Bergey's

What Bergey's does

Bergey's Auto Group is a fifth-generation, family-owned automotive dealership platform headquartered in Souderton, Pennsylvania, founded in 1924 by Norman L. Bergey. The company operates as a subsidiary of Bergey Corporation, a diversified conglomerate managing 50+ total locations. Bergey's Auto Group runs 14+ retail showrooms across Eastern Pennsylvania representing 15 major automotive brands (Chevrolet, GMC, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Mazda, Kia, Lincoln, and Fiat), serving individual consumers, commercial fleet operators, and budget-conscious buyers in Montgomery, Bucks, Lancaster, York, and Luzerne counties with 1,800+ employees.

The company's product surface spans the full automotive ownership lifecycle: new and certified pre-owned vehicle sales, pre-owned and sub-$20K bargain inventory, factory-authorized service and maintenance at 12+ service centers, OEM parts distribution with 450,000+ SKUs, three collision centers (I-CAR Gold and Ford Certified), a 24/7 fuel center offering gasoline, diesel, and DEF, a touchless car wash, tire centers, and a heavy-duty commercial truck parts warehouse stocking Volvo, Mack, Hino, Isuzu, Cummins, CAT, and GMC parts with over $12M in inventory. Technology infrastructure is largely standard dealer-stack: Dealer.com website platform, Kelley Blue Book integration for trade-in valuations, AudioEye accessibility tooling, ComplyAuto privacy and SMS compliance, and Google Maps. No proprietary AI/ML platforms or differentiated technology products are identified.

Bergey's revenue model blends transactional streams: one-time new and used vehicle sales at MSRP with manufacturer incentives and a $490 documentation fee, transaction-fee service, parts, collision, and fuel revenue, plus finance and insurance income through multi-lender financing arrangements. Go-to-market is traditional sales-led with a non-commissioned consultative approach and showroom-anchored distribution supplemented by online inventory browsing and service scheduling. The company has filed six SEC Form D exempt securities offerings since 2009 (totaling roughly $23M+ across 2009, 2011, 2012, 2014, 2022, and 2025), indicating recurring capital raising from undisclosed private investors rather than institutional venture or growth equity funding.

Name

Bergey's

Legal name

Bergeys, Inc.

Website

https://bergeys.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bergey's Auto Group is a fifth-generation, family-owned automotive dealership platform operating 14+ showrooms across Eastern Pennsylvania representing 15 brands, complemented by service centers, collision repair, OEM parts distribution, and a fuel center.

Ownership category

akta.pro rank

Headquarters

HQ city

Souderton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles from 15 represented brands including Chevrolet, GMC, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Mazda, Kia, Lincoln, and Fiat. Revenue generated from vehicle MSRP with available discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned, bargain/under $20K inventory, and standard used vehicles. Each undergoes thorough inspection process.
3. Service and Parts: Factory-authorized service centers providing routine maintenance, repairs, and genuine OEM parts sales. Multiple service locations across Pennsylvania.
4. Finance and Insurance (F&I): Finance department arranges vehicle financing through multiple lenders, offering competitive rates and terms. Also provides extended warranties and GAP insurance products.
5. Collision Repair: Auto body repair services including frame straightening, painting, and insurance work. Three collision center locations.
6. Fuel Center: 24/7 fuel station offering gasoline, diesel, and DEF. Serves individuals, businesses, and commercial fleets with Bergey's Fuel Cards and fleet management statements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bergey's Auto Group operates a multi-brand automotive dealership platform selling new vehicles from 15 major brands (Chevrolet, GMC, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Mazda, Kia, Lincoln, and Fiat) plus pre-owned and certified pre-owned vehicles across 12+ Pennsylvania locations. The business extends beyond vehicle sales into factory-authorized service and repair, OEM parts distribution, tire centers, collision centers, a 24/7 fuel center, and a touchless car wash, providing a full vehicle lifecycle offering for Pennsylvania consumers and businesses.

Product overview

Bergey's Auto Group operates as a multi-brand automotive dealership platform offering comprehensive vehicle sales and service solutions. The core offering centers on new vehicle sales from 15 major automotive brands (Chevrolet, GMC, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Mazda, Kia, Lincoln, and Fiat) across 12+ Pennsylvania locations, complemented by pre-owned and certified pre-owned vehicle sales. The platform extends through interconnected service modules including vehicle maintenance and repair, OEM parts distribution, tire services, collision centers, fuel center, car wash, and flexible financing solutions. This integrated dealership model provides customers a complete automotive lifecycle experience from vehicle acquisition through ongoing maintenance and eventual resale.

Differentiator

Problem solved

Functional benefit

Brands

• Bergey's Fuel Center: 24/7 fuel center offering gas, diesel, and DEF, located in Souderton, PA
• Bergey's Touchless Car Wash
• Bergey's Collision Centers
• Bergey's Tire & Auto Service Center
• Bergey's Wholesale Parts
• Bergey's HD Truck Parts Warehouse
• Bergey's Work Trucks

Products and services

• New Vehicle Sales Sale of new vehicles from 15 major brands (Chevrolet, GMC, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Mazda, Kia, Lincoln, and Fiat) for individual consumers seeking personal, family, commuter, or recreational vehicles.
• Pre-Owned Vehicle Sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Sonic Automotive: US automotive retailer with 130+ dealerships and EchoPark used-vehicle standalone stores. Comparable to Bergey's in multi-brand new vehicle sales and used-car operations, with publicly traded status.
• Hendrick Automotive Group: Largest privately-held automotive dealership group in the US with 140+ franchises across multiple states. Directly comparable to Bergey's as a multi-brand, family-owned dealer group with strong service operations, though operating at much larger national scale.
• AutoNation: Largest US automotive retailer with 250+ dealerships across multiple brands and major geographies. Comparable to Bergey's multi-brand dealership model with sales, service, parts, and collision operations, though publicly traded and national in scale.
• Lithia Motors: One of the largest US auto retailer groups with aggressive M&A-driven growth strategy and national footprint. Comparable to Bergey's as a multi-brand franchise dealer group pursuing regional rollup, though significantly larger and publicly traded.
• Group 1 Automotive: Major US and UK automotive retailer with 200+ dealerships operating multi-brand franchises with full sales/service/parts operations. Comparable to Bergey's business model, though publicly traded with broader geographic reach.
• Asbury Automotive Group: US automotive retailer with 150+ dealerships and Clicklane digital platform. Comparable to Bergey's multi-brand dealer model and full-service operations including collision and parts, though national in scale.
• Penske Automotive Group: Diversified automotive and commercial truck retailer with US and international operations. Directly comparable to Bergey's for the commercial truck division (Penske Truck Centers mirrors Bergey's Work Trucks and HD Truck Parts Warehouse), with much larger scale.

Emerging players

• CarMax: Largest US used-vehicle retailer with 200+ stores and omnichannel platform. Comparable to Bergey's pre-owned vehicle sales business, though CarMax is a used-vehicle specialist with a national footprint and no-haggle model.
• Carvana: Pure-play online used vehicle retailer with vehicle vending machines and home delivery. Competes with Bergey's bargain under-$20K inventory and pre-owned sales in the Eastern PA market via online channels.

Direct peers

• Holman Automotive: Family-owned US automotive group with dealerships, fleet services, and parts distribution. Highly comparable to Bergey's as a family-owned multi-brand dealer group with diversified operations including fleet management and commercial truck services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/home?status=Find Your Way to Any Bergey%27s Auto Group Dealership Location: https://www.bergeys.com
• Facebookfacebook.com/bergeys

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries19 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergey's