Look! Optometry
Look! Optometry is a privately held, owner-operated optometry practice in Manhattan Beach, CA, offering comprehensive eye exams, specialty contact lenses, dry eye and myopia management, ocular disease care, and designer eyewear to Southern California families and individuals.
- Company typePrivate
- Founded2008
- HeadquartersCalifornia City, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Look! Optometry does
Look! Optometry is a single-location, full-scope optometry practice headquartered at 451 Manhattan Beach Blvd. in Manhattan Beach, California. The practice is privately held and owner-operated by Dr. Ryan Stybel, O.D., who joined the affiliated Positive Eye Ons practice in 2008 and subsequently acquired Look Optometry, integrating both locations under a patient-first, technology-forward operating philosophy. It is staffed by three optometrists — Dr. Ryan Stybel, Dr. Gina Lieu, and Dr. Sirine Koudsi — supported by an undisclosed number of administrative and optical staff, and serves patients from Manhattan Beach and across the broader Southern California region.
The clinical offering centers on comprehensive eye exams (adult, pediatric, contact lens, diabetic), specialty contact lens fittings (scleral lenses, Ortho-K, MiSight), myopia management, ocular disease management (glaucoma, cataracts, AMD, diabetic eye care), dry eye treatment, emergency eye care, and Neurolens therapy for binocular vision dysfunction. Diagnostic and treatment technology includes Optos retinal imaging, OCT, LipiScan/LipiFlow, IPL therapy, RF therapy, OptiLift, and Neurolens — a meaningful capital footprint for an independent single-location practice. Optical retail includes designer frames and sunglasses from brands such as GUCCI, TOM FORD, PRADA, Dior, Ray-Ban, Maui Jim, Oakley, and Kirk & Kirk, plus polarized, blue-light, and progressive lens options.
The business model combines fee-for-service professional exams, high-margin specialty lens fittings and dry eye treatment packages, designer optical retail, and recurring contact lens re-orders, with insurance participation (VSP, EyeMed) and financing options for uninsured patients. Go-to-market is direct-to-consumer via a Manhattan Beach storefront, an online appointment booking platform (4PatientCare), content marketing through an educational blog, and an organic social and Yelp presence that drives community-led patient acquisition. Customer segments span families, children/adolescents, myopia patients, patients with chronic ocular conditions, and individuals with binocular vision dysfunction-related headaches.
Look! Optometry firmographics
Firmographics- Name
- Look! Optometry
- Legal name
- Positive Eye Ons Optometry
- Website
- https://lookmb.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Look! Optometry is a privately held, owner-operated optometry practice in Manhattan Beach, CA, offering comprehensive eye exams, specialty contact lenses, dry eye and myopia management, ocular disease care, and designer eyewear to Southern California families and individuals.
- Ownership category
- akta.pro rank
Look! Optometry industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Look! Optometry is headquartered
LocationHeadquarters
- HQ city
- California City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Look! Optometry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Eye Care Services: Revenue from comprehensive eye exams, pediatric eye exams, contact lens exams, diabetic eye exams, emergency eye care, and specialty services such as dry eye treatment, myopia management, and eye disease management (glaucoma, cataracts, AMD).
- Eyewear Sales: Revenue from prescription eyeglasses, sunglasses, frames, and lenses. The practice carries designer brands including GUCCI, TOM FORD, PRADA, Ray-Ban, Dior, Oakley, Maui Jim, and specialty lens options.
- Contact Lens Sales and Specialty Lenses: Revenue from traditional and specialty contact lenses including scleral lenses, Ortho-K lenses for myopia management, and MiSight daily disposable lenses.
- Insurance and Financing: The practice accepts VSP, EyeMed, and other vision and health insurance plans. Financing options are available for patients without coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Eye care services with insurance coverage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Look! Optometry product offering
Product offeringCore offering
Look! Optometry is a single-location optometry practice in Manhattan Beach, CA, providing comprehensive and pediatric eye exams, specialty and traditional contact lens fittings (including scleral, Ortho-K and MiSight lenses), dry eye treatment (LipiFlow, IPL, RF, OptiLift), management of eye diseases (glaucoma, cataracts, AMD, diabetic eye disease), Neurolens therapy for binocular vision dysfunction, emergency eye care, and a designer eyewear dispensary featuring brands such as GUCCI, TOM FORD, PRADA, Ray-Ban, Dior and Maui Jim.
Product overview
Look! Optometry is a full-scope optometry practice offering comprehensive eye care services centered around a unified patient-first approach. The practice operates as a single-location healthcare provider with services spanning preventive care (comprehensive and pediatric eye exams), specialty contact lens fittings (scleral lenses, Ortho-K, MiSight), treatment services (dry eye treatment, myopia management, eye disease management for glaucoma/cataracts/AMD), optical retail (designer frames, sunglasses, contact lenses), and advanced diagnostic technology (OCT, Optos, LipiScan/LipiFlow). The product portfolio is organized around three pillars: clinical eye care services, specialty lens products (both therapeutic and corrective), and optical retail (eyewear and contacts). Key differentiators include advanced diagnostic imaging technology, specialty contact lens expertise particularly for dry eye and myopia control, and a beachside lifestyle-focused approach to patient care.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Full-scope eye examinations using advanced imaging technology including Optos and OCT scanning to assess vision prescription, detect eye conditions, and evaluate overall eye health, offered to patients of all ages.
- Pediatric Eye Exams Age-appropriate eye examinations for children using child-sized equipment and specialized tests for conditions common in pediatric patients such as myopia, strabismus, and amblyopia.
- Contact Lens Exams Specialized examinations to determine proper contact lens fit, including eye measurements, tear film evaluation, and lens fitting consultations for traditional and specialty contacts.
- Diabetic Eye Exams Comprehensive eye examinations with additional diagnostic testing for patients with diabetes, using OCT and fluorescein angiography to detect diabetic retinopathy and other diabetes-related eye conditions.
- Dry Eye Treatment Advanced diagnostic and treatment services for dry eye syndrome using LipiScan, LipiFlow, Radiofrequency (RF) Therapy, Intense Pulsed Light (IPL), and OptiLift technologies to address root causes including meibomian gland dysfunction.
- Eye Disease Management Comprehensive management and monitoring of eye diseases including glaucoma, cataracts, age-related macular degeneration (AMD), and diabetic eye conditions using advanced diagnostic imaging.
- Myopia Management Pediatric-focused program to slow myopia progression using Ortho-K lenses, MiSight contacts, atropine drops, and lifestyle recommendations to reduce long-term risks of serious eye conditions.
- Neurolens Therapy Prescription eyeglass lens treatment with contoured prism technology designed to correct binocular vision dysfunction (BVD) and address symptoms of eye misalignment including headaches, migraines, and digital eye strain.
- Scleral Lenses Large-format specialty contact lenses that rest on the sclera with a fluid reservoir, designed for patients with dry eye syndrome, keratoconus, or sensitivity to traditional contact lenses.
- Emergency Eye Care Immediate assessment and treatment for eye emergencies including injuries, infections, sudden vision changes, and urgent symptoms occurring during business hours, with walk-in availability.
- Eyeglass Frames and Lenses Designer eyeglass frames including GUCCI, TOM FORD, PRADA, Ray-Ban, Dior, CELINE, Oakley, Kirk & Kirk, DITA, Maui Jim, with specialty lens options such as blue light, polarized, and progressive lenses.
- Sunglasses Designer and performance sunglasses with UV protection, polarized lenses, and prescription options from brands including GUCCI, TOM FORD, PRADA, Oakley, and Maui Jim.
- Contact Lenses Traditional and specialty contact lenses including daily disposables, bi-weekly and monthly options, and specialty lenses for myopia management and dry eye conditions.
Companies that use Look! Optometry
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Look! Optometry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Look! Optometry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Positive Eye OnscorePositive Eye Ons is a related optometry practice. Dr. Ryan Stybel originally joined Positive Eye Ons in 2008 before acquiring Look Optometry. He has united both locations under the principles of patient-first care, innovation with technology, and personal connections.
- Treehouse EyesminorLook Optometry offers free myopia consultations in partnership with Treehouse Eyes, a myopia management service. Dr. Stybel is a lecturer for Treehouse Eyes Myopia Management.
- Dry Eye RescueminorLook Optometry partners with Dry Eye Rescue for online product sales, offering a 20% discount code (LOOKOPTOMETRY) for dry eye products.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Look! Optometry competitors and assessment
Company assessmentBroad incumbents
- Warby Parker: DTC eyewear and optical retail brand with brick-and-mortar stores. Competes with Look Optometry on frames, lenses, and contact lens sales even though it does not provide full-scope eye exams at the same clinical depth. Represents the DTC pressure on optical retail economics.
- LensCrafters: National optical retail chain offering eye exams, frames, and contact lenses. Overlaps with Look Optometry on routine exams and eyewear retail, with broader geographic footprint and brand recognition but typically less specialty clinical depth (dry eye, myopia, Neurolens, scleral lenses).
- Visionworks: National optical retailer offering eye exams, designer frames, and contact lenses. Competes in the same value chain as Look Optometry with a broader geographic footprint, presenting routine retail competition especially on insurance-accepted pricing.
- Pearle Vision: National optometry and optical retail franchise network. Directly comparable to Look Optometry in core eye exam and eyewear offering, with broader location base and franchise-driven marketing support but a more standardized clinical and retail model.
- AEG Vision: PE-backed platform that acquires and supports independent optometry practices across the U.S. Operates a similar full-scope eye care and optical retail model to Look Optometry at a much larger portfolio scale, representing the roll-up counterparty/buyer profile relevant to a single-location independent.
Others
- EyeMed Vision Care: Major vision insurance/benefits administrator that Look Optometry accepts as an in-network provider. Not a direct competitor but an ecosystem participant that controls pricing terms and patient flow to independent practices like Look.
Regional players
- Simon Eye Associates: Multi-location optometry practice in the Denver/Colorado region with similar full-scope eye care, optical retail, and specialty services. Comparable to Look Optometry in clinical scope and doctor-led ownership model, though operating in a different geography.
- Total Vision Care: California-focused optometry group/roll-up offering comprehensive eye care and optical retail. Geographically relevant to Look Optometry's Southern California footprint and similar in model (doctor-led, multi-service), but operates at portfolio scale and competes for the same patient base.
Emerging players
- Treehouse Eyes: Specialty myopia management provider and direct GTM partner of Look Optometry. Operates in the same pediatric myopia management niche (Ortho-K, MiSight, atropine) and shares a co-marketing relationship with Look, making it a directly overlapping service-line peer.
Direct peers
- Positive Eye Ons Optometry: Sister optometry practice owned by Dr. Ryan Stybel, offering the same full-scope eye care and optical retail model under a unified operating philosophy. Operates as a peer location in Los Angeles and is explicitly described as united with Look Optometry under shared principles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Look! Optometry social profiles
Digital presenceLook! Optometry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look! Optometry leadership team
Management profileNumber of profiles
Profiles3 records
Look! Optometry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look! Optometry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look! Optometry
What does Look! Optometry do?
Look! Optometry is a single-location optometry practice in Manhattan Beach, CA, providing comprehensive and pediatric eye exams, specialty and traditional contact lens fittings (including scleral, Ortho-K and MiSight lenses), dry eye treatment (LipiFlow, IPL, RF, OptiLift), management of eye diseases (glaucoma, cataracts, AMD, diabetic eye disease), Neurolens therapy for binocular vision dysfunction, emergency eye care, and a designer eyewear dispensary featuring brands such as GUCCI, TOM FORD, PRADA, Ray-Ban, Dior and Maui Jim.
Is Look! Optometry a public or private company?
Look! Optometry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Look! Optometry founded?
Look! Optometry was founded in 2008.
Where is Look! Optometry based?
Look! Optometry is headquartered in California City, United States, in the North America region.
How does Look! Optometry make money?
Four revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear Sales, contact Lens Sales and Specialty Lenses and insurance and Financing.
Who are Look! Optometry's main competitors?
Broad incumbents on record are Warby Parker, LensCrafters, Visionworks, Pearle Vision and AEG Vision. EyeMed Vision Care is listed as an others. Regional players are Simon Eye Associates and Total Vision Care. Treehouse Eyes is listed as an emerging player. Positive Eye Ons Optometry is listed as a direct peer.
Does Look! Optometry have an API?
No public API is recorded for Look! Optometry.
What industry is Look! Optometry in?
Look! Optometry's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.