs to relieve symptoms and restore eye comfort. For patients suffering from chronic dry eye.
• Vision Therapy Individualized treatment program to improve visual function, including eye coordination, focusing exercises, and brain-eye communication retraining. For patients with eye coordination and focusing disorders.
• Diabetic Eye Care Comprehensive diabetic retinopathy screening and management including retinal imaging, monitoring, and coordination with healthcare providers. For patients with diabetes at risk of diabetic eye disease.
• Glaucoma Treatment Glaucoma diagnosis and management including laser therapies and ongoing monitoring of intraocular pressure. For patients diagnosed with or at risk of glaucoma.
• Macular Degeneration Management Monitoring and management of age-related macular degeneration with advanced imaging and treatment coordination. For older adult patients with AMD.
• Pediatric Eye Care Eye care services for children including comprehensive pediatric exams and treatment of childhood vision conditions. For pediatric patients and their families.
• Senior Eye Care Eye care services designed for older adults including cataract management and age-related condition monitoring. For senior patients.
• Sports Vision Therapy Vision training programs for athletes to enhance visual performance and reaction time for sports activities. For athletes and sports participants.
• Urgent Eye Care Emergency eye care services for urgent vision issues and eye injuries. For patients with acute eye health concerns.
• Contact Lens Exams Specialized contact lens fitting including multifocal, toric, and gas permeable lens evaluations. For patients requiring specialized contact lens prescriptions.
• Laser Vision Correction Co-Management Pre-operative evaluation and post-operative care coordination for LASIK and other refractive surgery procedures. For patients pursuing laser vision correction.
• Cadre Vision Membership Plan In-house vision care membership plan offering comprehensive eye exams, advanced imaging, and eyewear discounts through two tiers — Blue Plan (all-inclusive, including annual exam, ultra-widefield retinal imaging, 40% off glasses, and discounts on contacts and advanced care) and White Plan (retail savings with major medical billing for the exam). For patients seeking predictable pricing as an alternative to traditional vision insurance.

Quantifiable outcome

• Treehouse Vision System treatment plan can decrease myopia progression by 78 percent in children
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cadre VisioncoreGTM or Marketing PartnerVisionQuest Eyecare partnered with Cadre Vision to offer an in-house vision plan as a modern alternative to traditional vision insurance. The partnership allows VisionQuest to provide patients with a transparent, predictable savings option with two plan tiers (Blue Plan and White Plan). Cadre Vision's mission is to improve the patient experience by reducing confusion common in vision insurance plans. Enrollment is managed through the Cadre Vision portal linked on VisionQuest's website.
• Treehouse EyescoreStrategic or Co-development PartnerVisionQuest Eyecare partners with Treehouse Eyes, the country's leading provider of myopia treatments for children. VisionQuest uses Treehouse Eyes' patent-pending Treehouse Vision System to provide personalized myopia management treatment plans. The partnership enables VisionQuest to offer non-invasive myopia treatments including customized contact lenses and prescription eye drops, with clinical data showing 78% reduction in myopia progression. VisionQuest's Dr. Chris Browning was interviewed by Patch regarding childhood myopia management.
• Vision SourceminorOthersVisionQuest Eyecare is a member of Vision Source, a network of independent optometrists. The Vision Source logo is displayed on the practice website as an 'optometry group' affiliation, providing association credibility and referral pathway within the professional optometric community.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Regional players

• Midwest Eye Consultants: Midwest Eye Consultants is a multi-location eye care provider offering optometry services, eyewear, contact lenses, and medical eye care across Indiana and nearby markets. It is comparable as a regional optometry platform with a similar mix of clinical services and optical sales.

Broad incumbents

• MyEyeDr. MyEyeDr. is a national optometry and eyewear platform combining eye exams, contact lenses, glasses, and retail optical services. It is comparable because it competes for the same consumer eye-care and eyewear spend, albeit at much larger scale.
• Pearle Vision: Pearle Vision is a national franchise-based optical and optometry brand offering eye exams, prescription eyewear, sunglasses, and contact lenses. It is comparable as a consumer-facing eye-care and optical retail provider with local storefront delivery.
• LensCrafters: LensCrafters is a large optical retail chain selling prescription eyewear, sunglasses, contact lenses, and eye exams through affiliated optometrists. It is comparable to VisionQuest's eyewear and routine exam offerings, though with a broader national retail footprint.
• Visionworks: Visionworks is a national optical retailer offering eye exams through affiliated providers, prescription glasses, sunglasses, and contact lenses. It is comparable on the optical retail and routine eye exam portions of VisionQuest's business.
• America's Best Contacts & Eyeglasses: America's Best is a national value-oriented optical retailer offering eye exams, glasses, and contact lenses. It is comparable because it competes for routine vision exams and eyewear/contact lens purchases, especially among price-sensitive consumers.
• Clarkson Eyecare: Clarkson Eyecare is a regional optometry chain providing routine exams, medical eye care, contact lenses, and eyewear. It is comparable as a multi-site optometry operator with overlapping clinical and retail optical offerings.

Direct peers

• RevolutionEYES: RevolutionEYES is a Fishers-area optometry practice offering eye exams, contact lenses, eyewear, and specialty eye care. It is comparable as a local independent optometry competitor serving a similar Indianapolis-suburban patient base.
• Dr. Tavel Family Eye Care: Dr. Tavel is an Indiana-based optometry and optical retail group offering eye exams, contact lenses, glasses, and related vision care. It is highly comparable because it serves the same consumer/family vision-care use cases and overlaps geographically in Indiana.

Emerging players

• Treehouse Eyes: Treehouse Eyes specializes in pediatric myopia management using treatment protocols and clinical monitoring. It is comparable to VisionQuest's myopia management line, though VisionQuest uses Treehouse as a partner and also operates a broader optometry practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisionQuest Eyecare