MAXXIS
MAXXIS is the world's largest bicycle tire manufacturer, producing tires, tubes, and accessories for MTB, gravel, road, urban, cargo, and BMX. Its DACH operations run through wholly-owned importer bikemarketing BMG GmbH in Augsburg, distributing exclusively to specialty bicycle retailers in Germany and Austria.
- Company typePrivate
- Founded1967
- HeadquartersAugsburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAXXIS does
MAXXIS is the bicycle tire brand of Taiwanese conglomerate Cheng Shin Rubber Ind. Co., Ltd., founded in 1967 and ranked among the world's Top 10 tire manufacturers, with more than 30,000 employees globally. It manufactures and markets bicycle tires, inner tubes, and accessories (tire levers, tubeless valves, pressure gauges) for every major cycling segment — mountain bike (XC through downhill), gravel, road, urban, cargo, and BMX — using proprietary rubber compounds (MaxxSpeed, MaxxTerra, MaxxGrip, HYPR, HYPR-S, HYPR-X), casing technologies (EXO, EXO+, DoubleDown, K2 Puncture Protection, SilkShield), and sustainable materials (SEAWASTEX recycled fishing-net nylon). All tires are produced in MAXXIS-owned facilities, and product development is led out of MAXXIS USA in close collaboration with elite athletes such as Olympic and World Champion Nino Schurter.
In the DACH region (Germany and Austria), the brand is operated exclusively through bikemarketing BMG GmbH, a wholly-owned subsidiary established in 2002 and headquartered in Augsburg, which distributes exclusively to specialty bicycle dealers via a B2B portal (maxxisstore.de) and supports the brand through athlete sponsorships, event presence (CyclingWorld, BIKE Festival, TOUR Trans-Alp, Salzkammergut Trophy), and social media. The revenue model is one-time product sales to dealers (no subscription or licensing disclosed); the TeamSpec premium line (e.g., Aspen ST 170 TPI) is positioned at €69.90–€79.90 MSRP. The company has prioritized E-bike compliance (ECE-R75 / E50 certification), cargo-bike durability (MetroLoads Pro up to 10,000 km lifespan, 160 kg load), and the emerging 32-inch wheel-size category as forward growth vectors.
MAXXIS firmographics
Firmographics- Name
- MAXXIS
- Legal name
- bikemarketing BMG GmbH
- Website
- https://maxxistires.de
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAXXIS is the world's largest bicycle tire manufacturer, producing tires, tubes, and accessories for MTB, gravel, road, urban, cargo, and BMX. Its DACH operations run through wholly-owned importer bikemarketing BMG GmbH in Augsburg, distributing exclusively to specialty bicycle retailers in Germany and Austria.
- Ownership category
- akta.pro rank
MAXXIS industry classification
Industry- Product category
- Bicycle Tires
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Tire Manufacturing (32621)
- SIC
- Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Tires & Tubes Manufacturing (IMANAKAG)
- akta.pro secondary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where MAXXIS is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MAXXIS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fahrradreifen: Herstellung und Vertrieb von Fahrradreifen für alle Kategorien: MTB, Gravel, Rennrad, Urban, Cargo, BMX. Umsatz wird durch direkten Verkauf an Fachhändler generiert.
- Fahrradschläuche: Schläuche in verschiedenen Varianten: Downhill, FatBike, FreeRide, UltraLight, WelterWeight
- Zubehör: Luftdruckprüfer, Tubeless-Ventile, Reifenheber
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TeamSpec Reifen (170 TPI, limitierte Edition) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
MAXXIS product offering
Product offeringCore offering
MAXXIS manufactures and distributes bicycle tires, inner tubes, and cycling accessories for all major cycling disciplines including MTB, gravel, road, urban, cargo, and BMX. All tires are produced in MAXXIS's own facilities using proprietary rubber compounds, casing technologies, and puncture protection systems. Products are sold exclusively through specialty bicycle retailers in Germany and Austria via the exclusive importer bikemarketing BMG GmbH, which operates a B2B dealer portal for orders.
Differentiator
Problem solved
Functional benefit
Products and services
- MAXXIS MTB Tires Mountain bike tire range covering XC racing, trail, all-mountain, enduro, downhill, and E-MTB. Models include Aspen, Ikon, Rekon, Dissector, Minion DHF, Minion DHR II, Assegai, HighRoller, Forekaster, Ardent, Aggressor, Shorty, WetScream, and Severe, available in multiple compounds (MaxxSpeed, MaxxTerra Gen.2, MaxxGrip, 3C) and casings (EXO, EXO+, DoubleDown). Designed for grip, low rolling resistance, puncture protection, and durability across varied terrain.
- MAXXIS Gravel / Cyclocross Tires Gravel, cyclocross, and adventure tires for racing, bikepacking, and mixed-surface riding. Models include Rambler, Reaver, Receptor, Ravager, All Terrane, Velocita, Aspen ST, and Re-Fuse, with HYPR and HYPR-X compound options. Engineered for versatile grip, low rolling resistance, and puncture protection on mixed surfaces.
- MAXXIS Road Bike Tires Road bike tires for racing, training, and time trialing. Models include HighRoad Gen.3, HighRoad SL, HighRoad Gen.2, Detonator, Pursuer, and Re-Fuse, with HYPR full-silica compound and K2 puncture protection. Engineered for minimal rolling resistance, high puncture protection, and wet grip.
- MAXXIS Urban / City Tires Urban, commuter, and city tires for everyday cycling in city traffic and varied weather. Models include Detonator, DTR-1, Grifter, HookWorm, Maxxventure, Maxxventure MT, and Torch. Designed for durability, puncture protection, and reliable grip in all conditions.
- MAXXIS Cargo Bike Tires Cargo bike and heavy-load tires for commercial and family transport use. Models include MetroLoads and MetroLoads Pro with UrbanPro casing, up to 160 kg load capacity, 4Season compound, ECE-R75 E-bike certification, and up to 10,000 km lifespan. Engineered for maximum load capacity, durability, and puncture protection under heavy loads.
- MAXXIS BMX / Dirt / Trial Tires BMX, dirt, street, and trial tires for tricks, racing, and aggressive riding. Models include CreepyCrawler, DTH, Grifter, HolyRoller, HookWorm, mTread, and Torch. Built for durability under extreme tricks, grip, and low weight.
- MAXXIS Bicycle Inner Tubes Bicycle inner tubes in multiple variants — Downhill, FatBike, FreeRide, UltraLight, and WelterWeight — sized to match MAXXIS tires across disciplines. Sold to specialty bicycle retailers as accessories alongside MAXXIS tires.
- MAXXIS Cycling Accessories Cycling accessories including the MAXXIS Edition Topeak Smartgauge D2 digital tire pressure gauge, tubeless valves, and tire levers. Sold to specialty bicycle retailers to complement MAXXIS tire installations.
Quantifiable outcome
- MaxxSpeed reduziert Rollwiderstand um 25% - bis zu 1 Minute Zeitersparnis bei 90-Minuten-Rennen
- +6 more outcomes
Companies that use MAXXIS
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
MAXXIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MAXXIS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- FidlockminorKatharina Kruse, MAXXIS Gravel Division Athletin, arbeitet als Athlete- und Social Media Managerin bei Fidlock. Partnerschaft für Gravel-Athleten und gemeinsame Community-Aktivitäten.
- SCOTT-SRAM MTB TeamcoreSCOTT-SRAM ist eines der führenden MTB-Teams mit Nino Schurter. MAXXIS entwickelt Reifen in enger Zusammenarbeit mit dem Team und dessen Fahrern. Schurter hat mehr Weltmeistertitel und World Cup-Titel als jeder andere Fahrer in der XC-Geschichte gewonnen und nutzt MaxxSpeed Compound.
- bikemarketing BMG GmbHcoreDie 2002 gegründete bikemarketing BMG GmbH ist der stärkste Handelspartner von MAXXIS in Europa und fungiert als Exklusivimporteur für Deutschland und Österreich. Das Unternehmen mit Sitz in Augsburg ist überzeugt, dass MAXXIS das beste Reifenprogramm für alle Segmente des sportlichen Radfahrens bietet.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MAXXIS competitors and assessment
Company assessmentDirect peers
- Panaracer: Japanese bicycle tire specialist renowned for GravelKing and Pasela ProTite models. Panaracer is the closest direct peer in the gravel subsegment and competes for the same specialty dealer and gravel-athlete endorsement channel that MAXXIS uses.
- Hutchinson (TotalEnergies subsidiary): French bicycle tire manufacturer and veteran of the category, competing with MAXXIS in road (Fusion), MTB (Toro, Squirt), and gravel. Hutchinson's European manufacturing base and OEM relationships overlap directly with MAXXIS's DACH specialty retail and OEM channels.
- Ralf Bohle GmbH (Schwalbe): Germany-based bicycle tire manufacturer and MAXXIS's most direct competitor, particularly in MTB and e-bike segments. Both target European specialty retail with proprietary compounds and athlete sponsorships, making them head-to-head rivals across nearly every category MAXXIS serves.
- Wilderness Trail Bikes (WTB): US-based bicycle tire specialist focused on MTB and gravel, with strong aftermarket brand recognition. WTB's Ranger, Riddler, and Resolute compete directly against MAXXIS's Minion, Reaver, and Rambler lines in North American specialty retail.
- Vittoria Industries: Italian bicycle tire specialist competing directly in road, MTB, and gravel. Vittoria's Graphene compound technology and Corsa/Mezcal line-up overlap almost identically with MAXXIS's HighRoad, Minion, and Reaver families, serving the same premium consumer and pro-team channels.
- Kenda Rubber Industrial Co. Taiwanese tire manufacturer with broad bicycle tire coverage, like Maxxis based in Taiwan with global OEM and aftermarket reach. Kenda competes on price-performance across MTB, road, and commuter segments and is one of few Asia-based peers matching MAXXIS's scale and breadth.
Broad incumbents
- Continental AG: Global tire manufacturer with a significant bicycle tire portfolio (Race King, Mountain King, Contact, GP5000). Continental's scale and OEM relationships with automotive and premium bike makers make it a competing incumbent, though bicycles are a small slice of a multi-billion automotive business.
- Michelin (Compagnie Générale des Établissements): World's largest tire manufacturer with a growing bicycle presence (Power Cup, Wild Enduro, Force AM2). Michelin is a global incumbent whose R&D scale and brand halo compete with MAXXIS for premium road and gravity segments despite bicycles being a minor revenue contributor.
- Pirelli & C. SpA: Italian premium tire manufacturer with growing bicycle presence (P Zero Velo, Scorpion XC, Cycl-e for e-bikes). Pirelli's brand equity in motorsport and growing CX/MTB line create an incumbent competitor chasing the same premium bicycle consumer.
Emerging players
- Vredestein (Apollo Tyres): Dutch heritage bicycle tire brand now part of Apollo Tyres, with strong European distribution. Vredestein's Fortezza Senso and Grezzo lines compete in road and gravel, making it a regionally-focused European peer with meaningful sub-segment overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
MAXXIS social profiles
Digital presenceMAXXIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAXXIS leadership team
Management profileNumber of profiles
Profiles2 records
MAXXIS subsidiaries and ownership
Company hierarchySubsidiaries2 records
MAXXIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAXXIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAXXIS
What does MAXXIS do?
MAXXIS manufactures and distributes bicycle tires, inner tubes, and cycling accessories for all major cycling disciplines including MTB, gravel, road, urban, cargo, and BMX. All tires are produced in MAXXIS's own facilities using proprietary rubber compounds, casing technologies, and puncture protection systems. Products are sold exclusively through specialty bicycle retailers in Germany and Austria via the exclusive importer bikemarketing BMG GmbH, which operates a B2B dealer portal for orders.
Is MAXXIS a public or private company?
MAXXIS is a private company. It is classified as corporate owned and is currently operating.
When was MAXXIS founded?
MAXXIS was founded in 1967. It employs 11 to 50 people.
Where is MAXXIS based?
MAXXIS is headquartered in Augsburg, Germany, in the Europe region.
How does MAXXIS make money?
Three revenue lines are on record. Fahrradreifen is the primary driver. The others are fahrradschläuche and zubehör.
Who are MAXXIS's main competitors?
Direct peers on record are Panaracer, Hutchinson (TotalEnergies subsidiary), Ralf Bohle GmbH (Schwalbe), Wilderness Trail Bikes (WTB), Vittoria Industries and Kenda Rubber Industrial Co.. Broad incumbents are Continental AG, Michelin (Compagnie Générale des Établissements) and Pirelli & C. SpA. Vredestein (Apollo Tyres) is listed as an emerging player.
Does MAXXIS have an API?
No public API is recorded for MAXXIS.
What industry is MAXXIS in?
MAXXIS's product category is Bicycle Tires. Its primary akta.pro industry code is IMANAKAG, Bicycle Tires & Tubes Manufacturing, with a secondary code of CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 336991 and its SIC code is 3011.