What Nopalera does

Nopalera Inc. is a privately held beauty and lifestyle company headquartered in San Antonio, Texas, founded in 2020 by Sandra Velasquez. The company develops and sells cactus-based bath, body, haircare, fragrance, and home products built around prickly pear (nopal) cactus oil as its hero ingredient, with proprietary formulations claiming 72-hour hydration and clean, cruelty-free, vegan, palm-oil-free standards. Its core product architecture centers on three signature scent families — Bosque Místico, Dulce de Cuerpo, and Flor de Madera — sold as 50ml eau de parfum, 10ml travel sprays, body creams, hand creams, and bundled Signature Scent Ritual sets, supplemented by body polish, shampoo and conditioner bars, bar soaps, lotion bars, scented candles, and accessories.

The business operates a dual-channel go-to-market model. The primary revenue stream is direct-to-consumer e-commerce through the Shopify-powered nopalera.co website, which supports English and Spanish, subscription purchases, free shipping over $50, and the Nopal Loyalty Rewards program. The second stream is wholesale and retail partnerships with major beauty and lifestyle retailers, including Ulta Beauty (US, Mexico, and Middle East), Credo Beauty, Mecca (Australia/international), and Amazon, with a Costco warehouse club launch in development funded by the company's March 2026 Series A. Marketing relies on content marketing, organic social (Instagram, TikTok, Facebook, YouTube), earned media, email/SMS, and a content creator program, supplemented by a Shark Tank appearance and the Nopalera Podcast.

Pricing spans roughly $10 to $360, with hero perfumes at $78 (50ml) and $30 (10ml travel), body cream at $34, hand cream at $14, ritual bundles at $117 (regularly $156), and party/gift sets up to $252. Customer concentration is split between a long tail of DTC consumers and a small set of enterprise retail buyers. The company employs 1–10 people, secured $4 million in Series A funding in March 2026 led by Morgan Stanley's Next Level Fund and co-led by L'ATTITUDE Ventures, and holds WBENC and M/WBE certifications supporting its positioning as a Latina-owned brand in clean beauty.

Name

Nopalera

Legal name

Nopalera Inc.

Website

https://nopalera.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nopalera Inc. is a San Antonio-based, Latina-founded beauty brand that develops and sells cactus-based bath, body, fragrance, haircare, and home products to clean-beauty consumers through DTC e-commerce and retail partners including Ulta, Credo, Mecca, Amazon, and Costco.

Ownership category

akta.pro rank

Product category

Natural and Clean Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Cactus skincare products
• Clean fragrance formulations
• Botanical bath products
• Vegan beauty products
• Mexican heritage beauty

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through the company's Shopify-based website at nopalera.co. Products are sold directly to consumers at retail prices with free shipping on orders over $50. Includes subscription option for recurring purchases.
2. Wholesale and Retail Partnerships: Products sold through major retailers including Ulta (US, Mexico, Middle East), Credo Beauty, Mecca, and Amazon. Upcoming launch at Costco. Revenue generated through wholesale pricing to retail partners.
3. Home Fragrance Products: Scented candles and home fragrance products sold as part of the lifestyle brand offering, including Tepoztlán, Mérida, Todos Santos, and Chocolate Ibarra candles.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Nopalera manufactures and sells cactus-based (prickly pear/nopal) bath, body, fragrance, hair care, and home candle products organized around three signature scent families — Bosque Místico, Dulce de Cuerpo, and Flor de Madera. The product portfolio includes 50ml perfumes, 10ml travel sprays, body creams, hand creams, body polish, shampoo and conditioner bars, bar soaps, lotion bars, scented candles, and bundled ritual sets. All products are cruelty-free, vegan, palm oil-free, and dermatologist-tested, leveraging proprietary prickly pear oil formulations with documented 72-hour hydration performance.

Product overview

Nopalera is a modern Mexican beauty and lifestyle brand offering a unified portfolio of cactus-based bath, body, hair care, and home products rooted in Mexican heritage and rituals. The core offering centers on three signature fragrance lines—Bosque Místico, Dulce de Cuerpo, and Flor de Madera—each available as perfumes (50ml and 10ml travel sizes), body creams, hand creams, and bundled ritual sets. Supporting product lines include cactus body polish, shampoo and conditioner bars, scented candles, bar soaps, lotion bars, and accessories like travel bags and soap dishes. The brand emphasizes clean fragrance formulations powered by prickly pear (nopal) cactus oil as a hero ingredient, with products positioned as cruelty-free, vegan, and palm oil-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Bosque Místico Fragrance Collection Fragrance collection featuring sweet and inviting scents inspired by Mexico's mystical forests, with notes of hibiscus, pepper, citrus zest, honeysuckle, and cashmere woods; available as 50ml Eau de Parfum, 10ml travel spray, body cream, and hand cream.
• Dulce de Cuerpo Fragrance Collection Fragrance collection with warm, smoky notes inspired by Mexico City, featuring sweet earth, incense, amber, violet, copal, vanilla, and sandalwood; available as 50ml Eau de Parfum, 10ml travel spray, body cream, and hand cream.
• Flor de Madera Fragrance Collection Fragrance collection inspired by floating gardens of Mexico City, featuring bright tamarind, Mexican citrus, violet, jasmine petal, vetiver, musk, and cedarwood; available as 50ml Eau de Parfum, 10ml travel spray, body cream, and hand cream.
• Signature Scent Ritual Sets Curated ritual bundles pairing the 50ml Eau de Parfum with matching Body Cream, Hand Cream, and Travel Spray for a complete fragrance layering experience; available across Bosque Místico, Dulce de Cuerpo, and Flor de Madera scent families.
• Cactus Body Cream Ultra-luxurious 8oz body cream delivering 72-hour deep hydration powered by native Mexican prickly pear oil, enriched with vitamins E and K for anti-inflammatory benefits; available across the three signature scent families.
• Cactus Hand Cream 1.5oz hydrating hand cream featuring the prickly pear oil formula, delivering long-lasting moisture with a fast-absorbing, non-greasy finish.
• Cactus Body Polish Exfoliating body scrub powered by prickly pear oil and natural cactus fiber for gentle yet effective skin renewal.
• Shampoo and Conditioner Bars Solid shampoo and conditioner bars featuring Balance & Repair and Moisturize & Shine formulas for sustainable hair care, sold individually or as starter kits.
• Home Candles Scented candles inspired by Mexican destinations including Chocolate Ibarra, Tepoztlán, Mérida, and Todos Santos, presented in green glass jars.
• Travel Fragrance Trio Gift Set Set of three 10ml travel-size fragrances in Bosque Místico, Dulce de Cuerpo, and Flor de Madera, TSA-approved for carry-on use.
• Cactus Bar Soap Bar soaps featuring cactus-infused formulas available in Jasmine and Lemongrass scents, packaged in 2-packs.
• Fragrance Discovery Trio Sample-sized fragrance trio allowing discovery of all three signature scents before committing to full sizes.
• Nopal Loyalty Rewards Program Customer loyalty rewards program offering points, discounts, and a free hand cream signup incentive for repeat purchasers through the direct-to-consumer storefront.

Quantifiable outcome

• Products rated 4.4-4.9 stars with thousands of verified reviews across the product line
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CostcocoreChannel Partner/ Reseller/ DistributorMajor warehouse club retailer where Nopalera plans to launch products as part of its retail expansion strategy using the Series A funding.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorPrimary retail partner selling through Ulta.com, Ulta Mexico, and Ulta Middle East. Key channel for beauty retail distribution.
• Credo BeautycoreChannel Partner/ Reseller/ DistributorClean beauty specialty retailer partner, aligning with Nopalera's clean ingredient positioning.
• MeccacoreChannel Partner/ Reseller/ DistributorInternational beauty retailer partner serving markets outside the US.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace partner for broader e-commerce reach and accessibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Necessaire: Necessaire is a premium clean body care brand offering scented body lotions, washes, and fragrance products through DTC and retailers like Sephora. Highly comparable to Nopalera in clean ingredient positioning, premium price points, and body-care-led assortment that extends into fragrance.
• Salt & Stone: Salt & Stone makes clean, naturally-derived body care, deodorant, and scented candles. Directly comparable to Nopalera's product mix across body care and home fragrance, with similar premium positioning and DTC-to-retail distribution evolution including Ulta partnerships.
• Briogeo: Briogeo is a clean haircare brand offering shampoo, conditioner, and treatment products sold through Sephora and DTC. Comparable to Nopalera's shampoo/conditioner bar line and clean-beauty, premium positioning targeting ingredient-conscious consumers.
• Tower 28 Beauty: Tower 28 is a clean beauty brand built around sensitive-skin, non-toxic formulations sold through Sephora, Ulta, and DTC. Comparable to Nopalera in clean-beauty positioning, DTC-driven growth model, and partnership with major US beauty retailers like Ulta.
• Golde: Golde is a Black-woman-founded wellness and beauty brand offering turmeric-based mixes, body care, and superfood-inspired products via DTC and retailers. Comparable to Nopalera in culturally-rooted brand identity, founder-led storytelling, and VC-backed growth targeting diverse consumers through clean, natural formulations.

Broad incumbents

• Lush: Lush is a global bath, body, and fragrance brand with handmade, ethically-positioned products sold through extensive own-store retail. Comparable to Nopalera in product categories (bar soap, bath, body lotion, fragrance) and ethos around natural ingredients, but at much greater scale and brand recognition.
• Drunk Elephant: Drunk Elephant is a clean, biocompatible skincare brand now owned by Shiseido, sold through Sephora and DTC. Comparable in clean ingredient philosophy and premium positioning but operates at much larger scale and broader product breadth than Nopalera's body-and-fragrance focus.
• The Ordinary: The Ordinary is a clinical, ingredient-focused skincare brand owned by DECIEM and distributed globally through Sephora and DTC. Comparable to Nopalera in clean, ingredient-forward positioning but operates at far larger scale with broader product portfolio and lower price points.

Emerging players

• Mented Cosmetics: Mented is a Black-woman-founded beauty brand with a culturally-resonant value proposition and DTC-to-retail expansion. Comparable to Nopalera in being a culturally-rooted, diverse-founder clean beauty brand expanding through major US retail, though Mented focuses more on color cosmetics.
• Bread Beauty Supply: Bread Beauty Supply is a haircare brand created for textured hair by an Australian founder of African descent, sold through Sephora and DTC. Comparable to Nopalera in culturally-rooted brand identity, founder storytelling, and clean formulations targeting underrepresented consumers in premium retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nopalera_co
• Facebookfacebook.com/nopalera.co
• Instagraminstagram.com/nopalera.co
• TikTokvt.tiktok.com/ZT2kYtRVX
• LinkedInlinkedin.com/company/nopalera

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nopalera