Fintyre
Fintyre is Italy's leading B2B replacement tyre distributor, serving a nationwide network of resellers and retailers across 50+ brands via 2 hubs and 10 warehouses, with daily delivery to 80% of the country.
- Company typePrivate
- Founded2008
- HeadquartersSeriate, Italy
- Headcount101–250
- GTM type—
- OfferingServices
What Fintyre does
Fintyre S.p.A. is the self-described leading distributor of replacement tyres in Italy, operating a consolidated B2B distribution platform under three brands: Fintyre, Franco Gomme, and Gexpo Tyre. The company serves a nationwide network of tyre resellers, retailers, and affiliated partners (including the Paddock Plus network), as well as fleet operators and agricultural/industrial buyers. It distributes 50+ brands — including premium (Michelin, Bridgestone, Pirelli, Continental, Goodyear), value, and budget tiers — across passenger car, motorcycle, truck, agricultural, and industrial segments, alongside rims, TPMS valves, and spare tyres.
The core infrastructure comprises two strategic logistics hubs (Seriate/Bergamo and the 65,000 sqm Passo Corese facility near Rome, inaugurated in June 2025) and ten warehouses across Italy, supporting daily delivery to 80% of national territory and twice-daily delivery to 75%. Operational technology centers on a B2B e-commerce portal (b2b.fintyre.it) with real-time order tracking, telematic ordering, and a national call center providing 10-hour customer service. The Group holds ISO 9001, ISO 14001, and ISO 45001 certifications and operates under Italian Model 231 governance with a whistleblowing channel.
Fintyre generates revenue through wholesale margins on the resale of tyres and related products to contracted resellers, supplemented by commercial/marketing services, logistics services, and the Paddock Plus affiliation programme. The company is privately held (S.p.A.), with a €10,000,000 fully paid share capital, 101-250 employees, and a history of consolidation that began with the 2008 merger of eleven Italian tyre distributors. Subsequent M&A includes Franco Gomme (2016) and REIFF (2017); a $21.5M Banco BPM financing in February 2024 supported ongoing growth investment.
Fintyre firmographics
Firmographics- Name
- Fintyre
- Legal name
- Fintyre S.p.A.
- Website
- https://fintyre.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fintyre is Italy's leading B2B replacement tyre distributor, serving a nationwide network of resellers and retailers across 50+ brands via 2 hubs and 10 warehouses, with daily delivery to 80% of the country.
- Ownership category
- akta.pro rank
Where Fintyre is headquartered
LocationHeadquarters
- HQ city
- Seriate
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
Fintyre business model
Business model- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tyre Distribution (Wholesale/Resale): Fintyre distributes tyres across Italy through a network of resellers and tyre shops. The company purchases tyres from multiple manufacturers (50+ brands across premium, value, and budget tiers) and resells them to its B2B customer base. Revenue is generated through product margins on the sale of tyres, rims, and TPMS valves to contracted resellers. The model is transactional and volume-driven, supported by competitive purchasing conditions negotiated with manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | B2B wholesale pricing tiers aligned with product tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fintyre product offering
Product offeringCore offering
Fintyre is an Italian B2B wholesale distributor of replacement tyres, sourcing products from more than 50 manufacturers worldwide and reselling them to tyre shops, resellers, and retailers across Italy. The company operates two large logistics hubs and ten warehouses, providing nationwide daily delivery and supplying passenger car, motorcycle, truck, agricultural, and industrial tyres along with rims, TPMS valves, and spare tyres. It supports resellers with a B2B e-commerce portal, dedicated customer service, logistics coordination, and commercial and marketing back-office services.
Product overview
Fintyre is a tyre distribution company offering a multi-product, multi-brand, and multi-channel portfolio across Italy. The core offering consists of tyres for passenger cars (summer, winter, all season), motorcycles, trucks, and agricultural/industrial applications, along with rims, TPMS valves, and spare tyres. The company operates through three main brands: Fintyre (core distribution), Franco Gomme (acquired retail network), and Gexpo Tyre (subsidiary). Supporting the product portfolio are proprietary projects like Paddock Plus (affiliation network with digital/technological support), and services including commercial/marketing support, logistics (2 hubs, 10 warehouses with daily delivery to 80% of Italy), customer service (10-hour phone support, online ordering, real-time tracking), and a B2B e-commerce portal for resellers.
Differentiator
Problem solved
Functional benefit
Brands
- Paddock Plus: Fintyre's new affiliation network providing digital and technological support to affiliates, along with training programs on key management and commercial topics.
Products and services
- Passenger Car Tyres
- Motorcycle Tyres
- Truck Tyres
- Agricultural and Industrial Tyres
- Rims and Wheels
- TPMS Valves
- Spare Tyres
- B2B E-Commerce Portal
- Logistics and Distribution Services
- Commercial and Marketing Back-Office Services
Quantifiable outcome
- Daily delivery to 80% of Italian national territory; twice-daily delivery to 75% of Italian national territory
- +2 more outcomes
Companies that use Fintyre
Customer profileSegments4 records
Ideal customer profiles2 records
Fintyre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fintyre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- MichelincoreMichelin is one of over 50 brands distributed by Fintyre. Fintyre participates in Michelin associate/dealer programmes and collaborative commercial projects. The partnership includes access to Michelin-branded products across Premium, Value, and Budget tiers and joint initiatives to support retail partners.
- BridgestonecoreBridgestone is a key brand partner in Fintyre's portfolio. Fintyre participates in Bridgestone Area programmes and collaborates on commercial projects with the manufacturer.
- PirellicorePirelli is distributed through Fintyre's network. Fintyre participates in Pirelli R6 and other brand programmes, supporting retail partners through joint commercial initiatives.
- ContinentalcoreContinental is one of the premium brands distributed by Fintyre across Italy.
- GoodyearcoreGoodyear is one of the major premium brands distributed by Fintyre.
- HankookcoreHankook is part of Fintyre's premium and value brand portfolio.
- MaxxiscoreMaxxis is a key exclusive and value brand in Fintyre's portfolio. Fintyre participates in dedicated Maxxis commercial projects.
- LassamajorLassa is distributed as an exclusive brand through Fintyre's network, with dedicated commercial projects.
- LinglongmajorLinglong is a managed brand with dedicated commercial projects run by Fintyre.
- OvationmajorOvation is distributed through Fintyre's network with dedicated partnership projects.
- Franco GommecoreFranco Gomme is a wholly owned subsidiary of the Fintyre Group. The acquisition brought long-standing expertise and an established distribution network, expanding the Group's nationwide coverage and customer service capabilities.
- Paddock Plus Affiliated CompaniesmajorPaddock Plus is Fintyre's proprietary affiliation network. Third-party tyre shops join the network to receive digital and technological support, training on management and commercial topics, and increased visibility to drive customer traffic to their stores.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Fintyre competitors and assessment
Company assessmentDirect peers
- Micheldever Tyre Services: UK's largest tyre wholesale distributor, supplying independent tyre retailers across multiple vehicle categories with a broad multi-brand portfolio — directly comparable business model, customer base, and product breadth to Fintyre's Italian operation.
- Driver Trett: UK-based B2B tyre distributor serving independent retailers and fleets with multi-brand portfolios and national logistics — comparable to Fintyre as a multi-brand wholesale distributor with depot-based nationwide coverage.
- Point S: European cooperative of independent tyre retailers and distributors combining wholesale scale with affiliated retail points of sale — structurally comparable to Fintyre's combination of distribution scale (Franco Gomme/Gexpo) and the Paddock Plus affiliation programme.
- REIFF Tyre and Automotive Technology: German tyre wholesale and automotive service distributor acquired by Fintyre Group in 2017 — direct operating comparison to Fintyre's core business and a known corporate cousin within the same group.
- TBC Corporation: US-based parent of Tire Kingdom and NTB distributing replacement tyres through franchised and company-owned retail — comparable multi-region multi-brand wholesale/distribution model to Fintyre, although operating in a different geography.
Broad incumbents
- Euromaster: Michelin-owned European tyre retail and fleet service network operating own-managed centres — broader incumbent that combines manufacturer control with retail/distribution; relevant as a competitive channel structure even though it is integrated with a manufacturer rather than independent.
- First Stop: Bridgestone-affiliated European tyre and auto-service network — overlapping channel role to Fintyre's reseller network, with the key distinction that First Stop is manufacturer-controlled while Fintyre is independent.
- Continental AG: Global tyre manufacturer that also operates its own wholesale and dealer programmes; relevant as one of Fintyre's most important brand partners and a competitor at the manufacturer-controlled distribution layer.
- Michelin: World's largest tyre manufacturer and Fintyre's flagship brand partner; operates its own distribution/retail networks (Euromaster) and represents both the biggest supplier relationship and a structural channel competitor to independent distributors like Fintyre.
- Pirelli: Premium tyre manufacturer with strong Italian heritage and a Fintyre distribution partnership; competes at the wholesale layer through its own dealer programmes and is a strategic supplier for Fintyre's premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fintyre social profiles
Digital presenceFintyre compliance and trust
Trust signalCompliance3 records
Fintyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fintyre leadership team
Management profileNumber of profiles
Profiles1 record
Fintyre subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fintyre funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fintyre M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fintyre
What does Fintyre do?
Fintyre is an Italian B2B wholesale distributor of replacement tyres, sourcing products from more than 50 manufacturers worldwide and reselling them to tyre shops, resellers, and retailers across Italy. The company operates two large logistics hubs and ten warehouses, providing nationwide daily delivery and supplying passenger car, motorcycle, truck, agricultural, and industrial tyres along with rims, TPMS valves, and spare tyres. It supports resellers with a B2B e-commerce portal, dedicated customer service, logistics coordination, and commercial and marketing back-office services.
Is Fintyre a public or private company?
Fintyre is a private company. It is classified as private equity controlled and is currently operating.
When was Fintyre founded?
Fintyre was founded in 2008. It employs 101 to 250 people.
Where is Fintyre based?
Fintyre is headquartered in Seriate, Italy, in the Europe region.
How does Fintyre make money?
One revenue line is on record: tyre Distribution (Wholesale/Resale).
Who are Fintyre's main competitors?
Direct peers on record are Micheldever Tyre Services, Driver Trett, Point S, REIFF Tyre and Automotive Technology and TBC Corporation. Broad incumbents are Euromaster, First Stop, Continental AG, Michelin and Pirelli.
Does Fintyre have an API?
No public API is recorded for Fintyre.